Marketing Insider Group

JULY 20, 2021

Can you believe that 80% of B2B companies feel their pricing strategy needs improvement? Despite the fact that just a 1% price optimization improvement can yield an 11% profit increase , many companies are admittedly not prioritizing their pricing strategy. Read on for a complete guide to B2B pricing.

Pricing 359

Pricing Price B2B Buyer Personas 359

Webbiquity

JANUARY 19, 2023

Business-to-business (B2B) and business-to-consumer (B2C) marketing are two distinct types of marketing strategies with different focuses. For any marketing professionals to maximize the impact of their efforts, they must understand the differences between these two marketing strategies, and when to apply practices from each.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

Act-On

APRIL 10, 2024

But not entirely unlike when a colleague sends you a link to a gated ebook, you give your contact info to download it, and then get a phone call from a sales rep the same day. Rethinking Your Marketing Automation Migration Strategy Proven strategies to reduce risk, accelerate “time-to-live,” and optimize performance.

Lead Ranking 190

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 190

The Forward Observer

DECEMBER 8, 2023

The Growth Leader: Strategies to Drive the Top and Bottom Lines by Scott K. Edinger About the Book Growth is a leadership issue, not a sales issue. The Growth Leader reveals how top executives create profitable growth through the intersection of strategy, leadership, and sales. Are you ready to be a Growth Leader?

Paid Search Agency 177

Paid Search Agency Differentiation Buyer Personas Marketing & Strategy 177

Martech

FEBRUARY 26, 2024

Competitive Landscape: Assess the competitive landscape to determine if there are strong competitors offering similar products or services at a lower price or with better features. Understanding your competitors’ strategies can help you identify opportunities for differentiation. Could our pricing strategy be a barrier to sales?

Planning 97

Planning Multi-Channel Word of Mouth Best Practices 97

Marketing Insider Group

JUNE 13, 2023

The name of the game in marketing is fine-tuning your application of proven strategies through testing and reviews. Key Takeaways: Cost per lead is a marketing metric or a pricing model, depending on whether you’re using inbound or outbound methods. Inbound marketing tactics remain the best strategy for lowering your cost per lead.

Cost per Lead 238

Cost per Lead Paid Content Lead Ranking Cost Per Thousand 238

Marketing Insider Group

MAY 30, 2023

Revisit your mission statement and values to determine your larger business goals, such as increasing sales, attracting more customers, building brand awareness, or improving customer retention. Based on your findings, you may need to adjust your site design or content strategy. Set specific marketing goals. Consider your budget.

Work Management 288

Work Management Marketing Management Budget Programs Allocation 288

Zoominfo

JUNE 28, 2023

That’s where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? In this context, a GTM strategy includes defining the target audience, messaging framework, marketing channels, offers, and sales plays your teams will run to convert prospects to leads and leads to customers.

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Work Management Marketing & Strategy 130

Hubspot

MARCH 18, 2024

Welcome to “The Pipeline” — a weekly column from HubSpot, featuring actionable insight from real sales leaders. Research shows there is a weapon you can use to increase your sales performance — a sales strategy that's effective no matter where you work or what you sell. What is this sales strategy, you ask?

Pricing 72

Pricing Price Tactics Customer Satisfaction 72

Salesforce Marketing Cloud

OCTOBER 31, 2023

Build a comprehensive go-to-market (GTM) strategy that combines careful research with tailored messaging that hits on the right buyer pain points. What you’ll learn: What is a go-to-market strategy? Why is a go-to-market strategy important? A go-to-market strategy is a step-by-step plan for introducing a new product to buyers.

Work Management 119

Work Management Marketing Management Marketing Strategy Marketing & Strategy 119

Martech

APRIL 19, 2024

After identifying these segments, the chain can craft messages, offers and media strategies relating to each group’s preferences and lifestyle. These technologies provide consumer behavior insights, enabling you to anticipate market trends and adjust strategies proactively.

Advertisements 109

Advertisements Advertising Allocation Planning 109

Martech

SEPTEMBER 27, 2023

Google Shopping Ads are a powerful platform for increasing your sales. Real-time feed price updates Real-time stock updates are important, but the same goes for pricing. Delays in getting your price drops to market also slow down your revenue potential during sale periods.

Cost Per Click 107

Cost Per Click Google Optimization CPC 107

Convince & Convert

MARCH 7, 2024

As artificial intelligence evolves rapidly, its profound impact on go-to-market (GTM) strategies cannot be overstated. Implement Shared Goals and KPIs : Align marketing, sales, and customer success teams around common objectives and key performance indicators (KPIs). But what are the specific ways that GTM professionals are using AI?

Marketing Analytics Tools 140

Marketing Analytics Tools Marketing AI Lead Ranking Research 140

Optinmonster

DECEMBER 19, 2023

Solution: Conduct detailed competitor analysis to determine how they price their products. Solution: To improve customer satisfaction, build a strategy to reduce customer churn. Challenge #5: Pricing Products and Managing Shipping Costs Shopify’s report published in 2022 found that pricing impacts 74% of consumers.

eCommerce 83

eCommerce Marketing Management Business Budget Programs 83

illumin

JANUARY 4, 2024

Black Friday weekend saw record sales in 2023. While e-commerce saw impressive growth, brick-and-mortar sales only grew by a measly 1.1%. Sales growth returned to pre-pandemic levels for Black Friday 2023, with discounts drawing in shoppers and persuading them to loosen their purse strings. Retail sales in the US increased by 2.5%

Mobile Advertising 101

Mobile Advertising Emarketing Marketing & Strategy Mobile Marketing 101

Salesforce Marketing Cloud

FEBRUARY 7, 2024

Figuring out the right way to price your products can be tricky. Whether you’re selling software or designer handbags, your pricing strategy has a big impact on your sales success. There are a lot of ways to go about it, but if you’re looking for simplicity, cost-plus pricing might be a good bet.

Pricing 52

Pricing Price Cost Elasticity 52

Martech

MARCH 1, 2024

As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. So, our strategies and tactics in B2B not going to be the discounts, points and perks you’ll find in consumer retention marketing. This last one is a biggie.

Tactics 120

Tactics Work Management B2B Marketing Marketing Management 120

Rev

MARCH 8, 2023

Did you know that revenue generation isn’t just the responsibility of your sales team? So, if you want to ensure that your B2B company is profitable, it’s essential to have a strong revenue generation strategy that empowers each department to contribute to the bottom line. What is revenue generation?

Ideal Customer Profiles 78

Ideal Customer Profiles Sales Management Examples Generation 78

Martech

JUNE 14, 2023

64% of B2B marketers consider AI to be valuable in their marketing strategy 80% of marketers in 2020 already had chatbots as part of their customer experience strategy. The IBM survey was released in early 2022, about 10 months before OpenAI’s ChatGPT brought down AI’s price and made it easier to integrate.

Marketing AI 136

Marketing AI Stats Planning Marketing Automation Services 136

Rev

NOVEMBER 8, 2023

Have you ever lost a big sales opportunity without knowing why it slipped away? Those lost sales opportunities can actually be great learning experiences if you take the time to conduct a win/loss analysis. We’ll also share seven tips to prevent losing sales so that you can increase your overall win rate. Let’s get started.

Sales Management 78

Sales Management Analysis Top of Funnel Work Management 78

Binary Demand

FEBRUARY 23, 2024

In addition, the latest demand generation in the B2B approach centers on leveraging data and technology to gain insights into potential customers, ascertain their needs and preferences, and establish meaningful engagement strategies. This ensures campaigns are efficient, funneling only sales-ready prospects into the pipeline.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

SmartBug Media

MARCH 25, 2024

This brings context to large gross sales or earnings numbers and allows financial leaders to access their companies’ performance. This covers the price of materials and employee pay but not debt, taxes, operating expenses, overhead, or one-time expenses. This number provides insights into resourcing and pricing.

Work Management 59

Work Management Marketing Management Customer Satisfaction Lead Ranking 59

Martech

JANUARY 23, 2024

It takes data and a solid ecommerce strategy to break through to book fans on digital channels. This year-round strategy translated into strong holiday sales during a successful ecommerce holiday season. This year-round strategy translated into strong holiday sales during a successful ecommerce holiday season.

Loyalty 102

Loyalty eCommerce Buzz Paid Search Agency 102

Oktopost

OCTOBER 28, 2021

Having a distinct B2B sales advantage over your competitors in that environment can be challenging. But with so much competition targeting your prospects on these platforms, your sales team has their work cut out for them. . The goal with this strategy is not overnight success that leads to an immediate sale.

Tools 144

Tools Enterprise Management Work Management Top of Funnel 144

SmartBug Media

SEPTEMBER 28, 2023

RevOps, or revenue operations , is a strategic approach that aligns sales, marketing, and customer success teams within companies to optimize revenue generation. Pricing An effective pricing strategy relies on data and closely tracked market conditions to ensure your organization can adjust quickly to any changes in the market.

Marketing Budget 69

Marketing Budget Optimization Terms and Conditions Marketing & Strategy 69

Salesforce Marketing Cloud

NOVEMBER 28, 2023

But 90% of companies fail to deliver on their retail execution strategy! CG companies can’t afford to miss sales opportunities. Margins are tighter than ever as changing inflation and supply chain issues make it harder to price items affordably and keep them in stock. Want to improve your retail execution?

Merchandising 59

Merchandising Pricing Price Display 59

SmartBug Media

JANUARY 11, 2023

Gaining the trust of new or prospective customers depends on specific content marketing strategies that fit your company and customer demographics. With most strategies, some type of incentive that intrigues and converts customers is necessary, but not all incentives work as well from company to company. Condition the customer.

Marketing & Strategy 98

Marketing & Strategy Marketing Strategy Content Marketing Planning 98

Optinmonster

APRIL 8, 2024

Want to learn how to create high-converting product pages to drive more sales? Price Regardless of what you decide to charge for your products , there are a few pricing techniques you can use to help them sell better. This provides contrast, and helps make the lower-priced product appear to be more of a ‘good deal.’

Product 93

Product Lead Ranking Urgency Marketing Cross-Selling 93

Sprout Social

MARCH 7, 2024

However, beyond research, there’s the crucial task of distilling those insights into actionable strategies that’ll give your business an advantage. It helps you understand the competitive landscape, identify areas for innovation or improvement and formulate strategies to outperform competitors.

Analysis 94

Analysis Marketing AI Examples SWOT 94

Salesforce Marketing Cloud

NOVEMBER 7, 2022

Consumer goods brands lose 25% of sales due to poor merchandising, but the right retail execution solutions can help. Give reps the information they need to execute your display strategy. Give them access to penny-perfect pricing so they can order and price products competitively. Of course you would. Check it out.

Merchandising 97

Merchandising Product Work Management Pricing 97

Salesforce Marketing Cloud

JANUARY 10, 2024

Quick: What’s the difference between gross sales vs. net sales? Just 45% of sales leaders have high confidence in the accuracy of their forecasting (including their projection of gross and net sales), according to Gartner. What you’ll learn: What are gross sales vs. net sales?

Forecasting 64

Forecasting Merchandising Pricing Price 64

Optinmonster

MARCH 22, 2023

.” Source: Groove And since product recommendations can drive 10-30% of revenue , putting the right upsell offers in front of people at the right time is an important sales growth tactic. We’ll delve into some proven upselling strategies and will provide examples to inspire you in your business. What is Upselling?

Examples 122

Examples Tips Cross-Selling Bundling 122

Lead Liaison

JUNE 14, 2023

17 Opportunity Costs of Not Having a Universal Lead Capture Strategy It’s easy to look at the price of something and consider it a “cost”. Universal Lead Capture is a Strategy, not Software Universal lead capture is often confused as being a software solution; instead, it’s a business strategy.

Lead Capture 97

Lead Capture Cost Lead Liaison Trade Show 97

Optinmonster

JANUARY 18, 2024

Does your SaaS business have a free trial marketing strategy? If you offer free trials to get people to buy your product, it’s important to make sure your free-to-paid conversion strategy is working. In this post, we’re going to share 19 best tips that you can use to improve your free trial marketing strategy.

Conversion Rate 88

Conversion Rate Conversion Examples Marketing Analytics Tools 88

Salesforce Marketing Cloud

FEBRUARY 15, 2024

During the 2023 holiday season, $199 billion of sales were influenced by AI. Take action using insights In addition to collecting and analyzing first-party data, AI can look at social media posts, shoppers’ product reviews, sales history, and market conditions to help in planning and forecasting. What do shoppers want next?

Marketing AI 92

Marketing AI Ad Building Merchandising Loyalty 92

Salesforce Marketing Cloud

AUGUST 17, 2023

A retailer reduced online prices by 1% every time a shopper purchased a particular item. The marketing team thought this retail pricing promotion was genius. Shoppers kept refreshing their screens, expecting others to buy and the prices to drop. But the (heavily inflated) prices didn’t budge, as shoppers continued to wait.

Pricing 52

Pricing Price Planning Lead Ranking 52