How to Build a B2B Marketing Team


The structure of the overall sales and marketing group will vary based on the extent the company is pursuing a high-volume/ low-price model (for example, email service providers or SEO keyword rank tracking tools ) versus a low-volume / high-price model (e.g.,

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How to Create the Three Parts for Any Sales Funnel


What is a Sales Funnel? Sales funnels are everywhere. This is the power of a sales funnel that’s ultimately designed to get sales. Sales funnels today are processes that mostly occur online, with the ultimate objective of driving sales.

Trending Sources

The 17 Best Social Media Management Tools


In other words, it does all the heavy lifting so you can focus on what matters – building relationships, driving traffic and making sales. Monitoring and managing even a moderately active business social media presence can be time-consuming.

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5 Essential Elements to Include in Every Sales Pitch


Effectively closing sales is the bread and butter of your business. As such, a great sales pitch is key, but perfecting the art is an ongoing endeavor. First and foremost, ditch the the “sales pitch.” Instead, think: sales conversation. Guest post by Ken Sterling.

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Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales

The 21 Best Content Curation Tools


Curata features powerful analytics that measures performance and sales pipeline impact.” — SnapApp.

Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets


telecom company’s localized Spanish e-commerce site was falling short on sales expectations, and required a closer look. Guest post by Charles Whiteman. The smartest companies are always looking to reach untapped markets.

Five Strategies for Improving Customer Experience


With these five steps, you’ll be able to infuse your marketing efforts with personality and relatability, making the relationship a much more enjoyable experience for your customers (and leading to greater sales down the road). Perhaps you’ve reached a certain sales or profit threshold.

The Single Most Important Element for Increasing B2B Lead Gen and Sales


A spate of articles recently have expounded on the “consumerization” of all things business: the consumerization of sales, of IT, and of business-to-business (B2B) marketing most prominently. This post originally appeared on MarketingProfs.

33 Thought-Provoking B2B Social Media and Marketing Stats


Between 28% and 35% percent of B2B leads come from marketing, while 45% to 52% on average are generated by sales teams. B2B marketers who implement marketing automation software see their contribution to the sales pipeline increase by an average of 10%. 3 B2B Sales Stats and Facts.

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20 Tremendous Digital Marketing Stats and Facts


Less than 8% of total B2B product sales are closed directly through the Internet, versus 15% for B2C products. ( Digital marketing budgets continue to rise, often at the expense of offline advertising spend.

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39 Amazing Internet Stats and Facts for 2016-17 [Infographic]


Its direct and indirect impact on global retail sales is no less impressive and amounts to trillions of dollars. Guest post by Toby Dean. The Internet literally has no boundaries.

The 10 Best Customer Service and Customer Engagement Platforms


Engage is a personalized one-to-one messaging / web chat app for digital sales enablement. The emergence and spread of the Industrial Internet of Things (IIoT) has dramatically changed the game for both B2B vendors and customers.

22 Tantalizing Content Marketing Stats and Facts


According to IDC, more than 40% of marketing materials are not used by sales teams. ( By evaluating the success of content marketing strictly by leads, brands end up creating the exact type of sales-centric content that business leaders dislike.

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What is a Q&A Case Study? And Why is it Great for B2B Marketing?


I had to hire two new sales associates. Guest post by Zachary Moore. Today, 88% of consumers look at reviews before making an online purchase. This trend makes case studies more important than ever. A case study is more than a review or a testimonial.

The Eight Best Social CRM Tools


Both help sales, marketing, and customer service personnel plan and schedule follow-up activities. Includes marketing automation features to capture, follow up on, and nurture leads, as well as sales workflow automation, ecommerce, and analytics.

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7 Common Myths About Big Data


In truth, it isn’t your IT people who are likely to benefit most from big data, but rather your sales, marketing and logistics staff. Guest post by Michael Ryan.

47 Superb Social Media Marketing Stats and Facts


Only 13% believe they’ve proved the impact quantitatively—though that may be because just 14% tie social media marketing activities to sales levels. 64% of sales reps say they closed at least one deal in 2014 directly from social media use.

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Five Content Marketing Tips for B2B Success


As our research shows, nobody likes to think they are reading for insight to instead be hit with a heavy sales message. Work with – not against – the sales team. Sales teams frequently send out their own material, but this may not be aligned with the brand.

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The 24 Best Visual Content Creation Tools


It’s a visual reporting application for creating internal or external charts across marketing, finance, sales, or other functions. More than 90% of B2B marketers already use content marketing in some form, and spending on content marketing is projected to double by 2019.

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Nine Winning Digital Marketing Strategies From The B2B World


The results speak for themselves: it got Gigamon 1465 leads and a 43% rise in sales. Guest post by Cheryl Joy. According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021.

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How the Internet of Things Will Disrupt Digital Marketing


In other words, rather than wait for the majority of the data to come from the point of sale, marketers can follow their customers throughout their journey, from initial interest to the purchase action and beyond. Guest post by Beth Kotz.

15 Questions to Ask When Hiring an SEO Professional (Seriously)


if you’re looking for a sales management guru , is there any choice other than Ken?) Conversions (leads or sales) attributable to search. Organic (non-paid) search is the largest single source of visits for most B2B websites.

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104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)


67 percent of marketers say increasing sales directly attributable to digital marketing campaigns is a top priority this year. 83% of marketers say they prefer to use LinkedIn for distributing B2B content, and more than half of vendors say they have generated sales through LinkedIn.

34 Compelling Content Marketing Stats and Facts


Sales are a top goal of content marketing—but website traffic is the most common metric used to measure success. Only about half of marketers try to connect content to sales. And trying to use content too blatantly to drive sales often backfires. • Blog.

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5 Ways Your Website Could Be Hurting Sales


Here’s a list of five common mistakes that may be driving down your sales. Guest post by Jessica Kane. Every marketing pro and modern business owner knows the importance of a solid online presence.

The 23 Best Content Ideation Tools


Often, the best ideas come from talking with your customers, or with customer-facing employees in your organization, like people in sales or customer service. Great content—the kind that resonates with your audience—starts with great topic ideas.

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12 Lessons I’ve Learned from Writing 1,000 Blog Posts


4) It’s not (just) about lead gen or sales—it’s about relationships. To be sure, a thoughtfully written business blog can generate leads (and sales).

20 Brilliant B2B Marketing and Digital Business Stats and Facts


Here are four key takeaways from this research for B2B marketers: • Sales people won’t disappear, but their role is changing, and many are struggling to adapt. Today’s sales process takes 22% longer than 5 years ago. And 82% of B2B decision makers think sales reps are unprepared.

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Seven Ways to Humanize B2B Marketing


Trust goes a long way toward removing friction in marketing and sales. While B2C and B2B marketing practices are distinct in many ways, they both ultimately involve making your message resonate with people—meaning emotions a significant role.

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How to Calculate the ROI of Social Media Marketing [Infographic]


ROI skeptics point to several issues, among them: Social media is very poor at directly driving purchases, accounting for just 1% of ecommerce sales. All are significant measures but must be reviewed differently than a simple sale.

35 Stupendous Social Networking Facts and Stats


98% of sales reps with 5000+ LinkedIn connections achieve quota.

83 Exceptional Social Media and Marketing Statistics for 2014


Online sales currently account for about 35% of total revenue for B2B vendors, though that’s higher (41%) among US companies. 26% who use display to drive sales and 18% using social). “Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today.

How To Improve Your Email Subject Lines And Get Better Results


However, a truly great subject line can achieve so much more by telling them something about your brand and driving sales—without sounding like spam. While the subject above might drive sales in the short term, because it is loaded with urgency, it is not brand-specific at all.

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14 Brilliant B2B Marketing Strategy Guides


Today’s b2b buyers are typically 70% of the way through their purchase process before they contact a vendor’s sales team. The old “sales funnel” model is giving way to more sophisticated analytical frameworks.

5 Easy Tools for Social Selling Success


But, what you may not realize is that CircleBack is also a great way to leverage the connections your sales teams already have. Then, based on their social posting and interactions, Nudge recommends content and conversation topics you can use to build a great relationship and close a sale.

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48 Phenomenal SEO Guides, Tips & Tactics


As Geddy Lee of Rush sang in the band’s 1981 hit Tom Sawyer , “changes aren’t permanent. But change is.” ” While he wasn’t referring to SEO (which wouldn’t really exist for another 16 years), the lyrics certainly apply. Image credit: Stone Temple Consulting.

The 24 Best Online Writing Tools and Apps


And though video and other video content forms are growing in importance, text remains the dominant for of content for marketing and sales. The top challenge identified by marketers in the recent B2B Marketing Trends study was “producing better content.”

Book Review: DISCOVER Questions Get You Connected


In the age of empowered buyers, business is often won by the sales person who asks the best questions. Deb Calvert, president and founder of People First Productivity Solutions , has written the essential field guide for sales professionals who want to learn how to ask those questions.

Three Ways Data Can Improve Your ABM Strategy


Combined, this can shorten the sales cycle by nearly 50%. The continuously updated database enables sales and marketing teams to execute more effective marketing campaigns and improve sales prospecting efforts. Guest post by Krysta Williams.