Marketing Insider Group

MARCH 30, 2021

Product marketing is where sales, marketing, and product development overlap. It’s where marketing, sales, and product development come together. Product marketers will market new products, empower the sales team to sell better, and work with the product development team to ensure their products meet consumer needs.

Marketing Strategy 363

Marketing Strategy Marketing & Strategy Product Top of Funnel 363

Marketing Insider Group

FEBRUARY 27, 2023

Whether your content strategy could use a refresh or your marketing strategy needs an overhaul, structured advice from outside experts can turn your current marketing efforts into a money-making master plan. Analyze your monthly gains vs. the competition to learn how you can make improvements to further optimize for conversions.

Lead Ranking 249

Lead Ranking Planning B2B Thought Leadership Lead Scoring 249

Marketing Insider Group

MAY 26, 2020

The late Jack Welch used to say: If the rate of change on the outside is greater and faster than the inside, then the end is near. Yet, many companies are waiting for “business” to resume as normal vs. shifting to thrive in the new environment. Could this be why I’m hearing about 50-80%+ sales and revenue drops?

Webinar Metrics 239

Webinar Metrics Peer-to-peer Co-Registration Paid Search Agency 239

ANNUITAS

FEBRUARY 24, 2023

Our marketing and sales motions are the lifeblood of our top lines, yet too often, when they are not delivering, we are unable to objectively assess what is going wrong. An outside-in approach leads with customer pain points and follows their journey to ensure we connect right place, right time.

Planning 130

Planning Paid Search Agency Marketing & Strategy Act-On 130

ANNUITAS

MARCH 21, 2023

Adobe has made significant advancements to its Dynamic Chat capabilities inside Adobe Marketo Engage. New advancements include improved sales routing, to get prospects inside an automated or assisted chat routed to the proper sales rep faster. conversations to date.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

Martech

MARCH 20, 2024

Dig deeper: Innovation vs. rebranding: How to choose the best change for your business 2. Work with outside experts If you’re changing the company name, work with a branding agency. If you do business outside the U.S., It’s best to use an outside design firm when developing your new visual identity.

Enterprise Management 113

Enterprise Management Work Management Marketing Management Brand Identity 113

Marketing Interactions

JULY 31, 2022

I’m thinking about the differences between what your buyers experience with your content and brand (outside), and what it takes to create successful buyer-driven experiences (inside). Sure, you may get engagement on a one-off basis, but unless your sale is transactional, you’re also giving up the depth required for a complex sale.

B2B 75

B2B Buyer's Journey Gartner B2B Sales 75

ViewPoint

AUGUST 30, 2016

As a business-to-business marketing or sales leader you have numerous options for lead generation tactics and tools. Because a phone conversation efficiently replicates face-to-face sales activities, these one-on-one flowing and probing interactions are the most effective method to validate the quality of a lead. Sales is sales.

Lead Gen 136

Lead Gen Telemarketing Sales Qualified Leads Lead Scoring 136

Biznology

APRIL 1, 2019

A client of ours recently mentioned that their inside sales team would be thrilled to have a new video to share every week — but of course “We don’t have the budget for that.” Actually, if they — and you — have a video budget at all, you probably do have the budget to produce the right videos for inside sales.

Top of Funnel 112

Top of Funnel Paid Search Agency Video Marketing Open Rate 112

SalesIntel

JUNE 23, 2021

Until the emergence of sales technologies and tools, sales was mostly an outside-the-office practice (aka outside sales). Inside the office (aka inside sales), the sales team’s goal was to provide hot leads for on-the-ground agents to close. Outside sales account for 52.8%

Sales Management 52

Sales Management Top of Funnel Sales Cycle Sales Qualified Leads 52

Sana Commerce

FEBRUARY 7, 2023

When it comes to sales tax for e-commerce, do you have the data and technology you need to stay compliant and avoid fines? Sales tax compliance is complicated enough independently, let alone when adopting a new sales channel , expanding to a new market, or both, it’s important to do your due diligence on the necessary processes.

B2B Sales 98

B2B Sales B2B Work Management Marketing Management 98

Heinz Marketing

DECEMBER 25, 2021

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We think of our email list in a transactional manner: A sea of names to guide down the sales funnel, a vehicle to turn leads into opportunities. Anthony , and Utsav Bhatt.

Planning 111

Planning Paid Search Agency Companies B2B 111

Marketing Insider Group

SEPTEMBER 28, 2021

The top goals were to improve lead quality, drive increased sales among identified leads, increase general brand awareness, and acquire new customers. Digital marketers seem to be less concerned about things outside their control. Check out the video below on 3rd party vs. 1st party data. What Are Digital Marketers Saying?

Planning 272

Planning Lead Scoring Lead Ranking Gartner 272

Circle Studio

SEPTEMBER 17, 2020

Flexible vs. rigid planning. An agile mindset will drive you to make the client an integral influence in your firm’s planning, processes, products, services, marketing and sales activities. Client-centricity turns marketing from an inside-out approach to an outside-in approach, which is a massive paradigm shift.

Planning 97

Planning B2B Marketing Advertising Agencies B2B 97

The Marketing Blender

FEBRUARY 6, 2024

Knowing Your Offering vs. Knowing Your Business There’s a significant difference between knowing the details of your offering versus comprehending your business, market, message, and differentiators. Having a documented strategy is essential, and having an objective outside perspective is actually very valuable.

CMO 52

CMO Business Paid Search Agency Acquisitions 52

Litmus

AUGUST 25, 2021

These were real people talking with a real community about common problems and solutions, ideas, inside jokes, inspiration… the whole gamut. Email was driving roughly 6% of our direct sales pipeline every month from a last touch attribution perspective. (To Video by video. Event by event. And it worked because it was real.

Lead Ranking 103

Lead Ranking Click Rate Thought Leadership Open Rate 103

B2B Digital Marketer

JUNE 9, 2022

Stephen’s experience interacting with executive buyers and coaching top sales organizations throughout the world make him a valuable resource to any sales executive or professional. Inside-out vs. outside-in approach. Distress vs. eustress. Stephen has a BBA and Ph.D. from Georgia State University.

B2B 52

B2B B2B Sales Fulfillment Amazon 52

GrowPowerful

OCTOBER 18, 2022

Without further ado, here are our 13 guiding questions for making the decision between Fractional CMO vs. Consultant. Specific vs. Generic When there’s a particular problem at hand that requires solving—whether that be a market analysis, competitive inquiry, or a briefing on existing programs—a consultant might be your best solution.

Consulting 52

Consulting Work Management CMO Marketing Management 52

Hubspot

MARCH 1, 2019

The term, "sales", encompasses all activities involved in selling a product or service to a consumer or business. But "sales" means so much more for businesses. Companies have entire sales organizations comprised of employees that are dedicated to selling their products and services. What is sales? Marketing and Sales.

Terms and Conditions 87

Terms and Conditions Ad brokers Sales Qualified Leads Organic Leads 87

Vision Edge Marketing

DECEMBER 4, 2013

Marketing as one of the primary external-facing entities (sales is another) within an organization plays a central role in strategy development and execution. . This is the domain of strategy, and successful strategies leverage an outside-in approach, which takes seeing your customers as assets.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Zoominfo

MAY 11, 2020

There’s a lot to think about when developing an annual sales plan to support your organization’s strategy and objectives: New customer acquisition, customer retention, increasing share of wallet, resource budgeting … just to name a few. But don’t forget about your sales territory plan. What is a Sales Territory Plan?

Planning 100

Planning Ideal Customer Profiles SWOT Verticals 100

ANNUITAS

NOVEMBER 18, 2020

If your buyer digests content aligned to a later stage of the journey, that’s indicative of him/her being closer to “sales-ready”. If they digest something aligned to an early stage, they’re likely to need more nurturing from marketing before being handed off to Sales. The answer might be “yes” but with some very important caveats.

Ethics 130

Ethics Personalization B2B Opt-out 130

Lake One

NOVEMBER 24, 2020

One area of business we were especially interested in gaining some outside perspective on was sales. So, to help jumpstart your 2021 digital sales strategy, we invited some of the best and brightest in B2B sales strategies and technology for a discussion on breaking through to buyers when business environments are turned upside down.

B2B Sales 72

B2B Sales Top of Funnel Tools Marketing & Strategy 72

Content Standard

DECEMBER 6, 2023

I love working with them and they bring fresh perspective to (often) stale content marketing strategies—but they have two common areas of vulnerability: They can tend to approach content from an “inside-out” perspective, and they can be too quick on the content trigger.

Enterprise Management 68

Enterprise Management Work Management Marketing Management Tactics 68

Outreach

APRIL 5, 2019

It's no secret that sales representatives are the key to our success here at Outreach. Over the last several years, we have built new tools and systems to empower our own reps, including the best Sales Engagement Platform in the universe and the Agoge Tribe onboarding method. What is a B2B sales representative?

B2B Sales 49

B2B Sales B2B Outreach Organic Leads 49

Content4Demand

MAY 26, 2020

Plenty of research and case studies have shown that a customer focus and outside-in business model—rather than inside-out—lead to efficient growth and market leadership. per-unit sales and is now is the second-largest producer in the world, behind Volkswagen. A commonly cited example is Toyota Motor Corp.,

Lead Ranking 66

Lead Ranking Lead Scoring Forrester B2B Sales 66

Marketing Interactions

JANUARY 25, 2022

If you start making shifts to your content marketing strategy without considering the potential gaps between what your company wants vs. what your buyers’ want, you could be tossing away more than one marketing approach vs. another. Outside – in. Not inside – out.

B2B Marketing 69

B2B Marketing B2B Budget Programs Marketing & Strategy 69

ViewPoint

JULY 7, 2015

Marketing Automation makes it easier than ever to deliver more poor-quality leads to sales. According to SiriusDecisions’ Research Brief 1 , the problem with lead scoring at many organizations is as follows: Lead scoring models are based on assumptions or inadequate sales input. A key to this trend is lead scoring. If not, why not?

Lead Ranking 120

Lead Ranking Lead Scoring Ideal Customer Profiles Sales Qualified Leads 120

Vidyard

JULY 27, 2022

“Virtual selling” isn’t a new term, but over the last few years, it’s gained serious prominence in the sales world. Traditionally, outside sales meant face-to-face selling—whether that was via door-to-door sales, in-person customer meetings, or events and conferences. The Number of User-Generated vs. Produced Videos 1.1.1

Template 73

Template Video Marketing Work Management FAQ 73

ViewPoint

OCTOBER 13, 2011

Ken Murray is a 30 year veteran of the Inside Sales space. He has designed and built inside sales campaigns for numerous Fortune 500 companies. His sales teams have sold over 168,000 products annually and produced north of 700 million dollars in annual sales. Sales skyrocketed. They came back.

Lead Generation 120

Lead Generation Top of Funnel Generation Work Management 120

Outreach

MAY 9, 2019

What is B2B Inside Sales? B2B inside sales refers to a type of selling where sales professionals primarily engage prospects via remote methods instead of meeting them in person. Also called virtual sales or remote sales, inside sales is the digital equivalent of outside sales (i.e.,

B2B Sales 79

B2B Sales Ideal Customer Profiles Enterprise Management Work Management 79

Circle Studio

JULY 11, 2019

What can the website do to help shorten the sales cycle? WordPress) vs. Proprietary (e.g., It would also be helpful to identify needs vs. wants and prioritize each as you establish your budget. • What do you want visitors to know about the company? What do you want visitors to do when they visit the site? • Select the right CMS.

CMS Development 83

CMS Development Planning Marketing Websites Advertising Agencies 83

TrustRadius Marketing

JANUARY 29, 2019

If you’ve been in marketing for a while, you know funnels inside and out. This process of “widening the funnel” finds more potential customers, eventually leading to more sales. For example, this could be testing new sales enablement materials, or hosting a how-to webinar. Flywheel vs Funnel, What’s the Difference?

Top of Funnel 97

Top of Funnel Marketing Funnels Ideal Customer Profiles Paid Search Agency 97

TrustRadius Marketing

JANUARY 29, 2019

If you’ve been in marketing for a while, you know funnels inside and out. This process of “widening the funnel” finds more potential customers, eventually leading to more sales. For example, this could be testing new sales enablement materials, or hosting a how-to webinar. Flywheel vs Funnel, What’s the Difference?

Top of Funnel 97

Top of Funnel Marketing Funnels Ideal Customer Profiles Paid Search Agency 97

GreenRope

APRIL 29, 2021

According to Gleanster Research , “only 25% of leads are legitimate and should advance to sales.” A study done by MarketingSherpa shares that “79% of marketing leads never convert into sales. If you’re using an outside vendor to host your virtual event, here are a few ways to automate your follow up process!

Marketing Automation Services 52

Marketing Automation Services Lead Scoring Lead Ranking Work Management 52

EveryoneSocial

DECEMBER 26, 2018

Sometimes the technology and shiny objects seem to make us less human vs more human. They depend on automated messages, spamming and blanket market approaches vs investing in real human beings. Too many times they take the easy route vs the right route to social business success. Want to increase sales? Final Thoughts.

Social Media 63

Social Media Brand Identity Branding Media 63

Hubspot

JUNE 26, 2019

Product Marketing vs. Conventional Marketing. It covers the launch and execution side of a product in addition to the marketing strategy for the product — which is why the work of a product marketer lies at the center of a business’s marketing, sales, and product teams. Boosts revenue and improves sales. Product marketers.

Product 101

Product Buyer Personas Work Management Paid Search Agency 101