NuSpark Consulting

JANUARY 15, 2016

“ People are often bored or put off by facts, but they never tire of hearing stories ” — Jay Conrad Levinson, Author “Guerilla Marketing” series of books. Because your readers want a third-party opinion on how your company helped, tell the story from the buyer’s point of view. Most are mind-numbingly dull. Why Case Studies?

Case Study 100

Case Study Case Studies Studies B2B Marketing 100

Hubspot

AUGUST 6, 2018

So we interviewed some of HubSpot’s Senior UX Researchers and Designers to teach you what exactly usability testing is, its benefits, and how to effectively conduct your own study. UX researchers will usually conduct usability studies on each iteration of their product from its early development to its release. Conduct the study.

Guerilla Marketing 73

Guerilla Marketing Sample Studies Opinions 73

Online Marketing Institute

MAY 24, 2009

► April ( 5 ) Buying Cycle – Moving to Decision and Purchase Buying Cycle – Interest, Research & Consideration Buying Cycle – Sideline Goldmine The Buying Cycle Disconnect How do you define Customer Value? Does your value proposition and solution support these views, aspirations, opinions and interests?

Psychographics 40

Psychographics Work Management B2B Sales B2B Marketing 40

Chris Koch

JUNE 26, 2009

There are all sorts of opinions about whether LinkedIn or Facebook is better for business contacts. Research shows that even in vibrant online communities, fewer than 10% of members contribute any content and fewer than 2% take an active role in starting and leading discussions. Wetpaint offers a nice free wiki.

Social Media 100

Social Media Social Marketing B2B Marketing Personalization 100

Buzz Marketing for Technology

JULY 22, 2008

A fter Nancy White pointed me to Chris Lotts articles on Northern Voice, and on love, and Chris replied to my Tuesday post on how easily we unintentionally hurt each other through our actions, I did a bit more research on Chris work and discovered the remarkable chart above on Information Fluency. Guerilla News Network. Crooks & Liars.

Lead Ranking 100

Lead Ranking Peer-to-peer Enterprise Management Guerilla Marketing 100

Buzz Marketing for Technology

JULY 24, 2008

Guerilla News Network. want to see more: original research, surveys etc. clever, concise political opinion (most readers prefer these consistent with their own views). Crooks & Liars. Dohiyi Mir. Dollars and Sense. Economic Democracy. Eschaton by Atrios. Freakonomics Blog. From the Wilderness. The Fulcrum. Globalize This.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Guerilla Marketing 100

Buzz Marketing for Technology

JUNE 27, 2008

Id been asked to investigate a leveling-off of use of the firms award-winning centralized knowledge resources, and decided to do the research through personal interviews with non-users , rather than the usual user surveys. Guerilla News Network. want to see more: original research, surveys etc. Crooks & Liars. Dohiyi Mir.

Enterprise Management 100

Enterprise Management Work Management Personalization Peer-to-peer 100