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The 6-Step Guide to Creating a Thought Leadership Content Program

Contently

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. The same C-level decision makers that leverage it in their decision-making processes are difficult to impress— only 17% of them rate the content they read as “very good” or “excellent.”

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A Day in the Life of a Content Strategist

Contently

This week, I’m focused on two key tasks: completing a set of strategy proposals and preparing to launch a new content strategy workshop. The workshop will give companies a chance to learn how to analyze the tone of their current content and determine if they should shift their brand voice to reach their target audience.

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Designing Exceptional User Experiences

B2B Digital Marketer

Satyam Kantamneni, a seasoned professional with 23 years of experience, is a multi-talented individual trained as an engineer, designer, and business leader. In this episode, you’ll learn: The importance of a user-centered process in driving business growth. ” “Investing time in the right direction is crucial.

Design 52
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Cultural Competence: What Is It and How To Develop It At Your Company

Hubspot

Provide workplace bias training. To develop cultural competence, Tettey suggests providing workplace bias training. With bias training that's focused on empathy through academic and experiential learning, you can create a more inclusive workplace. Do not give up when you hit roadblocks.

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Artificial Intelligence Will Change How You Do Marketing in 2021

Unbounce

According to Workshop Digital’s Andrew Miller, this sort of tech has overturned a lot of longstanding PPC best practices. Andrew Miller, Co-Founder, Workshop Digital. There’s a lot of promise in chatbots enhanced by natural language processing (NLP) and sentiment analysis. Some still do.) I’m not judging.).

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Hybrid Event Examples You’ll Want to Copy This Year (And How to Take Virtual Events Hybrid)

SpotMe Blog

The tricky part about hybrid conferences and events is making them equally as engaging and fulfilling for people who are attending remotely as it is to those who are physically present. Those attending in person can go to workshops, engage with each other, interact with speakers, and ask questions. Training seminars.

Examples 111
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The Impact of Customer Success Before The Sale

Varicent

Companies need to operate in a customer-centric manner by aligning the people, process, and technology to support success through the entire journey.". You want a process that is efficient so that buyers not only have their expectations set properly—which always helps with adoption and retention—but that they have a seamless experience.