Martech

JUNE 3, 2022

This last is especially interesting as it was expected Apple’s opt-in policy would hurt opening rates. But if the report is correct to conclude that personalized content in the body of the email is performing well for open rates, that must mean content that can be seen in the pre-header. Processing.Please wait.

Advertising Benchmark 113

Advertising Benchmark Marketing Report Email Marketing Personalization 113

Martech

APRIL 16, 2024

Canada, UK, Australia and other regions require notifying users about using cookies at least in your privacy policy or through an opt-out banner if any personal information is being collected. Users are becoming increasingly aware of their privacy rights, opting out of tracking cookies more than ever (call it the fear of being stalked).

Analytics 127

Analytics Marketing Analytics Tools Work Management Planning 127

Sprout Social

FEBRUARY 26, 2024

Welcome back to the Post Performance Report (PPR), a series where we compile and analyze social media posts and campaigns inspiring us, and breakdown what makes them so genius. We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less. But so is transparency.

Enterprise Management 66

Enterprise Management Branding Brand Identity Work Management 66

ConvertKit

MARCH 15, 2021

Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: November 2020. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: November 2020.

Deliverability 93

Deliverability Click Rate CAN-SPAM Open Rate 93

Litmus

AUGUST 3, 2021

When Apple Mail users opt in to that, it prevents email senders from seeing who opens, time of open, geolocation data, and the specific device used. No need to crunch the numbers—we’ve got you covered with the automated Apple Audience Report in Litmus Email Analytics. Here’s how to get your very own Apple Audience Report.

Privacy Protection 107

Privacy Protection Privacy Open Rate Deliverability 107

ConvertKit

JANUARY 14, 2022

Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: September 2021. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: September 2021.

Deliverability 79

Deliverability Open Rate Click Rate Opt-out 79

Martech

DECEMBER 6, 2023

Google is providing advertisers with the option to opt out of the Search Partner Network (SPN). This decision comes in the wake of an Adalytics report claiming that Google search ads were appearing on inappropriate non-Google websites through the SPN, creating potential risks for brand safety. Adalytics claims. Get MarTech!

Opt-out 118

Opt-out Advertising Agencies Advertisements Advertising 118

KoMarketing Associates

JULY 20, 2017

The “Customer in Context” report from the CMO Council found that 47 percent of customers engage with businesses across several platforms, and 42 percent like to mix it up depending on where they are or what they want. Forty-six percent opt for a phone number to call, and 30 percent seek in-person engagement.

Marketing Report 120

Marketing Report Advertising Channels Forrester CMO 120

Valasys

MAY 28, 2019

This includes the information about their current location & intent data, their demographic, psychographic, firmographic & fit-data insights & other information about their research methodologies & the channels opted-in for researching about their buying preferences. Contextual Marketing is a buzzword these days.

Opt-in 45

Opt-in B2B Marketing Buyer Personas Work Management 45

ConvertKit

APRIL 14, 2020

Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: December 2019. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: December 2019.

Deliverability 73

Deliverability Open Rate Click Rate Domain 73

Thinkers360

MARCH 31, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! Congratulations to all who participated!

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

ConvertKit

FEBRUARY 26, 2020

Here is our monthly deliverability report to answer that question: If you missed previous deliverability reports, you can check them out below: November 2019. Here is our monthly deliverability report to answer that question: If you missed previous deliverability reports, you can check them out below: November 2019.

Deliverability 69

Deliverability CAN-SPAM Click Rate Open Rate 69

Martech

SEPTEMBER 18, 2023

Advertisers have been experiencing issues with their accounts following the automatic updates, which may impact their ability to create reports and monitor campaign performance. This also includes conversion swapping and audience pairing in linked Google Ads accounts for opted-in properties. What if you didn’t opt out in time?

Google 124

Google Opt-out Opt-in Paid Search Agency 124

Thinkers360

MARCH 22, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! Congratulations to all who participated!

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Thinkers360

APRIL 20, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in community with over 100M followers on social media combined! Something that’s a true measure of expertise and hard to fake.

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Martech

OCTOBER 19, 2023

HubSpot’s September releases include a leads view in the prospecting workspace, AI additions, reporting improvements and more. Help your team better understand the purpose of specific reports and workflows at a glance by using the AI Assistant for workflow descriptions (beta) and report descriptions (beta).

SMS 119

SMS Bundling Terms and Conditions Opt-out 119

Rain: The Growth Agency

APRIL 26, 2021

To download Media Impact Report #25, Click Here. This will result in less directly attributable actions/conversions as Apple users opt out of tracking – advertisers should expect to see fewer conversions tracked directly within platform starting next week. Reporting attribution settings have shortened time windows.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Media 52

Martech

FEBRUARY 8, 2024

More customizable controls for managing double opt-in. 1, 2024, email giants like Google have enacted stricter requirements for email senders , including new rules for email authentication, spam reports and unsubscribe options. Seamless prospecting with Dynamics 365 and NetSuite integration updates.

Enterprise Management 104

Enterprise Management Sales Qualified Leads API Hubspot 104

Marketing Insider Group

OCTOBER 18, 2023

For example, a recent Demand Gen Report survey found that buyers want more insights, data, and research and fewer sales messages in content. In a nutshell, journalistic content involves applying the strategies and techniques that unbiased reporters use to capture audiences’ attention. Just What Is Journalistic Content?

Top of Funnel 279

Top of Funnel Tips Content High Quality Lead 279

Litmus

MARCH 8, 2021

Get consent from a positive opt-in, not pre-ticked boxes. For consent to be valid under GDPR, a customer must actively confirm their consent, such as ticking an unchecked opt-in box. In the screenshot above, we show an example of how we use unchecked, opt-in boxes at Litmus to get consent.

Opt-in 136

Opt-in Terms and Conditions Opt-out CAN-SPAM 136

Thinkers360

MARCH 1, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! How can I get on the Thinkers360 list in the future?

Education 129

Education B2B Thought Leadership Thought Leadership Lead Scoring 129

Thinkers360

MARCH 8, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! Congratulations to all who participated!

B2B Thought Leadership 128

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 128

Thinkers360

MARCH 8, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in community with over 100M followers on social media combined! Something that’s a true measure of expertise and hard to fake.

B2B Thought Leadership 126

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 126

ConvertKit

JANUARY 16, 2020

Here is our monthly deliverability report to answer that question: If you missed November’s Deliverability Report, you can check it out here. Here is our monthly deliverability report to answer that question: If you missed November’s Deliverability Report, you can check it out here. Volume: 483 million messages.

Deliverability 53

Deliverability CAN-SPAM Open Rate Opt-out 53

illumin

FEBRUARY 6, 2024

Like email marketing, SMS marketing is a form of opt-in marketing. SMS marketing differs from email marketing in that it is less popular among users, making clever strategy and easy-to-access opt-out options essential for customer retention. Attentive reports that brands on its platform have a 36.6%

SMS 95

SMS Top of Funnel Paid Search Agency Mobile Advertising 95

The Point

MARCH 24, 2021

A recent report by LinkedIn and research agency System1 found that the bulk of B2B advertising is ineffective. One of the authors of the report is quoted thus: “You’re trying to tell very rational people that you need to run very emotional advertising and that isn’t a very easy thing to do.” ” To which I say: rubbish.

Advertising Agencies 312

Advertising Agencies Advertisements Advertising Paid Search Agency 312

Martech

APRIL 9, 2024

There’s also a Privacy Sandbox for Android that explores ways of preserving the app advertising ecosystem once users can opt out of being tracked (as they already can on iOS). Overall, the report appears to ignore the broader objective of Privacy Sandbox to enhance user privacy while supporting effective digital advertising.”

Privacy 113

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 113

Thinkers360

MARCH 28, 2024

This innovative solution empowers brands and agencies to gain unparalleled insights into brand sentiment and media mentions within the Thinkers360 community, a powerful network of opted-in B2B analysts and influencers boasting a combined social media following exceeding 100 million. This is a great way to do this inside the platform”.

Communities 63

Communities B2B Thought Leadership Tools Thought Leadership 63

Thinkers360

MARCH 22, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in community with over 100M followers on social media combined! Something that’s a true measure of expertise and hard to fake.

B2B Thought Leadership 105

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 105

Thinkers360

APRIL 7, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in community with over 100M followers on social media combined! Something that’s a true measure of expertise and hard to fake.

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 92

Martech

JANUARY 9, 2023

Now, users can block and opt out of analytics tools from collecting data. Automatic opt-out is the default for GDPR and other countries’ laws are certain to adopt this. It’s located in the Advertising screen instead of the Reports area. Our tracking and analytics tools are losing data as we know it — and we must adapt.

Marketing Attribution 121

Marketing Attribution Marketing Analytics Tools Analytics Features 121

Thinkers360

APRIL 14, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in community with over 100M followers on social media combined! Something that’s a true measure of expertise and hard to fake.

B2B Thought Leadership 79

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 79

Oktopost

JANUARY 8, 2024

Filled with the social metrics that matter most to your organization, the new Homepage experience consolidates all your reporting in one spot, ensuring a continuous pulse-check on your social media initiatives. Ready to transform the way you interact with data? The Oktopost Homepage is already available in your account. Send us a message !

Opt-out 125

Opt-out Curation Opt-in Social Media 125

Marketing Insider Group

JANUARY 30, 2023

They are responsible for mentoring the marketing team through specific tasks, such as: Defining a marketing strategy Driving traffic and sales growth Improving digital presence Managing content Reporting on marketing results Many small to midsize businesses, or SMBs, can’t afford to hire a full-time CMO. What’s Next?

CMO 221

CMO Marketing Agencies 2 Paid Search Agency Marketing Budget Creation 221

Martech

FEBRUARY 21, 2024

In my last article , we looked at how to best use data during the purchase stage of the customer journey and how effective use of data can enhance outcomes for both the customer and the brand. Identify patterns and trends in customer purchases to optimize product offerings and pricing strategies.

Marketing AI 98

Marketing AI Optimization Allocation Customer Satisfaction 98

Thinkers360

MARCH 16, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in community with over 100M followers on social media combined! Something that’s a true measure of expertise and hard to fake.

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 92

Webbiquity

JUNE 15, 2021

To attract more email opt-ins, you need to offer an incentive that’s valuable and unique. It could take the form of a free downloadable resource such as a report, eBook , checklist, video, or a pre-recorded webinar series. No wonder building an email list remains a priority for businesses of every type and industry.

Paid Content 284

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 284