Marketing Insider Group

MAY 2, 2013

.” This was one of the main points on “the art of storytelling” presented by Julie Roehm, Chief Storyteller at SAP at the Inbound Marketing Summit on April 3, 2013. Julie showed many visual and multimedia examples of how storytelling has been around for as long as humans have walked the earth.

Storytelling 100

Storytelling Video Marketing Banner Ads Banners 100

Contently

FEBRUARY 9, 2018

But let’s not underestimate the cute animals, since they play a big part in how much storytelling is upending advertising. Most advertising videos shops follow an age-old model: They sell a flashy idea for an ad spot to a client, invest a huge budget to produce the spot, and buy media to support it.

Paid Search Agency 167

Paid Search Agency Ads Storytelling Advertising Agencies 167

KoMarketing Associates

APRIL 7, 2021

But there were some bright spots. How long do people watch your videos? Are they sharing those videos and your other content? Use more storytelling. This is another aspect of the “increase engagement” theme, but storytelling specifically pops up in two of the major recent studies about demand generation.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Content Standard

FEBRUARY 21, 2019

And to utilize such an opportunity calls for yet another change to a brand’s digital storytelling strategy. A better digital storytelling strategy would be for brands to strike a balance between high-production quality Story posts and simpler, in-the-moment experiences that help users feel connected to your brand.

Social Media 98

Social Media Storytelling Media Marketing & Strategy 98

Stevens & Tate

MAY 27, 2022

You may want to give YouTube another look as it turns out YouTube videos are an excellent way to reach older audiences. The following are just a few of the reasons why you should incorporate YouTube videos into your senior living content marketing strategy : 1. When you create YouTube videos, you can post them to Facebook, after all.

Youtube 95

Youtube Video Marketing Planning Advertising Agencies 95

Spiralytics

MARCH 13, 2024

According to recent statistics, more than half ( 55.6% ) of online Filipinos watch vlogs every day, which ranks the Philippines at the top spot as the country with the highest vlog consumption. She shares her glamorous lifestyle and engaging personality through her YouTube videos. Niana Guerrero (@nianaguerrero) – 15.6

Youtube 62

Youtube Lead Ranking Advertising Agencies Lead Scoring 62

Sprout Social

FEBRUARY 15, 2024

There are several metrics you can track, including: Likes Comments Shares Video views Click-through rate (CTR) Followers Time on page Conversion rate Video completion rate Track the metrics over time to spot trends or anomalies. However, it’s not enough to include just any video and image from your library.

Webinar Metrics 106

Webinar Metrics Tips Marketing AI Social Media 106

Salesforce Marketing Cloud

AUGUST 29, 2023

If you talk about equality in your messaging, practice what you preach and make sure your storytelling reflects your diverse customer base. AI can comb through your customer data to spot trends, and automatically segment your customers based on demographics, behavior, preferences, purchase history, and other important attributes.

Planning 98

Planning Storytelling Marketing & Strategy Social Media 98

Tomorrow People

OCTOBER 27, 2020

To gain more context on each of these metrics, take a closer look at our report, " Boost Your Success with Personalization, Storytelling, and Metrics that Matter. Leading indicators can help an organization’s decision-makers spot issues and act fast. Did we get it right? What did we miss? Let’s Look Back. Sales Qualified Leads (SQL).

Lead Ranking 156

Lead Ranking Cost per Lead Marketing Qualified Leads Lead Scoring 156

Marketing Insider Group

MARCH 16, 2021

Another important difference is to look at it this way: Content marketing is storytelling where your customer is the hero. From pay per click to a TV spot, every ad only offers returns when it’s on; once it’s over, it’s over. Advertising is purely promotional, with your brand voice leading the way. Now, on to the numbers.

Advertising Agencies 334

Advertising Agencies Advertisements Advertising Paid Search Agency 334

ClearVoice

JULY 27, 2023

Devised by 19th century German playwright Gustav Freytag, Freytag’s Pyramid is a paradigm of dramatic structure outlining the seven key steps in successful storytelling: exposition, inciting incident, rising action, climax, falling action, resolution, and denouement. Take a few minutes to watch this video before continuing to read on.

Examples 72

Examples Paid Search Agency Storytelling Advertising Agencies 72

SocialPilot

FEBRUARY 11, 2024

Storytelling + product reviews = engaging content. Spot ways to sharpen our tracking tools during [ongoing campaign], making sure we’re on top of every like, share, and sale. Videos, pics, or blogs: What’s the secret sauce for [niche market] content that converts? Videos, photo dumps, carousels? Let’s fine-tune our game.

Sales Management 90

Sales Management ROI Planning Work Management 90

Contently

AUGUST 2, 2022

Storytelling gives a company a way to create a unique world and set the customer squarely in it. And a master of storytelling and creating a unique world we all want to be part of was Steve Jobs. Lego found itself struggling to compete with video games and the internet in the early 21st century. The result? a purchase is made.

Content 112

Content Storytelling Positioning Small Business Marketing 112

Contently

FEBRUARY 16, 2018

Notice how storytelling is such a big part of what we do when we’re dating. Sometimes Amex OPEN Forum spots something relevant that happens in the news and writes stories about how it affects small business owners, like new overtime laws and tax policies. This is the way a relationship progresses. These are seasonal stories.

Top of Funnel 166

Top of Funnel Storytelling Marketing Funnels Small Business Marketing 166

Digilant

AUGUST 10, 2021

Whether display, video, or audio, differentiating your brand from your competitors with a timely, interactive, and personal advertisement is essential in today’s market. Although the 30-second audio spot is common, it may not perform the best for every advertiser. 6 Creative Tips to Optimize your Digital Audio Advertising.

Advertising Agencies 105

Advertising Agencies Creativity Advertisements Advertising 105

Sprout Social

JULY 19, 2023

Driving conversion through compelling video is a common goal in social media video marketing. Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Consumers can spot a sales pitch from a mile away.

Conversion Rate 90

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 90

Content Standard

AUGUST 8, 2016

Emotion plays a crucial role in effective storytelling—including brand storytelling. Such stories, of course, are as unique and varied as their storytellers. Even the concept of the American dream tracks with the Rags to Riches storytelling archetype. The Cinderella storytelling arc is also common among brands.

Storytelling 40

Storytelling Brand Identity Branding Youtube 40

Zoominfo

AUGUST 12, 2018

In their mini documentary-like video series, CX Heroes , they commemorate individuals who happen to use the Genesys platform in their heroic efforts. Each video tells a story of a seemingly average person showing their heroism through extraordinary customer service. Genesys isn’t even mentioned until the end of each video.

Creativity 130

Creativity B2B Marketing Examples Work Management 130

Vidyard

NOVEMBER 6, 2018

Personalized videos to battle GDPR. The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. Online video is changing the way that brands communicate with audiences. Beef Loving Texans.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

Biznology

DECEMBER 31, 2018

I’m not going to do that, but I will share a few “trends” noted by others that I think could be video trends of interest to technology solution providers. Get more out of the videos you’ve already made. This my favorite, from a Vidyard blog post titled “ Three exciting B2B video trends for 2019.” 6-Second Video Ads.

Trends 112

Trends Video Marketing Enterprise Management Work Management 112

Outgrow

NOVEMBER 30, 2022

How to Develop and Launch a Successful Video Marketing Strategy. Building a robust video marketing strategy is a powerful way for businesses to engage their audience through visual storytelling. But don’t take our word for it— 69% of businesses increased their video marketing budget. . What Is Video Marketing?

Marketing Budget 138

Marketing Budget Video Marketing Marketing Strategy Marketing & Strategy 138

Content Marketing Institute

JUNE 8, 2018

Marketers have to produce stories that transcend these ephemeral 15-second cotton-candy spots to create loyalty beyond the “like” button. Full disclosure: I work for a documentary film company so, yes, I am biased but only because I’ve seen firsthand how effective this form of storytelling can be.). Click To Tweet.

Storytelling 102

Storytelling Content Viral Marketing Video Marketing 102

Content Standard

NOVEMBER 20, 2014

” The year was 2011, and marketing teams, more familiar with ad buying than sustained storytelling , scrambled to set up their first digital publishing experience. Storytelling was a new concept to brand marketers (and video storytelling was not even on the radar). The Shift to Video Marketing.

Storytelling 40

Storytelling Video Marketing Allocation Television marketing 40

Trade Press Services

NOVEMBER 13, 2023

Videos , interviews or eye-catching visuals can also serve as contributed content. Before writing, review the publication’s previous articles and find that sweet spot where you can offer a fresh perspective or a new spin on a valuable topic. Be an expert. Follow submission guidelines.

Practices 52

Practices B2B Thought Leadership Best Practices Thought Leadership 52

Marketing Insider Group

JUNE 13, 2015

Storytelling happens long before the first word is written or spoken. Business storytellers prepare. By carefully matching the right story elements with the limitations of the telling medium, business storytellers create context for customers to piece-together their own stories. And it all starts with story prep.

Storytelling 100

Storytelling Trigger Marketing Banners Advertising Mediums 100

Convince & Convert

OCTOBER 24, 2013

The campaign has been supplemented with six-second dedicated videos on the Volkswagen UK YouTube account for several of the dogs featured in the TV spots. Although each of the videos are six seconds, there’s no activation on the company’s Vine account yet, which seems like a logical extension in the future.

Campaigns 154

Campaigns Social Media Storytelling Landing Pages 154

ClearVoice

JANUARY 8, 2024

It’s a clash of titans, a showdown between the tried-and-true methods of the past and the avant-garde allure of modern storytelling. This could be in the form of blog posts, videos, social media content, and more. It’s also crucial to hone in on how your target market prefers to interact with your brand and offering.

Top of Funnel 64

Top of Funnel Analysis Tactics Content Marketing 64

Navigate the Channel

NOVEMBER 21, 2023

1 – Video Marketing Takes Center Stage In recent years, the landscape of digital marketing has witnessed a remarkable shift towards the prominence of video content. These bite-sized videos offer a perfect blend of entertainment, information, and engagement, making them incredibly addictive and shareable.

Marketing AI 65

Marketing AI Trends Ethics Long Tail Marketing 65

ClearVoice

APRIL 2, 2019

Devised by 19th century German playwright Gustav Freytag, Freytag’s Pyramid is a paradigm of dramatic structure outlining the seven key steps in successful storytelling: exposition, inciting incident, rising action, climax, falling action, resolution, and denouement. storytelling #contentmarketing #freelancewriting Click To Tweet.

Storytelling 97

Storytelling Examples Paid Search Agency Advertising Agencies 97

ClearVoice

MAY 23, 2022

Your followers are less likely to get distracted by a funny cat video instead of seeing your valuable content. Jon teaches storytelling and content marketing. Try using quote graphics, behind-the-scenes content, long-form content with LinkedIn publishing, slide graphics, interviews, and videos. LinkedIn has so much potential.

Linkedin 98

Linkedin Practices Best Practices Content 98

SocialPilot

FEBRUARY 19, 2024

AI-generated content, also known as machine-generated content, refers to text, images, videos, or any other form of media that is created with the assistance of Generative AI chatbots. How to use: Leverage AI content generation tools to produce initial drafts of blog posts, social media content, or video scripts. Not done yet?

Generation 98

Generation Psychographics Content User-Generated Content 98

Hinge Marketing

SEPTEMBER 10, 2020

Film an overview video highlighting employee culture. Use videos or summaries to spotlight employees. Homepage – Your homepage will be the first landing spot for many potential hires. Real, custom photography and video of your staff at work can bring a website to life. List common benefits and amenities.

Marketing Websites 137

Marketing Websites Thought Leadership Case Studies Ideal Customer Profiles 137

Martech

MARCH 6, 2023

Both CTV and OTT can also include video-on-demand (VOD) services. Mobile phones can also be targeted; users often project video from their phones to a bigger screen. Each platform’s definition of video completion rate might differ. OTT is delivered on smaller-screen devices, like tablets and smartphones.

Paid Search Agency 90

Paid Search Agency Ads Campaigns Cable 90

Content Marketing Institute

FEBRUARY 23, 2018

Storytelling. Is BuzzFeed, with all its cat-video and which-Game-of-Thrones-character-are-you-quiz “trending buzz,” a huge success ? As so many of my mentors in storytelling drilled into my head – the heart of a great story is an argument for the truth. storytelling Click To Tweet. Or, is it failing to differentiate ?

Work Management 104

Work Management Storytelling Business Differentiation 104

Anyword

FEBRUARY 16, 2022

Here is an SPCA video ad with captions that generally follow the ACCA concept. Storytelling. One of the most famous (and successful) storytelling ads of all time is the 97 lb. Weakling spot for the Charles Atlas bodybuilding course (please excuse the toxic masculinity of it). This is a well-known variant of AIDA.

Copywriting 56

Copywriting AIDA Marketing AI Lead Scoring 56

Huptech Web

DECEMBER 14, 2023

You as a business owner should be aware of thеsе statistics because it helps in; Spotting markеt trеnds Sеgmеnting consumеrs Pеrformancе еvaluations Forеcasting and planning Supporting dеcision-making Undеrstanding usеr bеhaviors And much more! of the clicks, versus 19.3%

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

Vidyard

JANUARY 15, 2020

Recording an interview video may seem straightforward—we’re talking about a person in front of a camera right? What is an Interview Video? Benefits of Interview Videos 3. Benefits of Interview Videos 3. Where to Use Interview Videos 3.1 Types of Interview Videos 4.1 How to Make an Interview Video 5.1

Video Marketing 117

Video Marketing Top of Funnel Work Management Landing Pages 117