Webbiquity

MARCH 1, 2022

But fascinating new research quantifies those changes, and points the way forward for B2B content marketers. As marketing budgets are restored, marketers plan to spend more on marketing technology , particularly in areas like virtual event platforms , AI tools for marketing and sales, personalization, and chatbots. No surprise there.

Research 350

Research B2B Marketing Marketing Automation Services Top of Funnel 350

KoMarketing Associates

JULY 13, 2022

Although both marketers and sales personnel strive to provide an optimal customer experience, new research shows that their misalignment may be holding them back. In the year ahead, 28% of marketers stated that they would like to align the marketing and sales teams. Approximately 22% of sales personnel said the same.

Marketing Report 259

Marketing Report Advertising Agencies Marketing & Strategy Statistics 259

Webbiquity

NOVEMBER 10, 2020

The way B2B technology buyers conduct research make buying decisions is changing. Per the report, “The top five tactics vendors use to engage buyers are different from buyers’ top five information sources. As the report concludes, “Expect to see more millennials taking part and taking charge of buying decisions.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

KoMarketing Associates

AUGUST 13, 2020

Although sales and marketing teams have not always worked closely together, new research suggests that they will collaborate frequently in the near future. In terms of existing data and analytics practices, most marketers and sales professionals (41%) say that they perform manual maintenance based on data governance rules.

Marketing Report 165

Marketing Report Data Hygiene InsideView Work Management 165

Marketing Insider Group

DECEMBER 21, 2020

Ambiguous ROI and direct relationship to sales. According to that piece of research , marketers expected to cut their events budget and relocate the funds to other digital avenues like content, webinars, social media, and online events. Research from eMarketer released in August projected B2B ad spending to grow by 22.6%

Marketing Budget 352

Marketing Budget Marketing Budget Creation Budget Programs Research 352

Marketing Insider Group

MAY 18, 2020

We decided to compile some of the most important thought leadership best practices from recent research and surveys. To reap these rewards, you’ll want to follow thought leadership best practices based on data, surveys, and research. The report also reveals that thought leaders don’t have to be high-profile.

Thought Leadership 355

Thought Leadership B2B Thought Leadership Research Practices 355

xiQ

JANUARY 12, 2022

xiQ recognized in 11 categories in G2’s Winter 2022 report for B2B Sales. xiQ, the first personality-driven sales and marketing intelligence platform designed for B2B sales, achieved 11 awards in G2’s Winter 2022 report. xiQ won High Performer in 3 categories of Sales Intelligence. It lets us see everything.

Microsite 118

Microsite Ideal Customer Profiles B2B Sales Trigger Marketing 118

Webbiquity

MAY 12, 2020

According to the latest research from LeadMD , only one in five business buyers is pessimistic about the future success of their business. Updated data reported here more recently show a similar shift. Second, per the LeadMD research, buyers don’t expect you to stop marketing. Conditions Are Changing Quickly. Nicely done.

Research 345

Research B2B Marketing Terms and Conditions Planning 345

KoMarketing Associates

APRIL 26, 2019

Although it is assumed that marketers are responsible for generating the most leads within a company, new research shows that they still lag behind sales teams. CSO Insights recently published the “2019 Sales Performance Report” to measure the B2B sales cycle and hone in on lead generation within companies.

Marketing Report 127

Marketing Report Leads Lead Marketing Qualified Leads 127

KoMarketing Associates

JANUARY 22, 2019

Previous research has suggested that sales and marketing alignment can help both teams with achieving their top priorities, but does this still ring true? To determine how factors, such as the sales and marketing relationship, play a role in the overall success of a business, LinkedIn recently published its “State of Sales” ebook.

Marketing Report 147

Marketing Report InsideView B2B Sales Statistics 147

Contently

OCTOBER 18, 2022

Customer research can surprise you. Why you can’t afford to skip customer research. Why you can’t afford to skip customer research. Customer research involves gathering data about your ideal consumers—who they are, what they want, and how you can help them. 5 types of customer research. The takeaway?

Research 156

Research Paid Search Agency Companies Marketing Budget 156

KoMarketing Associates

MARCH 28, 2018

Sales and marketing alignment can help with everything from lead nurturing to demand generation. When marketers were asked what they need most from sales, the top answer (30 percent) was consistent use of systems. Overcoming Sales and Marketing Alignment Obstacles. Overcoming Sales and Marketing Alignment Obstacles.

Marketing Report 149

Marketing Report Top of Funnel InsideView Forecasting 149

Top Rank Marketing

OCTOBER 17, 2023

A study from Search Engine Journal reports that 54% of B2B professionals engage with a webinar on a weekly basis. At B2B Forum the two companies held a panel to discuss the research and share insights. They can impact the top, middle, and bottom of the sales funnel, accelerating deal velocity.

Webinar Metrics 110

Webinar Metrics Forrester Top of Funnel Research 110

ANNUITAS

MARCH 21, 2023

New advancements include improved sales routing, to get prospects inside an automated or assisted chat routed to the proper sales rep faster. The addition fosters a Converged Growth mindset , allowing for improved engagement in more post-sales phases of the customer journey. conversations to date.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

Conversica

MARCH 21, 2019

Research Study: Fourth Annual Sales Effectiveness Report Now Available. Following up with leads is key for sales effectiveness. So, what does the current state of sales look like? What are businesses doing to leverage their leads and how does that impact sales? Key learnings from our research.

Studies 61

Studies Research Effectiveness Deliverability 61

KoMarketing Associates

JUNE 18, 2019

Marketers have a wide array of data at their fingertips, and new research shows that their use of location-based information is helping them generate positive results. About 89 percent of marketers said it has increased sales, while 86 percent stated that it has grown their customer base.

Marketing Report 120

Marketing Report Statistics Response Rate Custom Publishing 120

Martech

FEBRUARY 29, 2024

In this article we’ll look at the martech consulting organizations that serve the enterprise technology user community and the research and advisory firms that serve both enterprise technology users and vendors. Vendors subscribe in the hopes of being favorably portrayed within a research report.

Enterprise Management 113

Enterprise Management Consulting Work Management Marketing Management 113

KoMarketing Associates

JUNE 21, 2017

New research indicates that more high-performing marketers are teaming up with sales to accomplish their shared objectives. The “State of Marketing” report from Salesforce recently discovered that 91 percent of high-performing marketers agree that marketing and sales share common goals and metrics. High performers are 2.2x

Marketing Report 120

Marketing Report Planning Marketing & Strategy Paid Search Agency 120

Heinz Marketing

FEBRUARY 16, 2021

What does this mean for B2B sales? And while certain industries still hold the belief that in-person sales is the norm, the impacts of digital transformation on how buyers actually buy have largely turned the tide. Does this make sales teams obsolete? The Digital Transformation of B2B Sales. So how can sellers respond?

Top of Funnel 126

Top of Funnel Conversion Digital Transformation Work Management 126

KoMarketing Associates

JULY 11, 2019

Marketers still face several barriers when it comes to adopting artificial intelligence (AI), but those who have implemented this tool are seeing a large amount of success, according to new research. Almost one-third of these individuals said that AI is revolutionizing marketing and sales performance.

Marketing AI 120

Marketing AI Marketing Report DemandBase Planning 120

Optinmonster

OCTOBER 17, 2023

Do you want to learn about the types of qualitative research and some examples of methodologies? Qualitative studies are vital to the market research process. You can use this information to improve your marketing and increase sales. If you’re new to this kind of market research, you’re in the right place.

Research 98

Research Case Studies Case Study Skype 98

Seismic

DECEMBER 6, 2023

I’m proud to share that Seismic has been named a winner of the 2023 Aragon Research Innovation Award for Sales Enablement. Seismic VP of Product Marketing, Eve Alexander, attended Aragon Transform 2023, the annual Aragon Research awards ceremony, on December 5, 2023, to formally accept the award on Seismic’s behalf.

Marketing AI 69

Marketing AI Research Vendors Tagging 69

InsightSquared

MAY 25, 2021

Industry-first Benchmark Study from InsightSquared and RevOps Squared Reveals Top Avenues for Boosting Forecast Accuracy include Improved Data Quality, Increased Sales Rep Accountability and Automation . Following are key takeaways from the research: Sales Rep involvement and data quality are key to improving accuracy.

Forecasting 156

Forecasting Lead Ranking Enterprise Management Research 156

Contently

NOVEMBER 22, 2021

The Content Marketing Institute’s 2022 Annual B2B Content Marketing Benchmarks, Budgets, and Trends Report gives an interesting insight into the new post-pandemic landscape. The pandemic made us create a strategy,” said one respondent quoted in the report. Prioritize your audience’s needs over your sales message.

B2B Marketing 174

B2B Marketing Research Content Marketing Marketing Budget Creation 174

Martech

AUGUST 24, 2023

With generative AI hype overinflating expectations, 63% of marketing leaders say they plan to invest in the technology in the next 24 months, according to two reports from Gartner. The post AI-powered martech: This week’s releases and research appeared first on MarTech. EKOM also uses traffic analytics to create recommendations.

Marketing AI 95

Marketing AI Research Digital Asset Management Enterprise Management 95

KoMarketing Associates

OCTOBER 10, 2019

Previous research has shown that marketing and sales alignment can be critical to sustaining a company’s overall bottom line, but new data shows that there are still struggles between marketers and other teams. The Growth of Sales and Marketing Alignment. Just 23 percent of all other marketers could say the same.

Marketing Report 122

Marketing Report Statistics Advertising Benchmark Custom Publishing 122

Heinz Marketing

JUNE 29, 2022

Click here to access the full research report. Here is a sneak peak of the report and the findings we uncovered. High performing teams have unlocked the key to streamlining buyer-centric sales enablement strategies. Sales content related issues reign supreme as the biggest pain point for sales and marketing teams.

Buy 101

Buy Research Correlation Training 101

KoMarketing Associates

MAY 17, 2017

New research suggests that marketers are fairly confident in their existing strategies, and they are working closely with sales to achieve their objectives. According to the “2017 State of Inbound” report from HubSpot, the majority of marketers (61 percent) believe that their organization’s marketing strategy is effective.

Marketing Report 120

Marketing Report Marketing & Strategy Marketing Strategy Effectiveness 120

Biznology

FEBRUARY 3, 2020

So herewith are my top sources, whether how-to, research insights, prognostications, or opinions from knowledgeable experts. This is the go-to place for research and how-to. Demand Gen Report. A treasure trove of white papers, research reports, articles, videos and how-to guides on every imaginable B2B marketing topic.

Resources 171

Resources Research B to B Advertising Agencies 171

Vidyard

SEPTEMBER 22, 2021

KITCHENER, Ontario – September 22, 2021 – Vidyard , the leading video platform for businesses, today released its State of Virtual Selling Report , revealing how sales professionals are using video throughout the sales process and its impact on sales team productivity and results.

Response Rate 79

Response Rate Video Marketing Click Rate Public Relations 79

Heinz Marketing

OCTOBER 14, 2021

In collaboration with Mindtickle , we surveyed over 280 sales and revenue leaders to discover tactics, processes, and technologies today’s sales teams use to build comprehensive and effective sales enablement programs. Click here to access the full research report. 2021 Sales Enablement Insights.

Research 120

Research Ideal Customer Profiles Training B2B Sales 120

Heinz Marketing

JANUARY 26, 2023

Whether it’s a cold call/email from a sales rep or a promotional email from a brand you follow, there’s so much digital noise to sift through. Some try to carve a niche in their category and one of the best ways to generate interesting and relevant content is by regularly doing industry research. Well, there’s no one right answer.

Research 89

Research B2B Thought Leadership Thought Leadership Cold Calling 89

Business Brainz

MARCH 21, 2021

A survey by ITSMA revealed 87% of B2B marketers reported that their ABM initiatives outperform their other marketing investments in terms of ROI, making account-based marketing the natural choice for marketers. Why research for ABM? How research can humanize ABM? ABM requires sales and marketing to be aligned.

Account Based Marketing 100

Account Based Marketing Research ABM Paid Search Agency 100

Seismic

JANUARY 24, 2023

Sales enablement has changed tremendously since Aragon Research published its first Aragon Research Globe on sales enablement in 2016. In its latest Globe for Sales Enablement, Aragon highlights the rapid expansion of sales enablement platforms (SEP).

Enterprise Management 94

Enterprise Management Work Management Research Marketing Management 94

Seismic

NOVEMBER 15, 2023

Aragon Research recently took a fresh look at coaching technology with their inaugural report covering the Enterprise Coaching market. While Aragon has covered sales learning and coaching for years, this is the first time they have separated out coaching capabilities as an area worthy of individual assessment.

Enterprise Management 64

Enterprise Management Marketing Management Research Copyright 64

Content Standard

DECEMBER 6, 2023

The answer is market research. The Power of a Research-Informed Content Strategy One of my favorite examples of the importance of leveraging market research comes from a decision support SaaS client who had been struggling for years to gain ground against larger competitors.

Enterprise Management 69

Enterprise Management Work Management Marketing Management Tactics 69