Animalz blog

FEBRUARY 25, 2024

Most keywords in most industries are heavily contested. Determine channel benchmarks. Set a benchmark for each channel’s conversion rate using data from online research tools like Perplexity , industry reports, or a content marketing agency like Animalz. Sometimes, getting a firm benchmark can be tricky.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

Martech

OCTOBER 5, 2023

Users then get a numeric “effectiveness score” within and across those dimensions, as well as comparisons against the industry at large. While it is free for anyone to use, RSG subscribers can further benchmark against industry-sector peers and download the results in PowerPoint format. Do you have human resources?

Peer-to-peer 117

Peer-to-peer Tools Comparison Advertising Benchmark 117

Tomorrow People

JUNE 14, 2022

Step 1: Identify who to benchmark against. If you’re working for a new startup, the obvious picks for competitive benchmarking are the industry ‘winners’. It’s worth remembering that this doesn’t necessarily always mean the biggest; being the ‘best-in-class’ often means different things in different industries.

Analysis 156

Analysis Effectiveness Work Management Marketing Management 156

Only B2B

MARCH 13, 2024

By partnering with relevant industry publications and social media groups, you expose your content to a much larger audience actively searching for solutions in your area. But syndication on a high-traffic industry publication could put it in front of thousands of potential customers who need what you offer.

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

Webbiquity

OCTOBER 17, 2023

Somewhat surprising: the top challenge identified, by far, is a shortage of resources (talent, time, and budget: 44.4%). Per the report, “across all industries, social marketers were far more likely to be kept than cut.” The economy (16%) and analytics (12%) trail considerably at second and third. Thoughts on these studies?

Social Media 306

Social Media Stats Marketing Report Paid Search Agency 306

Vidyard

SEPTEMBER 27, 2022

Video Benchmarks for Creation and Publishing 1.1 Video Creation Trends by Industry 1.2.1 Average Number of All Videos Per Company by Industry 1.3 User-Generated Video Creation Trends by Industry 1.3.1 Average Number of User-Generated Videos Created Per Company By Industry 1.4 Produced Video Trends by Industry 1.4.1

Top of Funnel 109

Top of Funnel Practices Curation Best Practices 109

Martech

FEBRUARY 13, 2024

Analyze sector-specific shifts Identify trends and customer behaviors specific to your sector to tailor this strategy to your industry’s unique challenges. For example, if you’re in the healthcare industry, focus on privacy and personalized patient engagement technologies. If it worked once, it can work again.

Marketing Automation Services 108

Marketing Automation Services Work Management Lead Scoring Lead Ranking 108

NuSpark Consulting

OCTOBER 31, 2023

This includes the cost of all promotional efforts, advertising, and any other resources spent to acquire new customers. These goals serve as benchmarks that guide strategy, budget allocation, and performance evaluation. For example, a ROAS of 4:1 might be considered excellent in the retail industry but mediocre in SaaS.

ROAS 100

ROAS Comparison Allocation Lead Ranking 100

Navigate the Channel

JULY 12, 2023

Benchmarking industry standards can guide email marketing goals. Before we get into the benchmarking and metrics, let’s reinforce the value of B2B email marketing and doing it well. What are the right metrics to benchmark, if “many” marketers are focusing on the wrong ones? Math is fun!

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

SmartBug Media

APRIL 18, 2023

But that's not all—we'll also be looking at the analytics and benchmarks you should be tracking to measure the performance of your drip campaigns. Nurture Campaigns Email drip campaigns and email nurture campaigns are two different types of automated email marketing campaigns that serve different purposes in the e-commerce industry.

Campaigns 98

Campaigns Advertising Benchmark Click Rate Open Rate 98

Vidyard

JUNE 8, 2022

Video Benchmarks for Creation and Publishing 1.1 Video Creation Trends by Industry 1.2.1 Average Number of All Videos Per Company by Industry 1.3 User-Generated Video Creation Trends by Industry 1.3.1 Average Number of User-Generated Videos Created Per Company By Industry 1.4 Produced Video Trends by Industry 1.4.1

Organization 119

Organization Work Management Marketing Management Advertising Benchmark 119

Martech

OCTOBER 26, 2022

More than half of respondents reported that measuring impact is a top operational weakness, followed by resourcing talent and alignment to goals and strategies. Resourcing is a reoccurring challenge. Most of us in the marketing operations space are all too familiar with resourcing — or a lack of it. Lack of benchmark data.

Marketing Qualified Leads 101

Marketing Qualified Leads MQL Top of Funnel Advertising Benchmark 101

Trade Press Services Newsletter

NOVEMBER 2, 2022

The Content Marketing Institute’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report has just been released and has some excellent insights for marketers as we move into 2023. Content marketing is most successful when backed by a written plan that is backed by the appropriate resources to execute it.

Marketing Report 130

Marketing Report B2B Marketing B2B Thought Leadership Planning 130

Marketing Insider Group

MARCH 18, 2021

Form a comprehensive plan, pledging to follow the tactics you outline and use benchmarks to adjust for success. Marketing professionals must invest time and resources in social media to uncover posting patterns that can help you determine future posts and plans. What you need is a strategy that actually works. Become a Thought Leader.

Social Media 358

Social Media Work Management Webinar Metrics Social Marketing 358

Sprout Social

SEPTEMBER 18, 2023

Create internal benchmarks by platform and across all media channels to identify areas of investment that are not worth continuing. Look for industry benchmarks to gain insights into what your competitors are spending on marketing. Take into consideration the cost of tools, resources, employees and contractors.

Marketing Budget 132

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 132

Vidyard

MARCH 23, 2021

There’s no question that 2020 was the year of video and we’ve got video benchmarks to prove it. Here are the key shifts we’ve seen supported by our benchmark findings for 2021: Using video for sales has gone from “explore” to “invest”. Video in Business Benchmark Report. Video Benchmarks for Creation and Publishing 1.1

Advertising Benchmark 81

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 81

Unbounce

MAY 29, 2020

Heck, how would you even know if a 30% conversion rate is any good for pages in your industry? ” That’s where industry benchmarks come in—and that’s why we’re thrilled to bring you a fresh (and free) new version of our Conversion Benchmark Report. . Introducing the 2020 Conversion Benchmark Report.

Landing Pages 145

Landing Pages Conversion Rate Conversion Advertising Benchmark 145

Hubspot

JULY 7, 2020

For the last several months, we've been publishing weekly cuts of data on core performance metrics, to provide business owners with useful benchmarks as they adapted to circumstances that were changing by the day. This data is based on benchmarks calculated using weekly averages from Q2 vs. post-holiday weekly averages from Q1.

Advertising Benchmark 101

Advertising Benchmark Work Management Business Marketing Management 101

Vidyard

APRIL 5, 2021

Video is a compelling medium across all industries and company sizes, and its value to businesses is only increasing. That’s why you need benchmarks to guide best practices, help you identify opportunities, and evaluate your success. Our video marketing benchmarks infographic has quick hits for you. Get the Report.

Advertising Benchmark 105

Advertising Benchmark Video Marketing Paid Search Agency Work Management 105

Martech

NOVEMBER 14, 2022

via Content Marketing Institute/MarketingProf’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023. via Content Marketing Institute/MarketingProf’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023. Why we care.

Marketing Report 111

Marketing Report B2B Marketing Content Marketing B2B Thought Leadership 111

Hinge Marketing

JUNE 7, 2021

This is why for the 5th time, the Association for Accounting Marketing (AAM) joined forces with the Hinge Research Institute to conduct the industry’s most comprehensive study on CPA marketing budgets. The timing of this study allows accounting marketers to see the many ways these changes have impacted the industry. Conclusion.

Cost per Acquisition 117

Cost per Acquisition CPA Marketing Budget Marketing Budget Creation 117

Hubspot

APRIL 12, 2016

To help shed some light on the situation, the folks at WordStream released a detailed new study on AdWords industry metrics. They are typically located either on the top or side of the page, and often contain attention-grabbing images: Google AdWords Industry Benchmarks. The average CPC across all industries is $2.32

Cost per Acquisition 28

Cost per Acquisition Cost Per Click Adwords Advertising Benchmark 28

SmartBug Media

FEBRUARY 13, 2024

To strike a balance between the two, regularly evaluate your strategies against industry trends and customer feedback. Allocate a percentage of your resources to tried-and-tested strategies (approximately 70-80 percent), then allocate a much smaller, calculated portion to experimental tactics. But it doesn’t have to be this way.

Allocation 59

Allocation Marketing & Strategy Business Guidelines 59

Hubspot

OCTOBER 28, 2020

In June, we saw a significant change in deal performance as both deals won and deals created increased from just below pre-COVID levels to well above the benchmark by the end of July. This data is based on benchmarks calculated using weekly averages from Q2 vs. post-holiday weekly averages from Q1. Buyers Are in Control.

Advertising Benchmark 101

Advertising Benchmark Business Digital Transformation Hubspot 101

Navigate the Channel

JULY 13, 2023

The numbers are broken down by industry to make comparisons easier. In the second quarter, the overall average open rate for all industries was 34.46%. RELATED: Email Benchmarks for Product Marketers If you’ve read any of our other blog posts, you know we’re advocates of having a plan.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

Vidyard

OCTOBER 28, 2022

Video Benchmarks for Creation and Publishing 1.1 Video Creation Trends by Industry 1.2.1 Average Number of All Videos Per Company by Industry 1.3 User-Generated Video Creation Trends by Industry 1.3.1 Average Number of User-Generated Videos Created Per Company By Industry 1.4 Produced Video Trends by Industry 1.4.1

Ideal Customer Profiles 125

Ideal Customer Profiles Cold Calling Advertising Benchmark Budget Programs 125

Sprout Social

JANUARY 10, 2024

Some industries attract more complaints than others. From lost baggage to canceled trips, travel industry companies often deal with a lot of customer complaints. Training and team enablement Set your customer service team up for success by providing them with training and resources to do their best work.

Work Management 106

Work Management Brand Identity Branding Customer Satisfaction 106

Navigate the Channel

JULY 18, 2023

Industries with Effective E-mail Marketing In terms of which industry sectors excel in e-mail marketing , the following categories were identified as performing well: 56% responded that online retailers excel in e-mail marketing. Conclusion The impact of e-mail marketing in the building products industry is significant.

Product 65

Product Ad Building CTR Allocation 65

Litmus

OCTOBER 4, 2023

Decide what’s worth your time You’re probably working with time, budget, tech, or team constraints and need to spend your resources wisely. Champion for more resources for your team You know how hard your team works and how vital everyone’s efforts are, but the rest of your organization might not.

Template 100

Template Budget Programs Click Rate Lead Scoring 100

Vidyard

JULY 29, 2022

Video Benchmarks for Creation and Publishing 1.1 Video Creation Trends by Industry 1.2.1 Average Number of All Videos Per Company by Industry 1.3 User-Generated Video Creation Trends by Industry 1.3.1 Average Number of User-Generated Videos Created Per Company By Industry 1.4 Produced Video Trends by Industry 1.4.1

Practices 96

Practices Examples Best Practices Outreach 96

Vidyard

MARCH 23, 2021

There’s no question that 2020 was the year of video and we’ve got video benchmarks to prove it. That’s why we created the fourth annual Video in Business Benchmark Report , which analyzes business’ use of video to support sales, marketing, and communication efforts. Video Benchmarks for Creation and Publishing 1.1

Advertising Benchmark 65

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 65

Brandpoint

JULY 14, 2023

Unlike e-commerce or service-based industries, the impact of social media on revenue generation and brand value for manufacturing companies is often indirect. Demonstrating thought leadership in the industry. Create benchmarks for evaluating your progress and optimizing your social media strategy.

Social Media 62

Social Media ROI Multi-Touch Attribution Paid Search Agency 62

Hubspot

MAY 27, 2016

Below are some of our favorite podcasts, tools, tips, and resources to become a better leader. 9 Resources to Help You Become a Better Leader. This resource is a near one-stop-shop for public speaking tips. Sometimes, getting feedback from someone who isn't in your company or industry can be the most enlightening.

Resources 69

Resources Work Management Marketing Management Course 69

Hubspot

MAY 18, 2015

That’s why it’s so important to have access to industry data. HubSpot’s 2015 Demand Generation Benchmarks Report addresses this exact challenge by asking marketers to nominate their top marketing investments by budget. Paths to conversion are often complex in the IT industry. Tweet This Stat ). Tweet this Stat ).

Advertising Benchmark 28

Advertising Benchmark Work Management Marketing Management Marketing Automation Services 28

ClearVoice

JANUARY 8, 2024

Crafting a successful marketing strategy requires a clear roadmap, and goals are the guiding lights directing efforts, resources, and creative initiatives toward achieving specific outcomes. Clear goals , on the other hand, not only provide a sense of purpose but also serve as benchmarks for measuring progress and success.

Allocation 94

Allocation Planning Paid Search Agency Marketing Analytics Tools 94

Top Rank Marketing

AUGUST 16, 2023

Here’s an overview of recent data highlighting the timely challenges being faced by the B2B marketing industry today, and how leaders are taking action to overcome them. For example, in the B2B Marketing Benchmark, every industry and region showed a lopsided budget allocation toward generating new business versus retaining existing customers.

B2B Marketing 93

B2B Marketing Paid Search Agency Terms and Conditions Advertising Agencies 93

Sprout Social

FEBRUARY 1, 2024

It also captures real-time, unfiltered perspectives on your brand, the wider industry and competitors. For example, if you’re launching a new product, ramp up your social listening and broaden your searches to capture more of the industry conversation beyond just your tagged brand mentions.

Social Media 110

Social Media Ideal Customer Profiles Media Customer Satisfaction 110