Hubspot

SEPTEMBER 18, 2018

Storytelling is described as an art … the “art” of storytelling. Storytelling isn’t something you can grasp in one sitting, after one course. It is, and rightfully so because storytelling has become a crucial component of the most successful marketing campaigns. Not a process, method, or technique. Here’s why.

Storytelling 101

Storytelling Advertising Mediums Communities Paper 101

ClearVoice

SEPTEMBER 22, 2023

Millennials and Gen Z favor engaging, storytelling-driven content over traditional legal pieces that simply overload information. Storytelling content based on data Storytelling and data are a great mix. Podcasts about legal content Some of your readers consume legal content on the go.

Rules 91

Rules Storytelling Content Distribution 91

Webbiquity

APRIL 11, 2023

However, it’s best to add in your own storytelling into the post as well. Voice Recognition Finally, voice recognition technology can be used as part of an AI-driven system for creating audio files such as podcasts or videos. AI is just a tool and not another version of you. There is only one you.

Marketing AI 313

Marketing AI Curation Content SERP 313

Webbiquity

DECEMBER 6, 2022

million photos and videos shared daily on Instagram; 694,000 hours of YouTube videos streamed by users; and. The report quotes Michael Brenner of Marketing Insider Group, saying “(Influencers) can transform our brand narratives into personal storytelling by creating content, event speaking and consulting on strategy.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

KoMarketing Associates

APRIL 7, 2021

How long do people watch your videos? Are they sharing those videos and your other content? Use more storytelling. This is another aspect of the “increase engagement” theme, but storytelling specifically pops up in two of the major recent studies about demand generation. Audio and video formats have moved center stage.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Convince & Convert

JUNE 25, 2012

Sometimes this notion of “storytelling” in business seems folly, conjuring up thoughts of bedtime, folklore, embellished narrative, and performance art. Video is particularly effective here. The key is this: Good content is not about storytelling; it’s about telling a truly connective story well. Make your customer the hero.

Storytelling 130

Storytelling Webinar Metrics Rules Social Media 130

Sprout Social

AUGUST 2, 2022

In this article, we’ll seek to offer insights into nine current and emerging YouTube trends you need to know to fuel your video marketing strategy. Short-form video. Unless you’ve been living under a rock for the last few years, you are probably aware that vertical short-form video is king in the content world. Live videos.

Youtube 139

Youtube Trends Marketing & Strategy Content 139

Contently

FEBRUARY 28, 2023

Podcasts are used by several influencers, industry experts, and entertainment artists to share perspectives, ideas, and unique insights with a target audience. So how do podcasts fit into your content marketing strategy? And podcasts offer an exciting opportunity to do just that. Take NerdWallet , for example.

Marketing Strategy 138

Marketing Strategy Marketing & Strategy Content Marketing B2B Thought Leadership 138

Zoominfo

JANUARY 21, 2019

Since its inception in 2005, YouTube has become more than just the most popular video-sharing platform– it’s one of the most popular websites on the internet, period. Consider these statistics ( source ): Over a billion hours of video content is watched on YouTube every day. 400 hours of video are uploaded to YouTube every minute.

Planning 164

Planning Work Management Zoominfo Storytelling 164

Content Standard

MARCH 12, 2024

In fact, we’re expected to experiment with formats, platforms, and storytelling techniques, to more quickly adapt to audience preferences. Red Bull has built a globally-recognized brand by never holding back when it comes to creating bold storytelling moments.

Media 95

Media Brand Identity Branding Storytelling 95

Marketing Insider Group

NOVEMBER 18, 2020

This site utilizes editorial best practices to engage readers and sets itself apart through authentic, journalistic storytelling , by taking an industry insider’s perspective, profiling innovative people, sharing thought leadership insights, and reporting on trends sparked by the enterprise cloud revolution and digital transformation.

Forecasting 330

Forecasting Cost Per Click B2B Thought Leadership Demand Generation Agencies 330

Martech Advisor

DECEMBER 3, 2019

Storytelling in marketing works because it engages your audience, evokes an emotional response, and guides them through their buyer’s journey. In this article, we share a few ideas to combine classic storytelling techniques with modern marketing to win over your audience in 2020. The Hero’s Journey.

Storytelling 70

Storytelling Paid Search Agency Planning Work Management 70

Oktopost

MARCH 7, 2022

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube ! She graciously shares how simple it is to encourage her colleagues to create video content—give them a framework and give them freedom! Behind the Post is a podcast by Social Media Managers, for Social Media Managers. Episode Summary.

Youtube 118

Youtube Advertising Funnels Storytelling Social Media 118

Marketing Insider Group

MAY 3, 2021

Content marketing is really storytelling in a more strategic way. From eBooks to video to social media posts, you are creating a narrative. Here are a few ideas: Animated explainer videos that break down big ideas. Honest, authentic videos or podcasts featuring experts and leaders that answer big questions.

B2B Marketing 289

B2B Marketing Content Marketing B2B Thought Leadership Planning 289

Contently

SEPTEMBER 22, 2017

Now, it’s a podcast. Over the last decade, audio storytelling—one of our oldest mediums—has seen an unprecedented explosion in popularity. I’m Joe Lazauskas, the editor-in-chief of Contently, and I’m here with Hernan Lopez, the CEO and founder of Wondery, the podcast company that’s taking Cannes by storm.

Storytelling 124

Storytelling Television marketing Advertising Mediums Demand 124

Anyword

FEBRUARY 11, 2020

The Storytellers , our series featuring candid interviews with executives from the publishing world, is part of our efforts to showcase successful thought-leaders and share their insights with the rest of the storytelling community. We have a full slate of products including podcasts, live media, and custom content.

Storytelling 65

Storytelling CMO Advertising Agencies Custom Publishing 65

Brandpoint

MAY 5, 2021

Sarah’s content marketing consultant company is named Kindred Speak and she focuses on helping clients to “build a brand storytelling framework.” And in a world where we’re operating more online than we have in the past, the connection that storytelling brings is even more important than before.

Top of Funnel 154

Top of Funnel Paid Search Agency Brand Identity Branding 154

Oktopost

OCTOBER 29, 2020

With a huge spike in video content across social media and no signs of it slowing down, producing engaging thought leadership videos have become the latest trend for B2B marketers. Listen to the podcast: About Sivan Felder: Sivan Felder eats, sleeps and breathes video. Looking to Learn More About Video for Social Media?

Social Media 104

Social Media Video Marketing B2B Thought Leadership Media 104

Thinkers360

FEBRUARY 16, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! 24 Patrick Van Hull Supply Chain Storyteller Contact Patrick Van Hull Score: 36.06

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Scoop.it

MARCH 7, 2023

While written content remains the foundational pillar of all marketing activities, we have to note the importance and rising popularity of video content as well. Since the tool itself is user-friendly, you can create multiple videos and have them ready to publish on a regular basis to test out how this tool serves you. Not a problem.

Video Marketing 96

Video Marketing Tools Best Practices Work Management 96

EveryoneSocial

NOVEMBER 21, 2019

While we all love great video interviews and podcasts, we’ve found that the content is often too long. Stop wasting budget and time on unused content — activate your employees with a storytelling platform. Welcome to EveryoneSocial’s Bitecast! We all have busy work lives and often want the takeaway nugget upfront.

Storytelling 40

Storytelling Activities Education Video Marketing 40

Zoominfo

NOVEMBER 12, 2018

Podcasts have captured the attention of millions and millions of listeners in recent years, more than earning their title as the modern-day radio. The success of podcasting is due, in part, to the convenience and pervasiveness of the modern smartphone. As with any popular new medium, businesses are jumping on the podcast bandwagon.

Business 223

Business Zoominfo Advertising Mediums Broadcasting 223

Marketing Insider Group

MAY 1, 2023

Every article, podcast episode, or web page should connect back to and reflect it. Explainer video script. If you build out these brief narratives with more detail, you can tell the entire story of your company or product, why it exists, and for whom. That story becomes the heart and soul of everything you write.

Content Marketing 257

Content Marketing Planning Paid Search Agency Content 257

SocialPilot

FEBRUARY 9, 2024

Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Michael posts great videos on skill-building. His podcasts will provide you with tricks to boost your marketing skills and will keep you up-to-date about everything new in the world of social media marketing. Why should you follow him?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Marketing Insider Group

APRIL 6, 2021

You can also create other types of content consistently like ebooks, guides, demos, podcasts, videos, or vlogs (video blogs). You could also send a series of videos that walks them through the setup process step by step. Use Storytelling in Your Marketing. Source: Semrush.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Spiralytics

MARCH 13, 2024

She shares her glamorous lifestyle and engaging personality through her YouTube videos. Much like her brother, her YouTube channel features dance videos, challenges, travel, and lifestyle content. Her authenticity and creativity jump out in every video she creates, evoking laughter and joy from her audience.

Youtube 62

Youtube Lead Ranking Advertising Agencies Lead Scoring 62

ClearVoice

DECEMBER 27, 2021

From personalized content to video and virtual reality, here’s an aggregate list of 2021 content marketing trends and brands that latched on to the emerging trends with success. podcast listeners increased by 10.1 adults ages 18 to 34 listened to podcasts monthly. Video marketing. Audio content. Mtn Dew : “ ?The

Marketing AI 98

Marketing AI Content Marketing Planning Aggregators 98

Thinkers360

APRIL 18, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! With Real-time Media Models, we can recognize audio and video cues.

B2B Thought Leadership 52

B2B Thought Leadership Work Management Ideal Customer Profiles Enterprise Management 52

ClearVoice

JUNE 24, 2021

Video marketing is still surging with audiences. Video marketing continues to rise in popularity with online audiences. Each day, almost 5 billion videos are viewed on YouTube alone. Every minute, people upload around 300 hours of video to the site. Video content performance and ROI.

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117

Content Standard

JANUARY 23, 2018

As the pioneer who’s ready to launch a strategic brand storytelling initiative, you may be inspired by the wildly creative things other brands have done to differentiate themselves and build trust through content. ” In 2006, the Danish bank began producing journalistic-style videos for internal distribution. Actually, yes.

Work Management 84

Work Management Storytelling Marketing Management Examples 84

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. The course curriculum covers the basics of blogging and storytelling. You can sign-up for the course for free.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Zoominfo

OCTOBER 5, 2021

Podcasts have captured the attention of millions and millions of listeners in recent years, more than earning their title as the modern-day radio. The success of podcasting is due, in part, to the convenience and pervasiveness of the modern smartphone. But simply having a podcast offers little benefit to your business.

Business 100

Business Advertising Mediums Broadcasting Planning 100

Content Standard

OCTOBER 7, 2016

Starbucks has launched a new digital storytelling series with an eye on positive human experiences—a move it insists is about bridging a journalistic gap, not marketing or PR. Digital storytelling is one way to tap into that emotional connection. Brands want satisfied customers, but the real growth driver is in stoking their emotions.

Storytelling 77

Storytelling Advertorials PR Marketing & Strategy 77

Contently

JULY 22, 2021

But in that sea of platitudes, one message stood out: a video from then-Marriott International CEO Arne Sorenson getting choked up talking about how the pandemic would impact associates through no fault of their own. Let’s Talk Points , a podcast for points aficionados. Marriott just had to approach it differently.

Storytelling 92

Storytelling Open Rate Newsletter Content 92

Zoominfo

DECEMBER 19, 2018

But, what is new is the abundance of video resources now available within Google search results. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Featured Video: How I Collect (And Organize) Testimonials. 1. Marketing 360.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Contently

FEBRUARY 2, 2021

The best blogs, podcasts, or videos must employ the same skills a magazine or newspaper writer and editor uses. Just about all companies are looking for marketers who excel at writing and storytelling. web, email, blog, video). On the content side, job posts typically mention SEO knowledge and specific channel savvy (e.g.,

Copywriting 214

Copywriting Paid Search Agency Advertising Agencies Content Marketing 214

Contently

NOVEMBER 19, 2020

The audio and video quality is superior to what you get through a livestream. And they allow for higher production value—music, graphics, animation, video, and other elements that are much more engaging than someone talking over slides. It works for podcasts too. Mmhmm allows you to create Weekend Update-style videos.

Trends 206

Trends First-Mover Advantage Linkedin Webinar Metrics 206