Exo B2B

NOVEMBER 28, 2023

It was while reading a post on Mark Schaefer’s blog that I got the idea to write this post on B2B content marketing and especially on the importance of creating content on YOUR website or blog and then using social networks to spread it further. A social network like LinkedIn isn’t a content platform.

Distribution 52

Distribution B2B Marketing Optimization Content Marketing 52

Sprout Social

MARCH 16, 2022

And with many social media platforms doubling down on video and TikTok-style shorts, it’s no question that video engagement is key. If you haven’t brought video into your social media strategy, consider this your “twist my arm” moment. Dive deeper into video engagement performance with Sprout Social. Average view duration.

Video Marketing 125

Video Marketing Youtube Click Rate Allocation 125

KoMarketing Associates

MARCH 13, 2018

Use Google Image Search to search for your logo and find locations where it has been placed without a link to your website. Or use a free tool or free trial like social mention , mention.com , or talkwalker to track brand mentions as well. Use Google Search Console to find the URLs that link to 404 pages on your site.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Vidyard

MARCH 22, 2016

The most common types of video ads are previews before another piece of video content, ads in search engines, or paid media on social. For the last decade, the social option has lived almost exclusively in the land of YouTube, but since last year, Facebook has officially become a player in the video field. Get the Guide.

Paid Content 50

Paid Content Youtube Paid Search Agency Facebook 50

SmartBug Media

MAY 6, 2020

You can set up retargeting on these networks by placing a tracking pixel on your site. Just like you create call-to-action (CTA) buttons for your website, create high-quality ads that encourage users to come back to your site to download your latest offer. Social Ads. Social media ads were a gold rush for marketers in 2015.

Paid Content 109

Paid Content Paid Search Agency Advertising Channels Effectiveness 109

Trade Press Services

SEPTEMBER 18, 2023

Google Analytics Google Analytics is a top tool for measuring website performance. These specified alerts can be a helpful social listening tool for mentions of your brand, but also offer an automated way to maintain a pulse on the market by tracking keywords related to your industry, network and competition.

Google 52

Google Ideal Customer Profiles Tools Marketing Analytics Tools 52

Optinmonster

MAY 16, 2023

In the ever-evolving world of search engine optimization (SEO) , on-page optimization alone is not enough to achieve high rankings and drive organic traffic to your website. Enter off-page SEO, an important part of SEO that goes beyond the boundaries of your website and extends its influence across the vast landscape of the internet.

SEO 76

SEO Lead Scoring Lead Ranking Link Building 76

Optinmonster

FEBRUARY 11, 2024

Reward Social Shares With Discounts There are millions of social media users worldwide, and it makes sense to spread the word in the networks you belong to. This can help you get new business via social sharing and word-of-mouth promotion. Now sit back and watch your site visitors convert into subscribers.

Paid Content 86

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

Brandwatch Marketing

JANUARY 2, 2019

We come across all sorts of interesting stats about social media sites and users, so we’ve collated the best of them in this bumper facts list. And it comes as a great fact sheet to give context to your social media marketing efforts. Social media statistics. billion active social media users. social media accounts.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Hubspot

AUGUST 30, 2019

But, with the growth of social networks, social media marketing is even more heavily embraced today. Search is a huge source of customers , but slowly, social media is gradually increasing in importance as a marketing platform. The important distinction to make is that search and social are not competitive forces.

Social Media 100

Social Media SEO Lead Scoring Lead Ranking 100

Sprout Social

NOVEMBER 26, 2018

If you’re trying to wrap your head around modern social media, chances are you’re a bit overwhelmed. It’s a lot to take in, especially since the social space is almost unrecognizable from what it was a decade ago. Pick your social channels. Hey, we totally get it.

Social Media 106

Social Media Social Marketing Media Business 106

Optinmonster

DECEMBER 21, 2023

This means investing in search engine optimization (SEO) so relevant people can find your website online. If this is new to you, use websites like Moz or Ahrefs to improve your outreach. Just enter the URL pages of blogs that interest you and pitch to the ones that cater to the same audience as yours. But why stop there?

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Optinmonster

NOVEMBER 3, 2021

Do you want to learn how to increase sales with social media? Social media can be one of the best ways to connect with your audience and get your company in front of countless numbers of prospective customers. That’s why, in today’s post, we’ll be sharing 9 expert tips on how to increase sales with social media.

Social Media 80

Social Media Media Tips Ideal Customer Profiles 80

NuSpark Consulting

MARCH 3, 2016

Here we go: Website. Store your white paper on a separate page of your site, as shown on the right, with an SEO-friendly URL, title, and Meta description. Consider using a subdomain, and make sure the words in your URL are separated by dashes so Google can read it better. Social Media. Social Sharing.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

Sprout Social

JUNE 25, 2019

Social media has become so ingrained in our daily lives that most social media icons are instantly recognizable. Most people also know what would happen if they click on those icons when they see them on a website or email. The benefits of using social media icons. Facebook icons.

Social Media 108

Social Media Media Guidelines Youtube 108

Webbiquity

JUNE 16, 2015

Sales are a top goal of content marketing—but website traffic is the most common metric used to measure success. While most content sharing efforts by marketers are focused on the “big four” social networks, most (72%) content sharing done by buyers is on “dark social”–primarily email and apps. •

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Buzz Marketing for Technology

JULY 22, 2008

Social Bookmarking 2.0. Sign in to YouTube now! Sign in to YouTube now! Sign in to YouTube now! Diigo: By far the best social bookmarking tool out there! Join YouTube for a free account, or sign in if you are already a member. Sign in to YouTube now! URL: Customize. QuickList ( 0 ). Site: Home.

Youtube 100

Youtube CAN-SPAM Privacy Policies Web 2.0 100

Webbiquity

SEPTEMBER 15, 2020

But the biggest and best video network is YouTube. This is because it began as and remains solely a video network. And that is why users upload 500 hours of videos every minute on to YouTube. If you want your videos to get maximum exposure, this network is essential. One is shares. Another factor is SEO.

Youtube 232

Youtube Video Marketing Generation Budget Programs 232

Optinmonster

MAY 11, 2020

Knowing which sources drive traffic to your website is invaluable for optimizing your marketing strategy. Urchin Tracking Modules (UTMs) are a set of 5 parameters you can use to make any URL uniquely trackable. Here’s how they work: With Google’s free tool, Campaign URL Builder, anyone can create a custom UTM. Let’s get started.

Cost Per Click 91

Cost Per Click Cost per Acquisition Marketing Analytics Tools Budget Programs 91

LeadsRX

MARCH 9, 2022

Touchpoints represent specific marketing efforts like email marketing, online advertisements, social marketing, and even direct mail. These usually include direct traffic where a visitor typed your URL directly into the browser, as well as referral traffic where the visitor came through a link on another website directly to your site.

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

SmartBug Media

JUNE 30, 2020

As in-person events and conferences take a back seat thanks to the current state of our world, thought leaders are quickly adapting to provide that same energizing transfer of industry knowledge and invaluable networking through our home computers. How do you get the word out that, this year, your conference is going virtual?

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

Hubspot

MARCH 3, 2020

You do everything in your power to get your website in the top search engine ranking positions! And luckily, there’s a lot you can do to tip the scales in your website’s favor. How to Optimize for Local Search on Your Website. How to Optimize for Local Search Off Your Website. Source: comScore ). Source: Kelsey Group ).

Long Tail Marketing 68

Long Tail Marketing SERP Keywords Mobile Marketing 68

Optinmonster

APRIL 23, 2020

A Secure and Accessible Website. Domain Age, URL, and Authority. Social Signals. Recommended Resource: Need more website traffic? But keeping your website ranking on Google isn’t just about making the most out of competitive keywords. Website info and info about the content creator. Optimized Content.

Lead Scoring 138

Lead Scoring Lead Ranking SEO Keywords 138

Convince & Convert

OCTOBER 30, 2014

What do you want from social media today? And social media is a great way to promote your work and attract people to it. If you want your content succeed, you should remember the fact that all social media networks are different : They have different audiences with different interests and needs. Posting to Circles.

Social Media 168

Social Media Media Content Social Networks 168

Sprout Social

SEPTEMBER 24, 2018

More than a billion people are active on YouTube. As the most popular image-based social platform in the world, it’s no wonder that Instagram wants its piece of the video pie. IGTV gives users access to video content up to an hour long, ideal for YouTube inspired binge-watching sessions. Video is a content goldmine.

Verticals 105

Verticals Youtube Ad Frequency Ideal Customer Profiles 105

KoMarketing Associates

MAY 23, 2017

With the mission to give users the power to create and share ideas and information instantly, this social media platform allows B2B marketers to better connect, converse and engage their audiences. In fact, this study by Social Bakers found that more than 80 percent of customer service requests on social media are happening on Twitter.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

Convince & Convert

MARCH 6, 2015

However, most people who have owned a website for very long know their importance. As content is added or changed on your website, broken links can happen which can lower your rankings and cause people to leave your site. Enter the URL for your website and click start. . Your website analytics (i.e.

SEO 167

SEO Marketing Analytics Tools Lead Scoring Lead Ranking 167

Sharpspring

OCTOBER 27, 2021

Inbound strategies include content marketing (social media, blogs, videos, etc.), Pinterest, Instagram, and other visual social media networks. YouTube and TikTok. networking meetups and online business directories. Don’t waste their time with “welcome to our website” content. Social Listening.

Small Business Marketing 70

Small Business Marketing Paid Content Webinar Metrics Marketing Strategy 70

NuSpark Consulting

DECEMBER 9, 2012

Here we go: Website. Store your white paper on a separate page of your site, with an SEO-friendly URL, title, and meta description. Consider using a sub domain for the white paper, and make sure the words in your URL are separated by dashes so Google can read it better. Social Media. Of course promote it via social media.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

SocialPilot

JANUARY 26, 2024

From nailing those email subject lines to writing social media posts that pop, these AI prompt examples can come in handy in all scenarios. This list of AI prompt examples covers a wide range of marketing roles and tasks, helping marketers leverage AI to generate social media copies, campaign planning, and more.

Examples 78

Examples ROI Planning Work Management 78

Webbiquity

JANUARY 24, 2011

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Promote events through social media?

Social Media 100

Social Media Tools Buzz Media 100

Marketing Insider Group

SEPTEMBER 2, 2015

You will create a website, a blog, vlog, design a Facebook page, Tweet about it, Instagram your brand name, and make YouTube videos into the night, but is this enough? But do you want to take that risk and let everything rely solely on social media and online platforms? Watch your network grow.

Ad Building 100

Ad Building Brand Identity Branding Advertising Agencies 100

SnapApp

JANUARY 3, 2018

For Social and Outreach. . Social posts with images get more clicks. For example: social media + “become a contributor ”. . Ask people in your network to contribute content to your blog to take some of the weight off your shoulders. Use the spacebar on your keyboard to play or pause a YouTube video. .

Work Management 74

Work Management Tips Product Marketing Management 74

Valasys

MARCH 13, 2020

LinkedIn is the progenitor of 97% of the total leads on several social media platforms. To increase the followers on your LinkedIn Business Page, it takes time, patience & excellently tested & optimized social media marketing tactics. We have put together tips that will help you increase followers on LinkedIn business page: 1.

Linkedin 66

Linkedin Business Ideal Customer Profiles Word of Mouth 66

Sprout Social

OCTOBER 19, 2016

Social media contests have been used by brands of all sizes to get more followers, increase engagement and generate buzz. With organic reach becoming increasingly difficult to earn, social media contests offer a great way to get more eyes on your social posts and boost engagement. Why Create Social Media Contests?

Social Media 96

Social Media Paid Content Media Viral Marketing 96

Convince & Convert

AUGUST 26, 2012

Your website does not. Thus, you may be tempted to show your Facebook URL at the end of your TV spot, or on your trucks, or in your email – instead of your domain name. YouTube won’t let you add a link in a video to your website, only to another YouTube video – another strike against the domain name.

Domain 121

Domain Relevance Godaddy Internet Marketing 121

Sprout Social

NOVEMBER 1, 2016

From inspiration to reminiscing, travelers turn to social media throughout every step of their journey. Social media has a huge influence on travel-related purchases. In fact, of those who use social media to research travel, only 48% followed through with their original plans. Travel Social Media Basics: Do Your Research.

Social Media 92

Social Media Class Word of Mouth Media 92