Zoominfo

NOVEMBER 24, 2020

ZoomInfo’s streaming intent tool lets your team know when buyers are searching for solutions like yours — the moment they start searching. That way, it allows you to capture surges in purchase intent with web activity from companies searching for your business in real-time. VIDEO] Exactly how does intent data work?

Intent Data 230

Intent Data Intent Marketing Analytics Tools Intent Signal 230

Martech

NOVEMBER 20, 2023

This article explores how to mix data segmentation, dynamic content and behavioral cues like a palette of colors to create emails that feel like an exclusive showing for your B2B contacts. Using data segmentation In B2B communications, data segmentation is your lighthouse. Firmographic data. Website visits and page views.

Email Marketing 123

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 123

Binary Demand

MARCH 26, 2024

increase since March 2020, signifies a major change in how we perceive B2B intent data. The reason is that businesses recognize a fundamental truth that purchasing decisions aren’t solely made by companies. This realization underscores the immense value of understanding the intent of these individual decision-makers.

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

QuanticMind

NOVEMBER 27, 2017

PLA query segmentation can bridge this gap, cut your costs and drive stronger overall performance for Google Shopping. PLA query segmentation is an important workaround for targeting shoppers with buying intent. Higher conversion rates (CVR) due to increased capture of high-intent clicks. The result? Higher overall sales.

Segmentation 40

Segmentation Cost Per Click Adwords Purchase Intent 40

Inbox Insight

OCTOBER 27, 2023

This information helps in understanding their perceived intent or their purchasing readiness. The power of buyer intent data lies in its ability to allow sales and marketing teams to prioritize certain groups of people based on their intent.

Buyer Intent 105

Buyer Intent Intent Data Intent Demand Generation 105

Only B2B

FEBRUARY 11, 2024

This paints a detailed picture of their intent and concerns. Segment high-intent visitors, personalize emails with pricing breakdowns, offer live chat support, and even retarget them with ads addressing their specific hang-ups. “ Remember, choose trusted partners and segment the data for the maximum impact.

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Zoominfo

SEPTEMBER 15, 2020

Buyer intent data tools make it easier to identify the when and how of a potential prospect’s consideration for purchasing a specific product or service. By monitoring key search terms using cookies, you can pinpoint specific online behaviors that signal an intent to make these purchases. What is Buyer Intent Data?

Buyer Intent 182

Buyer Intent Intent Data Intent Budget Programs 182

Hubspot

MARCH 27, 2023

There are different types of target audiences that can be categorized into the following groups: purchase intention, interests, and lifestyle. Purchase intention: Purchase intention means an audience that is looking for a specific product to address their needs. For example, someone wants to buy a new car.

Service 82

Service Purchase Intent Landing Pages Psychographics 82

SmartBug Media

MAY 13, 2022

When potential buyers conduct research, such as website visits, product reviews, or content downloads, they indicate some intent to purchase products or services. For example, if a prospect account searches “what is B2B marketing software,” you can infer that they have relatively low purchase intent.

Intent Data 98

Intent Data Work Management Intent Marketing Management 98

Only B2B

FEBRUARY 21, 2024

We’re entering a new era where personalization reigns supreme and the key to unlocking its potential lies in a powerful tool: intent data Think of B2B intent data as the secret sauce that unlocks a deeper understanding of your prospects. Explicit Intent: This is like your prospect shouting their needs from the rooftops.

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71

Porch Group Media

JANUARY 14, 2023

Emails can be personalized using first name, last name, location, purchase activity, shopping cart items, and much more. Additionally, 66% of buyers think seeing non-personalized material would deter them from making a purchase. An insurance company for example may segment lists by age, income, occupation, and car ownership.

Email Campaigns 98

Email Campaigns Personalization Campaigns Marketing & Strategy 98

Top Rank Marketing

DECEMBER 22, 2023

Report] Within two years marketers will work with an average of 7.5 service providers, manage 14.6 channels, and utilize 16.3

Marketing AI 78

Marketing AI Marketing Budget Budget Programs Marketing Budget Creation 78

PureB2B

MAY 30, 2022

97% of consumers research products and services before making a purchasing decision. The more data points collected, the stronger the intent signals. In its simplest form, intent data tells you when a lead is actively researching online before making a purchase decision. What are the benefits of using buyer intent data?

Buyer Intent 118

Buyer Intent Intent Data Intent Work Management 118

Digilant

JANUARY 18, 2024

ACR facilitates precise segmentation at the game or network level, ensuring your brand resonates perfectly with the preferences of March Madness aficionados. Align your brand with the purchasing intent of engaged viewers, ensuring you reach consumers at an optimal time during their purchase journey.

Purchase Intent 59

Purchase Intent Marketing & Strategy Network Marketing Advertisements 59

Zoominfo

DECEMBER 23, 2020

As the heart of any data-driven company, your database helps sales and marketing professionals understand prospects in-depth, improve segmentation, pinpoint audiences,, and convert more leads. ICPs include in-depth details on interests, seasonal trends, location, purchasing intent, and more. Improve Your Data Quality.

Ideal Customer Profiles 245

Ideal Customer Profiles Zoominfo Verticals Data Hygiene 245

Liveintent

MAY 24, 2021

Including other channels in your media plan or marketing mix can enable brand lift across most brand health metrics (like share of voice, unprompted brand recall, prompted brand recall, purchase intent, and brand equity), improve customer-acquisition-costs (CAC) and lower cost-per-acquisition (CPA). But don’t stop there.

Media Plans 127

Media Plans Cost per Acquisition Planning Facebook 127

Oktopost

SEPTEMBER 12, 2023

Types of Intent Data Sources Social Media Engagement Data How Can Intent Data Boost Lead Generation? Final Thoughts What is Intent Data? Intent data is information about the online behaviors of your prospects and evaluates their interest in purchasing your product or service.

Intent Data 124

Intent Data Lead Gen Intent Lead Scoring 124

Porch Group Media

OCTOBER 20, 2022

New movers represent a lucrative segment for many businesses. Purchase Intent & Shopping Behaviors 72% of new movers buy new items and services prior to moving. Uncover key insights on new movers’ shopping behaviors, including purchase timing, enticements to try new brands, social media purchasing power, and more.

First-Mover Advantage 52

First-Mover Advantage Trends Research Purchase Intent 52

Zoominfo

NOVEMBER 24, 2020

ZoomInfo’s intent data tool lets your team know when buyers are searching for solutions like yours — the moment they start searching. That way, it allows you to capture surges in purchase intent with web activity from companies searching for your business in real-time. VIDEO] Exactly how does intent data work?

Intent Data 130

Intent Data Intent Marketing Analytics Tools Intent Signal 130

FunnelEnvy

SEPTEMBER 18, 2023

From the time of Don Draper in the hit show Mad Men to mega Super Bowl ad spends in the 1980s, marketers traditionally relied on demographics and social trends to target and segment broad audiences. In the 2000s, digital marketing revolutionized marketers’ ability to reach more specific segments.

Buyer Personas 67

Buyer Personas Marketing AI Account Based Marketing B2B 67

DealSignal

APRIL 10, 2024

For example, if a user searches and reads an article about “cloud computing” and “big data,” that means that they have an interest in, and potentially the intent to purchase, services related to those topics. Opening and/or engaging with emails with subject lines and body content that indicate possible purchase intent.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Valasys

FEBRUARY 26, 2024

By leveraging the power of AI-driven similarity analysis, you can unlock a treasure trove of potential customers with eerily similar characteristics to your best performing audience segments. Predictive look-alike modeling takes it a step further by analyzing behavior, interests, and purchase history. What content do they engage with?

Lead Ranking 40

Lead Ranking Sales Qualified Leads Intent Signal Demographics 40

Marketing Insider Group

JULY 16, 2020

So, how do we put customers in the proper brackets according to their purchase intent ? Create buyer personas and accurate segments. ABM also makes it far easier to create a properly segmented audience that your team can target and nurture. Data-based audience segmentation with specific personas.

Lead Ranking 272

Lead Ranking Lead Scoring Sales Qualified Leads Account Based Marketing 272

PureB2B

JANUARY 3, 2022

Thanks to PureABM from DemandScience, B2B marketers can optimize programmatic ad delivery to target accounts and drive engagement among leads based on purchase-intent data signals. Plus, PureABM can recommend new accounts to help marketers expand opportunity across additional audience segments. Programmatic Ad Delivery.

Paid Search Agency 62

Paid Search Agency Ideal Customer Profiles Ads Account Based Marketing 62

Marketing Insider Group

NOVEMBER 22, 2021

Google also has vast collections of user data and audience groups like affinity (based on interests) and in-market (based on recent purchase intent) that you can use to better target paid ads and gain insights about which audiences you should target most with your content.

Analytics 271

Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 271

Zoominfo

DECEMBER 28, 2020

By definition, buying signals are the actions potential customers take that indicate they’re close to making a purchase. These efficient processes are critical, considering that more than three-quarters of surveyed B2B buyers described a recent purchase as “very complex or difficult.” What Are Customer Buying Signals?

Lead Ranking 100

Lead Ranking Buy Work Management Marketing Management 100

Binary Demand

JUNE 29, 2023

[ps2id id=’use-cases-of-b2b-intent-data’ target=”/]When to Use B2B Intent Data? B2B Intent data empowers sales and marketing teams to implement successful go-to-market strategies, precise segmentation, and personalized outreach to the most relevant individuals.

Intent Data 52

Intent Data Intent ROI B2B 52

Binary Demand

JUNE 29, 2023

[ps2id id=’use-cases-of-b2b-intent-data’ target=”/]When to Use B2B Intent Data? B2B Intent data empowers sales and marketing teams to implement successful go-to-market strategies, precise segmentation, and personalized outreach to the most relevant individuals.

Intent Data 52

Intent Data Intent ROI B2B 52

DotDigital

MAY 6, 2021

Using this you can keep track of customers as they begin to show signs of intent to buy. You can build dynamic segments based on eRFM scores to target customers on the verge of conversion or on the edge of unengagement. eRFM segments help you understand which stage of the journey your customer is at. Aftersales campaign .

eCommerce 101

eCommerce Email Campaigns Email Marketing Campaigns 101

Choozle

JULY 24, 2020

Through the use of technology, these marketers are able to capitalize on more robust data sets to indicate the current needs and purchase intent of target companies. Purchase intent. Users have the ability to build audiences based on the current level of purchasing intent for a particular product or service.

Account Based Marketing 59

Account Based Marketing Work Management Marketing Management Marketing Automation Services 59

Mereo

APRIL 25, 2024

Likelihood of customer retention and future sales forecasts Recommendations of product upsells / cross-sells to market segments Highest performing marketing content to consider recycling and re-promoting Let’s return to our road trip analogy. But predictive analytics still cannot foresee unpredictable human factors or disruptions.

Marketing AI 41

Marketing AI Lead Ranking Lead Scoring Analysis 41

Madison Logic

MARCH 6, 2024

Step 2: Segment TAL through Data-Driven Insights There are no restrictions on the size of your TALs—the larger the TAL, the greater the budget and potential impact. Personalization considers what channels these messages will most likely be seen on and garner engagement.

Demand Generation 52

Demand Generation Sales Management Ideal Customer Profiles Buy 52

Scoop.it

JULY 1, 2021

It can either be the subscriber’s gender, location, demographic data, or past purchases. Take a look at this email template example in which they have used dynamic image block and CTA button to personalize the email for two different segments based on the gender. . The kind of data it can help you with are: Purchase intent.

Marketing AI 65

Marketing AI Personalization Purchase Intent Lead Ranking 65

Only B2B

JUNE 14, 2023

B2B Intent Marketing: Capturing Business Leads Understanding the Buyer’s Journey and Intent Signals The buyer’s journey is a critical aspect of B2B Intent Marketing. It encompasses the various stages a prospect goes through before making a purchasing decision.

Intent 62

Intent B2B Marketing Intent Signal Lead Ranking 62

QuanticMind

JULY 14, 2023

Kara Klein | Director of Client & Media Services CPG Holiday Advertising Best Practices If you’re a CPG advertiser , you've been building brand awareness all year long, and now is the time to help those investments pay off by focusing your advertising efforts on driving to purchase.

Advertisements 52

Advertisements Advertising Practices Best Practices 52

Martech

DECEMBER 6, 2021

This is partly because we’re still in the midst of some scary situations, but it’s primarily because consumers have permanently shifted their purchase behaviors in a whole host of ways. Consumers have increasingly held brands to a socially aware bar, which has certainly affected their purchase decisions. Top gifts consumers crave.

Differentiation 103

Differentiation Research Brand Identity Branding 103

DotDigital

MAY 13, 2021

Segmentation is a well-established tactic used by marketers to improve the relevancy of their marketing. Customer engagement models like RFM enable marketers to segment audiences in more sophisticated ways. eRFM: the future of segmentation. Daily data syncing means that your segments will always remain up-to-date.

Ad Frequency 59

Ad Frequency Segmentation Marketing Automation Services Purchase Intent 59