Valasys

JANUARY 30, 2024

Comprehending your audience in the ever-changing digital marketing realm is essential for assembling effective social media campaigns. To truly unlock this understanding, tapping into the power of market research is crucial. Instead, they result from careful market research, strategic planning, and meticulous execution.

Social Media 40

Social Media Research Social Marketing Planning 40

Marketing Insider Group

APRIL 5, 2023

Artificial Intelligence (AI) is rapidly changing the way marketers communicate and create content. In this post, we’ll explore the challenges associated with being authentic in the age of AI, as well as strategies for integrating AI into content marketing teams. But how can we ensure that AI-driven content is used responsibly?

Marketing AI 340

Marketing AI Lead Ranking Lead Scoring Copyright 340

nDash

AUGUST 18, 2020

Research is essential when writing an article. Here are some top tips on how to become a research expert. Be Selective in Your Research. If you deep-dive into every topic, your research will never end. While it may be an excellent stance, there could be other valid opinions. Study Competitor Websites.

Research 94

Research Tips Opinions Marketing Analytics Tools 94

PureB2B

SEPTEMBER 5, 2019

Data grabs your audience’s attention faster than opinions and it adds credibility to your story. The results show that 82% of respondents said they prefer content based on data rather than an article based on a writer’s opinion. To start, solid numbers give a premise or opinion a bit more legitimacy. Everyone loves data.

Relevance 62

Relevance Research Content Opinions 62

Content Standard

MARCH 9, 2017

It’s a lesson that’s just as true for objects with mass as it is for marketing audiences—and brand marketing professionals who have to constantly contend with audiences that hate to sit still. Imagine, for instance, that you’re the director of marketing at a finance-based company. What happened?

Trust Marketing 84

Trust Marketing Brand Identity Branding Planning 84

Marketing Insider Group

MARCH 18, 2024

At Marketing Insider Group, we believe in making every word count and every direction clear. Choosing a topic involves balancing personal passion with what the audience is searching for, using keyword research and Google Trends as tools. Start with keyword research. Look at your keyword research and the top SERPs for your topic.

SERP 247

SERP Keywords Eye-Tracking Planning 247

Marketing Insider Group

JULY 29, 2021

You have a business, employees, a cool logo and an airtight marketing concept. Plus, they’re not shy about sharing their mad marketing and selling skills. Hodak has spent decades researching how customers are transformed into brand evangelists, effectively serving as unpaid cheerleaders in their personal circle of influence.

Paid Search Agency 317

Paid Search Agency Work Management Trust Marketing Touchpoints 317

Content Standard

FEBRUARY 20, 2024

When MIT published research demonstrating consumers’ preference for AI-generated ad copy over copy created by humans, it raised questions about whether the human touch is necessary at all costs. In marketing, this is often associated with first-hand experience, expertise, and a certain level of candor and transparency.

Storytelling 88

Storytelling Transparency Trust Marketing Opinions 88

Content Standard

JANUARY 4, 2024

A Content Disrupted podcast with Axel Kirstetter, Vice President of Global Product Marketing for Guidewire. How often does your marketing team produce content based on internal opinions or requests? Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts.

Top of Funnel 87

Top of Funnel Planning Content Buyer's Journey 87

Marketing Insider Group

NOVEMBER 1, 2021

A great case study is like gold for marketing and sales teams looking to drive conversions. Knowing how to create a case study that clearly demonstrates your company’s ability to deliver is key to a complete B2B marketing strategy. Your customers do much of their own research online before reaching out to your company.

Case Studies 344

Case Studies Case Study Impressions Studies 344

Savanta

NOVEMBER 11, 2014

The study, now in its 11 th year and based on the opinions of 1,400+ practitioners, monitors trends in the market research industry. The report is a real wake-up call for market research agencies. There’s a good connection with marketers (i.e. the research team engage well with them).

Paid Search Agency 120

Paid Search Agency Advertising Agencies Ad Agencies Research 120

Martech

OCTOBER 10, 2023

Online research has become a key part of the consumer journey. Easily accessible reviews, comparisons and expert opinions empower consumers to scrutinize options and make informed decisions. To stay competitive, companies must adapt their digital marketing strategies. across three industries.

Marketing AI 113

Marketing AI Paid Search Agency Allocation Marketing Management 113

Animalz blog

DECEMBER 14, 2023

Instead, content marketers should embrace efficiency and turn to by-products to score a double victory: Use materials you already have to create original content that’s connected to the value prop of the product. For example, data from product analytics, quotes from user interviews, and industry insights from competitive research.

Product 81

Product Lead Ranking Opinions Lead Scoring 81

Televerde

NOVEMBER 23, 2020

Account-based marketing (ABM) is a concentrated strategy that aligns sales and marketing teams to develop customized experiences for high-value accounts. . ABM allows companies to streamline the marketing process and engage qualified leads from the beginning. That’s why it’s important to combine market research and ABM. .

Account Based Marketing 59

Account Based Marketing ABM Research Planning 59

B2B Digital Marketer

OCTOBER 13, 2020

Are relationships and trust important to B2B Digital Marketing? Majority of digital marketing involves a transactional relationship with the customer, but in B2B it is totally different. 01:20 – Joey Knecht’s background in B2B Digital Marketing. 07:23 – Rethinking marketing and sales. Thank Joey.

Trust Marketing 52

Trust Marketing Sales Management B2B Marketing Planning 52

BenchmarkONE

MAY 4, 2022

Marketing is a wide field, covering many disciplines as part of a bigger picture. One big area is research, and within that sits content testing as a niche discipline. It’s a form of research that allows marketers to find out whether their content is on point. Photo by lilartsy. But what exactly is content testing?

Research 62

Research Planning Content Sample 62

Webbiquity

JANUARY 18, 2024

Moreover, they can complement your other marketing strategies in substantial ways. So, do your research. Instead, you can gather opinions related to your products/services through surveys, and then utilize them to adjust the overall marketing campaign accordingly. Without further ado, here are eight vital steps.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

Marketing Insider Group

APRIL 6, 2021

They’ll be more likely to remember you, admire you, trust you, and work with your business long term. With content marketing. The Power of Customer Retention Marketing. Implementing effective customer retention strategies into your content marketing plan can help you build a community of advocates for your brand.

Top of Funnel 338

Top of Funnel Work Management Marketing Management Content Marketing 338

Marketing Insider Group

MARCH 31, 2021

Learning how to tailor your marketing content to a local audience, therefore, is critical to content marketing success. Learn how to master customizing content to each locality, and you’ll have a formula for content marketing success no matter what markets you move into. Plug into your community both online and off.

Buyer Personas 329

Buyer Personas SMS Content Communities 329

Marketing Insider Group

JANUARY 2, 2023

Seasoned marketing professionals know that readability tools can send you down a rabbit hole. 91% of people reported that they don’t trust websites that contain grammatical errors or mistakes . Research shows that the average person’s reading level is 3-5 years below their highest grade completed. Key Takeaways.

Tools 172

Tools High Quality Lead SEO Trust Marketing 172

B2B Marketing Directions

OCTOBER 28, 2018

Earlier this month, the Content Marketing Institute and MarketingProfs published the findings of their latest B2B content marketing survey. For the past several years, the CMI/MarketingProfs survey report has highlighted important differences between "most successful" and "least successful" content marketers.

Trust Marketing 40

Trust Marketing Vendors Case Studies Customer Surveys 40

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. In this article, we dive deep into the benefits of influencer marketing, and ones that matter the most to your C-Suite. Plus, the three critical components of an effective influencer marketing strategy you need to know.

Advertising Agencies 106

Advertising Agencies Paid Search Agency Lead Scoring Lead Ranking 106

Marketing Insider Group

NOVEMBER 30, 2021

Research has shown that this type of pain point focused content is extremely effective at keeping customers engaged, and it starts with a clear mention of it in your blog introduction. You can also do your own exploratory research. Emphasize value. Here’s a simple example that demonstrates the concept: Image Source.

Custom Publishing 349

Custom Publishing Tactics Search Marketing Lead Scoring 349

Hinge Marketing

AUGUST 23, 2017

There’s a lot of interest these days in marketing research. And nowhere is research a hotter topic than in the business-to-business world, where it’s a substantial factor in many firms’ prosperity. What Is B2B Marketing Research, Anyway? Which is better, qualitative or quantitative research? Quantitative.

Research 94

Research B2B Marketing Sample Planning 94

PureB2B

SEPTEMBER 5, 2019

Data grabs your audience’s attention faster than opinions and it adds credibility to your story. The results show that 82% of respondents said they prefer content based on data rather than an article based on a writer’s opinion. To start, solid numbers give a premise or opinion a bit more legitimacy. Everyone loves data.

Relevance 48

Relevance Research Opinions Content 48

Zoominfo

JUNE 4, 2019

Trust is the foundation of any successful deal. Think about it: you wouldn’t buy a car from a sketchy salesman or a house from a realtor you don’t trust. In B2B sales, the quicker you build trust with your prospect, the more likely it is that you will close a deal. In fact, only 3% of buyers trust sales reps ( source ).

Ad Building 244

Ad Building Zoominfo B2B Sales Case Study 244

Convince & Convert

DECEMBER 15, 2023

Social media SEO is optimizing your social media channels for reach and visibility to help you drive brand awareness, build trust, and contribute to generating leads. Your audience is more aware now than ever before and taking every decision after considerable research. What is social media SEO?

Social Media 154

Social Media SEO Cost Per Click Media 154

Marketing Insider Group

JULY 7, 2021

For a long time, SEO teams were considered behind-the-scenes technical wizards helping brands climb the Google rankings ladder while PR teams were out in the real world doing the actual marketing. Before we really start, let’s run through a quick overview of what exactly PR and SEO do for brands when it comes to marketing. Our opinion?

PR 326

PR SEO Lead Scoring Lead Ranking 326

Velocity Partners

APRIL 9, 2024

At most B2B companies, the marketing/sales relationship has taken a wrong turn. Sellers are taking marketing into their own hands. And they’re not using Marketing’s expensively produced content. Because the B2B go-to-market playbook — what worked before — no longer matches the reality of how customers buy.

Sales Management 79

Sales Management Top of Funnel B2B Lead Ranking 79

Optinmonster

MARCH 30, 2024

That is the basic concept of social proof, and most smart marketers know to use this in their marketing tactics in order to improve brand presence, drive more traffic, and increase sales. And because of this, our decisions are consciously or subconsciously influenced by the choices, opinions, and actions of the people around us.

Statistics 66

Statistics Brand Identity Branding Peer-to-peer 66

Oktopost

APRIL 28, 2024

Social media marketing managers and sales executives are no longer sitting on opposite ends of the strategy table. A social media presence builds trust, humanizes you, and establishes your credibility and authenticity. To close more deals, sales executives are starting to take social media for sales seriously.

Social Media 62

Social Media Top of Funnel B2B Thought Leadership Media 62

Marketing Insider Group

APRIL 20, 2020

In marketing today, one of the most impactful trends is the use of employees to build trust with customers and to establish your brand as a thought leader within your industry. I call this employee activation – a concept that goes much deeper than boosting your marketing ROI. Psychological safety starts with empathy.

Activities 262

Activities Work Management Marketing Management Opinions 262

Vision Edge Marketing

APRIL 5, 2022

How Content Marketing and Thought Leadership are Related . Thought leadership , on the other hand, is a specific type of content that recognizes and addresses challenges and pain points of a specific target market. Transparent content builds vital trust between a business and its prospects, customers, employees, and stakeholders. .

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 215

Marketing Craftmanship

OCTOBER 25, 2023

The intrinsic value, as well as the inherent risks, related to earned media – whether the coverage is solicited by the company, or in response to a media inquiry – is that bona fide journalists from respected media sources are expected to deliver fact-based, objective reporting and / or opinions.

Public Relations 130

Public Relations Paid Search Agency Companies Media 130

Marketing Insider Group

OCTOBER 27, 2020

Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. If your company isn’t harnessing the potential of content marketing , then you could be losing valuable opportunities to attract, interest, and convert buyers. Do Your Research. Then comes the research.

Top of Funnel 359

Top of Funnel Paid Search Agency Lead Ranking Work Management 359

EveryoneSocial

SEPTEMBER 28, 2021

Marketing might be busy going after traditional outlets like paid search and organic traffic, but a powerful strategy that can’t be ignored is word-of-mouth marketing. That’s why businesses must focus on word-of-mouth and more marketing teams must prioritize how to influence this channel. What Is Word-of-Mouth Marketing?

Word of Mouth 98

Word of Mouth Statistics WOM Paid Search Agency 98

Scoop.it

APRIL 11, 2024

Current trends indicate marketers rate webinars as an effective channel for brands to connect with a target audience. According to On24 , 66% of marketers say their sales teams prioritize leads generated by varied webinar strategies. In addition, 99% of marketers cite webinars as key to their plans.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85