ClearVoice

MARCH 14, 2024

Partnerships can allow brands to explore various content formats, such as podcasts , videos , webinars, and co-written articles, which can significantly increase audience engagement. One example is the viral collab between Heinz and Absolut Vodka , which brought to life a limited-edition pasta sauce inspired by a TikTok trend.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

Convince & Convert

AUGUST 23, 2013

Dan Moyle , inbound marketing evangelist at Amerifirst , joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. Read on for some of the highlights and tweetable moments, or listen to the full podcast.

Inbound Marketing 132

Inbound Marketing Advertisements Advertising Paid Search Agency 132

Buffer

AUGUST 4, 2022

She recently started a role at Andreessen Horowitz (a16z), a venture capital firm, as their podcast host. Steph has many side projects like her book Doing Content Right and podcast Sh*t You Didn’t Learn In School. Q: So, as a multi-hyphenate, you’ve done a lot of work in podcast hosting, coding, and writing.

Intent 86

Intent Personalization Ad Building Brand Identity 86

Hubspot

APRIL 12, 2018

This direct relationship can occur through methods like social media, YouTube, or podcasts, but not through TV, billboards, or magazine advertisements. No one can guarantee that a video will go viral. Julep, a monthly customizable subscription beauty box, released a female empowerment video called, “Throw Anything at Me.”

eCommerce 74

eCommerce Brand Identity Branding Advertising Agencies 74

Navigate the Channel

MAY 24, 2023

Gone are the days when a well-written news release, one article in a trade publication and few social posts did the deal. With PR incorporating elements such as podcasting, community platforms and influencer marketing, it can be a different path to launch. We could start almost every post with that last part.)

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

Sprout Social

APRIL 4, 2023

This limited release of content drives urgency which further drives engagement. For example, you can take out highlights from a podcast episode you recently posted and use them to create short, attention-grabbing snippets. You can do the same for your brand, leveraging time-sensitive activities to fuel interest and engagement.

Marketing Strategy 117

Marketing Strategy Marketing & Strategy Planning Work Management 117

Outgrow

DECEMBER 20, 2022

We recently interviewed Mickie Kennedy for our monthly podcast – ‘ Marketer of the Month ’! Role of Press Releases in ranking higher in SERPs. Mickie’s press releases have led to the publication of pieces in the Wall Street Journal, CNN, Bloomberg, and numerous other esteemed media outlets. Don’t have time to read?

PR 52

PR Marketing & Strategy Paid Search Agency Marketing Strategy 52

Magisto

JANUARY 13, 2020

From there, lots of apps and sites started to release their own story features. Podcasts have been rising in popularity recently. Podcasts are not as searchable and discoverable as a YouTube video, for instance. Podcasting is the best way to give a more in-depth view of your brand. Content Marketing.

Trends 84

Trends Planning Lead Scoring Lead Ranking 84

Convince & Convert

MAY 1, 2015

Another month, another incredible round of guests on the Social Pros Podcast. Karlijn has seen great success with things like Facebook’s advanced targeting and the viral Sherlock, the lost and found dog video by embracing the fact that mistakes will be made. Karlijn1903 Tweet This. “Stand Out” Author, Dorie Clark.

Social Media 160

Social Media CMS Development Media Thought Leadership 160

Martech Advisor

DECEMBER 19, 2019

There are a few social media campaigns that go viral and make a real impact on society. Make It Your Own: Identify your audience's most pressing difficulties and get your employees or experts to answer them in a video, podcast, or a blog article. There is no reason yours shouldn’t. — Moz (@Moz) November 22, 2019.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

markempa

JUNE 8, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! The book was officially released on June 4, 2007. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

PR 120

PR Rules Lead Generation B2B Thought Leadership 120

Parse.ly

OCTOBER 22, 2019

I waded through more than 100 hours of podcasts and let me assure you, it’s not all good content out there. The Inbound Marketing Podcast | 13 Lessons From Interviewing 99 High Performing Marketers. Make this podcast a weekly staple, and I can’t predict what you’ll learn, but I promise it’ll be worth it. Listen: [link].

Content Marketing 63

Content Marketing Planning Lead Scoring Lead Ranking 63

Content Marketing Institute

OCTOBER 19, 2018

Similarly, when content marketers, say, launch a podcast , most will ask experts about the right technology, the right distribution techniques, or the right way to measure the success of a show. But being good on a microphone is what podcasting is. I’ve watched companies build expensive in-house studios before launching their podcasts.

Budget Programs 88

Budget Programs Content Work Management Case Studies 88

Chris Koch

NOVEMBER 12, 2010

PR creates a communications campaign with press releases, calling and emailing influencers, etc. If your subject matter experts don’t want to write, use other types of media to populate the blog such as videos and podcasts. Those people may receive media training, presentation and speaking training, etc. Gatekeeper. Facilitation.

PR 100

PR Peer-to-peer Press Public Relations 100

SnapApp

AUGUST 24, 2017

As they saw how their online efforts could complement each other, marketers started becoming more open to exploring and testing different online efforts, like ebooks, podcasts, and blogs. . When Seth Godin released his ebook Unleashing the Ideavirus in July of 2000 (for free!) Podcasting. So how’d that go? The Rise of ebooks.

Lead Ranking 54

Lead Ranking Paid Search Agency Work Management Advertising Mediums 54

ConvertKit

SEPTEMBER 14, 2020

Why, then, I asked, did he apply for jobs for two years while building his blog and popular companion podcast ? Sponsors from the podcast weren’t renewing their contracts. Sometimes it’s releasing that grip that leads to the biggest breakthroughs. He wanted to be a creator. I needed money. What would happen if…?”.

Opinions 77

Opinions Communities Creativity Television marketing 77

Adobe Experience Cloud Blog

JUNE 5, 2018

If you take a look at Foundr Mag’s Instagram feed, you’ll get a super quick idea of what I mean: Simple image posts with motivational quotes with the occasional post promoting their new magazine release or podcast episode. A g iveaway with viral loop sharing. post at least three times a day.

Sales Qualified Leads 134

Sales Qualified Leads Lead Scoring Lead Ranking Leads 134

Hubspot

SEPTEMBER 26, 2019

Listen to podcasts on your morning commute. Check out this list of podcasts every entrepreneur should listen to. Not only do they have ads on my favorite podcasts , they also found an awesome way to use different social sites — other than the big three: Twitter, Instagram, and Facebook — to maximize their audience reach, and it works.

Tips 73

Tips Business Customer Satisfaction Work Management 73

Valasys

SEPTEMBER 10, 2019

Mapping influencer databases such as the social channels they are active on, their geographies, the topics of their interests, the hashtags used by them, their media coverages & the non-social platforms they engage with such as e-books, podcasts, etc. Case studies can be made viral on diverse social platforms which optimizes WOMM.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Marketing Insider Group

MAY 22, 2012

Content Rules : How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (new updated paperback edition) - by Ann Handley (@ MarketingProfs ) and C.C. The book is not yet released but can be pre-ordered. And welcome to the Summer of 2012! Chapman (@ CC_Chapman ).

Best Practices 100

Best Practices Social Media Rules Paid Search Agency 100

Adobe Experience Cloud Blog

JULY 24, 2014

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly – David Meerman Scott (Marketing and Sales Strategist). Why do some YouTube videos go viral, and others get a handful of views (mostly from your immediate family)?

Word of Mouth 48

Word of Mouth Viral Marketing Webinar Metrics PR 48

Ambal's Amusings

JULY 22, 2010

To keep things integrated, make sure to use the same elements in your B2B online marketing content like blog posts, press releases or social media information. Marketing Edge podcast. How to put the "Viral" in B2B Marketing Viral Campaigns? Related Articles. B2B Content Marketing - Less is the New More?

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Hubspot

APRIL 11, 2011

It didn't take us long to realize that each episode gets about 4 times as many viewers as the podcast has subscribers. Edison Research released The Current State of Podcasting back in October and confirmed our findings by showing that almost two-thirds of younger podcast listeners do not subscriber to podcasts.

Viral Marketing 28

Viral Marketing Inbound Marketing Webinar Metrics Youtube 28

Hubspot

MARCH 25, 2011

The virality that is possible on video-sharing sites like YouTube adds a new level of reach to compelling video stories. Recently, glass company Corning released a video on YouTube that could arguably be the best B2B viral video ever made. How do you get started with YouTube, video podcasting, live streaming, or viral videos?/h4>

Viral Marketing 28

Viral Marketing Video Marketing Best Practices B2B 28

NuSpark Consulting

JANUARY 21, 2012

Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business . The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. Ann Handley, C.C

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Hubspot

MAY 29, 2015

Virality isn’t born, it’s made. In his book, Berger fuses the concepts of virality, social influence, and interpersonal communication with research and stories around what makes an idea not only stick, but also spread. Or podcasts ? So how do these principles help explain the popularity of kale, yoga pants, and podcasts?

PR 28

PR Trigger Marketing Viral Marketing Storytelling 28

Hubspot

FEBRUARY 3, 2011

By releasing the videos a 5 days early, they got to capture an audience that wasn’t already overcharged with the latest Budweiser, Coors, and Lexus commercials. How do you get started with YouTube, video podcasting, live streaming, or viral videos. The commercials are funny, and speak to their core brand image.

Viral Marketing 28

Viral Marketing Youtube Inbound Marketing Hubspot 28

ConvertKit

SEPTEMBER 23, 2021

But for podcaster Jay Clouse , it’s all about getting the best of both. Jay Clouse launched “Creative Elements,” his newest podcast, in March 2020. Clouse isn’t new to podcasting—he launched his first podcast, Upside, with Eric Hornung in 2018—but he wanted to explore more around life as a creator. “I

Word of Mouth 116

Word of Mouth Newsletter Creativity Twitter 116

Hubspot

JUNE 9, 2011

The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition by David Meerman Scott. Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business by Ann Handley and C.C.

Landing Pages 28

Landing Pages Viral Marketing PR Hubspot 28

Online Marketing Institute

JUNE 15, 2009

For example, we get pitches from PR firms about major brands running new viral or social media campaigns. Don’t send a regular pitch with a press release to a blogger. Bloggers don’t typically scan press releases and write stories. Don’t send blanket solicitations to bloggers in the same general industry.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

SmartBug Media

MARCH 9, 2023

These are typically organic pieces of content and can include mentions in online publications, customer reviews, retweets on social media, and viral videos. Quick Definitions of Earned, Paid, and Owned Media Earned media are the impressions, views, and engagement that your business earns from other sources.

Paid Content 97

Paid Content Cost Per Click Media Ad Exchange 97

Adobe Experience Cloud Blog

JULY 20, 2009

So now information is delivered through a mix of video, digital documents, podcasts, flash demos and eBooks. We generated a stream of content and micro-content around six calendared themes, including white papers, blog posts, Twitter tweets, e-newsletter, a viral video, social media releases and discussions on a new community forum.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership B2B Marketing Enterprise Management 48

WebMarketCentral

JULY 30, 2007

Viral marketing campaigns can be effective for B2B marketers—but they aren't easy to pull off. The next three posts here will offer some ideas about programs, promotion, and pitfalls to avoid that may help in developing successful B2B viral marketing campaigns, based both on my own experience and research by MarketingSherpa.

Viral Marketing 20

Viral Marketing Lead Generation Microsite Sales Qualified Leads 20

WebMarketCentral

AUGUST 1, 2007

Part 1 of this series rated the various types of viral media; this post focuses on promoting your viral content to get maximum exposure and pass-along. Top Viral Promotion Tactics Sending an email to a house list is the most commonly-used form of viral promotion. are the most effective means of spreading viral content.

Viral Marketing 20

Viral Marketing Lead Generation Promotion Web 2.0 20

Referral Rock

NOVEMBER 21, 2019

Every month there seems to be a new viral video or meme. If you’re a marketer, I’m sure you’ve dreamed of working on a piece of viral content. But what makes a piece of content a viral marketing hit? What’s Viral Marketing? Why viral marketing is worth the risk.

Viral Marketing 56

Viral Marketing Campaigns Examples Paid Search Agency 56

The Effective Marketer

JULY 21, 2009

It’s like saying everyone should do email marketing, everyone should do podcasts, print ads and TV spots. Tell them about a new release! I don’t know about you, but so far it seems like Social Media is nothing more than just another media, another tool in the marketer’s arsenal. Get people to buy our products! United States License.

Social Media 100

Social Media Planning Work Management Social Marketing 100

Marketing Insider Group

AUGUST 29, 2023

Sponsor videos, articles, or podcasts, integrating your products or services into a creator’s content in an authentic way. Image Source: Tintup Unique and creative UGC is also more likely to go viral, significantly amplifying a brand’s reach and encouraging a sense of community and engagement around a brand. Content series.

Social Media 257

Social Media Marketing AI Trends Peer-to-peer 257