ClearVoice

JANUARY 25, 2022

Stop us if you have heard this one before: “We want you to make a viral video.” ” [Cringe] Executives often direct marketers to create social media videos that will go “viral” or will make a huge impact in one fell swoop. Get 10 tips for creating more engaging videos.

Social Media 104

Social Media Video Marketing Media Tips 104

Rev

APRIL 19, 2023

You’re wrong if you thought sales prospecting and lead generation were the same things. Lead generation, on the other hand, is the process of finding potential customers who may not be actively looking for what you offer but are still a good fit for your business. But how does cold prospecting look in practice?

Ideal Customer Profiles 78

Ideal Customer Profiles Top of Funnel Cold Calling Examples 78

FunnelEnvy

DECEMBER 11, 2023

Even before the internet, corporate video was a powerful (and expensive) tool in the marketing mix. During the 2000s, video production costs plummeted, bandwidth increased, and B2B videos quickly became a staple for online marketing. How can your business tap into B2B video? Compelling videos share a few common traits.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Stevens & Tate

MAY 9, 2023

And while many wait a few weeks before the Super Bowl to begin working on their video campaign idea, it’s best to prepare early enough. To create the best video campaigns for the next Super Bowl, you’ll need to review and learn from previous events. Here are a few tips to keep in mind: Ensure your video is relevant to the event.

Creativity 64

Creativity Video Marketing Campaigns Advertising Agencies 64

Contently

SEPTEMBER 20, 2022

The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike. For instance, one daytime talk show in Texas reached more than 58 million users when they asked their social followers to name the one food they would never, ever eat.

Ethics 189

Ethics Social Media Trends Copyright 189

Sprout Social

MARCH 25, 2024

The short-form video format has quickly become a favorite of both brands and consumers. Here are three benefits of using Instagram Reel hashtags for your business: Make your content easier to find Hashtags can put your content in front of a larger audience, including users who don’t follow you on Instagram.

Brand Identity 83

Brand Identity Branding Eye-Tracking Viral Marketing 83

ConvertKit

OCTOBER 30, 2020

Why YouTube video promotion is so important. Step #1: Optimize and promote your YouTube videos. Stop waiting for your videos to go viral. Nearly every day, I wind up reading a new story of a YouTuber becoming an overnight sensation—but for most creators, “going viral” is a terrible game plan.

Youtube 145

Youtube Promotion Spending Video Marketing 145

SocialPilot

FEBRUARY 26, 2024

With a massive user base of 1 billion , LinkedIn continues to be a powerhouse for personal and professional growth. As more and more people are posting, there is a need for a clever assistant to make sure only the content that matters goes viral. LinkedIn expert Neil Patel once said, “ LinkedIn is no longer an online resume.

Linkedin 82

Linkedin Tips Lead Scoring Lead Ranking 82

Adobe Experience Cloud Blog

FEBRUARY 14, 2018

Live video streaming is all the rage these days, with both regular users and influencers using it to have their voice heard. Businesses aren’t standing on the sidelines either because they are aware of all the benefits live video content can provide. First of all, video is cheaper than ever to produce. Both are massive.

Youtube 134

Youtube Facebook Video Marketing Viral Marketing 134

Zoominfo

MARCH 17, 2021

Therefore, try to provide a seamless user experience on your website. The main factors you should focus on are website speed, user-friendliness, responsiveness, security, and navigation (these factors fall under technical SEO). Connect your brand with your SEO – Public Relations & B2B SEO Best Practices.

Traffic 246

Traffic SEO Marketing Websites Zoominfo 246

Sprout Social

MARCH 8, 2023

There’s a new pressure on social media teams to not only make more videos, but to also star in them. In this article, we’re going to dive into how you can get others involved in social video, and why it matters. But first: Why you should get others involved in social video Content formats are ever-changing.

Video Marketing 87

Video Marketing Content Thought Leadership Social Media 87

Hubspot

JANUARY 5, 2021

Let’s face it, we love videos. Videos of cats, babies tasting lemons for the first time , food recipes — you name it, we love it. Recent data shows that video content is one of the most influential forms of marketing out there. More recently, short-form videos have taken over social media platforms.

Trends 101

Trends Marketing AI Video Marketing Work Management 101

The Lead Agency

APRIL 14, 2024

The challenge is that content creation is hard, and idea generation is a hellish idea for most B2B marketers. But podcasts are a great way to gather ideas and generate content at the same time. Slice up audio and/or video sections and turn them into short-form videos. Video content basically dominates B2C marketing forms.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Heinz Marketing

MAY 22, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing In today’s fast-paced digital landscape, video marketing has emerged as a dynamic and engaging medium for businesses to connect with their target audience as opposed to traditional methods. The main objective is to drive immediate sales and create brand loyalty.

B2B Marketing 52

B2B Marketing Video Marketing B2B Thought Leadership B2B 52

Sprout Social

OCTOBER 16, 2023

For any business to be successful long-term, they need to be able to evolve to meet the needs and expectations of the next generation. Even legacy brands that once catered to older generations have to pivot and address the younger generations who will eventually age into their target audience.

Brand Identity 108

Brand Identity Branding Marketing AI Social Media 108

Convert

APRIL 7, 2021

Video took on a new trajectory in 2020. We saw more video consumption and interesting trends emerge. We learned how people use video for entertainment and news, and how they plan to consume the medium beyond the pandemic. We also learned that video isn’t for a select few. In many ways, 2020 was a live streaming year.

Video Marketing 98

Video Marketing Budget Programs Youtube Marketing Management 98

Vidyard

MARCH 23, 2021

So you’ve created some videos. You’ve even integrated your video platform with your customer relationship management (CRM) and marketing automation platforms to track views on the lead and account level. If your CEO was to suddenly ask which videos have been the most effective—which ones you should continue making—how would you answer?

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Sprout Social

AUGUST 8, 2023

Unless you’ve been living under a rock, you’ve likely heard of TikTok—the short-form video platform that has been the basis of a number of viral moments over the last couple of years. If your brand is on TikTok, you’re probably aiming to create your own viral moment. Let’s get started. What is TikTok SEO?

SEO 92

SEO Viral Marketing Keywords High Quality Lead 92

Rev

AUGUST 23, 2023

Successful companies grow fast by moving users swiftly through their pipeline. In an ever-evolving market, this requires frequent fresh approaches to revenue generation. And with the impact of PLG on user adoption, customer satisfaction and revenue growth, it’s no wonder the B2B tech world lapping it up.

Product 78

Product Marketing AI Customer Satisfaction Lead Ranking 78

Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. In an era dominated by smartphones and constant connectivity, consumers expect instant access to information and seamless user experiences. What’s working?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Sprout Social

MAY 4, 2022

Challenges are a cornerstone of TikTok and represent some of the platform’s most popular videos. Perfect for building awareness and encouraging awesome user-generated content, brands are rightfully scrambling to find TikTok hashtags for their own challenges. million video creations. What are TikTok challenges?

Brand Identity 105

Brand Identity Branding Tagging Viral Marketing 105

Stevens & Tate

NOVEMBER 30, 2023

Tightening regulations is proposed as a step toward aligning advertising with the urgent need for climate-conscious practices. The cereal faces a boycott after promoting equity, diversity, and inclusion on its boxes, urging kids to practice pronouns. The Brand Loyalty Of Generation X Consumers like certain brands.

Trends 90

Trends Funnel Advertising Digital Marketing Funnels Loyalty 90

Spiralytics

JUNE 11, 2023

Artificial intelligence (AI) has become far more believable, with a recent example being the viral image of the Pope in a puffy jacket fooling many. The Current State of AI Voice Cloning Just as with chat-based and photo-generating AI, people worldwide are still figuring out how to use clone voice AI tools best.

Marketing AI 117

Marketing AI Ethics Copyright Startups 117

SocialPilot

MAY 7, 2024

Here are some of the key advantages businesses have often spoken about: Build brand awareness and go viral Organic reach on other platforms can be limited. With trending topics and viral potential, brands can easily reach new audiences organically and connect with them on a deeper level. Monitor such metrics to accomplish more.

Twitter 85

Twitter Paid Content Ideal Customer Profiles Paid Search Agency 85

Sprout Social

OCTOBER 6, 2021

One of the newest social media platforms to the scene, TikTok , is all about creating short and engaging viral video content. Take notes on the most popular videos and use them to come up with your own unique ideas. Keep in mind that it’s all trial and error, especially with a new and virally-driven network like TikTok.

Multi-Channel 131

Multi-Channel Marketing Budget Viral Marketing Ideal Customer Profiles 131

Sprout Social

JULY 19, 2022

Forward-thinking brands use them with specific goals and intentional strategies in mind—whether they’re making their product go viral or gaining international press. Many social media users and marketers immediately recognize the # symbol as a hashtag, but its official name is an octothorpe. What is a hashtag symbol? bill.hirst. ??

Effectiveness 114

Effectiveness Social Media Paid Search Agency Viral Marketing 114

seo.co

NOVEMBER 28, 2022

For businesses, content marketing can be an extremely cost-effective way to reach new customers and generate leads without resorting to paid advertising. Podcasts are a series of audio or video episodes that are free to create and syndicate throughout the web. Online Interviews. The content takes the form of an organic discussion.

Advertising Mediums 98

Advertising Mediums SEO Top of Funnel Peer-to-peer 98

Hubspot

MAY 29, 2017

While there were still plenty of traditional video and print ads on our radar, some crafty designers and copywriters turned to apps, bottled scents, modeling clay, and even an icy road trip to get their messages across. In a clever stunt to generate some tourism buzz, the entire country of Sweden recently listed itself on Airbnb.

Viral Marketing 75

Viral Marketing Paid Search Agency Ads Advertising Agencies 75

TrustRadius Marketing

APRIL 6, 2021

The inclusion of video content can drive traffic, sales, and interest for almost any type of organization. Video can be self-produced or outsourced, posted to a third party, or directly on your website. Gone are the days of keyword stuffing, SEO for video relies on accessibility, audience targeting, and content optimization.

SEO 52

SEO Video Marketing Work Management Marketing Management 52

SocialPilot

JANUARY 21, 2024

This practice also aids in their online reputation management , making guests feel valued even before they’ve checked in. They skillfully spotlight their diverse properties by intertwining professional photos and user-generated content. The Power of Videos Step aside, static images; make way for dynamic videos!

Social Media 91

Social Media Social Marketing Marketing & Strategy Marketing Strategy 91

QuanticMind

JUNE 21, 2023

of the United States’ total TikTok users, US adults overall spend almost an hour on the platform each day—more than YouTube, Twitter, Snapchat, Facebook, or Instagram! On TikTok specifically, more than half of users say they feel closer to brands that publish unfiltered, human content on the platform. While Gen Z does represent 44.6%

Advertising Agencies 52

Advertising Agencies Planning Viral Marketing ROAS 52

Optinmonster

FEBRUARY 11, 2024

In this article, I’ll outline the key growth hacking strategies and tactics to help you grow user numbers fast. For example, if you use MailChimp, you can message your first 2000 users for free. Exit Intent detects user behavior and prompts them with a targeted campaign at the precise moment they are about to leave.

Paid Content 86

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

Mailmunch

APRIL 27, 2021

What is Video Advertising? . Video advertising is the displaying of promotional content either inside online video content or as standalone ads. Video ads placed inside online video content can be displayed before, during, or after a video stream, known as pre-roll, mid-roll, and post-roll. .

Paid Content 55

Paid Content Advertisements Advertising Video Marketing 55

Optinmonster

OCTOBER 31, 2023

Why Headlines Matter Key Components of a Great Headline Types of Headlines and Their Uses Best Headline Examples for Different Niches How to Start Writing Your Own Headlines Tips and Best Practices for a Catchy Headline Why Headlines Matter The online world is saturated with content. SEO Benefits: Search engines value user engagement.

Click Rate 97

Click Rate Examples Lead Ranking Work Management 97

Sprout Social

APRIL 4, 2023

Most brands expect to drive engagement and generate leads with social media strategies. You can also generate an immediate response or action with the right kind of content. According to a study , around 43% of social media users watch Stories more than other types of video content on Instagram.

Marketing Strategy 110

Marketing Strategy Marketing & Strategy Planning Work Management 110

Webbiquity

JANUARY 31, 2019

While most social media content doesn’t have a long shelf life, sometimes a piece of content can go viral after the fact. Flexibility and responsiveness are important, but a documented strategy is critical in establishing overall practices and objectives. Are your videos performing above par for the industry? Conclusion.

Social Media 244

Social Media Media Word of Mouth Analysis 244

Optinmonster

FEBRUARY 21, 2024

But rather than writing a brand new post, we simply take that old pillar article and freshen it up which makes it easy for users to always find the most helpful content. Just plug in your main keyword, and it will generate a list of related keywords. We add more information to our content to make it better and more relevant.

Paid Content 74

Paid Content Traffic Webinar Metrics Marketing & Strategy 74