Sprout Social

MARCH 31, 2025

Used correctly, YouTube is an outstanding platform for marketers. As the second-largest search engine globally, YouTube is a go-to site for answering questions and learning new things. Video is a key marketing tool because it grabs users attention in a fast-moving world. The best times to post on YouTube are: Mondays: 1 p.m.

Youtube 85

Youtube Best Practices Social Media Paid Search Agency 85

Marketing Insider Group

SEPTEMBER 2, 2024

Experimenting with different content formats like blog posts, videos, infographics, and podcasts helps you identify which formats best engage your audience. Video Source Headlines, in particular, play a crucial role in content success because they are your audience’s first impression of your content.

Content Marketing 315

Content Marketing Marketing Analytics Tools Click Rate Content 315

Marketing Insider Group

MARCH 18, 2025

YouTube Ads Perfect for video storytelling. billion users, YouTube ads reach a massive audience. Plus, video content builds trust faster than static images. If your product skews under 35, TikToks short-form video ads can generate serious engagement. With over 2.5 TikTok Ads Ideal for younger audiences. What Works?

Cost per Acquisition 269

Cost per Acquisition Marketing Strategy Marketing & Strategy Media 269

Martech

JANUARY 16, 2025

A new offering from Adomni, Smart Video Everywhere, seeks to meet the challenges of the fragmented video marketing space and scattered consumer attention. Like almost every other channel in this digital world, the video channel isn’t really just one channel. Smart Video Everywhere differentiators. Why we care.

Video Marketing 111

Video Marketing Amazon Mobile Advertising Youtube 111

Visitor Queue

JANUARY 18, 2025

With over 122 million users per day, YouTube marketing offers a number of different ways to get in front of your target audience. Over the years, YouTube has grown from a simple video-sharing platform to an essential place that marketers need to consider if they want to stand out from their competition.

Youtube 105

Youtube Traffic Video Marketing Marketing & Strategy 105

Marketing Insider Group

OCTOBER 7, 2024

Some examples of organic media include: SEO-focused blog posts Social media updates (not paid) Video content on platforms like YouTube Email newsletters and direct outreach Paid Media vs. Organic Media: Breaking Down the Benefits Both paid and organic media have advantages, but they serve different purposes.

Organization 321

Organization Media Cost Per Click Brand Identity 321

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. 93% say it’s an integral part of their strategy.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Martech

DECEMBER 9, 2024

Prompt: What are some tips for taking better videos to use for content creation? Answer: To enhance your video content creation, consider the following tips: Tips for taking better videos 1. Plan your content: Outline your videos purpose, key messages, and structure. shorter videos for social media, longer for YouTube).

Video Marketing 108

Video Marketing Best Practices Marketing AI Marketing Management 108

Sprout Social

DECEMBER 30, 2024

YouTube is the king of long-form video content, but YouTube Shorts is quickly entering the spotlight. With 70 billion views a day and counting, Shorts are becoming a go-to choice for creators and brands to connect with their audiences through short-form video. Understanding YouTube Shorts YouTube Shorts.

Youtube 81

Youtube Examples Brand Identity Branding 81

Marketing Insider Group

MARCH 6, 2023

Now is the time to become an expert on creating video content. Not only are 91% of businesses already using video as a marketing tool in 2023, but 96% of marketers are placing ad spend on video. If you haven’t already, this is your sign to hop on the video content bandwagon. But what exactly qualifies as video content?

Video Marketing 336

Video Marketing Content Marketing Content Paid Search Agency 336

Optinmonster

JULY 18, 2024

If you’re looking for a proven way to boost traffic and increase conversions, then you need a video marketing strategy. of internet users aged 16-64 watch online video content at least once a week , according to an extensive report from We Are Social and Meltwater. What Is Video Marketing? Globally, 92.3%

Paid Content 98

Paid Content Webinar Metrics Video Marketing Marketing & Strategy 98

Marketing Insider Group

MAY 1, 2023

It’s no secret that video has taken over the world of digital marketing. From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. And if you want to compete with the big dogs, video is an essential tool to keep in your content marketing arsenal.

Statistics 342

Statistics Video Marketing High Quality Lead Stats 342

Webbiquity

SEPTEMBER 6, 2022

A well-made video is like poetry in action. Videos tell stories; and for your brand, product, and services to make an impression with potential customers, those stories must be succinct and compelling. Customers’ purchasing decisions can be significantly influenced by your video content. What are product videos?

Video Marketing 321

Video Marketing Product Generation Lead Scoring 321

Webbiquity

JUNE 20, 2023

Video marketing has become a vital and productive tool for businesses in almost every sector. Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services.

Webinar Metrics 325

Webinar Metrics Demand Work Management Video Marketing 325

Marketing Insider Group

JUNE 23, 2021

However, more and more often, internet users are turning to video for entertainment, new information, and engagement with brands. That is why having a successful video production strategy is so important in your brand storytelling. Videos can be more engaging and informative than other text formats. . Quick Takeaways.

Storytelling 363

Storytelling Video Marketing Product Tips 363

Marketing Insider Group

NOVEMBER 6, 2024

Video and interactive ads will dominate, engaging users through platforms like YouTube and TikTok with dynamic, immersive content. The Growth of Video and Interactive Ads Video and interactive ads could dominate paid media in 2025 because they continue to captivate audiences and drive higher engagement rates.

Paid Content 173

Paid Content Advertising Agencies Advertisements Advertising 173

Marketing Insider Group

NOVEMBER 22, 2021

We’ve compiled 5 of the best content marketing videos of all time. From content marketing’s history to it’s unpredictable future, connecting with customers through empathy, building brand advocates and more — the videos on this list cover topics brands in every industry need to know. 6 Best Content Marketing Videos of All Time.

Video Marketing 352

Video Marketing Content Marketing Planning Best Practices 352

Marketing Insider Group

DECEMBER 22, 2020

Crafting the perfect blog design for success means ensuring each of your posts is illustrated with images and videos to complement the text, provide more visual interest, and make your post more attractive and accessible when scanned quickly. Embedding video in your blog posts can be incredibly valuable too. Video Tips for Bloggers.

Design 363

Design Video Marketing Blogger Paid Search Agency 363

Trade Press Services

JANUARY 27, 2025

The numbers dont lieviewers retain a staggering 95 percent of a message when watching it on video, compared to just 10 percent through text. Unsurprisingly, 68 percent of marketers who arent using video are planning to jump on board this year. But some video marketing trends are cutting through the noise.

Video Marketing 85

Video Marketing Trends B2B Marketing Planning 85

Sprout Social

SEPTEMBER 12, 2024

There are some many different types of social media content to create and enjoy, from carousels to GIFs to videos. For example, you can use AI to support content ideation development , brainstorming video content ideas and editing copy. Save time improving social copy and slating in captions for videos through AI editing tools.

Social Media 134

Social Media Work Management Marketing Management Marketing AI 134

Webbiquity

NOVEMBER 25, 2024

Easily convert YouTube or Vimeo videos, podcasts, or files into blog posts and boost productivity using this efficient AI tool for content development. Stock Photography Shutterstock More than 530 million images and other content–photos, vectors, illustrations, icons, video clips, and music tracks.

Marketing Automation Services 195

Marketing Automation Services Work Management Marketing Management Budget Programs 195

Convince & Convert

NOVEMBER 12, 2024

You can watch the full video replay of the episode below, or add it to your podcast line-up on your favorite platform. Short-Form vs Long-Form Video Video content continues to dominate in 2025, but the types of videos that work for B2B marketers vary depending on the platform and goals.

Social Media 159

Social Media B2B Thought Leadership Trends Social Marketing 159

Single Grain

JANUARY 15, 2025

This post is all about how HeyGen for global marketing is helping marketers translate their video content into over 175 different languages. HeyGen is an AI-driven video creation and generation platform that produces AI-generated voices and avatars. However, expanding to video can be expensive and time-consuming for businesses.

Enterprise Management 92

Enterprise Management Video Marketing Work Management Marketing Management 92

Oktopost

OCTOBER 29, 2024

In this episode, Niki Kostova, Head of Social Media at SUSE, shares her top tips for B2B video content–from topic selection to ideal video length – all while keeping people at the heart of her strategy. But how do you create an engaging video that brings in optimal results? Putting people at the heart of their video strategy.

Video Marketing 83

Video Marketing B2B Content Storytelling 83

Single Grain

FEBRUARY 25, 2025

Most businesses find YouTube lead generation challenging. They must invest in video production and YouTube SEO, which are more expensive and time-consuming than other lead generation strategies. Key Highlights for YouTube Lead Generation Agencies find it challenging to attract potential customers with YouTube ads.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Youtube Lead Generation 52

Marketing Insider Group

OCTOBER 15, 2024

Video source 4. With billions of active users, these social media giants allow businesses to build brand awareness, engage with potential customers, and promote products through eye-catching visuals and videos. YouTube Ads: As the second-largest search engine, YouTube offers massive potential for video advertising.

Paid Content 162

Paid Content Advertisements Advertising Paid Search Agency 162

US Data Corporation

MARCH 24, 2025

Short-form video is transforming digital marketing, with platforms like TikTok, Instagram Reels, and YouTube Shorts offering brands an unparalleled way to engage audiences. This blog explores why short-form video is so effective, how to create compelling content, and strategies for optimizing videos for virality.

Video Marketing 59

Video Marketing Viral Marketing Youtube Marketing & Strategy 59

Sprout Social

NOVEMBER 20, 2024

Edutainment content can include videos, podcasts, webinars, live streams, games and more. Static images and short-form videos under 15 seconds tend to perform the best. YouTube Over three-quarters (78%) of all social users have a YouTube profile. In the YouTube video below, they anthropomorphize their new Mac mini.

Social Media 108

Social Media Webinar Metrics Media Content 108

Stevens & Tate

MARCH 27, 2025

Summary Video content is essential for service businesses looking to connect with customers and grow their social media presence. Video trends on social media , such as short-form videos, behind-the-scenes content, live streams, and user-generated videos, are shaping engagement today.

Social Media 54

Social Media Video Marketing Trends Service 54

Brightedge

FEBRUARY 25, 2025

One particularly interesting trend we've identified is the growing importance of YouTube content in AI Overview citations. The Rise of YouTube Citations in AI Overviews Percentage of Citations from YouTube since the beginning of the year Since January 2024, we've observed a 25% increase in YouTube citations within AI Overviews.

Youtube 52

Youtube Google Planning Comparison 52

Marketing Insider Group

SEPTEMBER 24, 2024

Video Source This information drives informed decision-making and optimizes your strategies to achieve better results. Google Analytics and social media analytical tools from platforms like Facebook, Instagram, and Twitter provide valuable data.

Social Marketing 195

Social Marketing Planning Work Management Marketing Analytics Tools 195

Webbiquity

DECEMBER 10, 2024

Today, video content dominates the marketing landscape. With online videos reaching 92% of audiences and 91% of businesses using video as a marketing tool in 2023, its impact is significant. However, while video leads the pack, other formats like blog posts, images, and audio still play a critical role in B2B marketing.

Distribution 152

Distribution Paid Content Top of Funnel Webinar Metrics 152

Martech

NOVEMBER 8, 2024

Dig deeper: R eddit marketing guide – maximize your spend YouTube ads While it may seem unconventional for DTC or B2C marketers, many B2B companies struggle to leverage YouTube effectively. For brand consideration, use video view campaigns. The buyers you’re targeting and the ways to reach them are changing.

Paid Content 121

Paid Content ROI Allocation Media 121

Webbiquity

MARCH 31, 2025

They create annual trend predictions, educational videos, and podcasts on channels like LinkedIn, YouTube, and TikTok. Sprout Social, for example, educates their audience with YouTube videos, podcasts like Social Creatures, and robust social media usage to tackle common pain points.

Demand Generation Agencies 177

Demand Generation Agencies Demand Generation Paid Content Marketing Budget 177

Animalz blog

MARCH 20, 2025

.” In this episode of The Animalz Podcast, Ines shares how she went from teaching economics at Oxford to running the content machine behind one of YouTube’s biggest educational creators. About Our Guest: Ines Lee Ines Lee is the Head of Content for Ali Abdaal, a top YouTuber with over 6 million subscribers.

Youtube 67

Youtube Adsense Paid Search Agency Lead Ranking 67

Marketing Insider Group

MAY 22, 2023

Write a 10-minute YouTube video script about [product, blog, company, etc.]. Write 11 YouTube headlines about [topic] that contain the following keywords: [keywords]. Brainstorm 10 ideas for YouTube videos about [topic, industry, company, service, product, etc.]. SEO Video Source: Popupsmart 44.

Paid Search Agency 69

Paid Search Agency Work Management Marketing Management Webinar Metrics 69

SocialPilot

JANUARY 16, 2025

Thats nearly one in four people choosing Instagram, YouTube, TikTok, Quora, Reddit, or Pinterest over a traditional search engine. Social media SEO is optimizing your content for platforms like Instagram, TikTok, Pinterest, YouTube, etc, to ensure it shows up when people search within those platforms. Because its seamless.

Social Media 116

Social Media SEO Media Lead Ranking 116