Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. People connect with people, and want to know who is representing your brand behind the scenes.

Rules 151

Rules Planning Branding Brand Identity 151

Content Standard

JANUARY 4, 2024

A Content Disrupted podcast with Axel Kirstetter, Vice President of Global Product Marketing for Guidewire. Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. Follow and subscribe to Content Disrupted on Apple Podcasts , Spotify , or Google Podcasts.

Top of Funnel 87

Top of Funnel Planning Content Buyer's Journey 87

Marketing Insider Group

MAY 18, 2020

We decided to compile some of the most important thought leadership best practices from recent research and surveys. To reap these rewards, you’ll want to follow thought leadership best practices based on data, surveys, and research. surveys, polls, and other data gathering that you do). So, how do you do it right?

Thought Leadership 354

Thought Leadership B2B Thought Leadership Research Practices 354

Trade Press Services Newsletter

OCTOBER 6, 2022

A survey of more than 1,300 business decision-makers found that 91 percent of business decision-makers considered thought leadership either important or critical. Podcasts Audio will continue as a key content marketing trend in 2023, with consumers listening to a staggering 15 billion hours of podcasts in 2021.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Top Rank Marketing

APRIL 18, 2024

Podcasts are very easy to create and launch. Anyone with a microphone and an internet connection can have a podcast listed on Apple and YouTube and ready for consumption. On the flipside, the low barrier of entry means it’s hard to get a new podcast noticed. But many regularly listen to two-hour-long podcast episodes.

B2B 52

B2B Demand Generation Agencies RSS B2B Thought Leadership 52

Top Rank Marketing

DECEMBER 15, 2023

Brandwatch ON THE LIGHTER SIDE: A lighthearted look at “Permission Marketing” by Marketoonist Tom Fishburne — Marketoonist A mad genius recreated Tetris in Excel, and it looks surprisingly playable — XDA TOPRANK MARKETING & CLIENTS IN THE NEWS: Donna Robinson / TopRank Marketing — Social Media Trends & Tips: Dec.

Marketing Analytics Tools 135

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 135

ClearVoice

APRIL 13, 2024

There are several types of user feedback: Surveys. Surveys often contain several questions about a particular product, company, event, etc. These can be podcasts or as simple as sending your users a questionnaire so they can answer them. You can use polls, surveys, email blasts, etc. Interviews. Social media content.

Effectiveness 97

Effectiveness Marketing & Strategy Content Microsite 97

Martech

JANUARY 10, 2024

I was out walking the dog and listening to this podcast the other day, and the podcast speaker pinned it. And part of that is the fear the podcaster spoke to. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. We’d like to know how it’s been for you.

Marketing AI 97

Marketing AI eCommerce Peer-to-peer CMO 97

Content Standard

NOVEMBER 16, 2023

A Content Disrupted podcast with Ardath Albee, CEO of Marketing Interactions. Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. Follow and subscribe to Content Disrupted on Apple Podcasts , Spotify , or Google Podcasts.

Marketing & Strategy 90

Marketing & Strategy Buyer Personas B2B Emarketing 90

Lenny's Newsletter

SEPTEMBER 24, 2023

For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Wise allows anyone to send money in more than 60 currencies to over 160 countries at low cost, and throughout its history has grown primarily through word of mouth. Lenny may be an investor in the companies discussed.

Word of Mouth 111

Word of Mouth WOM CPO Marketing Analytics Tools 111

Webbiquity

AUGUST 6, 2020

Though influencer marketing is not primarily about lead generation, 69% of respondents in this survey said it helps with that objective. And for more on B2B influencer marketing, check out this podcast from Sky Cassidy. Download the full report to get all the details.

Research 243

Research B2B Marketing B2B Budget Programs 243

ClearVoice

JUNE 19, 2023

These include account-based marketing, artificial intelligence, local SEO, persona marketing, podcast marketing, social media, and video marketing. Forbes ) 79% of surveyed businesses say AI has contributed to revenue increases in their marketing and sales departments. population has listened to a podcast in the past week.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Marketing Insider Group

APRIL 6, 2021

You can also create other types of content consistently like ebooks, guides, demos, podcasts, videos, or vlogs (video blogs). You could offer free content to everyone through your blog, podcast, weekly newsletters, or YouTube channel. Send out surveys to show your audience you value their insights. Source: Semrush.

Top of Funnel 334

Top of Funnel Work Management Marketing Management Content Marketing 334

Navigate the Channel

MAY 22, 2023

Multiple types of content demand your attention, including blog posts, webinars, e-books, videos and podcasts. If you’re a certain age, you probably remember the early, heady days near and around 2005 when the mash-up of iPod and broadcast created podcast as a term and Steve Jobs showed how to create one using Apple’s GarageBand software.

Marketing Mix 65

Marketing Mix Peer-to-peer Advertising Agencies Paid Search Agency 65

Biznology

DECEMBER 4, 2019

Podcast: Play in new window | Download. We examine three different articles that touch on various B2B marketing aspects in this podcast. Finally, we found this Pew Research survey that shows exactly how little the average adult knows about the digital marketing world.

Social Media 156

Social Media Dwell Media B2B 156

Webbiquity

MAY 3, 2022

Demand for podcasts has also increased. Across countries in the survey, more than three-quarters of respondents “agreed that video calling gives everyone an opportunity to participate.” Only 17% expect a full recovery by the end of 2022, versus more than half of the respondents to the 2021 survey.”

Marketing Report 334

Marketing Report Event Marketing Research Trends 334

Top Rank Marketing

DECEMBER 29, 2023

and Canada noted that a supply chain management system was their most important technology solution, according to recently-released survey findings. SCMR Ad Market Expands For 8th Consecutive Month In November With a 1.2 percent rise in year-over-year advertising spending during November 2023, the U.S.

Paid Search Agency 133

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 133

Thinkers360

MARCH 1, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! 11 Simon Gillett Contact Simon Gillett Score: 48.50

Education 120

Education B2B Thought Leadership Thought Leadership Lead Scoring 120

Martech

NOVEMBER 15, 2023

Interviews and podcasts. Appearances on reputable platforms to discuss industry insights, such as a sustainability expert talking about renewable energy on a podcast. In a survey of 395,000 people worldwide, 71% say they aren’t convinced brands will deliver on promises. Industry-specific videos. LinkedIn posts.

Thought Leadership 127

Thought Leadership Work Management Marketing Management Opinions 127

ClearVoice

SEPTEMBER 22, 2023

And to collect data, you can run surveys and polls. Podcasts about legal content Some of your readers consume legal content on the go. Address their needs by creating legal-focused podcasts. You can interview subject matter experts to create educational or informational podcasts.

Rules 91

Rules Storytelling Content Distribution 91

Top Rank Marketing

DECEMBER 22, 2023

marketing technology tools, as 70 percent of marketing and media decision-makers have said that they are under greater organizational pressure to establish and maintain their brand presence, according to new survey data of interest to B2B marketers. Report] Within two years marketers will work with an average of 7.5 channels, and utilize 16.3

Marketing AI 101

Marketing AI Marketing Budget Budget Programs Marketing Budget Creation 101

Martech

FEBRUARY 14, 2024

Customer experience touchpoints include: Hold music at call centers, Video ads, Podcast/audio ads, Canadian ATMs, Canadian branch overhead music, and Canadian branch phone lines. Take the MarTech Salary and Career Survey From AI to layoffs, it’s been quite a year. How has it been for you?

Paid Search Agency 107

Paid Search Agency Touchpoints Work Management Marketing Management 107

Webbiquity

JULY 30, 2020

For example, you may want to advertise on podcasts relevant to your event. Start by collecting data about attendee preference with surveys and web analytics, then use it to personalize email blasts and other advertising. Survey data can also be useful in finding out how comfortable potential guests are with travel right now.

Planning 332

Planning Event Marketing Marketing Plans Blast Campaigns 332

ClearVoice

JUNE 24, 2021

A HubSpot survey on content trends supports this general trend, reporting that 54% of consumers in the U.S., Marketers are paying attention to their prospects’ increased preferences for video, with 60% of all businesses responding to one Biteable survey on video marketing , saying they spend some of their resources on video marketing.

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117

Heinz Marketing

MARCH 17, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing Why I’m Trying to Become a Podcast Listener While I have worked in marketing for the better part of a decade, I don’t have much experience with podcasts, professionally or personally.

Ideal Customer Profiles 96

Ideal Customer Profiles Advertising Agencies B2B Marketing B2B Thought Leadership 96

SmartBug Media

DECEMBER 28, 2022

On a recent episode of the SmartBug® on Tap podcast, we dove into buyer personas—but not in the traditional sense. If you’ve done any work on your buyer personas before, you’re familiar with the idea of buyer persona surveys. Listen to the full podcast episode here to learn more. About SmartBug on Tap.

Buyer Personas 98

Buyer Personas Demand Generation Agencies Thought Leadership Demand Generation 98

Salesforce Marketing Cloud

AUGUST 4, 2022

In a recent conversation on the Blazing Trails podcast , marketing guru Seth Godin and Salesforce vice president and global innovation evangelist Brian Solis discussed the issues around trust and how companies can get to know their customers better. Listen to the full podcast episode: A main theme? Just be human. ” Godin said.

Ad Building 98

Ad Building Trust Marketing Customer Surveys Transparency 98

Thinkers360

FEBRUARY 16, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! Contact Norman Katz Score: 34.70 30 Gordon Donovan SAP Contact Gordon Donovan Score: 34.59

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Biznology

NOVEMBER 11, 2021

Listen to the podcast here: [link]. In this episode, you’ll hear George discuss research methods ranging from surveys and LinkedIn analytics to more outside-the-box methods to measure — and improve — employee and executive measurement. This article was originally posted here.

Transparency 104

Transparency Analytics Communities Customer Surveys 104

ConvertKit

JUNE 24, 2021

If you have a podcast, there are multiple options to turn your hobby into a business and your business into your full-time job. The trick is figuring out how to monetize a podcast in a way that makes sense for your business. So, if you’ve ever wondered how to make money with a podcast (and how much money is possible), read on.

Cost Per Thousand 105

Cost Per Thousand CPM Budget Programs Advertising Agencies 105

Top Rank Marketing

JULY 7, 2023

When it comes to how B2B buyers prefer reaching B2B sellers, email, phone, and social media were the top methods, survey data has shown. LinkedIn users will be comprised of members of the millennial and Gen Z demographic by the end of 2023, according to newly-published forecast data.

B2B Marketing 64

B2B Marketing B2B Planning Forecasting 64

Top Rank Marketing

FEBRUARY 12, 2024

Podcasting is another highly engaging content marketing tactic that is perfectly suited for influencer integration. It’s an easy win, and the fact that only 28% of respondents in our survey are using blogging as an influencer marketing tactic strikes us as an opportunity.

Tactics 137

Tactics B2B Marketing Advertising Agencies Paid Search Agency 137

Martech

OCTOBER 4, 2022

Gartner surveyed 324 marketers in May and June 2022 to determine the state of marketing technology acquisition, adoption and use. When it comes to exploring new advertising channels, audio/podcast leads the way with 40% saying they are trying out technologies to support it. In your inbox. Processing.Please wait.

Gartner 112

Gartner Digital Asset Management Work Management Marketing Management 112

Navigate the Channel

NOVEMBER 9, 2023

One way to do this is by featuring members of your team in videos or podcasts. A recent survey from Cision-PRWeek noted that 88 percent of respondents said that Facebook was the most effective social media network, followed by Twitter at 72 percent and Instagram with 52 percent. Should you attempt to interact with all of them?

Public Relations 65

Public Relations Social Media Paper FAQ 65

ClearVoice

APRIL 13, 2024

There are several types of user feedback: Surveys. Surveys often contain several questions about a particular product, company, event, etc. These can be podcasts or as simple as sending your users a questionnaire so they can answer them. You can use polls, surveys, email blasts, etc. Interviews. Social media content.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

The Lead Agency

APRIL 14, 2024

Podcasting is not new, but B2B businesses are starting to see new ways to utilise this old marketing tactic. Podcasting is not new, but B2B businesses are starting to see new ways to utilise this old marketing tactic. INsight’s B2B insurance news podcast. Once upon a time, a B2B podcast was all about branding.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

B2B Marketing Directions

OCTOBER 15, 2023

(This month's Research Round-Up discusses two recent surveys that examine how marketers are using artificial intelligence in mid-2023. These surveys explore the extent of AI adoption in the marketing industry, the use cases and expected benefits of AI, and marketers' concerns and uncertainties about AI.)

Marketing AI 73

Marketing AI Research Barriers Customer Surveys 73