B2B Marketing Directions

MARCH 31, 2024

Daniel Kahneman, the renowned psychologist best known for his groundbreaking work on the psychology of human judgment and decision-making, died this past Wednesday at the age of 90. Thinking, Fast and Slow has achieved seminal status, and in my opinion, it should be required reading for all business, marketing, and sales leaders.

Marketing Proposals 71

Marketing Proposals Impressions Opinions Paper 71

Optinmonster

OCTOBER 17, 2023

Do you want to learn about the types of qualitative research and some examples of methodologies? Qualitative studies are vital to the market research process. If you’re new to this kind of market research, you’re in the right place. In this guide, you’ll learn the basics of qualitative market research.

Research 101

Research Case Studies Case Study Skype 101

Biznology

FEBRUARY 3, 2020

So herewith are my top sources, whether how-to, research insights, prognostications, or opinions from knowledgeable experts. Some people say that the UK marketers are way ahead of the US, because their smaller universe means they have to work harder. This is the go-to place for research and how-to. B2B Marketing.net.

Resources 171

Resources Research B to B Advertising Agencies 171

Content Marketing Institute

AUGUST 31, 2023

But you can’t just plug them in and sit back while they do all the work. Here’s what they say you should – and shouldn’t – do: Do: Use AI for writing and editing assistance Generative AI tools can help you overcome lank-page syndrome” by acting as your research and brainstorming buddy. Check it against your persona research.

Marketing AI 122

Marketing AI Content Marketing Planning Ethics 122

ViewPoint

SEPTEMBER 24, 2013

Next, I reached out to my Power Opinions team (PowerViews alumni) to find out what they thought about BANT. If the right person has the right pain and is in your target market, work the deal.". This has traditionally been a sales team responsibility, and in my opinion should remain so.". I believe that this is market dependent.

Opinions 120

Opinions Sales Qualified Leads Lead Scoring Lead Ranking 120

Aberdeen

MARCH 28, 2023

To learn more about opinions on these AI-powered tools, we recently surveyed 642 professionals about how they believe artificial intelligence will affect their personal and professional lives in 2023 and beyond. Additionally, 54% believe AI will have a positive impact on their line of work. Want to Learn More About Our AI Research?

Marketing AI 98

Marketing AI Generation Case Studies User-Generated Content 98

B2B Marketing Directions

OCTOBER 9, 2022

Source: "The CMO Survey" (Christine Moorman, 2022) (This month's Research Round-Up continues my review of selected B2B findings from the September 2022 edition of "The CMO Survey." In this post, I'm discussing what the survey found pertaining to the growth and impact of marketing analytics and "working from home" in B2B marketing.)

CMO 52

CMO Customer Surveys Analytics Research 52

Seismic

JANUARY 24, 2023

Sales enablement has changed tremendously since Aragon Research published its first Aragon Research Globe on sales enablement in 2016. The Aragon Research Globe for Sales Enablement Platforms, 2023 This SEP Globe marks the fifth consecutive time Seismic has been recognized as the top Leader. OUT: Siloed digital tools.

Enterprise Management 94

Enterprise Management Work Management Research Marketing Management 94

EveryoneSocial

APRIL 25, 2023

Let’s take a look at how exactly the LinkedIn algorithm works and the steps you can take to ensure your posts and shares get the attention they deserve. How Does the LinkedIn Algorithm Work? Consult customer research or analytics from your other social networks to determine what interests your audience. 3 – 6 p.m.,

Linkedin 96

Linkedin CAN-SPAM Tagging User-Generated Content 96

Heinz Marketing

MARCH 12, 2022

Self-regulation isn’t about avoiding or suppressing rather the inner work in shifting from an automatic reaction to intentional response. Why Work-Life Balance is a Myth. Work-life balance is a struggle for all in how much time should be dedicated to our personal versus professional lives. Intimidated to Engage on LinkedIn?

Work Management 100

Work Management B2B Marketing Management B2B Sales 100

Hinge Marketing

FEBRUARY 27, 2020

“How can I use research as marketing content?” Today, about 1 in 5 B2B companies are publishing primary research and using it to reach new audiences, generate leads, and as validation for their services. With so few companies taking advantage, primary research can be the secret weapon in your content strategy.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

Sprout Social

JUNE 2, 2021

“There is no I in team” is an often-repeated mantra but to make sure your team is operating the best it can, consider taking a look at how various working styles influence your team dynamic. This is where working styles come into play. What are working styles? A working style is how you naturally operate in a team environment.

Work Management 126

Work Management Lead Ranking Deliverability Opinions 126

Modern B2B

SEPTEMBER 28, 2023

Quantitative research: Unveiling insights from numbers Quantitative research involves the collection and analysis of numerical data. Surveys, social media monitoring, and data analytics are the most common methods used in quantitative research. If you need to identify patterns, quantitative research is appropriate.

Research 52

Research B2B Marketing B2B Thought Leadership B2B 52

PureB2B

SEPTEMBER 5, 2019

Data grabs your audience’s attention faster than opinions and it adds credibility to your story. The results show that 82% of respondents said they prefer content based on data rather than an article based on a writer’s opinion. Why Data Works. To start, solid numbers give a premise or opinion a bit more legitimacy.

Relevance 62

Relevance Research Content Opinions 62

Marketing Insider Group

MARCH 9, 2023

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research. You’ll find these firms quoted often in the press.

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

seo.co

DECEMBER 2, 2022

So why aren’t your link building campaigns working? How Link Building Should “Work” First, let’s talk about how linkbuilding is supposed to “work” in the first place, and the various ways that link building can go wrong. Let’s find out. Link permanence.

Link Building 119

Link Building Ad Building Domain Lead Scoring 119

Salesforce Marketing Cloud

SEPTEMBER 7, 2023

Nearly eight in 10 business leaders aren’t using data in their organization’s diversity and inclusion practices, according to recent Salesforce research. This empowers people to show up as their authentic selves at work — creating an environment that supports individual mental health and drives innovation.

Thought Leadership 69

Thought Leadership Advertising Benchmark Customer Surveys Customer Satisfaction 69

Webbiquity

NOVEMBER 8, 2022

But before diving into the advantages it has for marketers who embrace social proof best practices , here’s a closer look at exactly what social proof is and how it works. When researching a product, customers are likely to purchase one that has positive reviews posted across the Internet. Product research can take a long time.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

B2B Marketing Directions

JANUARY 29, 2023

Source: Edelman and LinkedIn (This month's Research Round-Up focuses exclusively on the latest B2B thought leadership impact study by Edelman and LinkedIn. This research is conducted annually, and it consistently provides useful insights about the importance and value of B2B thought leadership content.)

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Research B2B 52

Webbiquity

MAY 17, 2016

Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics). There are also a number of tools that can be helpful with both content ideation and research. Sample review: “Super user friendly, works perfect and is very affordable! 3) Bubbl.us.

Planning 145

Planning Research Tools Best Practices 145

PureB2B

JUNE 8, 2021

It might go without saying, but strategic audience research is one of the most important foundations of any marketing strategy and campaign. Often, these data points are important, accurate, and even give interesting insights on trends that the company should watch out for - i.e. Original Research. What is Original Research?

Research 62

Research Campaigns Work Management Marketing Management 62

PureB2B

JUNE 8, 2021

It might go without saying, but strategic audience research is one of the most important foundations of any marketing strategy and campaign. Often, these data points are important, accurate, and even give interesting insights on trends that the company should watch out for – i.e. Original Research. What is Original Research?

Research 62

Research Campaigns Work Management Marketing Management 62

Champion Communications

FEBRUARY 8, 2023

Revealingly, 49% of the CEOs admitted that their main PR priority is raising their personal profile. The misalignment works both ways.

PR 62

PR Research B2B CMO 62

Sana Commerce

FEBRUARY 21, 2023

The content delivered is segment-specific and depends on who your client is, where they work, their position, their intentions and preferences. Key differences between B2C and B2B buying behavior B2C shoppers tend to buy mostly based on emotions, personal tastes and opinions. Does personalized marketing really work in B2B e-commerce?

Personalization 98

Personalization B2B Sales Qualified Leads Business 98

Sprout Social

AUGUST 10, 2022

Here are five ways to make PR and influencer marketing work for your brand during a crisis. Used the right way, influencers can sway public opinion in their favor, however bad the crisis is. All you need to do is take the time to research the right influencer for your brand. Rebuilds trust in your brand.

PR 132

PR Work Management Paid Search Agency Planning 132

Vision Edge Marketing

FEBRUARY 21, 2019

Many organizations believe that social listening is a good substitute for traditional market and customer research. Certainly, social listening has its merits and can provide powerful and relevant insights when combined with traditional research. But it is an adjunct to, not a replacement for, traditional market research.

Research 101

Research Work Management Paid Search Agency Marketing Management 101

Hinge Marketing

SEPTEMBER 30, 2019

For example, our research shows that when we ask a firm who their competitors are, and then we ask their clients and prospects the same question, we find that the average overlap is only about 30%. Similarly, our research also shows that about 70% of the time your clients admit they don’t really know all your firm does. Bonus benefit.

Research 91

Research Ad Frequency Paid Search Agency Work Management 91

BuzzSumo

SEPTEMBER 20, 2019

My research focused on the Social Penetration Theory , also known as the Onion Theory. My thesis looked at social media interactions and attempted to ask this question: Do deeper disclosures, like opinions and feelings, lead to deeper interactions for brands and their communities? Words That Work. Steve Rayson. The short answer?

Social Media 95

Social Media Social Marketing Conversion Media 95

PureB2B

JUNE 17, 2020

What was originally meant to help streamline marketing and create faster conversions, now is a frustrating mess of way too many opinions; ending in what feels like a waste of time. So that begs the question- Does ABM even work? What challenges are the sales team facing with their day to day work? Competitive Research.

Account Based Marketing 68

Account Based Marketing ABM Top of Funnel Demand Generation 68

Martech Advisor

DECEMBER 6, 2019

Having a website means putting in the work to attract more clients online and market research can help to increase your sales. Check out the guide to find how does market research work, how it can increase your traffic and more, shares, Emily Andrews, Marketing Communications Specialist, RecordsFinder.

Research 95

Research Marketing Websites Buyer Personas Tips 95

Hinge Marketing

AUGUST 23, 2017

There’s a lot of interest these days in marketing research. And nowhere is research a hotter topic than in the business-to-business world, where it’s a substantial factor in many firms’ prosperity. What Is B2B Marketing Research, Anyway? Typically, the research process consists of two parts: data collection and analysis.

Research 94

Research B2B Marketing Sample Planning 94

PureB2B

JUNE 17, 2020

What was originally meant to help streamline marketing and create faster conversions now is a frustrating mess of way too many opinions, ending in what feels like a waste of time. So that begs the question – does ABM even work? What challenges are the sales team facing with their day to day work? Competitive Research.

Account Based Marketing 62

Account Based Marketing ABM Top of Funnel Demand Generation 62

ANNUITAS

SEPTEMBER 7, 2021

Salespeople today spend, on average, one full workday per week researching their prospects. When building a progressive profiling strategy, marketing tends to make a lot of assumptions about what they think is going to create a meaningful conversation without ever asking sales’ opinion. Neither approach works.

Conversion 234

Conversion Sales Qualified Leads Ideal Customer Profiles Opinions 234

Tony Zambito

JUNE 5, 2016

Recent research by SiriusDecisions found that for 80% of B2B buyers surveyed, customer experience counted as the top significant reason why they chose to work with a specific provider over another. Understanding How Customers Desire and Perceive Experience Through Buyer Persona Research. Buyer persona research can play a role.

Buyer Personas 100

Buyer Personas Research B2B Correlation 100

BenchmarkONE

MAY 4, 2022

One big area is research, and within that sits content testing as a niche discipline. It’s a form of research that allows marketers to find out whether their content is on point. Voice: Is the tone of the text appropriate for the context, or does it include too much personal opinion as an example? Photo by lilartsy.

Research 62

Research Planning Content Sample 62

ANNUITAS

SEPTEMBER 7, 2021

Salespeople today spend, on average, one full workday per week researching their prospects. When building a progressive profiling strategy, marketing tends to make a lot of assumptions about what they think is going to create a meaningful conversation without ever asking sales’ opinion. Neither approach works.

Sales Qualified Leads 228

Sales Qualified Leads Ideal Customer Profiles Opinions Work Management 228

Marketing Insider Group

MARCH 18, 2024

Choosing a topic involves balancing personal passion with what the audience is searching for, using keyword research and Google Trends as tools. In this case, keyword research and Google Trends are your roadmap to what your audience is actually searching for. Start with keyword research. Can you draw on unique data or research?

SERP 246

SERP Keywords Eye-Tracking Planning 246