B2B Marketing Traction

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Getting Visual with Your B2B Marketing: Pinterest or Instagram?

B2B Marketing Traction

Pinterest encourages sales and has partnered with Shopify to facilitate business commerce on its platform. And, its very nature of pinning items with links per pin is naturally suited for sales.

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Just When You Think You Know B2B Marketing, The Millennials Are Here

B2B Marketing Traction

This means you should have a great website that is easy to navigate on all devices and a highly responsive sales and service process. You did the research. You wrote the plan. You know where your B2B target audience gets information and how they buy, right? Not so fast.

How to Get Marketing Results from LinkedIn Group Discussions

B2B Marketing Traction

There is an art to getting followers and engagement on social media platforms like LinkedIn. Here is what has changed and what you need to do to get results. A colleague recently emailed me a question about how to get results from social media.

3 New Promotional Product Campaign Ideas for Your B2B Marketing

B2B Marketing Traction

At a certain point in your sales cycle when it’s key to get prospects to listen to your message about why you’re different or to watch a video of your best customer testimonial. Are you wondering if promotional products or giveaways make a difference?

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Focus marketing and sales resources within chosen vertical.

Spark New Results from Your B2B Marketing at Mid-Year

B2B Marketing Traction

Switching to advertising in a nationwide publication resulted in a sale to a large corporation headquartered in another state. Find out if they have discontinued any products or services, expanded or contracted their sales force or employee count, closed offices or made other changes.

Should You Trust LinkedIn with Your CRM Data?

B2B Marketing Traction

You can upgrade to LinkedIn’s premium Sales Navigator version with more features. In the last two years, LinkedIn has quietly added fields and features that can help you manage your contact relationships on LinkedIn.

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7 Ways to Get Better Results from Your B2B eNewsletter

B2B Marketing Traction

You don’t want your eNewsletter to just be a sales pitch, but if you’re adding value with helpful articles and information, you should still include some calls to action. You send a regular eNewsletter, but are you getting results?

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Another Big Reason B2B Marketing Fails: Failure to Engage

B2B Marketing Traction

You can tell these stories on your website and in your sales presentations, and then you can also amplify them on social media platforms by sharing links on Twitter, Facebook, LinkedIn, YouTube and more.

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Focus marketing and sales resources within chosen vertical.

30 Creative Ideas for Your B2B Video Marketing

B2B Marketing Traction

Your sales people and your executives probably tour visitors around your company on a regular basis. If you offer services, create videos that describe or dramatize a situation that would warrant a business buying your service (low sales, hazardous materials, computer downtime, etc.).

Your Baby’s Ugly and Other Difficult Things Marketing Consultants Have to Tell Clients

B2B Marketing Traction

There are a lot of great sales people in the marketing and advertising industry. It all started because an assertive salesperson who needed to make their quota made a sales call to an inventor who wanted to believe his product would sell like hotcakes.

Why LinkedIn is a No-Brainer for your B2B Social Media Marketing

B2B Marketing Traction

I provided some information, but they decided to hire a sales person instead of investing in marketing. Answer others’ discussion questions in a helpful (and non-sales way). Don’t spam by sending sales solicitations.

What Marketing Content Works Best for B2B eNewletters?

B2B Marketing Traction

I have one client that hands a report of people who click through to her sales people for follow-up. Deciding what kind of content to include in your B2B eNewsletter isn’t easy.

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B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Focus marketing and sales resources within chosen vertical.

Does Your B2B Marketer Plagiarize like Melania Trump?

B2B Marketing Traction

I have a thirty-plus-year career in B2B marketing and sales, and I’ve consulted with hundreds of companies in the last twenty years.

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4 Winning Tactics to Put in Your Marketing Plan

B2B Marketing Traction

I used to tell clients to think of Twitter as a radio station, but it’s much more than a sales or marketing broadcast channel. Happy New Year! Marketing continues to change at lightening speed.

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CMO Influence Rises But Most Are Still Not Social Media Ready

B2B Marketing Traction

CMOs need to focus on relationships, not just sales. The first thing that has to shift is CMO’s belief that the sale is their objective. Marketing isn’t about getting the sale and moving on to the next buyer.

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B2B Marketing: I’ll Take Results Over Superlatives, Any Day

B2B Marketing Traction

Part of my view is my training in my early career in sales and marketing in the software industry and in my ongoing B2B marketing consulting. Marketing guru. Social media expert. Digital genius. Dynamic speaker. Prolific writer.

4 Keys to Building Trust with Inbound Marketing

B2B Marketing Traction

Done right, inbound marketing can help increase the trust of prospective clients and customers have in you – something that is essential for conversion from prospect to customer or to additional sales.

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4 Surprising Ways B2B Marketing Campaigns Benefit Business

B2B Marketing Traction

You’ll not only generate leads and sales revenue, you’ll invigorate your self, your employees, suppliers and community. When a business invests (or re-invests) in great B2B marketing campaigns, it gets invigorated. That has big benefits.

I’m Dreaming of a New CRM System

B2B Marketing Traction

In 30 years of sales and marketing I’ve dealt with a lot of CRM (Customer Relationship Management) systems. Marketing Soapbox b2b marketing sales social media I’m tired.

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LinkedIn Product and Services Pages Discontinued

B2B Marketing Traction

Do you want to learn how to get qualified leads and sales inquiries from LinkedIn? Photo by Simon Yeo, Some Rights Reserved. Today LinkedIn Products and Services pages will be discontinued. Here’s what you need to know about the change.

B2B and B2C Marketing are Dead. Long Live B2H!

B2B Marketing Traction

Some of the most successful sales, marketing and business people fostered great relationships with customers and colleagues. Today more thank ever, buyers want a human experience from the brands and businesses they buy from.

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Does Your Website Have Performance Issues?

B2B Marketing Traction

Websites have become central to marketing and sales, having replaced the print brochure in the last few years (Geoffery James wrote in a 2013 Inc. Photo on Flickr by shock264, some rights reserved. Your website is often the first impression prospective customers have of your company and brand.

3 Key Factors to Choosing the Right B2B Marketing Consultant

B2B Marketing Traction

Whether it’s sales growth, brand awareness, or increase quality leads, your marketing consultant should be able to deliver. Expert marketer. Marketing guru. Dynamic speaker. Prolific writer. Experienced.

Improve Service with a Customer Touch Point Map

B2B Marketing Traction

Buyers deal with a great sales person, but delivery is slow, installation sloppy, customer service doesn’t solve problems and/or accounting doesn’t understand what the customer is trying to communicate. Tweet.

Why We’ve Run out of Time as B2B Marketers (and What to Do about It)

B2B Marketing Traction

If they can visualize the results your product or service will provide, you have a greater chance of getting a sale. I read a great article in Sales and Marketing Magazine about this. Photo by Vincent_AF on Flickr. We’re out of time because our customers are out of time.

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Get a Jump on Your Competition with Pre-Launch Marketing

B2B Marketing Traction

You may have been able to seed your target audience with some pre-product positioning and education as to why they need your product or service, thereby reducing your sales cycle and increasing the rate of customer acquisition in your first few months.

B2B Marketers Going Beyond Buyer Personas, Working with Sales

B2B Marketing Traction

Marketing must not only attract new prospects but also provide information and content for sales to convert them to customers. The need for marketing to work with sales is more important than ever. In B2B marketing there no longer can be a hand-off of leads from marketing to sales.

Why CMOs and CIOs Are Different and How to Bridge the Gap

B2B Marketing Traction

Perhaps most importantly, marketing technology is now used throughout the organization, not only by marketing and sales but also by customer service, shipping and accounts receivable. Flickr Photo by Scott McCleod, Some Rights Reserved. I am a CMO who has worked with CIOs my entire career.

Is Monetization Killing Facebook?

B2B Marketing Traction

So, is that why usage of Facebook is declining – its users feel uncomfortable with the sale of their personal information to advertisers? Usage of Facebook on desktops has declined in recent months.

8 Social Media Marketing Ideas for Your Trade Show Exhibit

B2B Marketing Traction

Presented by Skyline Sales and Marketing Trainer Nik Fradgley and Director of Lead Generation and Industry Relations Michael Thimmesch, the webinar included the results of a study of which social media sites were best practice for use pre-trade show, during the show, and post-trade show.

B2B Marketers: Do You Delight or Just Deliver?

B2B Marketing Traction

Delight starts with marketing and sales – often the first touch point a customer has with a brand. If the brand isn’t delightful; if the sales cycle is ho-hum or lacking; if the purchasing process is average – why would a customer develop loyalty?

6 Ways B2B Marketers Can Add Value on Cyber-Monday

B2B Marketing Traction

Don’t “Cyber-Monday wash” by slapping the words on your sales email, hoping to pick up traffic or a couple of transactions. Flickr Phot by MrsDKrebs, Some Rights Reserved. Not every B2B business has an e-commerce website or is willing to discount prices.

B2B Marketers: Integrate Marketing for Response Compression

B2B Marketing Traction

Then, because the software company knows that 70% of trade show leads never get followed up on, in two days Joe gets a phone call from the company’s sales rep. Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z.

4 Reasons Your Marketing Plan Saves You Money

B2B Marketing Traction

Creating a written marketing plan helps you avoids costly waste of your marketing dollars, while at the same time – if done right – will increase your sales and your revenues. Have you been saying, “ We don’t need to invest in a marketing plan! We know what to do!

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B2B Marketers – Why You Need to SAVE Your Marketing

B2B Marketing Traction

In a declining market, continued value-add information about your solution can help keep sales going. According to the Harvard Business Review , the four P’s of marketing are over. The new model is SAVE, Solution – Access – Value – Education.

Social Networking – Organic? Strategic? or Gaming a System?

B2B Marketing Traction

If all we see from you are repetitive sales messages, we’re not going to engage, and we may not even listen. Now that social media is used by more businesses, it’s become clear that there is a right (and wrong) way to use it.