KoMarketing Associates

JULY 28, 2015

While researching keywords for a client, I came across an excellent resource (from one of their competitors) that performed well in organic search for a particular keyword opportunity. Based on competitive SEO research from SEMRush, I’m pretty certain the site receives a fair amount of organic traffic for its position.

Conversion 120

Conversion Landing Pages Search Engine Marketing Click Rate 120

KoMarketing Associates

DECEMBER 20, 2022

Let’s take the Traffic Acquisition report for example. Many B2B marketers don’t need to track Total Revenue in their reports as they’re not selling a tangible product on their site, therefore, aren’t tracking revenue like an eCommerce site would be. GA4 and Google Ads: What B2B Marketers Need to Know.

Marketing Analytics Tools 217

Marketing Analytics Tools B2B Marketing B2B Paid Search Agency 217

Circle Studio

NOVEMBER 24, 2020

Research from Cisco estimates that by 2022, online videos will make up more than 82% of all consumer internet traffic—15 times higher than it was in 2017. For SEO, marketers are shifting towards a true convergence of content strategy and both on-page and off-page SEO strategies. Marketing automation and email marketing.

Paid Content 193

Paid Content Planning Marketing AI Trends 193

KoMarketing Associates

APRIL 11, 2013

Optify’s annual B2B Marketing Benchmark Report details the performance of the primary sources of traffic to B2B websites, extracted by analyzing over 62 million visits, 215 million pageviews and 350,000 leads from more than 600 small and medium-sized B2B websites. BtoB Research Defining the Modern Marketer. View the full report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

KoMarketing Associates

DECEMBER 30, 2013

All of our clients and prospects know the importance content plays in our B2B online marketing initiatives. This goes for our company’s marketing tactics as well. Here is a look at some of our top performing columns, blog posts, and content marketing assets of the past year. Top B2B Online Marketing News.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

Hubspot

MARCH 26, 2020

HubsSpot defines SEM , or Search Engine Marketing, as "using paid advertising to ensure that your business's products or services are visible in search engine results pages (SERPs). When a user types in a certain keyword, SEM enables your business to appear as a result for that search query." OptinMonster.

Paid Content 97

Paid Content Lead Generation Budget Programs Lead Scoring 97

KoMarketing Associates

JANUARY 9, 2014

My reply was, “ The content being written is meant to provide a valuable, comprehensive resource for our readership in a collaborative fashion. I reached out to a colleague, Bill Slawski (credited in one of the links above) who keeps track of search engine patents on his blog, SEO by the Sea.

SEO 120

SEO Search Engine Marketing Ad Exchange Paid Search Agency 120

KoMarketing Associates

MAY 15, 2014

I soon realized all the journalism skills I had acquired in college could be applied to the SEO-side of marketing. In other words, I had an opportunity, along with my colleagues, to put my skills to good use and bring a news-room feel to B2B online marketing. Aggregating Resources. Implement meta tags.

Process 120

Process B2B Guidelines Paid Search Agency 120

KoMarketing Associates

DECEMBER 2, 2013

Status updates create greater visibility for content marketing assets produced. The SEO Takeaway is that the improved visibility should drive greater awareness and lead to referral traffic through inbound links and social media sharing. Here are three recommended resources for navigating LinkedIn Groups.

Linkedin 120

Linkedin SEO B2B Marketing Tactics 120

KoMarketing Associates

AUGUST 12, 2020

These are reserved for use in the education space, but there are instances where sales training, technical certifications, or other human resources certificates can come into play. As a B2B marketer, it’s crucial to develop methods that help you stand out from the crowd, as well as to weed out any B2C traffic.

Paid Search Agency 156

Paid Search Agency Advertisements Advertising Ads 156

Webbiquity

MAY 27, 2015

There are a lot of resources online that can help you move from newsjacking – “stealing” potentially viral news items before they become viral – to creating potentially viral news yourself. The most important technique to date is through people-based marketing. PPC Marketing for PR Pitching.

Viral Marketing 100

Viral Marketing PPC PR Content 100

Outgrow

AUGUST 25, 2022

Online Marketing Tips That You Need in 2022. We can all agree that the past two pandemic years have taught us the importance of being online. The online space and its scope are only growing and becoming more widespread as time is passing. Online marketing is here and it is here to stay. Let’s dive right in.

Paid Content 52

Paid Content Online Marketing Tips Webinar Metrics 52

Sprout Social

JUNE 24, 2019

BIEN is a digital media and design studio based in San Diego, California that provides creative resources for the hospitality, food and culture industries. Bloomerang Solutions is a digital marketing agency aiming to help professional and retail services find their place in this digital space. Bien Media. Bloomerang. Thin Pig Media.

Advertising Agencies 67

Advertising Agencies Paid Social Agency Paid Search Agency Ad Agencies 67

Launch Marketing

NOVEMBER 21, 2018

To learn more, follow this link to download your own copy of the white paper and get various digital marketing best practices. Consider the following questions as you plan your PPC campaigns: Do you want to run campaigns to raise brand awareness, drive web traffic or generate new leads?

Paid Content 54

Paid Content PPC Cost per Lead Paid Search Agency 54

Hinge Marketing

DECEMBER 3, 2014

If you’re new to the world of SEO and online marketing , you may not remember a time when you were able to see every keyword that drove traffic to your site through search engines – and how much traffic each keyword was generating. 1) Google Auto-Populate. 5) Google Trends.

Keywords 48

Keywords Optimization Marketing Websites Marketing Analytics Tools 48

Marketing Insider Group

JUNE 9, 2010

Below are some of the metrics that you can use for measurement: Followers/Connections Impressions Clicks Sales/Registrations It is recommended to use these two free tools for tracking your campaigns: Google Analytics – use those on your landing pages to track site metrics such as traffic sources, time on site and sales funnel.

Social Media 100

Social Media Media Co-Registration Paid Search Agency 100

KoMarketing Associates

MARCH 7, 2013

Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements. While the report reveals that, in 2012, social media as a whole brought in a smaller fraction (5%) of traffic and leads to B2B websites, it shows great potential. Follow B2B Online Marketing at https://twitter.com/B2BOnlineMktg.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Hubspot

MAY 9, 2016

Whether you're new to marketing or decades into your career, conversion rate optimization is an ever-changing topic and necessary asset in your marketing playbook. Want to manipulate your existing resources to improve their performance? His disdain for marketers who send campaign traffic to their homepage is legendary.

Work Management 28

Work Management Conversion Google Marketing Management 28

KoMarketing Associates

JANUARY 16, 2013

But, with content the engine of search, social, outbound, and web marketing, establishing the right relationships and driving the best results comes down to showing up to the job every day and putting forth the effort. Argo : Argo is a nail-biting thriller about the rescue of six U.S.

Content Marketing 120

Content Marketing Planning Best Practices Content 120

Online Marketing Institute

APRIL 4, 2011

Ideas and recommendations for developing these types of posts: Create aggregate lists showcasing important resources and/or publications relevant to the industry. Dianna Huffs post on improving website strategies is a collection of tips and resources from fellow bloggers and a great resource for her readers.

B2B Thought Leadership 40

B2B Thought Leadership SEM Peer-to-peer Enterprise Management 40

Online Marketing Institute

JANUARY 4, 2011

› Home › Column › Search › SEO Why Host a Blog on Your Corporate Website? Depending on the competitive nature of the keywords that youre trying to target for your SEO efforts, having a good amount of quality, unique, and resourceful content is a great help in gaining the ability to rank. White papers?

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Online Marketing Institute

NOVEMBER 2, 2009

unemployment rate still near 10%, and uncertain prospects for a quick recovery , marketers need to keep two things in mind. Based on my own anecdotal research, natural search typically drives at least 40% and average more than half of all unpaid traffic to b2b websites. Conversations Re: Sales | Marketing | Social Media | Etc.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Zoominfo

SEPTEMBER 17, 2018

Given its rising popularity, podcasting is now an avenue marketers can explore to publish more branded content and reach new audiences. But, it’s also a great resource for marketers who simply want to learn new tips and strategies or find a bit of motivation for their day-to-day efforts. Online Marketing Made Easy.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

Adobe Experience Cloud Blog

SEPTEMBER 19, 2010

First, you need to decide which terms you want driving traffic to your site. If not, you may end of with lots of traffic, but no new business. This meant lots of extra traffic to my site, but very high bounce rates and zero closed deals. . First, traffic to your blog is often to a sub domain of your website.

Sales Management 48

Sales Management Paid Content Inbound Marketing Work Management 48

Salesforce Marketing Cloud

APRIL 16, 2024

In this post, we’ll walk you through strategies for using your digital platforms to amplify your voice, extend your reach, and build enduring relationships — even with modest resources. Learning how to make digital marketing work for you to personalize communication can create lifelong customers that give your business a stable base.

Small Business Marketing 110

Small Business Marketing SMB Planning Enterprise Management 110

Spiralytics

NOVEMBER 20, 2022

Since most activities are conducted online, digital marketing has become a space for businesses to expand and maximize their reach to target audiences. With tested and proven strategies, such as email and social media marketing, digital marketing is a vital asset that can enhance your online marketing efforts.

Course 118

Course Training Paid Content Paid Search Agency 118

WebMarketCentral

NOVEMBER 27, 2005

Another company developed an extensive set of keywords and launched a search engine marketing (SEM) campaign. The bottom line is, as one of my former colleagues was fond of saying, “you can't manage what you can't measure.” Online marketing can be a powerful tool for promoting your business, if done right.

Online Marketing 20

Online Marketing Auto Responder SEM RSS 20

Industrial Marketing Today

OCTOBER 2, 2010

Results achieved: The company has seen a 26% increase in engine and automotive shipping customers since the campaign began in 2009 FreightCenter.com exceeded its original goal of a 50/50 split in only 18 months. Resources Copyright © 2010 Tiecas, Inc. All Rights Reserved. Privacy Policy | Site designed by AMAInteractive a div.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

WebMarketCentral

JULY 20, 2009

Resources for starting a new business, ideas for naming that business, mistakes to avoid, lead generation strategies to embrace, how to apply some of Warren Buffet's wisdom to online marketing efforts.find all of that and more here in this final collection of the best posts on strategy and branding from the past year.

Marketing & Strategy 20

Marketing & Strategy Brand Identity Branding Best Practices 20

Marketing Insider Group

JANUARY 16, 2020

A digital audit is an exercise carried out by digital marketing experts to vet the current performance of your website and online marketing efforts and make critical adjustments. Every webpage has a unique address called the uniform resource locator (URL). 11 Things Your Digital Audit Should Measure. URL Structure.

Paid Search Agency 229

Paid Search Agency B2B Marketing Companies SERP 229

WebMarketCentral

JULY 28, 2008

Writing for People (and Search Engines): How to improve click-through rates for organic listings by Hamlet Batista SEO is fundamentally about driving website traffic. Somewhat lower ranked sites can outdraw those in the top position with a description tag that is carefully crafted to appeal to both search engines and people.

SEO 20

SEO Best Practices Search Engine Marketing Tagging 20

seo.co

NOVEMBER 8, 2021

This list of the top 50 Internet marketing and search engine optimization (SEO) blogs , websites, and social media accounts is in no particular order. It would be impossible to make an exact ranking when each resource offers its own brand of information, interaction, and general awesomeness. TopRank Marketing Blog.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

accelerate agency

NOVEMBER 13, 2022

The best SEO gives the best results SEO pricing models There are tons of SEO agencies and digital marketing firms, all offering a variety of services. They aim to boost your website’s organic traffic by optimizing its ranking in the search engine results pages ( SERPs ) through keyword research , content creation , and link building.

Enterprise Management 59

Enterprise Management Marketing Budget Pricing Price 59

accelerate agency

FEBRUARY 13, 2023

The best SEO gives the best results SEO pricing models There are tons of SEO agencies and digital marketing firms, all offering a variety of services. They aim to boost your website’s organic traffic by optimizing its ranking in the search engine results pages ( SERPs ) through keyword research , content creation , and link building.

Enterprise Management 52

Enterprise Management Marketing Budget Pricing Price 52

WebMarketCentral

JUNE 30, 2009

Resources to improve your Internet marketing skills? Find music online? by Reflections of a Newsosaur In a great post about online career resources , Alan Mutter traces the decline of the newspaper industry to the fall in help-wanted classified advertising. The story behind LOLcats? Record and promote podcasts?

Marketing Budget 20

Marketing Budget Classified Ads Best Practices Budget Programs 20

Online Marketing Institute

DECEMBER 23, 2010

Buyer Hubs: Cheaper – Often hubs can provide a cheaper Cost/Lead than other marketing channels. Outsourced Marketing – Hubs exist only if they attract website traffic, and they spend time and resources on their SEO, PPC, and Social Media efforts.

Paid Content 40

Paid Content PPC Sales Qualified Leads Allocation 40

seo.co

MARCH 8, 2020

This list of the top 50 Internet marketing and search engine optimization (SEO) blogs , websites, and social media accounts is in no particular order. It would be impossible to make an exact ranking when each resource offers its own brand of information, interaction, and general awesomeness. TopRank Marketing Blog.

Internet Marketing 105

Internet Marketing SEO Social Marketing Marketing Websites 105