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How to create a complaint management system to protect your brand reputation

Sprout Social

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. According to our Sprout Social Index ™ , 69% of customers expect a response from brands on social within 24 hours. It’s also an opportunity to become the ‘hero’ in your customer’s story.

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How Atlassian uses Sprout to enhance Social Media ROI

Sprout Social

As a solutions engineer at Sprout Social, I work with our customers to help them uncover the power of social across their business, from optimizing digital workflows to making the most of the tools in their martech stack. Sprout removes the curtain of mystery between all teams that touch social media.

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Will Shoppable Tags Be the Next Instagram Marketing Hit?

Content Standard

It’s a dilemma the social media networks have yet to solve: how to transform users on Pinterest, Instagram, Twitter, and other platforms into shoppers. Now, with Instagram’s new shoppable tags, Instagram marketing is about to get interesting. If they work, the tags could become a powerful Instagram marketing tool.

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Behind the scenes of Sprout Sessions Digital 2020: How we use social to promote digital events

Sprout Social

Sprout isn’t exempt from this feeling: we’ve had our upcoming digital event for social marketers, Sprout Sessions Digital , in the works for awhile, but moved it up an entire month to support our customers with thought leadership and #SproutTips as soon as possible. Break down your social plan into pre, during, and post.

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The complete guide to Facebook listening

Sprout Social

Each network is different, though, so your listening strategy should be customized per network. Review our social listening guide for an overview on social listening and read on to learn how you can apply this practice to Facebook. Facebook monitoring is similar to general social monitoring but with more restraints.

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From Likes to Bookings: Strategies for Successful Hotel Social Media Marketing

SocialPilot

Social media has evolved from a platform for casual interaction to a game-changer for hoteliers aiming to skyrocket their occupancy and revenue. In fact, as per a recent study by Arrivia , nearly one in three travelers seek their next vacation ideas on social media. Dive in to learn how to do hotel social media marketing.

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How to make the most out of your social data in 2021

Sprout Social

What emerged for many was a new appreciation for the power of social media. Social data helps marketers stay on top of cultural trends and gain a deeper understanding of their audiences. Social listening provides real-time insights into consumers’ feelings, wants and needs in a way that no other marketing platform does.

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