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Black Friday and Cyber Monday Deals on Martech and Business Software for 2021

Webbiquity

They’ve had to revise strategies and tactics through the optimism of the vaccine rollout this spring, the setback to progress from the delta variant, and now a cautious reopening. Here are some of the best Cyber Week deals, across SEO, accounting, and other task areas. Have the tools in your marketing technology matrix kept up?

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5 Ways Marketing Managers Can Improve Team Efficiency

Marketing Insider Group

Whenever possible, measure purpose progress with metrics like project quality and employee satisfaction scores. Marketers today have advantages that their predecessors wouldn’t have dreamed possible. Take real-time campaign tracking and monitoring, for instance. The cost of being inefficient in such a fast-paced environment is substantial.

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Executive Insights: Account-Based Marketing (ABM) with Eric Martin of SAP Marketing

Marketing Insider Group

A: We measure new pipeline created, progression of pipeline, deal velocity, and stakeholder feedback. When I recently interviewed Kathleen Schaub about the changes in marketing over her long tenure as both a CMO and the lead of IDC’s CMO Advisory Practice, she commented on what had changed most for marketing professionals.

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Harness First Party Social Intent Data to Accelerate Sales Pipelines with Oktopost’s Social Signals

Oktopost

Yet, this valuable resource typically lies siloed in the hands of the marketing team, failing to realize its full potential in providing revenue teams with actionable insights into customer buying behaviors, thus facilitating the conversion of more deals into closed-won.

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Better Sales Coaching: 7 Effective Sales Coaching Techniques

Zoominfo

Reinforced company values Many sales professionals use their experience and knowledge to close deals in any way they see fit. During these one-on-one sessions, the “coach” will review the recent performance of the rep and address any areas for improvement. This could be through direct advice, personalized learning tasks, or job shadowing.

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Sales Call Analysis is a Game-Changer. Here’s How to Make it Better

Zoominfo

Wing was able to lean on ZoomInfo’s Chorus conversation intelligence solution and its SalesOS platform to analyze successful deals and perform lightning-fast research on her new territory and team. For sales professionals, conversations aren’t just about closing deals — they’re also about cultivating relationships.

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Answers to Your Burning Forecasting Questions

InsightSquared

This short 2-minute video walkthrough should help too! If you aren’t content with your number, we identify opportunities for you to enhance it and better execute on it — including deals you can pull forward and opportunities you can approach differently. InsightSquared Forecasting FAQ. Do you offer custom hierarchy support? .