SmartBrief - Marketing

OCTOBER 30, 2023

Whether it’s Facebook, Instagram, YouTube, TikTok or one of countless other social media platforms, there are always influencers sharing their opinions and expertise with their enthusiastic followers. This can save your business the time and resources of creating your own content while still maintaining or improving your brand image.

Advertising Agencies 52

Advertising Agencies Work Management Marketing Management Opinions 52

6sense

AUGUST 28, 2021

It’s also had marketing leaders looking closer at what they do, how they do it and where they spend their resources (I know I have been!). He enrolled in the University of YouTube. Marketers should consider rotating out top-of-the-funnel (TOFU) blogs and resources and instead develop their own micro-certification courses.

Trade Show 48

Trade Show Lead Ranking Marketing Analytics Tools Top of Funnel 48

SmartBrief - Marketing

OCTOBER 30, 2023

Whether it’s Facebook, Instagram, YouTube, TikTok or one of countless other social media platforms, there are always influencers sharing their opinions and expertise with their enthusiastic followers. This can save your business the time and resources of creating your own content while still maintaining or improving your brand image.

Advertising Agencies 52

Advertising Agencies Work Management Marketing Management Marketing & Strategy 52

SpotMe Blog

JULY 25, 2021

Consider these hybrid event examples, both with different focuses, but still blended experiences: A large trade show that’s principally an in-person event with exclusive online content and an event app. Trade shows. Consider how hybrid aspects can work for these types of events for your organization: Conferences.

Examples 111

Examples Enterprise Management Work Management Conference 111

Sprout Social

FEBRUARY 8, 2023

Social media is like a giant trade show exhibit hall and with a little creativity, your brand can have the best booth. Avery Dennison goes all-in on platform According to the 2022 Sprout Social Index™ , over half (51%) of consumers plan to regularly use YouTube but only 35% of marketers plan on meeting them there.

Paid Search Agency 84

Paid Search Agency Advertising Agencies Social Media Classified Ads 84

Vidyard

MARCH 13, 2019

Creating longer form video content that can be repurposed into podcasts, blog posts, and short clips for social is a way to maximize your time and resources. Relying solely on basic tools like YouTube or Vimeo just isn’t enough for businesses that are looking to take the next step with video.

Top of Funnel 138

Top of Funnel Organization Video Marketing Webinar Metrics 138

KoMarketing Associates

OCTOBER 5, 2017

With hundreds of trade shows, conferences, and meet-ups happening every year, events tend to “die” once they are over. Online, you can put your best foot forward and showcase your products while also offering content, resources, and more opportunities to connect through mediums like free webinars, e-books, and social media.

Work Management 138

Work Management B2B Marketing Marketing Management B2B 138

Webbiquity

JUNE 11, 2013

To expand your online footprint within your market, think about three types of sites where you want a presence: Social media sites: these include social networks (Facebook, Twitter, LinkedIn), social content sharing sites (YouTube, Flickr, SlideShare) and social bookmarking sites (Reddit, StumbleUpon, Diigo). It’s work, but well worthwhile.

Allocation 100

Allocation Optimization Peer-to-peer Social Networks 100

Exo B2B

MAY 25, 2021

Especially in the last year when business meetings between customers and suppliers, conversations of “trade shows”, 5 @7 happy hours or business lunches have been replaced in whole or in part by meetings on ZOOM. Here we are usually talking about Facebook, LinkedIn, Twitter and YouTube. Don’t harm your brand.

Social Networks 52

Social Networks Network Marketing Linkedin Peer-to-peer 52

KoMarketing Associates

DECEMBER 14, 2015

These tactics, which help build trust and credibility and thus increase sales over time, include website, trade show promotions, PR, and e-newsletters. We now focus almost all of our resources on creating long-form content.” EFFICIENT WEBSITE MARKETING. Final Thoughts.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

Webbiquity

OCTOBER 4, 2013

To drive more repeat (bookmarked) direct visits, offer resources, additional products/services, support and other reasons, including regularly updated content, for customers to keep returning to your site. Offline tactics include trade shows and other events, business cards, direct mail, printed brochures, signage and print advertising. .

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Webbiquity

OCTOBER 4, 2013

To drive more repeat (bookmarked) direct visits, offer resources, additional products/services, support and other reasons, including regularly updated content, for customers to keep returning to your site. Offline tactics include trade shows and other events, business cards, direct mail, printed brochures, signage and print advertising. .

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Hubspot

JUNE 20, 2018

Create a free online tool or resource. Create a Twitter campaign to promote an ebook or a free resource to your followers that requires an email address to redeem. Add engagement features to your YouTube channel. Collect email addresses at a trade show. This is called a "gated offer." Need ideas?

Top of Funnel 78

Top of Funnel Landing Pages Opt-out Opt-in 78

Belkins

FEBRUARY 21, 2021

Attract and nurture your target audience with genuine communication and resources that provide profound insights. You don’t have to be a YouTube celebrity or work in B2C to make a short and interesting video about your product. Trade Shows. Video Content. Open House.

Sales Qualified Leads 67

Sales Qualified Leads Enterprise Management Ideal Customer Profiles Marketing Automation Services 67

Adobe Experience Cloud Blog

FEBRUARY 28, 2012

Do you have a different nurturing program for prospects entering your database through webinars and prospects coming in through trade shows? We would like to, but we are lacking the resources. How are you measuring the direct impact of the trade shows? Not at the moment.

Inbound Marketing 48

Inbound Marketing Trade Show Budget Programs Top of Funnel 48

KoMarketing Associates

FEBRUARY 24, 2015

It is encouraging to note that all but one of those tactics remains relevant more than half a decade later, albeit with a few modifications to specific steps or updated resources. Those tactics in summary: YouTube Integration. Trade Show Appointments. Generate Leads for Exports. Leverage Technical Support.

Search Marketing 120

Search Marketing Work Management Marketing Management Tactics 120

SmartBug Media

MARCH 24, 2020

Facebook launched the Live feature in 2016 to stay competitive with Periscope and YouTube and other platforms where users can go live. Then promote any other marketing events that you have going on, such as trade shows. The moderator can also share relevant resources while you're speaking. Planning Your Facebook Live.

Facebook 78

Facebook Campaigns Broadcasting Sales Qualified Leads 78

The Effective Marketer

MAY 9, 2011

Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. Interns are ‘liking’ pages on facebook while the events coordinator is Tweeting about the trade show giveaway at their booth. What used to be clear roles (i.e. Does it sound familiar?

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Hinge Marketing

DECEMBER 1, 2014

Major offline examples include trade shows, networking and in-person speaking engagements. 7) Trade show participation. Much like speaking engagements, trade shows are a great way to get a high concentration of potential clients all in one place at same time. 8) LinkedIn. Conclusion.

Service 48

Service Planning Trade Show Ideal Customer Profiles 48

Sales Engine

JANUARY 25, 2016

And it was Marketing's job to create awareness with one-to-many mediums like trade shows and advertising. That may mean a blog, a magazine, a podcast series, or a YouTube channel, etc. They build their audience with tons of great content and resources and then monetize that audience with events and advertising.

Enterprise Management 120

Enterprise Management Marketing Management Marketing Automation Services Sales Qualified Leads 120

SpotMe Blog

JUNE 2, 2021

Networking and lead generation are the primary reasons business events, such as conventions, trade shows, and product demonstrations exist. . Post these on your company’s website, YouTube, and other social media to act as evergreen content that’s constantly promoting your event, long after it has finished.

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Scoring 52

Anything Goes Marketing

MAY 1, 2007

If you know marketers, they would like to do as much as possible (and will sometimes promise as much) but there is a little thing called resources and reality that pulls us all back to earth. This may require dedicated or partially dedicated resources that seek out customers and industry experts for these podcasts. I don't think so.

Web 2.0 100

Web 2.0 RSS Wiki Trade Show 100

Webbiquity

MAY 10, 2011

Nevertheless, social media activity consumes resources and therefore must produce business results–or those resources will be spent somewhere else. Exhibiting at an upcoming trade show? Got some great support resources online? Invite visitors to hear your experts speak or meet you live. Speaking at an event?

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Martech

MAY 14, 2024

Stock image and video platforms are an undeniable resource. Some other use cases for AI-generated imagery: Creating custom background graphics for YouTube video thumbnails. Crafting event-specific graphics for both virtual and physical trade shows. Developing targeted visual ads for social media platforms.

Marketing AI 107

Marketing AI Tools Allocation Content 107

Hinge Marketing

OCTOBER 9, 2013

Our research bears this out: management consulting firms lag high-growth companies in their use of techniques such as LinkedIn, Twitter and Facebook, along with other digital marketing techniques such as blogging, search engine optimization, e-newsletters, pay-per-click advertising and use of YouTube.

Marketing Management 48

Marketing Management Consulting Social Media Social Marketing 48

MLT Creative

SEPTEMBER 27, 2011

Whatever industry you’re in, when you’re marketing your business to other businesses, social media can be one of your most valuable resources and the best way ever to grow your network – and your mind. The term social media shouldn’t be limited to sites like Twitter, Linkedin, Facebook , YouTube and foursquare.

Social Media 40

Social Media Advertising Agencies Media B to B 40

Belkins

JULY 15, 2019

However many companies lose their time and resources by looking for potential clients in the wrong place at the wrong time. You don’t have to be a YouTube celebrity to make a short and interesting video about your product. Trade shows. Trying one trendy strategy after another, they fail to bring instant results.

Lead Scoring 42

Lead Scoring Lead Ranking Sales Qualified Leads Ideal Customer Profiles 42

Industrial Marketing Today

APRIL 21, 2010

Instead of spending most of their marketing budget on traditional industrial marketing channels like trade shows or direct mail, Vico produces webinars and creates content that site visitors download and others link to. Resources In short, they are doing things that help them get found online. Copyright © 2010 Tiecas, Inc.

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

Paul Gillin

JUNE 17, 2010

Hansen and colleagues Jeff Sullivan, Kong Yang and Dennis Smith are celebrities of sorts in the community of enterprise customers, who frequently seek them out for meetings at trade shows and during visits to the company’s executive briefing center. That’s despite the fact that Dell Tech Center isn’t charged with selling anything.

Enterprise Management 50

Enterprise Management B2B Marketing Rules B to B 50

Single Grain

AUGUST 27, 2020

b) Cannabis Trade Shows and Events. Cannabis trade shows and events also present excellent opportunities for sponsorship. Every trade show or industry event has different sponsorship options available and the popularity of the event will directly affect the price. Their time is valuable, just like yours.

Paid Search Agency 94

Paid Search Agency Creativity Advertising Agencies Marketing & Strategy 94

Adobe Experience Cloud Blog

MAY 27, 2011

This is also true in competitive environments, such as a trade show where attendees will be followed up with by multiple vendors. The archived event page can contain the presentation slides, links to related resources, and the event recording as soon as it’s available. Follow up with prize winner. Update your events listings.

Marketing Management 48

Marketing Management Webinar Metrics Marketing Automation Services Webcast 48

The Marketing Blender

FEBRUARY 20, 2024

Platforms like LinkedIn, Google, and YouTube offer excellent opportunities for targeted advertising in B2B Marketing. Investing resources into speaking engagements and presentations can position your company as an authority in your space. This is the #1 way to maximize your trade show spend.

B2B Marketing 52

B2B Marketing Advertising Agencies Multi-Touch Attribution B2B Thought Leadership 52

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Become an Industry Resource Whatever business you’re in, chances are that you’re keeping up with industry news and maybe even writing about it on your blog.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Hubspot

MARCH 28, 2012

4) Create a free, online tool or resource and have users sign up with their email address. 9) Collect email addresses at offline events like trade shows , and import them into your database. Create a Twitter campaign to promote an offer like an ebook or a free resource to your followers that requires an email address to redeem.

Email Marketing 28

Email Marketing Top of Funnel Paid Search Agency Co-Registration 28

Industrial Marketing Today

JULY 9, 2010

Number of campaigns sent out, trade shows attended or press releases published do not generate revenues. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Resources All Rights Reserved.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

WebMarketCentral

AUGUST 1, 2007

This includes sites like YouTube for video; iTunes for podcasts; and Insight24 for B2B webcasts, video and podcasts. Other Viral Promotion Tactics Trade shows – promote your viral content (microsite, video, blog etc.) social media, YouTube, Insight24, iTunes, Digg, PRWeb, technology forums del.icio.us in your booth.

Viral Marketing 20

Viral Marketing Lead Generation Promotion Web 2.0 20

Marketing Insider Group

OCTOBER 22, 2019

Live events don’t have to be huge conferences or trade shows either. Obviously, not everyone has the budget and resources to run huge events. This is due to increased platform support and integration with services including YouTube, Facebook, and Instagram. Quick Takeaways. How to Run an Event Without Blowing Your Budget.

Webinar Metrics 120

Webinar Metrics Planning Content Marketing Content 120