The Point

OCTOBER 7, 2014

Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. Ready to take the plunge into Social PPC? Its top 25 US-based search advertisers alone spent more than $1.3

Paid Content 100

Paid Content PPC Twitter Linkedin 100

Ambal's Amusings

MARCH 18, 2010

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Blog Marketing Interactions Twitter Ardath421. Every B2B marketer wants their content to be so widely acclaimed that it goes “viral.” Does viral work for B2B marketing?

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Webbiquity

JUNE 7, 2018

SEO has the potential to drive torrents of traffic and new leads. LinkedIn is the primary social network for professionals, about 546 million , round the world. Connect with Twitter. Influencer Marketing on Social Media. Link your outbound campaigns to your landing pages to drive more traffic. Over to You.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Sprout Social

FEBRUARY 6, 2023

Here are some of the common features of social media that brands leverage to engage with their audience. Content sharing and virality Social media content has the potential to bring exponential reach and engagement— the virality factor. Answering these questions will help you decide which platform is best for you.

Social Media 99

Social Media Features Media Curation 99

SnapApp

SEPTEMBER 12, 2011

Viral Lift. Before we created the SnapApp marketing platform for our customers, Pangea Media operated a network of quiz and sweepstakes sites of our own. Our business was centered on building great interactive content, driving traffic to that content, and generating advertising revenue from that traffic. viral lift?

Viral Marketing 48

Viral Marketing Clickthrough Word of Mouth Planning 48

Optinmonster

DECEMBER 28, 2023

Social Media Marketing Over the past decade, social media networks have grown exponentially. billion active social media users. billion people used social networks. Today, social media is not just a fad but a viable digital marketing channel. Which Drives More Sales: Email or Social Media?

Social Media 109

Social Media Email Marketing Social Marketing Marketing Budget 109

Sprout Social

OCTOBER 25, 2022

Website traffic. Tracking month-over-month differences in web traffic isn’t an exact measurement of brand awareness. However, it’s much easier to connect web traffic to ROI making it a management-preferred reporting metric. That will give you a rough estimate of how your efforts translated to site traffic. emilyzugay.

Brand Identity 129

Brand Identity Branding Marketing & Strategy Eye-Tracking 129

Scoop.it

NOVEMBER 11, 2021

As we can see from the chart above, curated content consists of around 48% of the links that marketers post on social media – with ratios reaching and exceeding 50% for Twitter and LinkedIn respectively. As we can see in the image above, Finteza compiles various traffic sources in straightforward, colour-coded visualizations.

Curation 86

Curation Efficiency Allocation Generation 86

Atomic Reach

JULY 11, 2023

The TikTok algorithm creates viral moments using a different methodology than other social networks. We've analyzed over five billion data points to pinpoint what goes into making TikTok viral moments. We'll distill three key ingredients that go into achieving viral results on TikTok.

Marketing AI 52

Marketing AI Viral Marketing API Advertising Benchmark 52

Parse.ly

MARCH 7, 2019

While it’s nearly impossible to say what the impact will be of yet-to-be made product changes, we can now see the impact of the last major Facebook change’s affect on referral traffic. The change made the fast and furious Facebook stream of traffic drop by over half its volume in a span of less than a year.

Product 107

Product Traffic Facebook Content 107

Sprout Social

JANUARY 9, 2017

Let’s take a look at each major network and see what we found on the best times to post on social media: Jump to Facebook. Jump to Twitter. billion monthly active users , Facebook is king of social media. Best Time to Post on Twitter. In fact, Sprout Social’s 2016 Q2 Index discovered 34.5% Jump to Instagram.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

Adobe Experience Cloud Blog

OCTOBER 30, 2018

Organic social media marketing is the best way to show customers your true values and culture, while also learning about the values of your customers. By utilizing funnel optimization to convert organic traffic into purchases. Organic social media marketing has a 100% higher lead-to-close rate than paid marketing.

Organization 134

Organization Marketing & Strategy Marketing Strategy Word of Mouth 134

Marketing Insider Group

OCTOBER 12, 2015

In recent years, organic reach for top social networks has consistently declined. How can you get more eyeballs and reach for your social media content? One of the most effective ways to do this is through social media advertising. This is extremely helpful when you’re using social sharing tools to post to your page.

Paid Social Agency 100

Paid Social Agency Budget Programs Linkedin Viral Marketing 100

Sprout Social

OCTOBER 5, 2016

While it’s nice to know sharing one person’s content on your social networks could have a great impact with that individual, you can’t share everyone’s content. This means higher organic traffic and more content being linked to your site (more backlinks). What Works on Each Network. All aboard.

User-Generated Content 111

User-Generated Content Generation Content Wiki 111

SnapApp

AUGUST 8, 2012

Bear in mind, when looking at these unique app features, that Luxury Link's #1 goal for this campaign is to have the app go viral. This allows Luxury Link to not only grow this number for their Facebook Page, but to increase viral traffic to both their app and their Page. We'll let you know how they've done a little later.

Viral Marketing 48

Viral Marketing Personalization User-Generated Content Facebook 48

Content Standard

SEPTEMBER 5, 2019

Earlier this summer, the professional social networking giant disclosed updates to its algorithm intended to deepen user engagement and better embody the company’s mantra, “People you know, talking about things you care about.” Average users, meanwhile, saw little to no action. Recommended for you.

Linkedin 96

Linkedin Viral Marketing Work Management Custom Publishing 96

Sprout Social

OCTOBER 19, 2016

With engagement being one of the most critical metrics for social media marketers, contests make a lot of sense. This is important because social networks use algorithms to help determine what content and profiles to suggest to other users. A social media contest is hands-down one of the fastest ways to grow your email list.

Social Media 95

Social Media Paid Content Media Viral Marketing 95

Biznology

OCTOBER 22, 2012

To save you frustration, here are 10 social media metrics every marketer should know. TRAFFIC SOURCES ( GOOGLE ANALYTICS ): It may surprise you but, to me, Google Analytics is the most effective social media measurement tool available. Maybe it’s not knowing all the measurements, it’s managing the ones that matter.

Social Media 80

Social Media Social Marketing Marketing Analytics Tools Media 80

Sprout Social

AUGUST 23, 2016

However, social media can benefit businesses of any size. Many small- and medium-sized companies see growth in brand awareness, site traffic, shares and customer engagement when there’s a plan in place. Social Media for Business by the Numbers. 46% of millennials rely on social media when making purchase online.

Social Media 111

Social Media Paid Content Media Business 111

Kevin Indig

MARCH 28, 2023

Kevin Indig • 6 min read 12 reasons your SEO traffic is plateauing and how to fix it In this article, I explain 12 different types ways to solve traffic plateaus. In this article, I show you how to project SEO traffic and revenue. Organic traffic fluctuations can be frustrating and induce a lot of stress.

Best Practices 59

Best Practices Aggregators Case Studies Case Study 59

Scoop.it

AUGUST 3, 2021

Failure to strike the right note with your target audience could mean a decline in traffic that falls into your sales funnel. As for the frequency of publishing curated content to your social networks, Brafton suggests that content curation can ideally amount to 25% of your total content output. But what is content curation?

Curation 105

Curation Small Business Marketing Top of Funnel Paid Search Agency 105

Hubspot

JUNE 11, 2018

These days, memes are spreading like wildfire all over the internet, and clever marketers are jumping on the opportunity to use these viral pieces of content to their advantage. They're funny, clever, and great for social sharing. They're Already Viral. They Make Great Social Media Fodder. Share it on Social Media.

Social Networks 77

Social Networks Viral Marketing Buzz Classified Ads 77

Sprout Social

MARCH 15, 2017

To track your demographic data, use a social media analytics tool like Sprout Social. Here, you can easily view Facebook, Twitter, LinkedIn and Instagram reports to view the demographic makeup of your audience across each network. It’s smart to see the path to your most important social media KPIs.

Social Media 105

Social Media Media Business Work Management 105

Hubspot

AUGUST 2, 2018

Paid Social Advertising. population uses social media , but since social networks are all trying to monetize their audiences as much as possible, organic reach is at an all-time low. The quickest and most effective way to meet your audience where they spend most of their time is through social advertising.

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

Martech Advisor

JANUARY 30, 2020

A Facebook business page continues to have its upside, even if the traffic dips slightly due to the #deletefacebook movement. Maybe you’re not racking up viral exposure and thousands of fans. Tell us on LinkedIn , Facebook , or Twitter. Keep your expectations realistic and monitor the analytics.

Facebook 126

Facebook Paid Search Agency Marketing Management Marketing & Strategy 126

BuzzSumo

APRIL 29, 2021

One of our research posts went viral. Here is our detailed behind the scenes look at why the post went viral including: Why we wanted to create a piece of cornerstone content. Our Facebook and Twitter ads (with our ad spend and CTR). The results including traffic, shares and links (with screenshots). The mail is below.

Viral Marketing 142

Viral Marketing Paid Content Promotion Paid Search Agency 142

Sharpspring

SEPTEMBER 21, 2021

Would you like to build more traffic to your blog? The thing is, most bloggers are after organic search traffic (and for a good reason) but they completely ignore other traffic-building methods. Yes, search traffic is easier to scale but it is never a good idea to put all eggs into one basket. Twitter: Schedule a Lot.

Social Networks 107

Social Networks Peer-to-peer Social Media Allocation 107

Metadata

JULY 21, 2022

Paid social ads can guarantee exposure, drive traffic, and encourage revenue. Organic social media is often positioned as the be-all and end-all of social media marketing. However, to really maximize your social media efforts, you need both organic posts and a paid social media strategy. Low cost: With a $.38

Paid Content 52

Paid Content Paid Social Agency Paid Search Agency CPC 52

Buffer

AUGUST 12, 2019

Yes, there are marketing tactics to drive meaningful traffic. Twitter LinkedIn Snapchat Pinterest. Yet when you hear about strategies for marketing to social networks, you rarely hear about Reddit. That’s how the best social networks thrive! Get more traffic from Reddit (the right way).

Paid Content 67

Paid Content Marketing & Strategy Marketing Strategy Paid Search Agency 67

Sharpspring

FEBRUARY 3, 2022

For example, “Get more followers on our business’s Twitter page” is not a well-defined goal. The SMART version might read: “Get 1,000 more Twitter followers by the end of Q2 2022.” Is your Twitter goal going to help you drive more web traffic? Is your Twitter goal going to help you drive more web traffic?

Planning 100

Planning Marketing Plans Marketing Budget Creation Paid Search Agency 100

Hubspot

OCTOBER 31, 2017

A few Halloweens ago, HubSpot's blogging team dressed as the dancing pumpkin man from this viral video. I often used LinkedIn for my search -- a business-focused social network that was paying attention the type of listings I responded to. 7) Twitter. 4) Amazon. 6) The Bowery Presents. Hello, new grub options.).

Personalization 101

Personalization Examples Hubspot Amazon 101

Anything Goes Marketing

MARCH 8, 2009

Twitter: Maximize Your Travel In the past, I had blogged about why I use Twitter so it’s exciting for me to provide a success story for Twitter. Twitter helps me keep in touch with various clients and colleagues as well as better understand what people in my network "have on the brain". Beautiful day!

Social Media 100

Social Media Web 2.0 Media Blogger 100

Valasys

MAY 6, 2021

People of all age groups have been increasingly using diverse social channels such as Twitter, Facebook, and YouTube and thus are predominantly receiving hundreds of advertisements in a day. Social Media Marketing. Facebook, LinkedIn, Twitter, etc.). How Virtual Marketing Aids B2B Businesses. PPC Advertising.

B2B Marketing 52

B2B Marketing Planning B2B Digital Transformation 52

Hubspot

JUNE 1, 2015

We spend tons of time writing posts and optimizing them for search and social media. We'll excitedly watch as we see a burst of new traffic to our site. You can start by analyzing topics that you have published in the past to see how well they have continued to attract traffic. Most of us publish blog posts the same way.

Traffic 28

Traffic Outreach Content Tips 28

Adobe Experience Cloud Blog

JANUARY 11, 2016

Author: Elaine Ip Last week, a little bird told us that Twitter is considering increasing their 140 character limit count to 10,000 characters, and then the news spread like wildfire across (you guessed it) social media. And Twitter? Gone are the days when social media messages need to be planned out days or weeks in advance.

Thought Leadership 48

Thought Leadership Viral Marketing Social Media Marketo 48

SnapApp

JANUARY 15, 2015

Atmel distributed the Simply AVR contest across their email database, website, blog, and social media channels. Atmel used Twitter hashtags to help their audience connect to new entries (#SimplyAVR and #8bitideas). The contest was promoted on social networks several times in an effort to drive as much traffic as possible.

Video Marketing 48

Video Marketing Eloqua Viral Marketing Sales Qualified Leads 48

NuSpark Consulting

AUGUST 9, 2012

Remember, no one went to college to master in social media. It’s all about thinking about social networking from a business sense. Social media marketing in theory isn’t all that different from traditional media (well it is, but). We’ll focus on Twitter, Google+, Facebook and YouTube. We know that. Followers Lost.

Social Media 100

Social Media Lead Ranking Lead Scoring Media 100