Marketing Insider Group

JANUARY 30, 2024

Instead, we keep it simple, straightforward, and useful. Audiences evolve , trends change, and what worked yesterday might be old news today. The primary use case requirements for each function and audience segment should be discussed and documented. Use Case Requirement definition is the third competency in our framework.

Ideal Customer Profiles 236

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 236

Martech

APRIL 11, 2024

Here’s why. Indeed, marketers use AI to brainstorm ideas, write copy, generate content, improve audience targeting, build landing pages, analyze data, parse text and find insights, customer intelligence and more. Higher-ups want us to do more with less (efficiency). The rise of cloud-based software.

Marketing AI 123

Marketing AI Work Management Effectiveness B2B Marketing 123

Webbiquity

APRIL 4, 2023

Our research among 4,000 US respondents ages 18-75 reveals that out of 10 social media platforms, only Facebook is primarily associated with serving social connection. Our research among 4,000 US respondents ages 18-75 reveals that out of 10 social media platforms, only Facebook is primarily associated with serving social connection.

Social Media 259

Social Media Media Youtube Advertising Mediums 259

Televerde

APRIL 24, 2024

That’s why I would like to share one of the best skills I’ve learned through Scouting: The Teaching EDGE method (Explain > Demonstrate > Guide > Enable). EDGE works whether you’re teaching kids how to build a campfire or teaching a roomful of adults how to use your company’s latest product. Explain everything.

Peer-to-peer 98

Peer-to-peer Business Ethics Communities 98

Marketing Insider Group

AUGUST 10, 2021

Is this an awareness-stage campaign that will encourage our audience to learn more about us? Use colors, fonts, and imagery that draw attention. Use A/B Testing (also known as split testing or bucket testing) to experiment with different CTAs. Or are we engaging with well-nurtured leads who are ready for a demo?

Lead Generation 362

Lead Generation Marketing Qualified Leads Lead Ranking Sales Qualified Leads 362

Marketing Insider Group

JUNE 19, 2023

If you’ve found the secret, please let us know! An analysis shows you what works for the competition and why, plus opportunities for you to surpass them. Performing a Competitor Content Analysis in 4 Key Steps Performing a competitor content analysis does not have to be complex, but it does take focused work.

Analysis 287

Analysis Top of Funnel Advertising Agencies Content 287

Act-On

APRIL 26, 2024

For marketers across virtually all industries, but especially those working in SaaS, this cut-mode mentality has led to fewer in-market buyers. Much of the technology sector experienced a relative boom in the first few years of the COVID-19 pandemic, as the sudden shift to remote work drove increased investment in tech, but that time is over.

Lead Ranking 130

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 130

Salesforce Marketing Cloud

MARCH 19, 2024

By now, many of us have already used a generative-AI LLM through chat apps like OpenAI’s ChatGPT or Google’s Gemini (formerly Bard) to help write an email or craft clever social media copy. Here’s why: An AI model is only as good as what it’s taught. Get the tips How does retrieval augmented generation work?

Generation 122

Generation Paid Search Agency Lead Ranking Training 122

Martech

JANUARY 25, 2024

Everything in this new year should be about setting goals for the year, creating aspirations and deciding what we need to accomplish — like how we will reach that seemingly impossible sales number our boss gave us because we smashed our goal in 2023. In my company, we spent 2023 looking for AI tools we could use to help us in our business.

Marketing AI 130

Marketing AI Email Marketing Planning Work Management 130

Litmus

APRIL 18, 2024

That’s why the MVP of any email marketing team is an integrated marketing tech stack. we wanted to know what real email marketers used to get their campaigns out the door and into the hands of their subscribers. , we wanted to know what real email marketers used to get their campaigns out the door and into the hands of their subscribers.

Email Marketing 93

Email Marketing Marketing Automation Services Work Management Planning 93

Martech

FEBRUARY 28, 2024

But there’s a big hurdle for people trying to leave where they are working for someone else. A: I like trying to figure out why things don’t work. A: I like trying to figure out why things don’t work. And so when I founded Carbon Design, I founded it because of two things that don’t work right.

Marketing AI 100

Marketing AI Terms and Conditions Psychographics Ideal Customer Profiles 100

Martech

APRIL 17, 2024

Call on vendor and tech partners to help us succeed. But now, we need a lightning bolt to propel us down the innovation path. Not that email hasn’t been great over the last 25-plus years that we’ve used it to connect with customers. Yes, we have made incremental gains, and yes, some dramatic leaps in innovation.

Enterprise Management 122

Enterprise Management Marketing Automation Services Work Management Marketing Management 122

Heinz Marketing

DECEMBER 14, 2023

He dropped some not-yet and little-known details just for us. Why marketers solve for who’s willing to buy, and why of those willing to buy , only half are willing to fight for it. Why it’s not just what you are good at , but what you are uniquely good at. Let us know if you want to join us next time.

Peer-to-peer 122

Peer-to-peer Demand Generation Agencies Paid Search Agency B2B Sales 122

Salesforce Marketing Cloud

APRIL 22, 2024

Keep reading to learn how and why you should consider building an online portfolio of your Salesforce skills on the Salesforce platform. You’ll learn through guided lessons, test your knowledge, and practice with the same exact technology you’ll use on the job. Today everyone can and should have an online portfolio sharing their work.

Ad Building 96

Ad Building Ideal Customer Profiles Acquisitions Creativity 96

Seismic

JANUARY 18, 2024

In my role, I am fortunate to work closely with clients who are new to enablement and new to Seismic. Change management factors in individual work styles, preferences, and attitudes, as well as organizational outcomes – like successfully rolling out an enterprise enablement solution to multiple teams within an organization.

Enterprise Management 111

Enterprise Management Work Management Marketing Management Practices 111

Tiecas

FEBRUARY 5, 2024

Let’s look at this problem from the perspective of an owner of a small to mid-sized manufacturing company, the Sales Manager, or the VP of Business Development, and finally, from the point of view of the Marketing Manager to understand why s/he needs outsourced help to improve their industrial marketing ROI.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Oktopost

APRIL 28, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Lee Odden, CEO & Co-Founder of TopRank Marketing joins the Radically Transparent podcast to uncover the truths behind influencer marketing and if it “actually works”. Help us get the word out! Catch all episodes here. Episode Summary.

B2B Thought Leadership 174

B2B Thought Leadership Transparency Advertising Agencies Paid Search Agency 174

Martech

APRIL 18, 2024

Why we care. For us as a bank, our scope 3 emissions are finance emissions. We’re a financial services company so our scope 3 initiatives aren’t necessarily [what they would be for] consumer packaged goods, but that still doesn’t stop us,” said Mastercard’s Perez-Vera. “We Mastercard making team green.

Advertising Agencies 99

Advertising Agencies Paid Search Agency Work Management Marketing Management 99

The Lead Agency

MARCH 17, 2024

Every click, like, view and interaction brings us insights and edges buyers at every stage of the sales cycle toward the ultimate goal: the purchase. Trial which resources work best and consider changing which you use based on the page the form is on. It’s a massive reward for little work. Our Top Tip: Just do it.

High Quality Lead 127

High Quality Lead Lead Generation Lead Scoring Lead Ranking 127

Televerde

MARCH 26, 2024

Their foresight in 1994, predating even Simon Sinek’s call for companies to discover their “why,” set the stage for a culture that perfectly balances profit and purpose. In reimagining their vision for today, we continue to build on that foundation, ensuring that Televerde remains a place where everyone can find and fulfill their why.

Fulfillment 59

Fulfillment Press Resources Ad Building 59

Salesforce Marketing Cloud

MARCH 19, 2024

Let’s take a few minutes to explore what this community is, why it’s important, and why so many Serviceblazers get so much out of it. Collaborate with Salesforce product teams Imagine having a direct line to the minds behind the tools you use. We asked active members to tell us what they love about the Serviceblazer Community.

Communities 135

Communities Peer-to-peer Work Management Thought Leadership 135

Martech

FEBRUARY 27, 2024

While the COVID mask protects us from the outside world, the emotional mask holds us back from truly thriving within it. Just as taking off the physical mask allows us to breathe freely, taking off the emotional mask allows us to experience life authentically. Let’s be honest. Solve problems, not just promote.

Marketing & Strategy 104

Marketing & Strategy Marketing Strategy Fulfillment Planning 104

Martech

OCTOBER 9, 2023

Persuasion is at the heart of so much of what we do as marketers, no matter which channel we’re working in. As marketers, we can be most effective when we understand why we humans do what we do and use that information to help our customers make decisions others make on matters that concern us. This is a must.

Marketing AI 133

Marketing AI Marketing & Strategy eCommerce Banners 133

Anyword

APRIL 25, 2024

Goldenhour Why we loved it : Goldenhour lived up to its pre-event hype, setting itself apart from typical marketing conferences. Pavilion’s CMO Summit Why we loved it : Pavilion packed the day with insightful content tailor-made for busy CMOs and executives. It started off with a 5k run and concluded with a sunset cocktail hour.

Buzz 52

Buzz CMO Outreach Linkedin 52

Oktopost

APRIL 26, 2024

Why should social media management for law firms be on your immediate to-do list? We already have websites, which do a lot of that work for us, but our website is a one way street which does not enable us to connect with our audience, have real conversations, and share our knowledge.

Social Media 62

Social Media Work Management Marketing Management Media 62

Contently

OCTOBER 11, 2022

So why don’t we know as much about them as we do Chief Financial Officer, Chief Operations Officer, or Chief Technology Officer? So, why isn’t Chief Content Officer a more prominent title? How well has online dating worked for you? So, why aren’t Chief Content Officers a bigger “thing”?

Peer-to-peer 163

Peer-to-peer Budget Programs Content Class 163

Martech

FEBRUARY 8, 2024

So, why start from the bottom in B2B? Moreover, it brought us 19 highly qualified leads and 10 conversions to opportunities from it. Top-of-the-funnel (TOFU) content can be useful to: Build your brand awareness. It works great when someone googles a TOFU keyword and then downloads your lead magnet. Get more leads.

Top of Funnel 113

Top of Funnel SEO B2B Paid Search Agency 113

Tiecas

MARCH 15, 2024

So, why should a roadmap be your first step? Let’s dive into the fundamental reasons why s trategy must always precede action. In fact, 62% of all manufacturing marketers surveyed told us that one person (or group) in their organization is responsible for all types of content produced.

Advertising Agencies 92

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 92

Oktopost

APRIL 6, 2023

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Joining the Radically Transparent podcast is Sarah Emmott, Head of Brand for Work Management by Atlassian , one of Fast Company’s “Most Innovative Companies in the Workplace”. Want to hear more from renowned B2B marketing leaders? Catch all episodes here.

Marketing & Strategy 118

Marketing & Strategy Transparency Budget Programs Paid Search Agency 118

Convince & Convert

APRIL 25, 2024

Rather, this insight should drive us to create gated content that not only captivates but also enriches our audience’s professional journey. Considering how skittish some marketers have been over the years on the subject of gated content, this is some real compelling data. But NetLine’s data isn’t alone. Don't hate the gate.

B2B 143

B2B Case Study Case Studies Content 143

Salesforce Marketing Cloud

OCTOBER 9, 2023

With Disability Employment Awareness Month (DEAM) upon us, it’s a good time to look at how businesses and allies can proactively support disability inclusion in the workplace — and help move the needle on those numbers. So much of our autonomy depends on our employment status and opportunities. And these stats cut across all age groups.

Ad Building 134

Ad Building Allocation Paid Search Agency Terms and Conditions 134

Martech

SEPTEMBER 7, 2023

” Why we care. One possible drawback with Google’s proposal is that many of the kinds of accounts that may be involved in using “deep fakes” and similar tactics to distort the truth may think Google’s warning somewhat toothless. How will it work? Additional reporting by Kim Davis. Get MarTech!

Marketing AI 111

Marketing AI Paid Search Agency Google Ads 111

Martech

OCTOBER 5, 2023

The RMN boom is, in large part, a result of brands and retailers working together to find the best way to reach these customers as their habits shift toward delivery and pickup. ( Q: Why did you decide to start advertising Georgia-Pacific brands on retail media networks? Let’s work on getting the products on the retailers’ shelves.

Advertising Agencies 103

Advertising Agencies Media eCommerce Cost Per Click 103

Martech

SEPTEMBER 27, 2023

He knows firsthand how the widespread use of generative AI is changing marketing We talked with him about that, what this means for creators and why he thinks this makes artists more valuable than ever. Interview edited for length and clarity) Q: Why do I need original images now that I can generate my own images with AI?

Marketing AI 115

Marketing AI Copywriting Advertising Agencies Paid Search Agency 115

Salesforce Marketing Cloud

FEBRUARY 2, 2024

Elements of an effective sales email When to use a sales email template 4 sales email templates and why they work Sales email template best practices A new way to go from lead to close Harness CRM data outside the CRM with Sales Engagement, and engage buyers as they move across the web. Let’s break them down: Greeting.

Template 105

Template Outreach Ideal Customer Profiles Linkedin 105