Data Storytelling: The Path from Insights to Customer Success

Marketing Insider Group

At first glance, the phrase “data storytelling” seems like an oxymoron. Combine them with the numbers your subject matter experts generate, and you’ll have a wealth of storytelling material that can fuel your content with the punch only definitive proof can give.

Video for B2B Marketing [Podcast]

Oktopost

Episode two of our podcast, B2B Marketing Now, was posted last week and we learned so much about video for B2B marketing creating this episode. We invited Paul Carpenter to educate us on the value of video for B2B marketing, covering the why and how with video programming. Why should have a video marketing program? By next year, over 80% of Internet traffic will be video content. Having a video on a landing page will show an 80% increase in conversions.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

7 Examples of Storytelling Content You Can Use in Your Marketing Campaigns

Single Grain

The best marketers in the world leverage the power of storytelling to improve branding and conversion rates. Well, people remember stories 22x more than facts and figures alone and, thus, storytelling can boost conversion rates by a significant 30%. In this article, I'll help you understand what storytelling is, why it’s important for marketing and what some of the best ways to market your business via brilliant storytelling campaigns looks like. What Is Storytelling?

9 Ways to Spice Up Your Podcast Strategy

Content4Demand

When COVID first struck, podcasts took a hit. With so few people commuting to and from work, podcast shows lost their most captive audience. In March, podcast monitoring company Podtrac found that total downloads and unique listeners dropped during the month—10% and 20%, respectively.

Emotion and Empathy: The Storytelling Keys to Content Marketing

Oracle

People, of course, love storytelling. Well, storytelling is the very essence of content marketing. Strategic Storytelling. Storytelling helps content marketers: Sell or market. What matters in storytelling and marketing is how you make people feel and what impression you leave them with. Great storytelling relies upon emotion. Marketing is a conversation, and conversations almost always include storytelling. Storytelling can help with all of that.

18 Quotes About Podcasting for Business Professionals

Zoominfo

Podcasts have captured the attention of millions and millions of listeners in recent years, more than earning their title as the modern-day radio. The success of podcasting is due, in part, to the convenience and pervasiveness of the modern smartphone. And thanks to music and radio streaming services, people have easy access to a wide range of podcasts to listen to during their commutes, car rides, gym sessions, and even during work. Podcasting is great.

The Ultimate Guide to Storytelling

Hubspot

Storytelling is described as an art … the “art” of storytelling. Storytelling isn’t something you can grasp in one sitting, after one course. It is, and rightfully so because storytelling has become a crucial component of the most successful marketing campaigns. Storytelling is an incredibly valuable tool for you to add to your proverbial marketing tool belt. Storytelling is an art form as old as time and has a place in every culture and society. An art.

17 Engaging Video Content Types that People Love to Watch

Single Grain

This post about the best types of video content that keeps people engaged has been updated for 2020. In 2020, consumers are watching more video content than ever before. watch video content. The truth is, video marketing isn’t as complex as it seems. Video Emails.

Video 112

Top 12 Podcasts for Professional Services Marketers

Hinge Marketing

The world is falling in love with spoken audio (all over again) — whether it’s listening to the radio, audiobooks or podcasts. In fact, over half of the US population has listened to a podcast (up from 44% a year ago), and one-third listen to one at least monthly (up from 26%). And if you’ve never tried the podcast format before, here are some great listens to get you started. Looking for a podcast specifically for engineers? The Accounting Best Practices Podcast.

Fantastic Video Podcasts and How to Record Them

Vidyard

It seems like everyone and their dog has a podcast these days. As of this writing, there are over 700,000 active podcasts with more than 29 million episodes ! The average podcast listener tunes in to an average of 6.5 Business is the second most popular category , which means podcasts are a great opportunity to engage with new audiences as a brand. The golden ticket to Viral The #1 video goal of all marketers… (whoa, wait no it’s not!)

Fantastic Video Podcasts and How to Record Them

Vidyard

It seems like everyone and their dog has a podcast these days. As of this writing, there are over 700,000 active podcasts with more than 29 million episodes ! The average podcast listener tunes in to an average of 6.5 3 Questions to Ask Before Starting a Video Podcast 1.1

Podcast Production 101: The Complete Guide to Starting Your Own Show

Single Grain

Podcasting is one of the most unique mediums to reach your audience in the most human way. This is the reason that so many marketers, businesses and freelancers are using podcasts as a content delivery channel to reach their target audience. Podcasts are growing in popularity. In 2019, around 90 million Americans listened to a podcast on a monthly basis – a number that is expected to reach 132 million by 2022. Wondering how to start your own podcast show ?

Wondery’s Founder Explains How Audio Storytelling Could Be the New TV

Contently

Now, it’s a podcast. Over the last decade, audio storytelling—one of our oldest mediums—has seen an unprecedented explosion in popularity. And it’s a trend that brands can’t ignore—especially after GE’s podcast, The Message, reached the branded content singularity by becoming the most popular podcast in the iTunes store. The same thing is happening now with podcasts and audio storytelling.

How 3 Top Brands Are Using Long-form Storytelling in their Content Marketing Strategies

RockContent

More specifically, it’s non-fiction long-form storytelling that’s really having a moment right now. From long-form pieces posted on medium.com , to serial podcasts (like Serial ) to documentaries made by Vice , people want stories that they can read, listen to, and watch. Long-form storytelling isn’t new, and it’s also not new to marketing.

Video Marketing Best Practices

SmartBug Media

Video marketing is one of the strongest ways to give a visual introduction or demonstration of your products or services—and it allows you to capture the attention of your buyer personas at the right stage of the Buyer’s Journey. Make Your Videos Search-Engine Friendly. Video Brewery.

5 Content Campaigns That Changed the Way I Saw Marketing

Contently

Enter webisodes, a novel video format with action, animation, and volume. I got into podcasting during its first wave in 2005. Contestants would attempt to sell something as simple as a red brick in two minutes or less on video. (

How to Create Engaging Video Content for Social Media

Oktopost

With a huge spike in video content across social media and no signs of it slowing down, producing engaging thought leadership videos have become the latest trend for B2B marketers. Listen to the podcast: About Sivan Felder: Sivan Felder eats, sleeps and breathes video. Born a consummate storyteller, Sivan has spent her career working in the video industry, and now serves as the co-founder and CMO of TwoHeads , a video marketing firm.

Everything I’ve Learned About Podcasting as HubSpot’s Podcast Marketer

Hubspot

A rise in podcast content paired with advancements in technology. Here at HubSpot, we've been watching the world of podcasting grow and change. We've even been testing the proverbial podcast waters ourselves. If you're considering creating your own podcast or advertising through one, this post is for you. But before we get into the nitty-gritty of podcasting, let's take a brief history lesson. A Brief History of Podcasts. over 660,000 active podcasts.

Episodic Video Content: What Does It Mean for the Future of Social Storytelling?

Content Standard

While some marketers may feel like they just stumbled into the plot of Christopher Nolan’s Inception , this multi-content experience is quickly becoming a reality as more brands start exploring serialized video content and long-form visual storytelling. ” Each individual ad is planned to run for less than 30 seconds and will use traditional storytelling tactics like plot twists and cliffhangers, meant to engage viewers with a larger narrative.

How to Get Listeners to Push Play on Your Podcast [Examples From Boss Brands]

Content Marketing Institute

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. Power of the podcast. Just how large an opportunity could podcasting represent for marketers? The % of monthly #podcast listeners has increased from 21% to 24% of the population YOY, via @EdisonResearch. Podcasts are the No.

6 Top Marketing Podcasts for B2B Marketers In 2020

Valasys

Progressive B2B brands just can’t afford to overlook the top marketing podcasts for B2B marketers in 2020 as they gear up to welcome the New Year, in specific measure because podcasts are an important way for marketers to keep in touch with the leading influencers in the industry & partly because podcasts leverage education & entertainment & are an impactful form of storytelling. population, listen to podcasts regularly. Prologue.

6 Dos And Don’ts of Brand Videos

Contently

When I was a senior in college, I made a series of online videos with one of my best friends. We wrote about thirty-five of these recipes and planned to film us making them all, but we stopped after only producing three videos. Disappointingly, the videos were only funny to us and about three of our friends. We had wanted to make videos for the sake of making videos, not because it was the best content format for our project.

Video 76

6 Dos And Don’ts of Brand Videos

Contently

When I was a senior in college, I made a series of online videos with one of my best friends. We wrote about thirty-five of these recipes and planned to film us making them all, but we stopped after only producing three videos. Disappointingly, the videos were only funny to us and about three of our friends. We had wanted to make videos for the sake of making videos, not because it was the best content format for our project.

Video 75

How Brands and Publishers Can Empower Their Video Creators

Contently - Strategy

PJ Vogt and Alex Goldman at Gimlet Media work exclusively in podcasts, and Matt Lubchansky makes political comics for The Nib. Sierra Pettengill of Field of Vision produces short found-footage documentaries, SungWon Cho makes social video riffing on daily headlines in animation and gaming, and Inverse’s Weston Green and Justin Dodd host a talk show inside the virtual world of Fortnite. Video isn’t just an optional medium for duplicating the original information.

I listened to 100+ hours of podcasts about content marketing so you don’t have to

Parse.ly

I waded through more than 100 hours of podcasts and let me assure you, it’s not all good content out there. Masters of Scale | To scale you must master the art of storytelling. The episode explains what makes storytelling so powerful, and why it matters that companies get it right. The Inbound Marketing Podcast | 13 Lessons From Interviewing 99 High Performing Marketers. Why I chose it: This podcast gets the honor of being the oldest on the list, published in 2015.

Storytellers – Variety’s CMO on Producing Over 70 Live Events Per Year

Anyword

The Storytellers , our series featuring candid interviews with executives from the publishing world, is part of our efforts to showcase successful thought-leaders and share their insights with the rest of the storytelling community. Producing more video content is also a big initiative.

Podcast: Global Branding Meets Customer-Focused Creative – How Dell does it

The Customer

Her formal title is long, but it’s a big job, for a big company: Director of Global Brand Advertising Content and Customer Engagement Storytelling. When you look at the podcast landscape it’s really confusing when you dive into it, because where do you start?

Marketing Storytelling for 2020: Woo Customers With Age Old and Cutting Edge Techniques

Martech Advisor

Storytelling in marketing works because it engages your audience, evokes an emotional response, and guides them through their buyer’s journey. In this article, we share a few ideas to combine classic storytelling techniques with modern marketing to win over your audience in 2020.

Filming an Interview: How to Make Good Interview Videos

Vidyard

Recording an interview video may seem straightforward—we’re talking about a person in front of a camera right? What is an Interview Video? Benefits of Interview Videos 3. Where to Use Interview Videos 3.1 Podcasts 3.4 Types of Interview Videos 4.1 Podcasts.

Video 125

When the Tech Does the Trick: Podcast Recording Tips for Beginners

ClearVoice

#GrowthGoals: One content creator’s forage into the podcasting space. When it comes to something related to audio or video recording, I also tend to overwhelm myself (and procrastinate) with researching and finding the “right equipment.” Articles Creation Storytelling

Marketer of the Month Podcast – Sherlock Holmes Level Investigative Marketing with Ross Simmonds

Outgrow

We recently interviewed Ross Simmonds for our monthly podcast – ‘ Marketer of the Month ’! The Podcast – Sherlock Holmes Level Investigative Marketing with Ross Simmonds. How can we turn that also into an update on medium and potentially even the video that lives on TikTok.

5 Useful Skills Marketers Should Learn From Media Companies

Contently

Every brand wants to release a product video that’s received like Game of Thrones. They want Modern Love download numbers on their podcasts. Group Nine Media posts social video from two of its sites, The Dodo and Now This, on Twitter, Facebook, and Instagram. The company found that uplifting animal videos (Dodo) and informative, emotional political videos (NowThis) connected with viewers scrolling through their social feeds.

Filming an Interview: How to Make Good Interview Videos

Vidyard

Recording an interview video may seem straightforward—we’re talking about a person in front of a camera right? What is an Interview Video? Benefits of Interview Videos 3. Where to Use Interview Videos 3.1 Podcasts 3.4 Types of Interview Videos 4.1

Video 65

Brand Storytelling Is Not About You

Content Standard

It may seem counterintuitive at first, but your brand shouldn’t be the main focus of your brand storytelling. Video attribution: Greg Brunkalla. In the same vein, luggage startup, Away , focuses its storytelling on travelers and their journeys. It does this through its digital magazine , print publication, and podcast. Although it seems counter-intuitive, less can certainly be more when comes to talking about your brand within your storytelling.

Thought Leadership Videos: So You Want to Be An Authority?

Vidyard

Jay Baer has a podcast about word of mouth marketing. Ann Handley has a newsletter about storytelling in marketing. No matter what your niche, video is an excellent medium for sharing thought leadership content with the world. What is a Thought Leadership Video?

Video 128

The 2019 Video in Business Award Winners

Vidyard

An explainer video that treats you like a 5-year-old. Vidyard’s 2019 Video in Business Awards showcased an incredible array of video marketing and video selling strategies that are helping ordinary businesses achieve extraordinary results. Who was crowned the Video Master? And what can the rest of us learn from these award-winning video-in-business strategies? Video Marketing: The B2B Storyteller 2. Video Marketing: The Visionary 3.

Skype 95

State of B2B Content: 5 Trends That’ll Get You Promoted

Contently - Strategy

” Interactive content encompasses a variety of formats like videos, calculators, quizzes, and even games. So they wrote scripts for a few lessons, shot a few videos, and published them on a landing page. cally for an online video format.”