Content Standard

APRIL 23, 2024

Across industries and business models, marketing is essential to surviving and thriving. Thankfully, I know very few CMOs who fit this description. Translate customer needs into actionable insights that will influence product development, brand strategy, and communication efforts.

CMO 85

CMO Enterprise Management Planning Work Management 85

Marketing Insider Group

FEBRUARY 7, 2023

Scaling your business requires a clear vision for your brand, and a set of messaging guidelines streamlines your ideas. A successful messaging framework represents your business’s unique selling points and is easy for both customers and team members to understand. Communications. Content Creators. Human Resources.

Brand Identity 197

Brand Identity Branding Word of Mouth Guidelines 197

Marketing Craftmanship

JULY 10, 2023

Providing all employees with basic marketing and sales skills can help your B2B firm to grow and succeed. From the front desk to the corner office, “Every Employee a Sales Rep” should be fully ingrained as part of your company’s operating culture.

B2B Sales 130

B2B Sales Cross-Selling Work Management B2B 130

ClearVoice

MAY 10, 2024

It’s the heartbeat of your brand, enhancing every department from human resources to product development. Let’s explore how a unified content strategy can transform your business in each department. Innovate the Future: The Role of Content in Product Development Content is a secret weapon for your product teams.

Enterprise Management 52

Enterprise Management Cost per Lead Sales Qualified Leads Content 52

SmartBug Media

APRIL 6, 2023

Buyer personas are an essential part of a successful marketing strategy because not only do they define precisely whom you’re trying to reach, but they also inform so many aspects of your business. A buyer persona is a semi-fictional representation of a business's ideal customer. Read job descriptions to help develop buyer personas.

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

Sprout Social

MAY 15, 2024

When you think of a social media manager’s job, you probably picture them planning and posting content all day. But there’s much more to the job description. Defining clear objectives and KPIs aligned with your overall business goals. That clever LinkedIn or eye-catching Instagram post?

Social Media 114

Social Media Marketing Attribution Automation Personalization 114

Zoominfo

MAY 18, 2022

Spend a little time on LinkedIn, and you’re bound to see job titles that don’t quite match up with reality. Or maybe a job hunter, frustrated by some uncredited work, finds an inventive way to describe their last role. Why Does Job Title Inflation Occur? It’s pretty easy to imagine how it happens.

Peer-to-peer 100

Peer-to-peer Zoominfo Class Sales Qualified Leads 100

Martech

MARCH 4, 2024

Create pi-shaped marketers When ChatGPT launched last year, it disrupted just about every business function. Many people have a lot of hidden skills that they’ve either done in a previous job as a hobby, so talk to your team members about other areas beyond their job description where they may be able to add value to your department.

Work Management 113

Work Management Planning Marketing Management Deliverability 113

Martech

AUGUST 15, 2022

In my view, most CMOs don’t embrace a business mindset. They need to act as “business leaders” first and “chief marketers” second. An important step for CMOs today is to make sure expectations align with what the job entails. CMOs build the business — they don’t just market it. Market your marketing — with data.

Enterprise Management 98

Enterprise Management Business CMO Digital Transformation 98

Oktopost

OCTOBER 23, 2021

The importance of generating high-quality leads to grow your B2B business can’t be overstated. B2B sales success depends on, first, generating leads, then screening them for their intent to buy – a process known as qualifying. What is a Sales Development Representative?

Top of Funnel 117

Top of Funnel High Quality Lead Sales Qualified Leads Enterprise Management 117

InsightSquared

DECEMBER 6, 2017

Sales operations managers play a crucial role in making sure sales teams are firing on all cylinders. They tackle much of the heavy lifting in Salesforce.com (or other CRM systems) and continuously optimize processes to make lives easier for sales reps and managers, giving them more time to focus on what they do best – sell.

Work Management 180

Work Management Marketing Management Top of Funnel Salesforce.com 180

SmartBug Media

DECEMBER 29, 2022

When put to use, personas help answer the following questions: What problems do your customers need to solve, and how does your business help them? How does your ideal customer prefer to engage in the sales process? Sales, marketing, and customer service teams will each offer a unique perspective, so get everyone involved.

Top of Funnel 98

Top of Funnel Marketing Analytics Tools Paid Search Agency Trigger Marketing 98

Zoominfo

APRIL 17, 2020

With the advent of job sites and social media tools designed specifically for recruiting, companies don’t necessarily need to leverage a recruiter’s database to connect with the talent pool. Because of this, firms and businesses have to find new ways to differentiate themselves. Recruiting is like sales. Create Buyer Personas.

Ideal Customer Profiles 100

Ideal Customer Profiles Paid Search Agency Advertising Agencies Ad Agencies 100

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Zoominfo

MAY 25, 2021

Imagine if, 30 years from now, business leaders are still scratching their heads about how to use artificial intelligence. Yet a similar phenomenon has already happened with another technology: sales and marketing automation. It’s nearly impossible to believe that will be true. The answer has little to do with the technology itself.

Automation 130

Automation Marketing Automation Services Zoominfo Planning 130

Zoominfo

OCTOBER 20, 2021

Now that YouTube is as ubiquitous as Google—business professionals have an additional resource for development and success. Find Better Candidates With Better Data Our recruitment database is fueled by best-in-class business contact data Get a Demo Here we share our top 17 YouTube channels for HR and Recruiting personnel.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

SmarkLabs

JUNE 13, 2022

In this B2B marketing strategy framework, we provide insights on how to develop a manageable strategy for an early market team. First, we’ll cover the four marketing fundamentals essential for every business to define. Your ICPs and buyer personas can be developed based on what you know about past or current clients.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Hubspot

JUNE 26, 2023

Lead generation specialists play a crucial role in the sales process. Not only do they prospect for new business, but they help bring them into the sales funnel during the early stages. These can be new sales leads or existing leads that can be re-engaged. Table of Contents What is a lead generation specialist?

Sales Qualified Leads 66

Sales Qualified Leads Lead Generation Generation Top of Funnel 66

Zoominfo

JUNE 12, 2018

Recruiters know all too well that the sheer number of candidates per job opening is overwhelming. Consider this fact: each corporate job offer attracts 250 resumes on average. That’s a good deal of resumes to review when only one person gets the job. After all, recruiting and hiring top talent is critical to business success.

Marketing AI 176

Marketing AI High Quality Lead Zoominfo FAQ 176

Outgrow

NOVEMBER 30, 2022

How to Develop and Launch a Successful Video Marketing Strategy. Building a robust video marketing strategy is a powerful way for businesses to engage their audience through visual storytelling. But don’t take our word for it— 69% of businesses increased their video marketing budget. . Image Source ).

Marketing Budget 138

Marketing Budget Video Marketing Marketing Strategy Marketing & Strategy 138

InsightSquared

NOVEMBER 29, 2017

The director of sales operations position is one of the most critical hires a company can make. Their work has an enormous influence on business decisions. It’s their job to help sales executives make sense of results and pinpoint the reasons why they fell short of or hit their goals.

Work Management 120

Work Management Salesforce.com Deliverability Forecasting 120

Salesforce Marketing Cloud

FEBRUARY 26, 2024

Get ready, world: AI assistants may become your new business BFF. The technology is now being applied across sales, service, marketing, retail, and many other industries and roles. So, how do these productivity workhorses get the job done? First up: sales emails. “We The best part? What is an AI copilot?

Marketing AI 89

Marketing AI Business Enterprise Management Work Management 89

Martech

FEBRUARY 12, 2024

She couldn’t keep spending money on search words, emails, and sales events that didn’t produce revenue. The content for the new product line needed revamping, and sales were carping about the lack of leads. These three challenges complicated her options for building, developing, and managing her team. It had to be different.

Paid Search Agency 105

Paid Search Agency Planning Ad Building Enterprise Management 105

Salesforce Marketing Cloud

DECEMBER 7, 2022

Closing sales requires the ability to develop trust and personalize the way you communicate. The most persuasive proposals win over business prospects by demonstrating empathy for an organization’s needs and goals. Personas are crucial to just about any role—sales, marketing, product, design, and more. What’s a persona?

Ideal Customer Profiles 98

Ideal Customer Profiles Work Management Microsite Cross-Selling 98

Heinz Marketing

NOVEMBER 10, 2020

As of this writing, there are over 211,000 jobs on Indeed in the category of “product marketing.” On the flip side, there are only 19,000 jobs under the “demand generation” category. Bring in the sales team. Get frustrated with marketing and sales. Guest post by Caroline Tien-Spalding CMO at Aptology. Start again.

Product 140

Product Work Management Marketing Management Cost per Acquisition 140

Martech Advisor

APRIL 6, 2020

E-commerce marketing jobs are in high demand as the e-commerce space continues to grow and expand. Let’s look at the role of an e-commerce marketer, key skill sets, and a sample job description. In this article, we will look at the role of an e-commerce marketer, the skills required, and a sample job description.

Marketing Automation Services 103

Marketing Automation Services Work Management Advertising Agencies Marketing Management 103

SalesGrape

SEPTEMBER 14, 2023

In today’s competitive business landscape, generating high-quality leads is crucial for the success of any organization. The Importance of Ideal Customer Profiles An ideal customer profile is a detailed description of your perfect customer based on various demographic, firmographic, psychographic, and behavioral attributes.

Ideal Customer Profiles 53

Ideal Customer Profiles Lead Generation Profiling Lead Ranking 53

Only B2B

FEBRUARY 20, 2023

Businesses that sell products or services to other businesses (B2B) require an effective appointment setting process to meet potential customers and convert them into paying clients. Appointment setting, when done correctly, may completely transform any business. How many of such encounters are required to sign a new client?

Work Management 127

Work Management Ad Building Marketing Management B2B 127

Hubspot

APRIL 25, 2023

Now Google, HubSpot , and Microsoft are racing to develop their own versions of AI chat tools to compete with ChatGPT. Here's the burning question: Does AI have a place in sales, and how does it affect our current sales processes? Here are three examples of how teams use AI to generate sales emails. Mendes says.

Tools 73

Tools Lead Ranking Template Outreach 73

sagefrog

NOVEMBER 27, 2023

After the COVID-19 pandemic, many B2B teams had no choice but to put recruiting on hold when business was uncertain, adjusting their strategy in a period of crisis. How Do I Develop an Employer Brand Strategy? How Do I Develop an Employer Brand Strategy? Don’t have a formalized employer brand? What Is an Employer Brand?

Brand Identity 52

Brand Identity Branding Ad Building Marketing & Strategy 52

MKT1

MAY 20, 2024

Not only will your website seem off, but your sales pitch, the content you publish, and all other marketing touch points will veer off in different directions. For your marketing and sales strategy to work, you need messaging that describes the transformation your product creates for customers.

Ideal Customer Profiles 52

Ideal Customer Profiles Cost Product Startups 52

Huptech Web

JULY 14, 2023

Content Overview: Introduction What is a Product Description? What Makes The Product Description Within A Shopify Store So Crucial? How to Write Product Descriptions That Converts? Some Examples of Outstanding Product Descriptions Want to learn how to effectively address the pain points of your customers?

Product 52

Product Tips eCommerce Cross-Selling 52

Martech

AUGUST 17, 2022

There are currently 695,077 open computing jobs nationwide, according to Code.org. Because it’s a free, part-time program, people can get the training while still at their full-time jobs. Also, the apprenticeships – which frequently lead to job offers – provide soft skills and familiarity with corporate culture in general.

Work Management 82

Work Management Marketing Management Training Barriers 82

Heinz Marketing

FEBRUARY 20, 2020

It’s no secret that buyers’ personas are a key element to marketing and sales. Personas should be developed and socialized to the organization, with feedback from sales and other departments that interact with prospects and customers. Job Focus Areas and Responsibilities. Pain points. This should be a no brainer.

Buy 106

Buy Buyer Personas Trigger Marketing Validation 106

Marketing Insider Group

AUGUST 17, 2020

The value of your event revolves around creating an organic environment (virtual or hybrid) where exhibitors and sponsors can meet prospective clients, and attendees can find insights, discover opportunities, build relationships, and acquire solutions for their businesses. Registration/Ticket Sales. Live Prospecting.

Lead Scoring 348

Lead Scoring Lead Ranking Co-Registration Banners 348

Salesforce Marketing Cloud

OCTOBER 14, 2021

That move led me to become a director of sales operations — a dream role for me! The first time someone offered me a job in sales operations, I wasn’t sure what the role entailed. Trailhead Trail: Transform Your Business with Sales Operations. Then, marry that with your current job and company.

Peer-to-peer 95

Peer-to-peer Thought Leadership Work Management Communities 95

Salesforce Marketing Cloud

JULY 1, 2022

million new jobs and $1.6 trillion in new business revenues worldwide by 2026. On average, jobs with Salesforce skills pay around $80,000 per year. Both of these resources helped me build my expertise, land a new job, and move forward in my new IT career journey.”. Discover Your Ideal Career in the Cloud. FIND OUT MORE.

Peer-to-peer 98

Peer-to-peer Work Management Communities Curation 98