ANNUITAS

NOVEMBER 29, 2023

The challenge with the modern B2B CMO role is one of positioning. It also positions the CMO to credibly ascend to a true Chief Growth Officer (CGO). Altimeter’s 2023 State of Digital Transformation study found that only 2% of CMOs today are being tasked to drive their organization’s digital transformation.

CMO 147

CMO Positioning Marketing Analytics Tools Peer-to-peer 147

Martech

SEPTEMBER 22, 2023

Hate speech on social media can significantly damage brands advertising on those platforms, according to a new study. Survey respondents were shown simulated negative, positive, and neutral posts on Facebook, Instagram, and Twitter in February and March 2023. The more liked a brand was, the bigger the change in favorability.

Social Media 110

Social Media Studies Media Brand Identity 110

SocialPilot

JANUARY 31, 2024

In this market, the insights derived from influencer marketing case studies become invaluable. Influencers are starting to hold a major place in every brand’s online marketing campaigns, and so are influencer marketing case studies. You should start by reading some impactful influencer marketing case studies. Here we go!

Case Study 90

Case Study Case Studies Work Management Studies 90

SEMrush

JULY 27, 2021

We’ve run an extensive research, studying many different variables, to unwrap YouTube’s ranking algo and arm you with key takeaways and actionable tips to potentially get your videos ranking at position one!

Studies 144

Studies Youtube SEO Tips 144

Porch Group Media

JANUARY 30, 2023

We looked at the offering in itself and how they were positioning themselves, thematically, esthetically, their ideal customer profile, in terms of price points. The post Case Study: Email Marketing first appeared on V12. So we looked at price points. Stay up to date with the latest news and resources: Thank you!

Case Study 97

Case Study Case Studies Email Marketing Studies 97

NetLine

FEBRUARY 23, 2023

The Three R’s continue to be the common thread found throughout each answer and insight within Momentum ITSMA & ABM Leadership Alliance’s 6th annual benchmark study for B2B marketers. The study shared where ABM’s business impact has been measured. But what, specifically, should they expect to learn and adapt to?

Account Based Marketing 105

Account Based Marketing Advertising Benchmark ABM Studies 105

ClearVoice

AUGUST 18, 2023

You need to have a well-defined AI positioning statement to navigate the new digital landscape. A recent Gartner study named AI the top technology for digital business success. And that’s where an effective AI positioning statement comes in. Understanding the AI Positioning Statement What is an AI Positioning Statement?

Positioning 52

Positioning Effectiveness Lead Ranking Advertising Agencies 52

Contently

OCTOBER 8, 2018

According to the study, some of the most promising creative marketing jobs include content strategist, UX designer, and email marketing specialist. The 25th percentile, in contrast, marks entry-level positions in which candidates might be still honing their skills or in smaller, less competitive job markets.

Studies 167

Studies Creativity Paid Search Agency Advertising Agencies 167

SmartBug Media

DECEMBER 22, 2023

A 2023 study shows that businesses spend a lot of money on trade shows, with budgets increasing by 70 percent over the previous year. Allocating a properly cost-effective budget takes strategic planning, a tech stack that supports the goals you set, and a team to carry it out.

Trade Show 64

Trade Show Marketing Budget ROI Allocation 64

KoMarketing Associates

MAY 16, 2018

To find out, IAB recently conducted the “Digital Content NewFronts: Video Ad Spend Study 2018” report. Based on perception alone, 73 percent say that video has positively impacted marketing results, and 56 percent claim sales results have been positively impacted. million will go toward original content.

Spending 194

Spending Studies Video Marketing Budget Programs 194

Moz

FEBRUARY 4, 2020

Posted by Dr-Pete In 2014, Google introduced the featured snippet, a promoted organic ranking that we affectionately (some days were more affectionate than others) referred to as "position zero" or "ranking #0." You can see that not only is the featured snippet URL missing from the #1 position, but it doesn't appear on page one at all.

Positioning 72

Positioning De-duplication CTR SERP 72

Vidyard

AUGUST 4, 2021

That’s the unmistakable conclusion of a first-of-its-kind brain study conducted in April 2021 with U.S. The study, commissioned by Vidyard , was led by Dr. Carmen Simon , Ph.D., Via the study, Dr. Simon and her research team learned that the experience of the email inbox tends to put people in a negative emotional state.

Studies 116

Studies Video Marketing Eye-Tracking Press 116

Outgrow

MAY 12, 2024

Ulta Beauty’s “Skincare Routine Quiz”: A Personalized Marketing Case Study In today’s skincare market, brands want new ways to connect with customers. This can promote self-care, boost morale, and position the company as an attractive employer in the competitive job market.

Case Study 52

Case Study Case Studies Outgrow Studies 52

Martech

JANUARY 5, 2023

Include testimonials or case studies from internal clients that have benefitted from your efforts. The post Position marketing ops as a strategic partner: A New Year’s resolution appeared first on MarTech. Find ways to communicate to your stakeholders the successes your teams have had, and the impact they are making. Processing.

Advertising Agencies 107

Advertising Agencies Positioning Planning Work Management 107

Hinge Marketing

JANUARY 10, 2022

Hinge Research Institute’s High Growth Study 2022 explores how they do it and what it means for you. About the study. This year’s study covers six specific professional services industries and is the largest and most sophisticated study of its kind. Download the High Growth Study 2022 Executive Summary.

Studies 134

Studies Peer-to-peer Digital Transformation Work Management 134

Martech

AUGUST 22, 2023

Let’s look at a company that figured out how to change their marketing to meet their buyers’ behavior and create a positioning that added greater value to their perception in the marketplace. Further, Finish Thompson was still positioned as a product company, even though their capabilities were much broader.

Case Studies 88

Case Studies Case Study Studies Buy 88

WriteSpark

MARCH 28, 2018

Or, you're preparing to launch a new product and you know that a strong customer case study would be very helpful for substantiating your marketing messages. You can avoid these unproductive situations by educating your team about the types of customers and stories that make a good case study. They'd make a great success story!"

Case Studies 120

Case Studies Case Study Studies Validation 120

Content Marketing Institute

JUNE 29, 2021

So does it make sense to gate your case studies? The latest Unsolicited Advice from Andrew Davis may lead you to rethink your position. Continue reading → The post Is Your Case Study Worth Your Customers’ Time? When you want to build trust with your audience, the burden of proof is on you.

Case Study 97

Case Study Case Studies Studies Trust Marketing 97

WriteSpark

MARCH 28, 2018

Or, you're preparing to launch a new product and you know that a strong customer case study would be very helpful for substantiating your marketing messages. You can avoid these unproductive situations by educating your team about the types of customers and stories that make a good case study. They'd make a great success story!"

Case Studies 120

Case Studies Case Study Studies Validation 120

Hinge Marketing

JULY 20, 2020

Year after year, our annual High Growth Studies highlight an ongoing theme: attracting and retaining talented team members remains a top challenge for professional services firms. A Timely Second Study. For a second time, the Hinge Research Institute has conducted its Employer Branding Study. So what did we learn? Key Insights.

Studies 118

Studies Branding Brand Identity Acquisitions 118

KoMarketing Associates

DECEMBER 18, 2018

ITSMA and the ABM Leadership Alliance recently conducted the “2018 ABM Benchmark Study,” and statistics showed that 67 percent of respondents who have implemented ABM have achieved greater customer success with their solutions, compared to their counterparts.

Account Based Marketing 144

Account Based Marketing Studies Planning ABM 144

The Forward Observer

MAY 17, 2024

Mark has worked in global sales, PR, and marketing positions for more than 30 years and now provides Consulting Services through Schaefer Marketing Solutions. He has advanced degrees in marketing and organizational development and is a faculty member of The Graduate Studies program at Rutgers University. This is Social Media Explained.

Social Media 194

Social Media Social Marketing Media Case Studies 194

KoMarketing Associates

FEBRUARY 27, 2017

As marketers turn to email to reach their target audiences, new data suggests that email segmenting can yield more positive results. A study published by True Influence in January 2017 looked at the online research data of marketers, and found 5.57 helped keep abuse and unsubscribe rates down.”.

Segmentation 120

Segmentation Positioning Email Marketing Intent Signal 120

Lake One

OCTOBER 11, 2023

ServiceMax: A Study in Website Functionality ServiceMax makes field technology for infrastructure producers. The technology’s first goal was to understand the position of the website visitor so it could predict what that visitor was attempting to do. The machine learning it used was called Reinforcement Learning.

Case Studies 75

Case Studies Case Study B2B Sales Studies 75

markempa

MAY 30, 2017

A gerbil will live longer than a marketer will stay in their current position. And if we’re moving, that we’re moving for positive reasons. The post New B2B Persona Research From Salesforce and LinkedIn Study appeared first on B2B Lead Blog. Mathew Sweezey: Did you ever have hamsters? Brian: Yes, we did.

Linkedin 297

Linkedin Research Studies B2B 297

Contently

DECEMBER 22, 2017

When dark shares expressed positive sentiment, they often dealt with aspirational content. Positive sentiment was reserved for social topics like bars and clubs, politics, and continued education. The post Studying the Hidden World of Dark Social Engagement appeared first on The Content Strategist. Out of the dark.

Studies 165

Studies SMS Terms and Conditions Mobile Marketing 165

The Lead Agency

MAY 25, 2023

As prospects seek information about your product or service to determine whether it’s what they’re looking for and whether to enquire to find out more, case studies paint a clear picture of how it looks in action and establish greater credibility. Tell the whole story When writing a case study, avoid only focusing on the outcome.

Case Study 62

Case Study Case Studies Storytelling Studies 62

Zoominfo

NOVEMBER 18, 2019

For many men in management positions, however, the message behind the movement seemed to have missed its mark. In fact, a recent study by LeanIn.Org looked at how workplace behavior has changed in the wake of #MeToo. . MeToo and Gender Bias in the Workplace. Reduce turnover rates. Create a learning culture. Why not yours?

Studies 167

Studies Zoominfo B2B Thought Leadership Training 167

Vision Edge Marketing

MARCH 26, 2024

An IBM study found that chatbots can help businesses reduce their customer service costs by as much as 30%. Various studies, including the oft-cited McKinsey study , purport that companies embracing data-driven insights are multiple times more likely to acquire customers than data-driven insights laggards. You have questions?

B2B 244

B2B Customer Satisfaction Interactive Marketing Loyalty 244

Marketing Insider Group

SEPTEMBER 10, 2019

Here are some employee activation case studies from those who have. These case studies have taught me one thing: we need to transform the power dynamic inside our companies. The post 5 Employee Activation Case Studies We Can All Learn From appeared first on MIG. Some of the world’s most iconic brands have done the same.

Case Study 144

Case Study Case Studies Activities Studies 144

Contently

OCTOBER 19, 2017

Content marketing studies tend to be happy-go-lucky affairs. Every year since 2010, the Content Marketing Institute has put out one of those studies on the state of content marketing. Positive statistics demand coverage and dominate headlines. Perhaps that’s something for next year’s study.

Studies 154

Studies Top of Funnel B2B Marketing Content Marketing 154

Vision Edge Marketing

APRIL 30, 2024

Beyond short-term gains, these metrics build the foundation for sustainable success—strengthening brand positioning, fueling revenue growth, cultivating customer loyalty through a better customer experience, and delivering a competitive edge. Brand equity influences customers’ perceptions, preferences, and behaviors toward a brand.

Lead Scoring 206

Lead Scoring Lead Ranking Brand Identity Branding 206

Hinge Marketing

FEBRUARY 2, 2022

In the Hinge Research Institute’s High Growth Study 2021, Technology and Software Edition , the most pressing business challenges for surveyed firms were 1) “Unpredictability in the marketplace” and 2) “Changes in how buyers buy your services.” The study also had good worldwide representation. The #2 challenge has changed as well.

Digital Asset Management 80

Digital Asset Management Work Management Marketing Management Budget Programs 80

Sales Engine

AUGUST 2, 2017

In this article, we look at a case study of lead nurturing that finds that nurtured leads were three times more likely to convert to sales-accepted leads than traditional marketing-qualified leads. This kind of buyer isn’t ready to be handed over to a senior sales executive and should instead be nurtured, or so common wisdom dictates.

Lead Ranking 168

Lead Ranking Case Studies Case Study Marketing Qualified Leads 168

Rev

JUNE 21, 2019

History has given us many experiments and studies; often learning the hard way, colleges publish scientific papers regularly to prove or disprove hypotheses and theories – even Barack Obama wrote and published the most popular scientific paper of 2016. But wait… What is a Case Study? “ It’s alive!

Case Studies 114

Case Studies Case Study Studies Practices 114

Salesforce Marketing Cloud

DECEMBER 13, 2021

Their study, The Impact of Salesforce Training and Certification , revealed that companies with skilled and certified employees were not only more agile and efficient but also benefited from increased employee impact. An investment in Salesforce Certifications has a positive effect on both the business as a whole and its employees.

Studies 98

Studies Peer-to-peer Product Validation 98

Contently

JULY 27, 2017

That reality puts salespeople in an awkward position. According to a recent study from DiscoverOrg, a sales intelligence platform, not many B2B salespeople are successfully walking this tightrope. In the study, however, market leadership is only part of the buyer’s equation. Hit your numbers and you’re safe.

Studies 133

Studies B2B B2B Sales Verticals 133