Litmus

NOVEMBER 30, 2023

You’ll want to watch out for: Pristine traps are email addresses that are published on public websites, but hidden so a normal user would never see them. These are the most common spam traps out there, though there are more. If you’re worried about your deliverability, it’s time to switch to a double opt-in for your list acquisition.

Deliverability 108

Deliverability CAN-SPAM Opt-out Opt-in 108

Zoominfo

NOVEMBER 17, 2020

Today’s post covers the ins and outs of data privacy laws and how this various regulations affects consumers, collectors, and anyone with personal data. Conduct regular audits of mailing lists to weed out non-compliant data. Offer an opt-out (or opt-in for GDPR) option for contact information.

Zoominfo 225

Zoominfo Privacy Opt-out Privacy Policies 225

Salesforce Marketing Cloud

DECEMBER 20, 2023

Scenario: A pharmaceutical company uses AI for drug development but struggles to articulate AI’s role in the research, raising concerns about validation and safety. Meticulously validate AI-derived findings. Give patients the right to opt out, request all data that’s been used, and learn how it was used.

Marketing AI 111

Marketing AI Transparency Lead Ranking Ethics 111

Zoominfo

JUNE 10, 2022

Any company conducting business in the European Union (EU) must comply with the rules and regulations laid out by GDPR or risk facing hefty fines. Think about how many web forms you’ve filled out in your life with your information — first name, last name, email address, home address, employer, credit card information, etc.

Organization 130

Organization Zoominfo Enterprise Management Privacy 130

Litmus

MARCH 8, 2021

Get consent from a positive opt-in, not pre-ticked boxes. For consent to be valid under GDPR, a customer must actively confirm their consent, such as ticking an unchecked opt-in box. Pre-checked boxes that assume consent if people don’t uncheck them aren’t valid under GDPR. Article 7(3):?. Half of U.S. Half of U.S.

Opt-in 136

Opt-in Terms and Conditions Opt-out CAN-SPAM 136

Martech

MARCH 11, 2024

Time is running out to get all those well-laid marketing plans off the whiteboards and into action. Beyond removing outdated or duplicate records, implement processes to validate the quality of incoming data and standardize data formats across your database. Be proactive and put this into practice. monthly, quarterly or bi-annually).

Cost per Acquisition 130

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 130

Zoominfo

JANUARY 12, 2023

There are six ways to meet the lawful basis requirement: Consent Contract Legal Obligation Vital Interests Public Task Legitimate Interest The UK GDPR states that all lawful bases are equally valid, meaning that no one lawful basis takes precedence over another. You cannot call any number registered on the UK’s central opt-out registry.

Privacy 130

Privacy Marketing Analytics Tools Zoominfo B2B 130

Litmus

FEBRUARY 2, 2024

If you’re a bulk sender—which Google defines as anyone sending 5,000 or more emails in a day—you must: Verify your sender identity by authenticating using DKIM, DMARC and SPF records Implement list-unsubscribe headers and honor opt-out requests within two days Maintain a spam complaint rate below.03%

CAN-SPAM 80

CAN-SPAM Deliverability Guidelines Validation 80

DiscoverOrg

JUNE 9, 2017

There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the Spam Trap. A spam trap is a valid, deliverable email address used exclusively to receive unsolicited email. They’re responsible for keeping spam out of our inboxes, and for that we should all be thankful.

CAN-SPAM 217

CAN-SPAM Marketing Automation Services Deliverability Opt-out 217

Zoominfo

JULY 1, 2021

“The perfect qualified lead is someone who fills out a form with a great decision-making title, who understands the pain points that their company is experiencing, and is doing some kind of outreach that we could help them with.” – Morgan Schuler, inbound sales development manager at ZoomInfo. Validate Contact Information .

Lead Qualification 130

Lead Qualification Lead Ranking Lead Scoring Sales Qualified Leads 130

FunnelEnvy

OCTOBER 2, 2023

Many are wary of filling out forms and sharing their information on websites. Is there a compelling benefit to filling out the form? Do error messages do more than just point out errors? Does the form validate responses in the field? If there are any next steps after filling out the form, are they clear?

Opt-in 67

Opt-in Conversion Opt-out Privacy Policies 67

The Point

NOVEMBER 13, 2018

That would force companies to execute email marketing , for example, on an opt-in basis universally, rendering many marketing databases useless. (As As marketers discovered this year, getting any significant percentage of opt-out contacts to opt-in is no small task.). Me either. Let people know what to expect.

Trust Marketing 133

Trust Marketing Privacy Opt-out Opt-in 133

ConvertKit

JUNE 30, 2020

These are traps that were once valid, active addresses but that have since been retired. We'll talk more about this on a future episode, but since traps are kept secret, list validation tools can't scrub your list of spam traps. More specifically, only email people who have directly opted in to receive your emails.

Deliverability 92

Deliverability CAN-SPAM Opt-out Opt-in 92

Martech

MAY 1, 2023

This might suggest that as a discipline, we’ve maxed out — or will soon max out — our optimal usage. We work with dozens of CPG, ecommerce and D2C brands, and our onboarding process repeatedly shows that almost none have come close to maxing out their email potential. Get MarTech!

Ideal Customer Profiles 113

Ideal Customer Profiles Case Study Case Studies Opt-out 113

Martech

APRIL 27, 2022

Google Play is rolling out a new safety section aimed at giving users more detail about what data apps collect and how it’s used. It will also show whether a developer follows Google Play’s Families Policy and if their security practices have received third-party validation. What it does. What developers need to know.

Google 97

Google Privacy Protection Privacy Opt-out 97

Martech

DECEMBER 19, 2023

That might be because Google is rolling out the account removal gradually. Or, you need to review your list opt-in policy.) Accessing inboxes will become more difficult if you don’t follow new rules governing email authentication, validation and unsubscribe links in headers. Are you seeing more Gmail addresses hard-bouncing?

Marketing & Strategy 116

Marketing & Strategy Opt-out CAN-SPAM Work Management 116

Zoominfo

JANUARY 8, 2020

Are you testing out a new target market to see how your messaging resonates with them? Email validation tools like NeverBounce allow you to verify emails and determine which ones are safe to send to and which ones are not. Is this a test or experiment? Or are you trying to reach your core established market?

Top of Funnel 200

Top of Funnel Ad Building Zoominfo Planning 200

Martech

OCTOBER 30, 2023

This happens when your subscribers opt in through a sign-up form. One thing to consider if you are having severe deliverability challenges is a double opt-in email. The double opt-in requires the subscriber to confirm that they sincerely want to receive emails from you or your brand.

Email Marketing 124

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 124

Martech

SEPTEMBER 29, 2021

Apple’s iOS 15 allows users to opt in to its Mail Privacy Protection feature, which essentially blocks email senders from being able to see information on how those users interact with emails. So if you can cut them out of your data you’ll be left with a truer open rate. What’s the change? Click here to download!

Open Rate 112

Open Rate Marketing Automation Services Peer-to-peer Click Rate 112

SendX

MARCH 30, 2020

Few characteristics of an email blast: Email is sent only to legit subscribers (opt-in list). However this kind of bulk email isn't just sent out of the blue and requires a long term strategy, rather than short term thinking for quick results. Send only to ‘subscribers’ Every contact on your blasting email list should be opt-in.

Blast Campaigns 196

Blast Campaigns Opt-out CAN-SPAM Click Rate 196

TowerData

OCTOBER 25, 2022

You have to uphold the value exchange that occurs at opt-in. Start before the opt in with your invitation and message. That said, you should still validate the email at opt-in!) Show that you can be trusted right out of the gates. Confirm the opt-in promptly. How can you build more trust?

Ad Building 52

Ad Building Opt-out Ad Exchange Opt-in 52

SendX

MARCH 30, 2020

Email is sent only to legit subscribers (opt-in list). However this kind of bulk email isn't just sent out of the blue and requires a long term strategy, rather than short term thinking for quick results. Send only to ‘subscribers’ Every contact on your blasting email list should be opt-in. Check out the list here.

Blast Campaigns 195

Blast Campaigns Practices Opt-out Best Practices 195

SmartBug Media

JUNE 2, 2022

Make sure to set an “Out of Office” autoresponder. Find out our top CRO best practices and quick wins. It’s a best practice to set this up in your email marketing platform prior to sending out any marketing emails. It’s a best practice to set this up in your email marketing platform prior to sending out any marketing emails.

Email Marketing 97

Email Marketing Privacy Policies Planning CAN-SPAM 97

Smarte

JANUARY 8, 2022

This shows how important it is for marketers to reach out to the right prospects who are in the market to make a purchase. Power your lead generation with consented and double opt-In leads. This way, you get 100% accurate and double opt-in data for your prospecting needs. Reach out to decision-makers directly.

Buying Cycle 98

Buying Cycle Ideal Customer Profiles Contacts Sales Qualified Leads 98

Zoominfo

APRIL 5, 2023

When a sender generates too many hard email bounces — permanent failures, as opposed to an out-of-office reply — the companies providing internet and email services start to pay attention. This helps us acquire and associate impossible-to-guess emails, and continually validate them over time. What drives up bounce rates?

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Deliverability Sales Qualified Leads 130

KoMarketing Associates

JULY 24, 2018

Compared to how much time we invest in every other element of a lead generation campaign – the advertising, the content download, the landing page – the opt-in form often just gets slapped in like an afterthought. Find out where the different players stand on the data being collected in your opt-in forms. It depends.

Lead Generation 168

Lead Generation Optimization Generation Opt-out 168

Versium

APRIL 1, 2019

Making sure the email addresses you get are clean and deliverable with Versium’s Validate service is the first essential step to reaching people’s inboxes. First, it helps to know some of the reasons emails can bounce or be filtered out of the inbox. Opt-in & Quality. Use double opt-in. Use only validated emails.

Email Campaigns 84

Email Campaigns Practices Campaigns Best Practices 84

PureB2B

MAY 30, 2022

In this guide we’ll show you the benefits of using B2B data, and the best methods to source, cleanse, validate, and store your data. Now you know how B2B data can help power your marketing and sales, let’s find out how you can source it. out of date job titles). Validate the emails using tools such as BriteVerify.

B2B 62

B2B Account Based Marketing Validation Sales Qualified Leads 62

ConvertKit

NOVEMBER 26, 2019

What used to require buying a domain, setting up hosting, installing WordPress, choosing a theme, and adding opt-in forms—all just to validate a creative idea—is now available in one tool with ConvertKit. Validate your idea in minutes. Example of an idea validating landing page. Thanks for trying out ConvertKit!

Landing Pages 135

Landing Pages Domain Validation Broadcasting 135

Webbiquity

JANUARY 18, 2024

The message must include your valid physical postal address. You must provide a clear opt-out option for recipients to stop receiving messages. You can’t have misleading subject lines or headers (“From” and “To” fields must accurately identify the person or business). Typically, it’s included at the bottom of the email.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

SalesIntel

JUNE 13, 2023

The importance of quality over quantity takes an important seat at the table, and weeding out inactive subscribers, or even those that no longer actively engage with your content can save you time and valuable resources down the line. Usually, businesses include this option right at the beginning of their opt-in form.

Work Management 52

Work Management Marketing Management Practices CAN-SPAM 52

Zoominfo

DECEMBER 12, 2019

There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the spam trap. A spam trap is a valid, deliverable email address used exclusively to receive (“trap”) unsolicited emails. Clean out inactive contacts in your CRM and marketing automation tool.

Data Hygiene 195

Data Hygiene CAN-SPAM Marketing Automation Services Zoominfo 195

DiscoverOrg

FEBRUARY 27, 2019

Are you testing out a new target market to see how your messaging resonates with them? Email validation tools like NeverBounce allow you to validate emails and determine which ones are safe to send to and which ones are not. Opt-in Monster has a great post describing how to do this.). Is this a test or experiment?

Top of Funnel 120

Top of Funnel Ad Building Planning Inbound Marketing 120

Porch Group Media

APRIL 13, 2021

Recent research by Validity examined the correlation between email and data quality. To begin, Validity looked at where organizations are storing their customer and email data. The most popular method of verifying data is through database cleansing (39%), using double opt-in (38%), and challenge-response tests (37%).

Email Marketing 80

Email Marketing Marketing Management Opt-out Opt-in 80

Only B2B

SEPTEMBER 7, 2022

Businesses need to learn how to preserve data quality and stop rapid data decay, which is frequently the cause of many business problems, in order to securely transition to the digital era and keep up with the enormous amount of information available out there. Use Email Validation Software Tools to Confirm Emails.

Ideal Customer Profiles 118

Ideal Customer Profiles B2B Sales Data Hygiene Work Management 118

Zoominfo

JULY 1, 2021

Validate Contact Information Inaccurate data is a killer, and burner emails used by prospects to download content lead to wasted time and dead ends. To avoid this heartache , validate contact information received through form fill-outs and then enrich it with external data to learn more about a prospect.

Lead Qualification 100

Lead Qualification Lead Ranking Lead Scoring Sales Qualified Leads 100

SalesIntel

OCTOBER 5, 2023

Out-of-date information can cause your emails to reach individuals no longer part of the target organization, wasting resources and potentially damaging relationships. Inaccurate segmentation can lead to recipients receiving emails that do not align with their interests or needs, resulting in disengagement and opt-outs.

Segmentation 52

Segmentation CAN-SPAM Deliverability Privacy 52