Martech

AUGUST 25, 2022

The navigator has four major components: Collaborative Planning Workshop, Launch Cycle, Key Practices and Roles. In recent articles we covered the Collaborative Planning Workshop and the Launch Cycle. We discussed every step of the process, from start to finish, and looked at where things were getting stuck.

Planning 111

Planning Work Management Advertising Agencies Marketing Management 111

ClearVoice

FEBRUARY 5, 2024

That’s where integrating Artificial Intelligence (AI) and automation in your outsourcing process comes in. Key Technologies and Their Applications AI and automation transform how content is created, managed, and distributed, leading to more efficient and effective processes. Natural Language Processing (NLP).

Marketing AI 52

Marketing AI Enterprise Management Automation Ethics 52

Contently

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. The same C-level decision makers that leverage it in their decision-making processes are difficult to impress— only 17% of them rate the content they read as “very good” or “excellent.”

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

ClearVoice

JANUARY 29, 2024

Yup, that’s the traditional content marketing process in a nutshell. While this process remains relevant to this day, evolving customer expectations warrant an approach that extends beyond the four walls of conventional content marketing. Develop a strategy. Create content. Optimize for SEO. Distribute. Sound familiar?

Paid Search Agency 52

Paid Search Agency Companies Content Marketing & Strategy 52

Valasys

FEBRUARY 1, 2024

Employers should regularly review and update job descriptions to reflect evolving roles and requirements. Improper Training Strategy An ineffective training strategy can lead to a workforce that is ill-equipped to meet the demands of their roles, causing frustration and hindering organizational progress.

Multi-Channel 40

Multi-Channel Training Transparency Work Management 40

EveryoneSocial

OCTOBER 8, 2019

As your company explores employee advocacy for the myriad of benefits it provides, it’s important that there is a social media training plan in place. But no matter what level of social knowledge employees have, your organization must ensure that everyone is given proper guidance and training. Recurring social media training sessions.

Training 76

Training Social Media Planning Ad Building 76

Launch Marketing

NOVEMBER 1, 2023

Whether you are looking to hire a full-time employee or partner with an agency to place a Virtual VP of marketing , a well-planned interview process is mission-critical to ensure the right candidate for your organization. weekly one-on-one meetings, quarterly reviews, communication workshops, training goals, team building initiatives, etc.)

Planning 127

Planning Paid Search Agency Advertising Agencies Marketing Management 127

Martech

DECEMBER 14, 2023

Inefficient processes. Without alignment, marketing efforts might not fit or work well with other departments like sales or customer service, causing process inefficiencies. Regularly review and adjust the martech stack to ensure it continues to align with evolving business strategies. Cross-departmental workshops.

Digital Experience Platform 120

Digital Experience Platform Marketing & Strategy Business CMO 120

Biznology

FEBRUARY 9, 2018

Done well, keyword research is typically a manual process of checking each search result on the top page in Google for each keyword. I will leave that review to you. The standard training set for Watson NLU is DBPedia ? Instead of DBPedia, we needed a custom training set ? They all have their strengths and weaknesses.

Keywords 197

Keywords Enterprise Management Marketing AI RFP 197

Seismic

MAY 18, 2023

Controlling Chaos Look at how chaos may manifest within your organization: Examine your content management process for red flags. Understanding Impact Establish, implement, and adhere to repeatable processes that will allow you to assess the effectiveness of your enablement program. Are teams collaborating or operating in silos?

Cross-Selling 97

Cross-Selling Consulting Advertising Agencies Work Management 97

DAGMAR Marketing

APRIL 24, 2024

From leading training programs to workshops, these valuable touch points are how SMEs can effectively share their knowledge and spread it throughout the company. A subject matter expert is an individual who has extensive knowledge of a particular topic or field.

Marketing AI 52

Marketing AI SME Work Management Marketing Management 52

Choozle

APRIL 9, 2024

This could involve attending workshops, reading relevant literature, or conversing with colleagues from diverse backgrounds. This could involve participating in diversity training programs, joining employee resource groups, or supporting diversity-focused recruitment efforts.

Peer-to-peer 65

Peer-to-peer Education Guidelines Lead Scoring 65

Martech

JULY 20, 2023

The value of integration partnerships Up to 94% of technology executives perceive innovation partnerships as crucial components of their strategic approach, according to Harvard Business Review. Business email address Subscribe Processing. Federal Government in 2021. Get MarTech! In your inbox.

Advertising Agencies 68

Advertising Agencies Enterprise Management Lead Scoring Lead Ranking 68

Marketing Insider Group

JULY 28, 2020

In reviewing profiles, content, and messaging during the past 4 months, I found that Ardath is 100% correct. When I was talking to AJ Wilcox about being part of our virtual LinkedIn training, I shared my thoughts on how it’s not enough to fill the funnel with leads from LinkedIn ads. Creating Urgencies with Every Interaction.

Top of Funnel 249

Top of Funnel Linkedin Ideal Customer Profiles Paid Search Agency 249

B2B Digital Marketer

MARCH 14, 2024

Creative Space is Essential: Allocate time and resources for creative thinking beyond the constraints of current technology and processes. Consider factors like ease of integration, cost, scalability, and user reviews. Train Your Team: Ensure your marketing team is well-versed in the new technologies and strategies.

Planning 52

Planning Marketing Management Allocation Marketing & Strategy 52

Sprout Social

APRIL 26, 2022

Provide executive communication training. Provide regular training—from corporate communications writing, to media training for on-screen appearances. This can be as simple as in-house thought leadership workshops to help you and your executives identify and refine ideas and topics they may want to speak to.

Webinar Metrics 87

Webinar Metrics B2B Thought Leadership Ad Building Thought Leadership 87

Directive Agency

MAY 29, 2023

We’ve used AI for: Basic code updates / code review Schema markup validation Valid Hreflang attribute review such as ISO language codes Regex and XPath filter creation Writing summaries that explain complex SEO items to clients HTACCESS file edits We don’t manually draft Regex anymore to segment data in GA4 or Google Analytics.

Tactics 52

Tactics SEO Ideal Customer Profiles Lead Ranking 52

Contently

FEBRUARY 23, 2018

Remote approval: Content marketers often need to involve occasional stakeholders such as legal teams and subject matter experts in the content process. Intelligent Talent Recommendations: Content marketers need highly specialized, trained talent for their content.

Forrester 107

Forrester Marketing Report Work Management B2B Marketing 107

Contently

SEPTEMBER 18, 2017

This week, I’m focused on two key tasks: completing a set of strategy proposals and preparing to launch a new content strategy workshop. The workshop will give companies a chance to learn how to analyze the tone of their current content and determine if they should shift their brand voice to reach their target audience.

Marketing Proposals 155

Marketing Proposals Content Enterprise Management Paid Search Agency 155

Contently

APRIL 4, 2023

Review and track content marketing metrics like: Conversions per page view (i.e., Level Up for Free One of the first cuts to content marketing resources is often the budget for education or the opportunity for your team to gain new skills by attending workshops at tradeshows and conferences.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Strategic-IC

SEPTEMBER 17, 2022

The solution or product you are looking to introduce is invariably complex, of high consideration, with a long sales cycle, and a large group of interested parties involved in the review and purchase. Today’s buyer has a wealth of information at their fingertips: reports, blogs, review sites, display advertising, podcasts, white papers, etc.

Account Based Marketing 62

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 62

Hubspot

JULY 13, 2020

A sales audit — also referred to as a sales process audit — is a detailed analysis of a company’s sales process. This entails reviewing everything from staff, software, to strategy. Now that you know what a sales process audit is, below are some questions across various disciplines to guide you in completing the evaluation.

Marketing Management 68

Marketing Management Cross-Selling Training Forecasting 68

Buzz Marketing for Technology

JULY 7, 2008

Nuggets from Social Media workshops as of late… posted in Uncategorized |. Drive a strategy development process that results in a project vision, objectives, roadmap and success metrics. Each workshop is its own learning process. Upcoming Events. It strikes me that the word listening has sort of become tainted.

Social Media 100

Social Media Communities Wiki Work Management 100

Adobe Experience Cloud Blog

DECEMBER 10, 2019

She trains others on how to complete and execute our program brief submissions. Process documentation can be daunting. Process documentation can be daunting. First, rather than focusing on all the processes Brenda completes by herself, focus on documenting the inputs Brenda requires from others to accomplish her objectives.

Case Studies 90

Case Studies Case Study Studies Planning 90

Zoominfo

JUNE 19, 2022

Do: Get employee input during the planning process. Before you dive into planning your corporate Pride initiatives, it’s incredibly important to get a wide range of employees involved in the process. Do: Review internal policies. Here is a look at our top do’s and don’ts to help you celebrate Pride Month.

Paid Search Agency 130

Paid Search Agency Companies Peer-to-peer Communities 130

Content Marketing Institute

SEPTEMBER 19, 2018

Start with one language, fine-tune the process, and scale it for other languages. On top of that, it uses a review and training system that lets you find the best freelancers for your job. Train the team. Training the team is crucial – and not just at the start. Find qualified personnel.

Budget Programs 102

Budget Programs Planning Training Content 102

SpotMe Blog

AUGUST 16, 2023

Investigator meetings are a critical step in the clinical trial process. When used to its potential, event technology can turn investigator meetings into engaging events that result in higher attendance, better training, and a more successful clinical study. That’s where an event platform comes into play.

Peer-to-peer 52

Peer-to-peer Case Studies Training Work Management 52

Convert

OCTOBER 25, 2022

But there are technical, cultural, and process issues that are often best solved by an external expert. This center of excellence will often build or manage the experimentation tech stack, lend resources and time to helping teams get up and running, host office hours and training sessions, and answer questions and troubleshoot.

Paid Search Agency 59

Paid Search Agency Tips Training Advertising Agencies 59

Vidyard

MARCH 30, 2022

Training Your Remote Sales Team 2.1 Subscribe Now Sales Experts to Follow Josh Braun Josh Braun is the Founder of Josh Braun Sales Training and the sales expert you want in your corner if you’re struggling with cold outreach. Keep reading for a list of the ones we think should be on your radar. Contents 1. Company Onboarding Videos 1.2

Sales Management 103

Sales Management Communities Top of Funnel Cold Calling 103

Zoominfo

DECEMBER 13, 2018

Sales Gravy is an internationally recognized sales training and acceleration firm catering to the career development needs of salespeople and sales leaders. Criteria for Success is a sales training, management consulting, and sales playbook development company that changes how salespeople think and act so they sell more.

Youtube 187

Youtube Advertising Channels Zoominfo B2B Thought Leadership 187

ClearVoice

NOVEMBER 5, 2020

From post-work mixers to Friday night pizza night to inclusion workshops with a fun twist, all sorts of activities and exercises have been moved to the virtual spaces. Work with the talent to create a program and/or a loose script of their set for client review. Review submissions and award bonus points and special prizes (i.e.

Ad Building 77

Ad Building Work Management Lead Scoring Lead Ranking 77

EveryoneSocial

DECEMBER 17, 2019

Since the internal brand ambassador role is continuing to grow and be important for brands, I wanted to learn more about the process and success of Adobe. Additionally, we also cover their internal process to getting employees interested in their ambassador program. Does Adobe provide any training currently? Let’s dive in below.

Brand Identity 80

Brand Identity Branding Thought Leadership Communities 80

Kapost

NOVEMBER 22, 2016

A solid content operation tames this chaos by establishing the processes that make up the planning, production, distribution, and analysis of content for those teams, tools, and channels. Challenge #2: Process Governance. Marketing teams must deliberately change their process and introduce governance of the content operation.

Ad Building 48

Ad Building Work Management Lead Ranking Content 48

Hubspot

MAY 26, 2020

Recently, after temporarily closing all Planet Fitness branches and pausing gym membership fees, Planet Fitness began offering free virtual "work-in" classes and online training. Events often include pitching sessions, expert Q&As, fundraisers, networking nights, workshops, and presentations from business experts. Planet Fitness.

Service 101

Service Brand Identity Branding Budget Programs 101

Hubspot

MARCH 7, 2023

If you’ve made it to the interview stage, take some time to review the 15 questions below. Can you explain your process for onboarding new clients? Each company has its own onboarding process for new clients. Crafting the Best Response Highlight a time when you stepped up to lead your team members and make changes to processes.

Work Management 56

Work Management Marketing Management Customer Satisfaction CRM 56

Bannerflow

APRIL 15, 2021

In this article, we explore the concept of creative marketing across digital channels, review its importance and learn how to measure it. This type of marketing is usually seen out on the street, within public places such as train stations or at events. But why is creative marketing so important? Ideas for creative marketing.

Paid Content 98

Paid Content Creativity Digital Asset Management Work Management 98

EveryoneSocial

DECEMBER 8, 2020

79% of job applicants use social media in their job search ( Glassdoor ) and positive ratings and reviews from employees are especially important. The more that a businesses’ story gets told by its own employees, the more top talent will be interested in working there, which will save time and money in your recruiting process.

Personalization 98

Personalization Brand Identity Branding Paid Search Agency 98