SmartBrief - Marketing

AUGUST 4, 2023

It is becoming increasingly challenging for small and medium-sized businesses (SMBs) to remain digitally literate in today’s fast-paced digital landscape. With many small businesses still relying on outdated processes, it’s no surprise that workers’ digital literacy is struggling to keep up. Those hours add up.

Small Business Marketing 52

Small Business Marketing Enterprise Management Work Management SMB 52

BenchmarkONE

FEBRUARY 10, 2022

But just because it’s popular doesn’t mean that it’s a great fit for all businesses. If you’re running a small business, you know how important it is to allocate your marketing dollars as wisely as possible. Pros and Cons of TikTok for Business. TikTok is shaping up to be the next big platform in brand marketing.

Small Business Marketing 65

Small Business Marketing Allocation Business Opt-out 65

Sharpspring

OCTOBER 27, 2021

Often, a small business’s biggest challenge is attracting enough customers to ensure a constant stream of revenue. Marketing” refers to a broad universe of tactics, tools, and theories, but when it comes to marketing strategies for small businesses, the most effective ones truly prioritize customer relationships.

Small Business Marketing 70

Small Business Marketing Paid Content Webinar Metrics Marketing Strategy 70

BenchmarkONE

SEPTEMBER 7, 2022

As a small business owner, you have your hand in every department. . That’s why having a collection of software tools can be a lifesaver for small business owners and make running your business smooth, convenient, and less time-consuming. . Record keeping is an integral part of your small business.

Small Business Marketing 40

Small Business Marketing Marketing Automation Services Work Management Marketing Management 40

BenchmarkONE

FEBRUARY 25, 2021

As a small business owner, you’re managing operations, customer service, account management, and not to mention everything regarding sales and marketing. . Small business owners are doing it all. At face value, it might seem like you can opt-out of paid ads entirely. Are you sure you’re not a superhero? .

Paid Content 59

Paid Content Small Business Marketing Advertisements Advertising 59

Webbiquity

OCTOBER 11, 2022

Your site should serve as a digital pre-sales engineer, making it easy for visitors to find the information they need about your products or services in order to decide to do business with you. Being active, responsive, and sharing engaging content from your product or other areas of the business helps promote your brand online.

Digital Asset Management 272

Digital Asset Management Product Branding Brand Identity 272

BenchmarkONE

FEBRUARY 25, 2021

As a small business owner, you’re managing operations, customer service, account management, and not to mention everything regarding sales and marketing. . Small business owners are doing it all. At face value, it might seem like you can opt-out of paid ads entirely. Are you sure you’re not a superhero? .

Paid Content 53

Paid Content Small Business Marketing Advertisements Advertising 53

BenchmarkONE

FEBRUARY 25, 2021

As a small business owner, you’re managing operations, customer service, account management, and not to mention everything regarding sales and marketing. . Small business owners are doing it all. At face value, it might seem like you can opt-out of paid ads entirely. Are you sure you’re not a superhero? .

Paid Content 52

Paid Content Small Business Marketing Advertisements Advertising 52

Hubspot

OCTOBER 27, 2021

There are many reasons for even the smallest businesses to have business bank accounts. For one, separating your business and personal finances can protect your personal assets. Plus, come tax time, tracking down expenses and deductions is easier with a business bank account. Do I Need a Business Bank Account?

Small Business Marketing 57

Small Business Marketing Best Practices Business Opt-out 57

Trade Press Services Newsletter

MAY 2, 2024

Excessive use of buzzwords and corporate jargon can elicit negative reactions, impede clarity , and damage critical business relationships. From “the new normal” to “ping me,” some phrases become so deeply embedded in our vernacular that they become the language of business. Instead, opt for “We don’t have the time/resources/capacity.”

Bandwidth 296

Bandwidth Peer-to-peer Work Management Marketing Management 296

Hubspot

FEBRUARY 13, 2023

To grow, businesses must keep up with the trends. That means selecting a credit card processor that supports your business effectively. To help you make the right choice, we gather fifteen credit card processors for small businesses and their key features. Consumers are going cashless. Let’s dive in.

Small Business Marketing 50

Small Business Marketing Work Management Budget Programs Best Practices 50

Opt Intelligence

SEPTEMBER 5, 2019

Your email list is one of your most valuable assets as a business. It is a direct line of communication with people who have volunteered to hear from you: they subscribed and opted in to marketing messaging, showing that they are receptive to what you have to say. Boost Email Engagement with Opt-In Advertising.

Opt-in 40

Opt-in Advertising Agencies Advertisements Advertising 40

Opt Intelligence

MAY 2, 2018

But what does quality mean when you’re using opt-in advertising? And is it different with single opt-in vs. double opt-in ? While we’re strong proponents for double opt-in, we recognize that it doesn’t always make sense for every business. Double Opt-In Advertising. Double Opt-In Advertising.

Opt-in 40

Opt-in High Quality Lead Opt-out Top of Funnel 40

ConvertKit

APRIL 10, 2019

As you make your way toward email marketing success, you’ll want to start at the beginning by creating a high-converting email opt in form. An email opt in form is essentially an email sign up form that gives your website or blog visitors an option to receive emails from your brand. Common types of email opt in forms.

Opt-in 73

Opt-in Practices Opt-out Best Practices 73

ConvertKit

APRIL 10, 2019

As you make your way toward email marketing success, you’ll want to start at the beginning by creating a high-converting email opt in form. An email opt in form is essentially an email sign up form that gives your website or blog visitors an option to receive emails from your brand. Common types of email opt in forms.

Opt-in 73

Opt-in Practices Opt-out Best Practices 73

ConvertKit

DECEMBER 4, 2019

When you first start your business, there are a few pieces of advice that start to sound like a broken record. “ For my first couple of years in business, I would add a few subscribers here and there, but it didn’t add up to much. I made this new lead magnet the main call to action in my business. You must build your list! ”

Opt-in 52

Opt-in Opt-out Burn Rate Sales Qualified Leads 52

chiefmartech

MAY 7, 2024

Have the laws of business physics ceased to exist? It makes the martech landscape seem kinda, well, small. Now, that doesn’t mean these 14,106 are all large-scale software businesses. Happy #MartechDay to you! Cheers to you for all you do in pioneering this wild and woolly field. Hey, I’m Mr. Brightside.

Long Tail Marketing 121

Long Tail Marketing Work Management Marketing Management Product 121

Thinkers360

MARCH 31, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! Congratulations to all who participated!

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Thinkers360

APRIL 28, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in community with over 100M followers on social media combined! 34 Lucille Ossai Rethinking Business Communications Ltd. Score: 30.33

B2B Thought Leadership 112

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 112

BenchmarkONE

JANUARY 3, 2019

Attracting subscribers to your small business email list takes a combination of great creative, marketing prowess, technical know-how, and a dash of luck. Lots of small businesses talk about wanting more subscribers, contacts, and customers – but your product or service isn’t for all seven billion of the world’s residents.

Small Business Marketing 78

Small Business Marketing Ad Building Ad Exchange Business 78

GreenRope

MARCH 26, 2020

A Simple Guide For Small Businesses. Let’s face it, running a successful business can be quite a hassle and a time-consuming affair, especially during the early stages of setting it up. You are required to strike a balance between managing your employees, taking care of customers’ needs, and promoting your business.

Small Business Marketing 52

Small Business Marketing Automation Autoresponders Marketing Management 52

SendX

FEBRUARY 26, 2021

Strengthen your business and stay in contact with your clients by upping your email game. For example, if you're targeting small business owners, navigating the many rules and regulations associated with business ownership will help to form a financial plan to manage income and expenses during retirement.

Work Management 202

Work Management Marketing Management Email Marketing Service 202

Marketing Insider Group

MAY 4, 2020

Outsourcing content and blog writing services are highly scalable, cost-effective, and means that technology companies can benefit from the experience of content marketing experts while they concentrate on their core business activities. How to Choose the Right Blog Writing Service for Your Business. Quick Takeaways.

Enterprise Management 335

Enterprise Management Paid Search Agency Work Management Traffic 335

Webbiquity

JANUARY 20, 2021

One of the biggest concerns for businesses is that all information capable of identifying a consumer (name, email, IP address, server location, etc.) In addition to the data a business uses directly, companies are also responsible for their marketing/analytical tools. Guest post by Natasha Lane. falls under these privacy regulations.

Privacy 266

Privacy Personalization Planning Marketing Management 266

Zoominfo

JANUARY 18, 2023

Businesses have used professional contact listings to reach their markets for generations, dating back to the days when a phone book arrived at your doorstep with a thump. In our digital world, where millions of business contacts are changing by the minute, ZoomInfo simplifies that age-old process for businesspeople who have no time to lose.

Communities 130

Communities Zoominfo Promotion Privacy 130

Webbiquity

NOVEMBER 11, 2021

Many business owners struggle to establish a loyal (even if small) customer base, trying a variety of strategies until they find channels that work for them. That said, establishing a small-but-loyal customer base isn’t the ultimate goal. Here are five points you should cover to scale your B2B business effectively.

Cross-Selling 266

Cross-Selling Effectiveness B2B Acquisitions 266

Thinkers360

FEBRUARY 16, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! 8 DV Abhang,C.P.M.,CPSM CPSM Score: 49.20 Score: 34.09

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Marketing Insider Group

JANUARY 30, 2023

Have you considered hiring a fractional CMO because your small business can’t afford a full-time marketing executive? Here’s what you need to know about trending fractional CMOs and why a content marketing agency may be a better fit for your business. Instead, they opt for a fractional hire to free up their marketing budget.

CMO 219

CMO Marketing Agencies 2 Paid Search Agency Marketing Budget Creation 219

Writing on the Web

JUNE 19, 2013

Consequently, a lot of small businesses and professionals today are struggling to achieve their SEO goals on a restricted budget. After all, for small companies, hiring an expensive agency is often not feasible. Here are 4 top SEO tips for small businesses on a shoestring budget: Contribute to High Authority Blogs in Your Niche.

Small Business Marketing 100

Small Business Marketing Budget Programs Business Blogging SEO 100

Webbiquity

NOVEMBER 19, 2019

Drive your business forward with the power of video. Small Business Accounting. Get the best small business invoicing and accounting solution. Small Business Accounting. Get the best small business invoicing and accounting solution. You ask yourself, “Am I getting the best price?

Tools 238

Tools Amazon Paid Search Agency Small Business Marketing 238

Webbiquity

JUNE 15, 2021

Even as newer and fancier ways to market your business crop up every season, old-school email marketing continues to provide the highest ROI, at a whopping $42 for every $1 of expenditure. No wonder building an email list remains a priority for businesses of every type and industry. What is a lead magnet? What makes a good lead magnet?

Paid Content 284

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 284

Martech

SEPTEMBER 28, 2023

of the world’s biggest companies have adequate internal resources to take advantage of new technologies, with over half (52%) opting for a blended skills approach to AI implementation using in-house staff alongside external suppliers. DreamHost has launched an AI-powered business name generator. Only 23.2% Only 26.7% in the U.K.

Paid Search Agency 109

Paid Search Agency Domain Gartner Barriers 109

Martech

MARCH 25, 2024

No, I’m stuck in 2013 because many of the small, mid-market and enterprise marketers I’ve been speaking with over the past month are fretting over Gmail’s Primary tab, which was the big burning issue that year. Lately, I’ve been feeling as if I’m living in 2013 again. But not because it was such a memorable year.

Burn Rate 73

Burn Rate Opt-out Opt-in Ad Frequency 73

Zoominfo

JULY 13, 2022

Consumer-oriented businesses collect data to create profiles that can, among other things, power more personalized marketing campaigns and introduce people to products that are more relevant to their needs and interests. ZoomInfo only collects business-related data. The information ZoomInfo collects is business-related.

Zoominfo 130

Zoominfo Privacy FAQ Opt-out 130

Webbiquity

NOVEMBER 23, 2020

With Black Friday and Cyber Monday 2020 upon us, this is an excellent time to take stock of your business software toolbox. Over three million customers manage their accounting, finances, payments, operations, and people with Sage Business Cloud. Grow your opt-in email list, get more leads, and increase sales. OptinMonster.

Marketing Automation Services 253

Marketing Automation Services Marketing Management Long Tail Marketing Paid Content 253

Vision6

SEPTEMBER 13, 2023

But unfortunately for many businesses, spam emails often emulate sales emails. 1) No unsubscribe button According to the Spam Act 2003, you must provide an easy way for subscribers to opt-out of your email communications. You should be opting for fonts that are clearly understandable, clear, and familiar. Which makes sense.

CAN-SPAM 98

CAN-SPAM Deliverability Opt-out Opt-in 98

Webbiquity

NOVEMBER 15, 2019

Given the potential return, you may be wondering: Why isn’t every business creating eBooks? How can eBooks help my business? To answer those questions (and more), here are seven benefits of publishing an eBook (or more than one) for your business. Today’s business world is hyper-competitive.

Opt-in 164

Opt-in Top of Funnel Business Ad Exchange 164