The Top B2B Marketing Trends for 2018 – A Meta-Analysis


The predictions ranged from honing content marketing strategy (popular) to sales-marketing alignment (a bit old?) Yet another post about 2018 B2B marketing trends? Yes, but wait—this one is different. Promise.

The Eight Best Online Tools for Sales Professionals


It’s hardly news that B2B sales and marketing teams aren’t always on the same page. According to research from IDC , over 40% of all marketing materials aren’t used by sales teams. But in top-performing organizations, sales and marketing are closely aligned.

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5 Essential Elements to Include in Every Sales Pitch


Effectively closing sales is the bread and butter of your business. As such, a great sales pitch is key, but perfecting the art is an ongoing endeavor. First and foremost, ditch the the “sales pitch.” Instead, think: sales conversation. Guest post by Ken Sterling.

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How to Create the Three Parts for Any Sales Funnel


What is a Sales Funnel? Sales funnels are everywhere. This is the power of a sales funnel that’s ultimately designed to get sales. Sales funnels today are processes that mostly occur online, with the ultimate objective of driving sales.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales

Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets


telecom company’s localized Spanish e-commerce site was falling short on sales expectations, and required a closer look. Guest post by Charles Whiteman. The smartest companies are always looking to reach untapped markets.

33 Thought-Provoking B2B Social Media and Marketing Stats


Between 28% and 35% percent of B2B leads come from marketing, while 45% to 52% on average are generated by sales teams. B2B marketers who implement marketing automation software see their contribution to the sales pipeline increase by an average of 10%. 3 B2B Sales Stats and Facts.

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Five Reasons Why Sales Strategy Doesn’t Work for Many Small Businesses


Many small companies fail to achieve desired sales goals despite having adequate resources. Although each one of them faces unique challenges, the following are some common pitfalls that eventually lead to the failure despite a sound sales strategy. Guest post by Anthony Bergs.

The Single Most Important Element for Increasing B2B Lead Gen and Sales


A spate of articles recently have expounded on the “consumerization” of all things business: the consumerization of sales, of IT, and of business-to-business (B2B) marketing most prominently. This post originally appeared on MarketingProfs.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.

Five Reasons to Include Video in Your Marketing Strategy [Infographic]


Video boosts sales and conversion. Trust is another vital factor in driving conversions and sales. Guest post by Adam Chapman. Usually, we try to plan through prediction. Thinking about future, we craft a strategy to proceed based on our expectations.

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The 21 Best Content Curation Tools


Curata features powerful analytics that measures performance and sales pipeline impact.” — SnapApp.

20 Tremendous Digital Marketing Stats and Facts


Less than 8% of total B2B product sales are closed directly through the Internet, versus 15% for B2C products. ( Digital marketing budgets continue to rise, often at the expense of offline advertising spend.

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Five Strategies for Improving Customer Experience


With these five steps, you’ll be able to infuse your marketing efforts with personality and relatability, making the relationship a much more enjoyable experience for your customers (and leading to greater sales down the road). Perhaps you’ve reached a certain sales or profit threshold.

22 Tantalizing Content Marketing Stats and Facts


According to IDC, more than 40% of marketing materials are not used by sales teams. ( By evaluating the success of content marketing strictly by leads, brands end up creating the exact type of sales-centric content that business leaders dislike.

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Increase Marketing ROI 10X and Prove It

See how a marketing team demonstrated 10X ROI and increased sales by 35% with marketing automation

39 Amazing Internet Stats and Facts for 2016-17 [Infographic]


Its direct and indirect impact on global retail sales is no less impressive and amounts to trillions of dollars. Guest post by Toby Dean. The Internet literally has no boundaries.

47 Superb Social Media Marketing Stats and Facts


Only 13% believe they’ve proved the impact quantitatively—though that may be because just 14% tie social media marketing activities to sales levels. 64% of sales reps say they closed at least one deal in 2014 directly from social media use.

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)


67 percent of marketers say increasing sales directly attributable to digital marketing campaigns is a top priority this year. 83% of marketers say they prefer to use LinkedIn for distributing B2B content, and more than half of vendors say they have generated sales through LinkedIn.

What is a Q&A Case Study? And Why is it Great for B2B Marketing?


I had to hire two new sales associates. Guest post by Zachary Moore. Today, 88% of consumers look at reviews before making an online purchase. This trend makes case studies more important than ever. A case study is more than a review or a testimonial.

9 Experts Rethinking Demand Generation

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale

34 Compelling Content Marketing Stats and Facts


Sales are a top goal of content marketing—but website traffic is the most common metric used to measure success. Only about half of marketers try to connect content to sales. And trying to use content too blatantly to drive sales often backfires. • Blog.

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Five Content Marketing Tips for B2B Success


As our research shows, nobody likes to think they are reading for insight to instead be hit with a heavy sales message. Work with – not against – the sales team. Sales teams frequently send out their own material, but this may not be aligned with the brand.

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7 Common Myths About Big Data


In truth, it isn’t your IT people who are likely to benefit most from big data, but rather your sales, marketing and logistics staff. Guest post by Michael Ryan.

15 Questions to Ask When Hiring an SEO Professional (Seriously)


if you’re looking for a sales management guru , is there any choice other than Ken?) Conversions (leads or sales) attributable to search. Organic (non-paid) search is the largest single source of visits for most B2B websites.

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Empathy: Your Lead Generation Superpower

Speaker: Brian Carroll, CEO & Founder of markempa

Today’s sales and marketing environment is a paradox. Attend this webinar with Brian Carroll, author of Lead Generation for the Complex Sale , and learn the following: How to understand customer motivation and increase conversion.

The 24 Best Visual Content Creation Tools


It’s a visual reporting application for creating internal or external charts across marketing, finance, sales, or other functions. More than 90% of B2B marketers already use content marketing in some form, and spending on content marketing is projected to double by 2019.

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The 23 Best Content Ideation Tools


Often, the best ideas come from talking with your customers, or with customer-facing employees in your organization, like people in sales or customer service. Great content—the kind that resonates with your audience—starts with great topic ideas.

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20 Brilliant B2B Marketing and Digital Business Stats and Facts


Here are four key takeaways from this research for B2B marketers: • Sales people won’t disappear, but their role is changing, and many are struggling to adapt. Today’s sales process takes 22% longer than 5 years ago. And 82% of B2B decision makers think sales reps are unprepared.

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The 10 Best Customer Service and Customer Engagement Platforms


Engage is a personalized one-to-one messaging / web chat app for digital sales enablement. The emergence and spread of the Industrial Internet of Things (IIoT) has dramatically changed the game for both B2B vendors and customers.

5 Ways Your Website Could Be Hurting Sales


Here’s a list of five common mistakes that may be driving down your sales. Guest post by Jessica Kane. Every marketing pro and modern business owner knows the importance of a solid online presence.

Seven Ways to Humanize B2B Marketing


Trust goes a long way toward removing friction in marketing and sales. While B2C and B2B marketing practices are distinct in many ways, they both ultimately involve making your message resonate with people—meaning emotions a significant role.

The Eight Best Social CRM Tools


Both help sales, marketing, and customer service personnel plan and schedule follow-up activities. Includes marketing automation features to capture, follow up on, and nurture leads, as well as sales workflow automation, ecommerce, and analytics.

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83 Exceptional Social Media and Marketing Statistics for 2014


Online sales currently account for about 35% of total revenue for B2B vendors, though that’s higher (41%) among US companies. 26% who use display to drive sales and 18% using social). “Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today.

35 Stupendous Social Networking Facts and Stats


98% of sales reps with 5000+ LinkedIn connections achieve quota.

14 Brilliant B2B Marketing Strategy Guides


Today’s b2b buyers are typically 70% of the way through their purchase process before they contact a vendor’s sales team. The old “sales funnel” model is giving way to more sophisticated analytical frameworks.

12 Lessons I’ve Learned from Writing 1,000 Blog Posts


4) It’s not (just) about lead gen or sales—it’s about relationships. To be sure, a thoughtfully written business blog can generate leads (and sales).

5 Easy Tools for Social Selling Success


But, what you may not realize is that CircleBack is also a great way to leverage the connections your sales teams already have. Then, based on their social posting and interactions, Nudge recommends content and conversation topics you can use to build a great relationship and close a sale.

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How to Calculate the ROI of Social Media Marketing [Infographic]


ROI skeptics point to several issues, among them: Social media is very poor at directly driving purchases, accounting for just 1% of ecommerce sales. All are significant measures but must be reviewed differently than a simple sale.

48 Phenomenal SEO Guides, Tips & Tactics


As Geddy Lee of Rush sang in the band’s 1981 hit Tom Sawyer , “changes aren’t permanent. But change is.” ” While he wasn’t referring to SEO (which wouldn’t really exist for another 16 years), the lyrics certainly apply. Image credit: Stone Temple Consulting.

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