Marketing Insider Group

MARCH 18, 2024

Choosing a topic involves balancing personal passion with what the audience is searching for, using keyword research and Google Trends as tools. In this case, keyword research and Google Trends are your roadmap to what your audience is actually searching for. Start with keyword research. Yes, better.

SERP 246

SERP Keywords Eye-Tracking Planning 246

Hinge Marketing

FEBRUARY 27, 2020

“How can I use research as marketing content?” Today, about 1 in 5 B2B companies are publishing primary research and using it to reach new audiences, generate leads, and as validation for their services. With so few companies taking advantage, primary research can be the secret weapon in your content strategy.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

Martech

APRIL 18, 2024

This is not only true for SEO specialists who currently use website traffic from organic search to measure their results, but is also the case for other marketing professionals, who could use website traffic from referral, organic social or other default channels to measure their contribution to the success of their company or clients.

Merchandising 104

Merchandising Marketing Analytics Tools Conversion Lead Ranking 104

PureB2B

SEPTEMBER 5, 2019

Data grabs your audience’s attention faster than opinions and it adds credibility to your story. The results show that 82% of respondents said they prefer content based on data rather than an article based on a writer’s opinion. To start, solid numbers give a premise or opinion a bit more legitimacy. Everyone loves data.

Relevance 62

Relevance Research Content Opinions 62

Convince & Convert

FEBRUARY 21, 2024

A simple one-hour workshop with specific use cases that every department can learn from helps everyone understand what’s possible and what to avoid. Start by defining a Center of Excellence team (CoE) that will provide leadership, best practices, research, support, and training on AI for the whole organization.

Training 152

Training Lead Ranking Phishing Paid Search Agency 152

Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. Your audience is more aware now than ever before and taking every decision after considerable research. Gone are the days when SEO was important just for the SERP.

Social Media 154

Social Media SEO Cost Per Click Media 154

Aberdeen

MARCH 28, 2023

To learn more about opinions on these AI-powered tools, we recently surveyed 642 professionals about how they believe artificial intelligence will affect their personal and professional lives in 2023 and beyond. Current and Future Business Use Cases for AI AI has long shown a great deal of promise and has been hyped as the next big thing.

Marketing AI 98

Marketing AI Generation Case Studies User-Generated Content 98

The Point

MAY 17, 2021

That’s not simply because prospective customers will engage more readily with content that better aligns with whether they’re researching best practices, actively evaluating potential vendors, or somewhere in between.

Marketing Management 207

Marketing Management Paid Search Agency Buying Cycle Demand Generation Agencies 207

Moz

JANUARY 26, 2020

I’ve done a lot of research on featured snippets in the past. When filtering these keywords by SERP features with a featured snippet and ordering by position, you get the following: I then did similar research with both Moz Pro using their featured snippet filtering capabilities as well as SEMrush, allowing me to see historical ranking.

Case Studies 64

Case Studies Case Study Features Studies 64

Marketing Craftmanship

OCTOBER 25, 2023

Most B2B company websites, across all industries, contain some combination of self-produced “owned media” content, including blog posts, case studies, white papers, podcasts, archived webinars, and event calendars.

Public Relations 130

Public Relations Paid Search Agency Companies Media 130

Savanta

NOVEMBER 11, 2014

The study, now in its 11 th year and based on the opinions of 1,400+ practitioners, monitors trends in the market research industry. The report is a real wake-up call for market research agencies. Five years on, that’s still the case. the research team engage well with them). High quality analysis (64%).

Paid Search Agency 120

Paid Search Agency Advertising Agencies Ad Agencies Research 120

Hinge Marketing

MAY 6, 2015

Or that more than one third of buyers trust a stranger's opinion more than a brand's? You create case studies. Case studies use the voice of "others" (i.e. In a recent research study, Hinge Research Institute asked buyers of professional services to identify the best ways to market to them.

Case Studies 48

Case Studies Case Study Studies Work Management 48

Hinge Marketing

AUGUST 23, 2017

There’s a lot of interest these days in marketing research. And nowhere is research a hotter topic than in the business-to-business world, where it’s a substantial factor in many firms’ prosperity. What Is B2B Marketing Research, Anyway? Typically, the research process consists of two parts: data collection and analysis.

Research 94

Research B2B Marketing Sample Planning 94

Convince & Convert

AUGUST 27, 2013

Sometimes they debate over whether or not the brand should show people in brand images, and everyone has their differing opinions. Breakdown of People Frequency of all Brands in the Study. The Research Methods Behind the Madness. New Research: Do Pictures of People Increase Facebook Engagement? Our Hypothesis.

Facebook 163

Facebook Research Work Management Case Studies 163

Webbiquity

JANUARY 18, 2024

So, do your research. Instead, you can gather opinions related to your products/services through surveys, and then utilize them to adjust the overall marketing campaign accordingly. Refine Through Testing Again, in case of failure, don’t lose hope or enthusiasm, but fail better the next time until you succeed.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

Zoominfo

JUNE 4, 2019

The reason for these staggering results is simple: Prospects trust the opinions of people they know. Before making your initial call, take the time to network and research your B2B sales prospects to uncover any commonalities. Case studies, reviews and testimonials are an extremely effective trust-building tool.

Ad Building 244

Ad Building Zoominfo B2B Sales Case Study 244

BOP Design

DECEMBER 27, 2022

HubSpot’s Case Study. Case studies are a great asset for attracting and nurturing inbound leads for B2B firms. While HubSpot, a marketing automation platform provider, has a broad range of content materials for prospects and leads, the case studies they create are excellent. What makes this case study great?

B2B Marketing 100

B2B Marketing Examples Content Marketing B2B 100

Hubspot

JULY 13, 2018

In some circles, market research is a catch-all term for asking the industry what it wants. "Do Let me do some market research to find out," someone might say. Market research can answer various questions about the state of an industry, but it's hardly a crystal ball that marketers can rely on for insights on their customers.

Research 72

Research Buyer Personas Focus Group Customer Satisfaction 72

Hubspot

DECEMBER 3, 2019

That’s the case with great websites, too. The research suggests that the vast majority of client communication takes place via email, which is used by 96% of web designers. The Sitejet study didn’t just quiz web designers about their daily work. It also asked for the thoughts and opinions of the everyday web consumer.

Stats 99

Stats Design Research Word of Mouth 99

Marketing Insider Group

SEPTEMBER 28, 2020

By putting extra time into developing high-quality content with original ideas and opinions, you can clearly stake your position as a leader rather than a follower. LinkedIn research shows that 58% of decision-makers read at least an hour of thought leadership content each week. Content such as “New Study Finds More Than Half of U.S.

Thought Leadership 318

Thought Leadership Enterprise Management Work Management Marketing Management 318

PureB2B

SEPTEMBER 5, 2019

Data grabs your audience’s attention faster than opinions and it adds credibility to your story. The results show that 82% of respondents said they prefer content based on data rather than an article based on a writer’s opinion. To start, solid numbers give a premise or opinion a bit more legitimacy. Everyone loves data.

Relevance 48

Relevance Research Opinions Content 48

Onalytica B2B

NOVEMBER 22, 2018

Our first presentation of the day was from Teri Donovan , EMEAR Audience Expert & Head of Campaigns at Cisco, who shared a case study on how Cisco created their influencer marketing program. Your employees know your brand inside and out and have networks that trust and value their opinion. Have a clear direction.

Planning 266

Planning Tips Top of Funnel Work Management 266

Ambal's Amusings

SEPTEMBER 10, 2009

In ClickInsights Expert Interview Series we feature "top-notch" industry experts and thought leaders and get their insights, opinions and predictions. All case studies are not created equally. Why are some case studies more effective than others? Recommended Resources from Experts on Case Studies.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Optinmonster

MARCH 22, 2024

On the other hand, many publishers still argue the case for keeping blog comments. But before we dive into the data, let’s briefly discuss why you may want to disable your blog comments, and what some popular opinions are on the subject. However, Neil was not convinced that this is actually the case, so he did some research.

Correlation 72

Correlation Lead Scoring Lead Ranking Traffic 72

Hinge Marketing

JUNE 14, 2021

For example, buyers today are much more likely to research potential solutions to a business problem online than rely on a sales person to guide them. . Download Hinge’s Research as Content Guide and learn how to rise above the noise with research-based content. Research/Survey Reports . Research/Survey Reports.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

ClearVoice

JANUARY 15, 2019

No one likes office politics, but research backs up how they can foster counter-productivity. An independent study conducted by Massachusetts Institute of Technology researchers in 2014 came to the conclusion that pack mentality may actually hinder people’s ability to take responsibility and act with integrity toward people outside the pack.

Research 75

Research Opinions Case Studies Social Media 75

Influitive

OCTOBER 11, 2015

Customer engagement is highly correlated to customer loyalty ,” says Aimee Lucas , Customer Experience Transformist and VP at the Temkin Group , a customer experience research and consulting firm. In today’s hyper-connected world, people aren’t shy about sharing their opinions—and B2B buyers are listening.

Loyalty 279

Loyalty Peer-to-peer Ideal Customer Profiles Word of Mouth 279

Thinkers360

FEBRUARY 28, 2024

In my own case that meant developing deep relationships with the brand and working with senior executives to uncover new value. In some cases that has meant co-authoring a book with the CEO of the company that identifies how it is creating pioneering value. Mutual respect: Acknowledge their expertise and value their opinions.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Exo B2B

NOVEMBER 22, 2018

But what is the relationship between survey results and B2B marketing research? If anything, this seems to undermine the confidence we have in marketing research. I find that fewer and fewer customers are excited at the idea of investing in rigorous marketing research. Does marketing research kill the entrepreneurial spirit?

Research 51

Research B2B Marketing Work Management B2B 51

Marketing Insider Group

FEBRUARY 26, 2020

In many cases, it fundamentally changes the way an entire business operates. New technologies bring new opportunities, and yet research shows that the majority of business transformations (around 70 percent) fail. When your employees feel that their thoughts, opinions, and feelings matter, they’ll be more open to adapting.

Digital Transformation 280

Digital Transformation Paid Search Agency Lead Ranking Startups 280

Marketing Insider Group

JANUARY 16, 2020

My own research has shown that the more blogs you publish, the more visitors you attract, the more leads you can nurture, and the more conversions you will get! In such a clear-cut case where quantity matters, it’s a no-brainer that you should plan at least that many posts without sacrificing quality. Perform keyword research.

Planning 319

Planning Conversion Top of Funnel Custom Publishing 319

Marketing Insider Group

NOVEMBER 7, 2022

With SEO-based content marketing, we use objective research of the customer questions, keywords and concerns to decide what’s important. First step is always to start with the business case for your content marketing. 4x more revenue Lifetime Value (LTV) from our research. Conduct Keyword Research and Topic Modeling.

Marketing Budget Creation 240

Marketing Budget Creation Marketing Budget Budget Programs Paid Content 240

BOP Design

DECEMBER 20, 2021

Next, it’s helpful to see what’s the latest and greatest in B2B websites – do research and find inspiration. In my opinion, Evernote is one of the most elegant pieces of software I’ve ever used. It’s always good to ask yourself questions – like what’s working and what’s not working. Keep a running list.

Design 112

Design B2B Thought Leadership B2B Case Studies 112

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Marketing Insider Group

OCTOBER 27, 2020

The B2B buyer has been evolving for some time, choosing to investigate and research on their own before ever initiating contact with sales. They may not have the final say, but their opinion counts. Do Your Research. Then comes the research. However, research on blog frequency suggests that the magic number is 11.

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

B2B Marketing Directions

NOVEMBER 29, 2020

Earlier this month, TrustRadius published the findings of its fifth annual B2B buying disconnect research. In my last post , I described some of the characteristics of the technology buying process identified by the TrustRadius research. sources of information when researching potential purchases, up from 5.1

Purchase 98

Purchase B2B Vendors Case Studies 98

Sprout Social

MARCH 19, 2024

For example, you can anticipate customer needs and gauge opinions through social media listening to monitor chatter around your brand or competition. A study by Boston Consulting Group found that companies using AI insights for personalization saw sales gains of 6-10%, which is two to three times greater than those not using AI.

Marketing AI 111

Marketing AI Work Management Marketing Management Customer Satisfaction 111