KEO Marketing

DECEMBER 16, 2014

When it comes to email, one of the most important metrics is the open rate, which of course tells you how many of your email recipients actually opened and viewed the message. Marketers who want to address (and ideally improve) their open rates will need to make mobile a big part of the conversation.

Open Rate 48

Open Rate Mobile Marketing Email Marketing Planning 48

Vidyard

SEPTEMBER 20, 2016

Reltio experienced an open rate on its awareness-building email campaign that was 10 times higher than the company’s average. The University of Waterloo’s Faculty of Applied Health Sciences more than tripled its click-to-open rate for emails to prospective students – and even brought tears to the eyes of one new student’s father.

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Vidyard

SEPTEMBER 20, 2016

Reltio experienced an open rate on its awareness-building email campaign that was 10 times higher than the company’s average. The University of Waterloo’s Faculty of Applied Health Sciences more than tripled its click-to-open rate for emails to prospective students – and even brought tears to the eyes of one new student’s father.

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Vidyard

SEPTEMBER 20, 2016

Reltio experienced an open rate on its awareness-building email campaign that was 10 times higher than the company’s average. open rate, 0.7% click-through rate and 4.5% click-to-open rate. The personalized video campaign crushed those numbers with a 29% open rate, a 5.5%

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Act-On

OCTOBER 4, 2023

But what good is all that data if you can’t view and parse it in the formats and reports that make sense to you and your team? View side-by-side email results to spot trends and anomalies Results for one email are handy. Are my top 20 performing emails getting similar results for open rates and click through rates?

Marketing Automation Services 151

Marketing Automation Services Analytics Software Deliverability 151

Litmus

JULY 30, 2021

Open rates can be deceptive. Read rates. Only 19% of marketers currently track read rate today, according to our latest State of Email Analytics report. Find out what 81% of marketers are missing out on—and how read rate can tell you a better story of email performance. But wait, isn’t that the same as open rate?

Open Rate 108

Open Rate Peer-to-peer Privacy Policies Click Rate 108

Litmus

JANUARY 25, 2022

With customers no longer on a linear or identical path-to-purchase, prioritizing KPIs with consistency helps keep a high-level view of the data points. Keep in mind: Be sure to have a holistic view of email metrics as well as your digital marketing efforts as a whole to best benchmark for an omnichannel approach.

Email Marketing 97

Email Marketing Click Rate Open Rate CTR 97

SendX

DECEMBER 7, 2020

And you do that by increasing your Open Rates (engagements). It's a game of percentages; the more people who open your email, the higher your chance of converting sales. FINDING YOUR PROBLEM: Open rate analytical data provides information regarding the performance of your email strategies. THE LAST WORD Know this.

Email Marketing 221

Email Marketing Work Management Marketing Management Open Rate 221

SmartBrief - Marketing

MARCH 10, 2024

Use analytics tools to track your open rates, click-thru rates and unsubscribe rates. Email hygiene is essential to ensure your email newsletter response rates are optimal. Lastly, benchmark your open/read and click-thru rate data against available industry information.

Newsletter 106

Newsletter Practices Analytics Optimization 106

SendX

NOVEMBER 10, 2020

And in case you don’t know, emails are effective in improving open rates. The use of emojis began in 2015 and has shown to have had a profound impact on open rates. In fact, open rates for emails with emojis in their subject line have gone up as much as 775 percent in 2015 – 2016 alone.

Email Marketing 361

Email Marketing Planning Tips Paid Search Agency 361

Martech

FEBRUARY 24, 2023

Metrics such as open rate and click-through rate were previously only available in the marketing email tool’s analyze space or exported and pieced together in an Excel sheet. Example reports could include: What day of the week has the best open rate. This release includes managing missed calls and voicemail.

Enterprise Management 123

Enterprise Management Hubspot Click Rate Marketing Management 123

Martech

MARCH 6, 2024

We also tracked open, click and unsubscribe rates along with the average number of transactions in the testing period. Here are the results, which had a statistical significance of 99%: Average open rate: The control (two campaigns/month) won with a 4% uplift over the variant (four campaigns/monthly). Which test won?

Click Rate 119

Click Rate Budget Programs Case Studies Open Rate 119

SmartBug Media

JULY 18, 2023

If a user has marked your emails as spam or your subject line or content is viewed as spam by the server, you’ve got a problem. Even if your email gets to the sender, it’s not a guarantee they will open and engage with your content. You might notice that your open rates are low (i.e., Your emails remain unopened.

Deliverability 98

Deliverability CAN-SPAM Open Rate Click Rate 98

Optinmonster

JANUARY 19, 2024

As you monitor and analyze your email marketing metrics, you’re probably wondering: What is a good open rate for email, anyway? How do you know if email open rates are great, average, or way below current benchmarks for your industry? Your open rate is one of the most important performance metrics you can track.

Open Rate 111

Open Rate Click Rate CAN-SPAM Advertising Benchmark 111

Martech

JULY 11, 2022

iOS 15 really messed with open rates. Hubspot introduced an enhanced email open report that excludes “machine opens”, compensating for inflated open rates introduced by Apple’s iOS 15 Mail Privacy Protection feature. Refined email open rate reporting (beta). Payments object and reporting.

CMS Development 102

CMS Development Privacy Protection Open Rate Microsite 102

SendX

MARCH 16, 2021

If you use images in your content then you will get at least 94% more views. Step 1: Craft an eye-catching subject to increase open-rate What is the point of doing all of this infographic magic if no one even sees it? If your email open rate is very low then nothing will work.

Email Marketing 309

Email Marketing Planning Practices Best Practices 309

Anything Goes Marketing

MARCH 16, 2008

Stefan recommends putting your company name in the "view online" link at the top of your email. For example: "BEFORE : If you can't see the images in this e-mail, please click here to view this e-mail through your Internet browser. AFTER : If you can't see the images in your edition of Browning eBlast, please click here."

Open Rate 100

Open Rate Tips Brand Identity Branding 100

Anything Goes Marketing

FEBRUARY 27, 2007

To add a message that will only appear in the AutoPreview but not when the email is viewed, add in code to your email that will display a tiny blank image. This is what had stumped me until I found Jeanne Jennings article over at ClickZ called: Optimizing for Snippets. Thank you, thank you Jeanne!! It's really brilliant and it works.

Open Rate 100

Open Rate Tips Tagging Display 100

Optinmonster

JANUARY 29, 2024

Page Views This refers to the total number of times your web pages or app screens are visited, helping you understand which content pieces are most popular. Track views using Google Analytics 4 (GA4). A high bounce rate has a negative influence on search rankings. CTR is calculated as clicks divided by impressions.

Paid Content 111

Paid Content ROI Content Marketing Marketing Analytics Tools 111

ConvertKit

JUNE 16, 2021

Delivery rate: 99.97%. Delivery rate: 99.88%. The average open rate of all emails sent through ConvertKit was 29.2%. Senders often ask how their open rates stack up to others. The truth is, open rates can vary greatly depending on your industry and audience type (B2B vs. freemail addresses, for example).

Deliverability 112

Deliverability Click Rate Open Rate CAN-SPAM 112

Litmus

MARCH 27, 2024

For example, if you see high engagement times—your subscribers spend a long time reading and exploring your message—but see low click rates, this may mean your subscribers have trouble finding the call-to-action (CTA). And when you’re ready to test, we have more than 20 Dark Mode email clients to preview your email in.

Ideal Customer Profiles 92

Ideal Customer Profiles Click Rate Copywriting Newsletter 92

Navigate the Channel

AUGUST 1, 2023

From open rates and click-through rates to bounce rates and conversions, these metrics help marketers understand how recipients engage with their emails. By closely monitoring open rates, click-through rates, bounce rates, and conversions, marketers can gain valuable insights into their campaigns’ performance.

Analytics 65

Analytics Email Marketing Open Rate Click Rate 65

Launch Marketing

SEPTEMBER 27, 2023

These actions can be anything from opening an email to viewing a landing page on your website. For drip campaigns, it is key to track basic metrics such as open rates, click-throughs and conversions to gauge the effectiveness. Are your open rates high but the click rate falling short?

B2B Marketing 126

B2B Marketing Lead Scoring Lead Ranking Campaigns 126

Litmus

OCTOBER 28, 2022

Look at your open rate at the destination level. When asked how Apple Mail Privacy Protection (MPP) impacts deliverability , Meyers explained what open rates really indicate. Open rates were never super accurate to begin with, if we’re being honest. That’s really what an open rate is—the firing of a pixel.

Open Rate 83

Open Rate Privacy Protection Marketing Management Click Rate 83

Martech

MARCH 18, 2024

Google Analytics: Google Analytics is a free web analytics tool that provides valuable insights into website traffic, user behavior, and conversion rates. Benefits of using Google Analytics include: Understanding website performance: It helps track key metrics like the number of visitors, page views, bounce rate, and average session duration.

Budget Programs 119

Budget Programs Marketing Automation Services Marketing Analytics Tools Cost 119

BOP Design

JULY 30, 2021

Email Open Rate. Open rates are one of the best and easiest ways to tell whether your B2B email marketing strategy is working. The number of contacts that open your emails compared to the total number of contacts that your email was sent to determines your open rate. Click-Through Rates.

Email Marketing 125

Email Marketing B2B Marketing B2B Click Rate 125

SmartBug Media

JANUARY 4, 2023

As a result, some of the best-performing metrics observed include: 14 percent average monthly click-through rate. percent average monthly open rate. percent click rate. 48 percent open rate. percen t click rate. percent open rate. percent average monthly open rate.

Email Marketing 98

Email Marketing SMS Click Rate Open Rate 98

ConvertKit

AUGUST 16, 2021

Delivery rate: 99.9%. Delivery rate: 99.8%. The average open rate of all emails sent through ConvertKit was 30%. Senders often ask how their open rates stack up to others. The truth is, open rates can vary greatly depending on your industry and audience type (B2B vs. freemail addresses, for example).

Deliverability 110

Deliverability Open Rate Click Rate CAN-SPAM 110

Launch Marketing

MAY 19, 2021

Common email performance metrics include looking at open rate, bounce rate and click-through rate (CTR). CTR is considered one of the best indicators for your email performance as it focuses on those that did open your email and what sparked their interest or persuaded them to find out more.

Email Marketing 143

Email Marketing Practices B2B Marketing CTR 143

Salesforce Marketing Cloud

APRIL 25, 2024

Their open rate of newsletters has increased from 37% to 52%. AI-enabled CRM provides the best of both worlds by combining generative AI with your customer data to create an intelligent, 360 degree view of your customers – leaving both the customer and company happy.

Small Business Marketing 52

Small Business Marketing SMB Business Tips 52

ConvertKit

JANUARY 14, 2022

Delivery rate: 99.9%. Delivery rate: 99.9%. The average open rate of all emails sent through ConvertKit was 37.3%. Senders often ask how their open rates stack up to others. The truth is, open rates can vary greatly depending on your industry and audience type (B2B vs. freemail addresses, for example).

Deliverability 79

Deliverability Open Rate Click Rate Opt-out 79

Stevens & Tate

SEPTEMBER 26, 2023

And since open and CTRs are the top KPIs in email marketing campaigns, personalization is critical to enhancing engagement rates. Typically, custom emails have a 26% higher open rate and generate more transactions. For instance, addressing your audience by name can boost engagement due to higher open rates.

ROI 101

ROI Email Marketing Marketing Strategy Marketing & Strategy 101

Envy

DECEMBER 16, 2021

For example, if the open rate for a specific email is low, consider looking into ways to improve email open rates. It allows you to view the individual factors that contribute to your health score. Try to use the insight mentioned next to each email to optimize your email strategy.

Hubspot 118

Hubspot Features Lead Scoring Lead Ranking 118

ConvertKit

DECEMBER 15, 2021

Delivery rate: 99.9%. Delivery rate: 99.9%. The average open rate of all emails sent through ConvertKit was 33.87%. Senders often ask how their open rates stack up to others. The truth is, open rates can vary greatly depending on your industry and audience type (B2B vs. freemail addresses, for example).

Deliverability 73

Deliverability Open Rate Click Rate CAN-SPAM 73

ConvertKit

JULY 14, 2021

Delivery rate: 99.95%. Delivery rate: 99.78%. The average open rate of all emails sent through ConvertKit was 30%. Senders often ask how their open rates stack up to others. The truth is, open rates can vary greatly depending on your industry and audience type (B2B vs. freemail addresses, for example).

Deliverability 91

Deliverability Open Rate Click Rate CAN-SPAM 91

SmartBug Media

APRIL 18, 2023

Using customer segmentation to deliver targeted messaging that resonates with that segment can increase open rates and click-through rates. Benchmarks: Welcome Email Flow Open Rate Click-Through Rate Conversion Rate Revenue per Recipient 55.61% 6.52% 2.38% $2.54

Campaigns 98

Campaigns Advertising Benchmark Click Rate Open Rate 98

Martech

SEPTEMBER 22, 2021

I realize that blockchain-based non-fungible tokens are not at all like 360-view customer data platforms. iOS 15 and letting go of open rates. It’s a day of rejoicing for those like Ryan who have advised marketers for years not to over-value the open rate. Good morning, Marketers, is the NFT the next CDP?

Marketing Automation Services 129

Marketing Automation Services Lead Scoring Lead Ranking Privacy Protection 129