Engagio

NOVEMBER 14, 2023

Account-based marketing (ABM) has not only altered the trajectory of B2B marketing; it has fundamentally reshaped the way companies go to market. A history of ABM ABM’s roots are traced back to the customer-centric philosophy propounded by Don Peppers and Martha Rogers in their work, “The One to One Future.”

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

Onalytica B2B

NOVEMBER 15, 2018

They have the ability to speak about and advocate your brand with credibility and authenticity, as their audience trust and value their opinion. The concept of your employees being influencers may sound odd to some. Employees don’t quite fit this definition. Read on to learn how. DOWNLOAD EMPLOYEE ADVOCACY 2.0. This will not work.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Marketing Insider Group

DECEMBER 1, 2023

Research indicates significant impact on forecasted deal win rates, revenue growth and other selling metrics. Research from The Sales Management Association show sales people believe it’s the most important, least supported sales resource. In the B2B selling world there is near universal appreciation for the value of sales coaching.

B2B Sales 173

B2B Sales Effectiveness Work Management Marketing Management 173

Influitive

AUGUST 3, 2015

With the wide array of technology options available, and the ability to easily get opinions from peers online, buyers have a lot of choice and information at their disposal. The study found that 80% of respondents were doing more research, and, as a result, 53% said the purchasing cycle had increased in length from the year prior.

Peer-to-peer 100

Peer-to-peer Marketing Report Buy Process 100

Zoominfo

NOVEMBER 1, 2018

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). Your best buyers are most active on social platforms. Don’t believe us?

Demand Generation Agencies 204

Demand Generation Agencies Demand Generation Social Media Demand 204

SmartBrief - Marketing

JANUARY 9, 2024

To that end, brands are shifting their focus toward loyalty programs that can connect communities of peers, curate meaningful cultural opportunities and foster authentic relationships within different cultural and economic ecosystems. Doing more with less seems to be a common challenge agencies and brands currently face.

Marketing AI 75

Marketing AI Communities Paid Search Agency Advertising Agencies 75

Heinz Marketing

DECEMBER 15, 2021

Chances are they have already done some research, talked to their peers, consumed content on social, and researched about you on review sites. Chances are they have already done some research, talked to their peers, consumed content on social, and researched about you on review sites.

Intent Data 126

Intent Data Intent Lead Ranking B2B Marketing 126

Tomorrow People

NOVEMBER 12, 2018

Every modern marketer aims to understand the client’s challenges, needs, and opinions. Every modern marketer aims to understand the client’s challenges, needs, and opinions. The research became a key part of Verint’s marketing strategy, helping understand its customers and putting them at the center of its work.

Ethics 136

Ethics Peer-to-peer B2B Thought Leadership Product 136

Zoominfo

NOVEMBER 1, 2018

Check out these statistics: 78% of salespeople using social media outperform their peers ( source ). B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. Your best buyers are most active on social platforms. Don’t believe us?

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Social Media Demand 130

Onalytica B2B

AUGUST 23, 2017

Last week we published our white paper called The Definitive Practical Guide to Influencer Relationship Management. First thing’s first- what does the white paper cover? This guide is both definitive and practical (yes you guessed it- hence the name). Dare we call this the influencer marketing bible? So, what is influencer marketing?

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Stevens & Tate

MARCH 8, 2022

Identifying traits of Generation Z include a desire to be unique among their peers and use technology for social good. Generational marketing is a type of marketing that targets the needs and desires of different demographic groups according to their age. With that in mind, the following is a guide on marketing to different generations.

Generation 128

Generation Brand Identity Branding Peer-to-peer 128

Zoominfo

JUNE 27, 2018

90% of business decision-makers initiate their purchasing process by researching opinions from industry experts and peers ( source ). In today’s digital era, innovative marketing tactics have begun to overtake the traditional methods that have worked for years. Take influencer marketing for example. 32% of U.S.

Statistics 202

Statistics Planning Allocation Peer-to-peer 202

Optinmonster

MARCH 30, 2024

And because of this, our decisions are consciously or subconsciously influenced by the choices, opinions, and actions of the people around us. And because of this, our decisions are consciously or subconsciously influenced by the choices, opinions, and actions of the people around us. What is social proof?

Statistics 66

Statistics Brand Identity Branding Peer-to-peer 66

Convince & Convert

FEBRUARY 5, 2018

They are authentic, and they are trusted by their peers. Credible research and data validate the proposition that mobilizing employees as media is a good thing: Peer recommendations drive business value. Innovative brands are activating employees to be storytellers. But don’t take my word for it. It’s a fact. Click To Tweet.

Social Media 145

Social Media Social Marketing Marketing & Strategy Peer-to-peer 145

Savanta

JUNE 12, 2016

Net Promoter Score (NPS) is perhaps the most widely used metric in customer satisfaction and loyalty research. So when measuring NPS in B2B environments the question should be tweaked slightly: If a colleague or peer asked your opinion, how likely is it that you would recommend [Company] [Product] to them?

Promotion 120

Promotion B2B Marketing Peer-to-peer B2B 120

Onalytica B2B

DECEMBER 6, 2016

With many consumers and buyers turning to social media to fuel their opinion on a brand or product, it is more important than ever to ensure you have a presence as large as possible across social- not just for your sake, but to also keep up with and shut out competition. 72% of B2B buyers look to industry peers to aid their decision process.

B2B Marketing 201

B2B Marketing Work Management Marketing Management Brand Identity 201

Seismic

JANUARY 30, 2023

Competition foils complacency because it encourages sellers to outwork and outperform their peers. Healthy competition within your go-to-market (GTM) organization encourages your employees to go the extra mile, learn from one another, and celebrate success. Healthy competition not only inspires your employees, but it also strengthens teams.

Peer-to-peer 52

Peer-to-peer Marketing Analytics Tools Fulfillment Sales Cycle 52

6sense

OCTOBER 22, 2021

They conduct more research anonymously than ever before, and have access to robust tools that simply didn’t exist a decade ago, such as B2B product review sites. Northwestern University’s Spiegel Research Center found that an online review can increase a company’s conversion rate by as much as 270%.

Peer-to-peer 62

Peer-to-peer B2B Thought Leadership B2B Opinions 62

Martech

JUNE 29, 2022

” But the report also indicates that this journey can be significantly sped up — by as much as 63% — if accounts begin their research at software review sites, gathering information and opinions from their peers. .” Journeys that originate at a review site often lead to deals of higher value too.

Ideal Customer Profiles 101

Ideal Customer Profiles Multi-Touch Attribution Marketing Attribution Peer-to-peer 101

EveryoneSocial

SEPTEMBER 28, 2021

Word-of-mouth marketing (WOM) is when people gain interest in your brand, product, or services through their peers’ influence. Pew Research Center ] 68% of people trust online opinions from other consumers, which places online opinions as the third most trusted source of product information.

Word of Mouth 98

Word of Mouth Statistics WOM Paid Search Agency 98

PathFactory

FEBRUARY 1, 2023

PathFactory won a Winter Best of Award for Best Feature Set, Relationship, and Value for Price in the Content Marketing category,” said Megan Headley, VP of Research at TrustRadius. Based entirely on customer feedback, they have never been influenced by analyst opinion or status as a TrustRadius customer.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Peer-to-peer 52

DemandBase

MAY 26, 2020

Our goal is to provide a bit of inspiration to our peers in the larger sales and marketing communities. What’s more, conventional marketing programs require that you wait for leads to arrive at your door, often after they’ve already formed their purchase opinions, which is a recipe for failure.

Account Based Marketing 133

Account Based Marketing ABM DemandBase Peer-to-peer 133

LeanData

JANUARY 5, 2023

If you Google “2023 SaaS Buying Trends,” in 0.34 seconds you’ll be hit with 1,141,000 results, the majority of which become irrelevant on search page two. With so many predictions and self-serving studies floating around the web, I set out on my own quest to uncover truth from wishful clickbait.

Forecasting 52

Forecasting Buy Trends Peer-to-peer 52

Marketing Interactions

APRIL 21, 2017

In his opinion, the world is now digital and if your company and product have no online conversation and customer advocacy taking place, there’s something amiss. Research on buyer content preferences has found the same complaints for years. And – 94% of respondents gave the most credence to peer reviews and user-generated content.

Peer-to-peer 100

Peer-to-peer Lead Gen B2B Vendors 100

SmartBrief - Marketing

JANUARY 9, 2024

To that end, brands are shifting their focus toward loyalty programs that can connect communities of peers, curate meaningful cultural opportunities and foster authentic relationships within different cultural and economic ecosystems. Doing more with less seems to be a common challenge agencies and brands currently face.

Marketing AI 52

Marketing AI Communities Paid Search Agency Ad Building 52

Aberdeen

JANUARY 2, 2018

Pure opinion. To cut through this hype, CX leaders must seek content outlining what their peers are currently doing and planning to do. It’s that time of the year where firms (operating on a fiscal year of January to December) evaluate their 2017 results and set 2018 objectives and the strategies to achieve them. Marketplace data.

Peer-to-peer 73

Peer-to-peer Digital Transformation Classified Ads Class 73

Martech Advisor

FEBRUARY 12, 2020

For the first time in my life, I felt connected to like-minded peers and it changed my whole outlook. For the first time in my life, I felt connected to like-minded peers and it changed my whole outlook. He claims it’s an economic strategy that more SaaS companies need to embrace. Clearly, we are stronger together.

Peer-to-peer 66

Peer-to-peer Business Word of Mouth Communities 66

B2B Marketing Directions

FEBRUARY 28, 2021

Numerous research studies have shown that millennials are now playing pivotal roles in B2B purchase decisions. In a 2017 report, the global research firm Ipsos MORI wrote, "Myths and misunderstandings [about millennials] abound, with bad research jumping to general conclusions based on shallow caricatures."

B2B Marketing 96

B2B Marketing Planning Peer-to-peer B2B 96

Hubspot

MARCH 22, 2023

Consultants — even those with deep knowledge — need a wide network of connections they can reach out to whenever they need third-party opinions, collaborators, referrals, advice, and so much more. Consulting, as a career, usually involves working with people to bring their ideas to life and guide them in the right direction. Image Source 1.

Consulting 61

Consulting Tips Peer-to-peer Advertising Agencies 61

Biznology

JANUARY 6, 2017

It’s also good to gather information so you can eliminate opinions that others have when you present the facts. It is smart to ask around to get viewpoints beyond your own, so seek advice from your business peers and friends. Small business owners tend to do it all and wear all of the business hats when running their business.

Peer-to-peer 192

Peer-to-peer Customer Satisfaction Tips Business 192

EveryoneSocial

JANUARY 7, 2020

Plus, there is more to lose when purchasing a B2B product and peer recommendations hold a lot of weight in the buying decisions. Plus, there is more to lose when purchasing a B2B product and peer recommendations hold a lot of weight in the buying decisions. Influencer Marketing for B2B Companies. And it works well for many B2C brands.

Peer-to-peer 67

Peer-to-peer Paid Search Agency B2B Marketing Word of Mouth 67

SalesIntel

OCTOBER 20, 2023

While industry analysts and PR agencies are covering key aspects of popular platforms in the marketplace, user communities, peer reviews, and customer feedback play a pivotal role in guiding prospective users toward the right choice. The B2B data and intelligence landscape is always competitive with new entrants coming in each year.

Zoominfo 52

Zoominfo Peer-to-peer Paid Search Agency API 52

Oktopost

FEBRUARY 21, 2022

Hinge Research Institute ). 63% of 18-34-year-olds trust an influencer’s opinion of a brand more than what the brand advertises about itself. Any company’s most valuable asset are its employees—and if you’ve tried to recruit in the past two years, chances are, you know just how valuable they are. LinkedIn ). Eldelman ). Oktopost ).

Statistics 75

Statistics Paid Content B2B Thought Leadership Peer-to-peer 75

Sana Commerce

SEPTEMBER 8, 2022

This report uses data gathered by Sapio Research from 1,111 IT leaders across the globe to understand the issues that they face daily within B2B organizations. See what your IT peers are saying. This problem is so prevalent that 84% of IT leaders are unhappy with their current e-commerce solution. Get the report for free.

Peer-to-peer 52

Peer-to-peer B2B Business B2B Sales 52

Sprout Social

AUGUST 21, 2023

And with works like Parable of the Sower, the Machine and I, Robot within the cultural zeitgeist, it’s understandable why sci-fi fans, researchers and technologists alike warn of the dangers of ignoring AI ethics. This can stem from lack of research or biased datasets, among other reasons. What are AI ethics?

Marketing AI 89

Marketing AI Ethics Work Management Marketing Management 89

Cintell

NOVEMBER 11, 2015

People, it’s time to get real about buyer persona research. Industry research shows that conducing primary research in the persona creation process is paramount to their success. How would your peers describe you? Here are 15 questions to ask in your next persona interview. How is your team structured?

Peer-to-peer 100

Peer-to-peer Buyer Personas Class Trigger Marketing 100

PathFactory

MAY 11, 2022

PathFactory has won Top Rated Awards for Content Experience and Content Marketing Software in 2022,” said Megan Headley, VP of Research at TrustRadius. Based entirely on customer feedback , they have never been influenced by analyst opinion or status as a TrustRadius customer. . PathFactory] is the platform for enterprise business.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Peer-to-peer 52