Marketing Insider Group

JULY 11, 2023

Word of mouth is the best publicity, but it’s not enough to sustain a thriving business. Podcasts People make fun of podcasts because everybody seems to have one. A podcaster with only dozens or hundreds of subscribers still has an attentive audience that you can help. So, what really works?

Paid Content 179

Paid Content Advertisements Advertising Paid Search Agency 179

Stevens & Tate

JANUARY 17, 2020

Therefore, it’s important that you stay up to date on all of the best digital marketing podcasts, and latest marketing trends. Podcasts are becoming an incredible resource for all kinds of information, especially when it comes to online marketing. The podcast covers a number of digital marketing topics. Marketing School

Best Practices 70

Best Practices Word of Mouth Advertising Agencies Marketing & Strategy 70

Contently

JULY 26, 2022

Online, word of mouth has become a major influencer for consumers (just think of all the times a positive product review encouraged you to make a purchase). To generate digital word of mouth, the brand added user comments to its online content, providing insight into both its customer base and its product.

Word of Mouth 137

Word of Mouth Marketing & Strategy Paid Search Agency Content 137

Hubspot

MARCH 18, 2020

If you're trying to connect with younger audiences, like millennials or Gen Z , odds are you've thought about creating a podcast for your brand. I probably don't need to tell you that podcasting takes time and effort. Podcasts and Advertising. In 2018, 17% of marketers were actively planning to add podcasting to their strategy.

Stats 89

Stats Advertisements Advertising Cost Per Thousand 89

Trade Press Services Newsletter

OCTOBER 6, 2022

Podcasts Audio will continue as a key content marketing trend in 2023, with consumers listening to a staggering 15 billion hours of podcasts in 2021. Podcasts are easy to record and require little production costs while delivering an informative and entertaining experience for the listener.

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Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Engagio

JANUARY 27, 2021

Get to know more about his marketing philosophy (and his secrets for a killer cocktail) with these two podcasts. Here are some takeaways from a couple of podcast interviews—a captivating blend of personal particulars mixed with B2B insights. Experience the entire podcast episode with TechConnectr. Have you met Jon Miller yet?

CPO 71

CPO DemandBase Account Based Marketing ABM 71

Marketing Insider Group

APRIL 6, 2021

Not only will this group be more likely to buy from you again (or continue buying from you), but they’ll help you spread the word about your products or services. Word of mouth marketing (WOMM) is still one of the most effective ways to share offerings and promotions with a larger audience. Source: Semrush.

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Top of Funnel Work Management Marketing Management Content Marketing 336

Zoominfo

MARCH 14, 2018

3. Jay Baer is the host of the award-winning Social Pros podcast. Social Pros is one of the most popular marketing podcasts in the world and was recently named the best podcast at the Content Marketing Awards. 4. His newest book is titled Talk Triggers: The Complete Guide to Cloning Your Customers with Word of Mouth.

Word of Mouth 164

Word of Mouth Planning Zoominfo Trigger Marketing 164

markempa

JUNE 14, 2005

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! I wrote a post a while back you might want to check out, " Word of Mouth Marketing relies on reputation not branding.

Word of Mouth 120

Word of Mouth BtoB Buzz WOM 120

markempa

MAY 25, 2005

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Cullinane asserts that we can manage word-of-mouth just as we would any other lead generation tactic. Be visable.

Word of Mouth 120

Word of Mouth Lead Generation Sales Qualified Leads WOM 120

Heinz Marketing

MAY 24, 2023

And the best part is satisfied customers, not only stick around but also act as brand ambassadors, promoting the company through positive word-of-mouth. In today’s digital age, this word-of-mouth advertising has an amplified effect through social media platforms and online reviews.

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Word of Mouth Loyalty Differentiation Paid Search Agency 103

Content Standard

JULY 6, 2018

The popularity of podcasts has never been higher, and brands want in on the action. Slack, GE, Sephora, eBay, McDonald’s, and Tinder are just some of the big names that have embraced an original podcast as part of their digital strategy. For all of the medium’s opportunity, success in podcasting is hard-won.

Marketing Strategy 72

Marketing Strategy Marketing & Strategy Word of Mouth Paid Search Agency 72

Vidyard

AUGUST 12, 2019

And according to Jay Baer, co-author of the book Talk Triggers, in his interview with Tyler Lessard on the Creating Connections Podcast , these personal recommendations matter even more in the B2B world, where 90% of purchase decisions are influenced by word-of-mouth. Image via Mailchimp. Amplify Talk Triggers with Social Media.

Word of Mouth 109

Word of Mouth Trigger Marketing Peer-to-peer Amazon 109

Navigate the Channel

MAY 24, 2023

With PR incorporating elements such as podcasting, community platforms and influencer marketing, it can be a different path to launch. In keeping with the launch theme, let’s channel NASA and provide some words for you about a quick, but thought-out launch of your new product. (We could start almost every post with that last part.)

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

markempa

MARCH 30, 2005

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Word of mouth is all about our reputation. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

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Word of Mouth Lead Generation WOM B to B 120

EveryoneSocial

DECEMBER 23, 2022

If not, today’s guest on the Social At Scale podcast will tell you why advocacy is a central tool for driving awareness about “Almost Heaven”. Whether your advocacy program is 100 people or 4,000 – leveraging employee advocacy literally starts word of mouth conversations as Andy points out. Have you ever been to West Virginia?

Word of Mouth 52

Word of Mouth WOM Work Management Marketing Management 52

Moz

NOVEMBER 7, 2019

Posted by PhilNottingham Video and podcasts are only growing in popularity, proving to be an engaging way to reach your audience and find ways to talk about your industry or product. Today we're going to talk about how to come up with a great idea for your video series or podcast. Video Transcription. Howdy, Moz fans.

Video Marketing 50

Video Marketing Word of Mouth Barriers Paid Search Agency 50

EveryoneSocial

DECEMBER 6, 2022

Welcome to Social At Scale, the only podcast dedicated to employee advocacy – why it matters, what’s new, and who is doing it right. Three actionable takeaways: Key takeaway 1: Word of Mouth is how brands grow. Millennials rank word-of-mouth as the #1 influencer in their purchasing decisions. LISTEN BELOW.

WOM 52

WOM Word of Mouth Conversion Stats 52

Marketing Insider Group

APRIL 12, 2021

Podcasts and virtual events are other owned media options. Earned media is the modern, digital form of word of mouth. Email marketing is also owned media. Buyers give you permission to email them, and you dictate the messaging and offers. It’s a channel that you own for nurturing and fostering customer relationships.

Paid Content 360

Paid Content ROI Paid Search Agency Media 360

Oktopost

MARCH 16, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Where word-of-mouth and branded marketing fits into the modern customer journey. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Help us get the word out! Catch all episodes here. Episode Summary.

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Peer-to-peer Marketing Analytics Tools Transparency Word of Mouth 62

B2B Digital Marketer

APRIL 28, 2022

64% of marketers believe that word-of-mouth is still the most effective form of marketing. In this case, referral marketing comes from word-of-mouth marketing, which is probably the oldest form of advertising that exists. Word-of-mouth is a powerful channel for both successful global names as well as new, niche brands.

Word of Mouth 52

Word of Mouth Ad Building B2B Best Practices 52

ActiveDEMAND

NOVEMBER 15, 2021

Most marketing agencies get leads through repeat business, word of mouth, business groups, and by creating award-winning work. Some of those agencies will engage in inbound marketing: using blog posts, SEO, social, podcasts, YouTube videos, and other inbound channels. Conclusion.

Paid Search Agency 76

Paid Search Agency Advertising Agencies Marketing Prospects Ad Agencies 76

Hubspot

JANUARY 4, 2012

But it only appears to have been achieved with little or no marketing effort because their fame and fortune was won through word-of-mouth marketing. This means getting your product marketing team, support staff, and engineers involved with your word-of-mouth marketing campaigns. What podcasts do they listen to?

Word of Mouth 28

Word of Mouth Marketing Strategy Marketing & Strategy Buzz 28

Marketing Insider Group

NOVEMBER 3, 2020

Happy customers are also more likely to recommend your brand to others, bringing in new customers via word of mouth with no cost or effort on your part. Some might prefer to read blog posts, while others will sign up to your YouTube channel or subscribe to your podcast. Source: [link]. Quick Takeaways. Source: [link].

Planning 362

Planning Top of Funnel Marketing & Strategy Paid Search Agency 362

Vidyard

AUGUST 12, 2019

And according to Jay Baer, co-author of the book Talk Triggers, in his interview with Tyler Lessard on the Creating Connections Podcast , these personal recommendations matter even more in the B2B world, where 90% of purchase decisions are influenced by word-of-mouth. What is a Talk Trigger? This is talkable attitude done right.

Word of Mouth 65

Word of Mouth Trigger Marketing Peer-to-peer Amazon 65

Hubspot

OCTOBER 4, 2017

There are more podcasts available today than anyone could possibly consume. These days it seems the only thing as plentiful as podcasts are podcast producers complaining about how hard it is to get theirs discovered. So why on earth would we launch a second podcast? And yes, that includes us. Oh, do we ever.

Paid Search Agency 68

Paid Search Agency Companies Word of Mouth Amazon 68

Terminus

NOVEMBER 15, 2021

But in the digital age where word of mouth through social media carries a hefty amount of the revenue, it might be time to ditch attribution software for less conventional tactics like asking customers directly. That is, until they realize that most of this store’s revenue generation is from word-of-mouth. A key takeaway.

Advertising Channels 52

Advertising Channels Word of Mouth Paid Search Agency Marketing Automation Services 52

Confessions of a B2B Marketer

JULY 5, 2023

For a kick start on how to build remarkable products that drive word of mouth, go read these two books: Contagious: Why Things Catch On by Jonah Berger and All Marketers Are Liars by Seth Godin. What is the big trend you can jump on to propel your word of mouth? What did we learn? Do you really need to do it?

Word of Mouth 40

Word of Mouth Paid Social Agency Top of Funnel Digital Marketing Funnels 40

Contently

OCTOBER 14, 2020

I got into podcasting during its first wave in 2005. With my team at R/GA, I helped create one of the first brand-sponsored podcasts: Download with Heather and Janelle for Johnson & Johnson’s Acuvue contact lenses. Download with Heather & Janelle: Action through the ears.

Advertising Agencies 211

Advertising Agencies Campaigns Paid Search Agency Television marketing 211

Martech

APRIL 28, 2022

It can often be difficult for marketers to draw in potential customers from offline platforms (like podcasts), especially when those avenues offer people so much useful information. Then, they asked the podcast host to share the keyword and URL with their listeners, directing them to the site. Source: Nina Butler.

Marketing Automation Services 112

Marketing Automation Services Touchpoints Word of Mouth Vendors 112

Confessions of a B2B Marketer

NOVEMBER 17, 2022

Follow Chris on LinkedIn Refine Labs | Revenue R&D Laboratory Revenue Vitals Podcast Check out our awesome sponsor Ahrefs Webmaster Tools Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so

Demand 40

Demand Word of Mouth Paid Search Agency Ad Building 40

ClickZ

FEBRUARY 1, 2022

Strong retention can also lead to what still stands tall as one of the most valuable marketing tools around, even in this digital age: word of mouth. If your customers are all new to you, you may lack these truly loyal investors who breed new customers through the supremely valuable buzz of word of mouth.

Acquisitions 124

Acquisitions Tips Word of Mouth Work Management 124

Onalytica B2B

AUGUST 7, 2018

And then when I deliver, you’ll get ten times your expectation in return which leads to word of mouth referrals. Podcasts, webinars, whitepaper, speaking opportunities, product development. My best engagements can’t be measured. Those dark social metrics that stem from private messages to Skype conversations.

Word of Mouth 137

Word of Mouth Skype Advertising Agencies Work Management 137

The Customer

JUNE 4, 2020

But I have always shared my perspective through content: journalism, blogs, podcasts — even just journaling. I had to balance the “best practices” of regularity in my podcast publishing schedule, with bigger things in mind. There’s something to be said for “word of mouth” associated with a phone service!

CMO 72

CMO Word of Mouth Paid Search Agency Broadcasting 72

Golden Spiral

MARCH 10, 2022

In this article, we outline four essential gifts you must give to those who interact with your marketing efforts including your website, webinars, podcasts, trade show booths, and videos. Here are a handful of ideas for blog posts, podcast episodes, and videos. Case studies are a formalized version of word-of-mouth.

Word of Mouth 62

Word of Mouth Case Study Case Studies Stats 62

Outgrow

MAY 8, 2023

It Boosts Word-of-mouth Marketing Satisfied customers promote word-of-mouth marketing. Word-of-mouth marketing occurs when satisfied customers suggest a brand or product to others. This can include blog posts , podcasts , guides , webinars , and tutorials.

Marketing Automation Services 52

Marketing Automation Services Outgrow Work Management Word of Mouth 52

The Marketing Blender

APRIL 17, 2024

Watch our recent podcast episode about “5 Tips for B2B Industrial Marketing” on YouTube. Word of mouth is fantastic, but it is not repeatable, scalable, and systematic. Want more insights from the experts in our B2B industrial marketing firm? What About Marketing Industrial B2B Products and Service During a Downturn?

B2B Marketing 52

B2B Marketing Paid Search Agency B2B Advertising Agencies 52