Pam Didner

MARCH 17, 2021

Marketing two-pager. The first 7 questions above can easily be summarized into a marketing two-pager. I talked about a marketing objective two-pager extensively in this blog post: Important Templates You Need To Update Your Marketing Plan AGAIN Post Covid-19. Here are the two-pager templates you can use. Target personas.

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Template Top of Funnel Planning Enterprise Management 97

Kevin Indig

JULY 3, 2023

Until I became an executive, I had many opportunities to practice talking to and thinking like one. They’re usually in back-to-back meetings, have high pressure to perform and always need to erase at least one fire. In fact, coming up with questions and answering them is one of the most effective ways to discover ideas.

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Lead Ranking Lead Scoring SEO FAQ 119

Seismic

SEPTEMBER 7, 2023

It’s frustrating because pitch decks and one-pagers are sent at random — and they’re not compliant, on-brand, or up-to-date. Sellers rest easy because their content tells a cohesive story With a sales enablement platform, content isn’t being created in ad-hoc, one-off ways. This is critical in solving content chaos.

Enterprise Management 59

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 59

Rain: The Growth Agency

APRIL 21, 2022

Recently a client asked for a one-pager on best practices for DTC advertising. I might have been exaggerating, but there is certainly more knowledge necessary than can be put on one PowerPoint slide. In the topsy-turvy world of direct-to-consumer (DTC) advertising, my world has become ever more topsy.

Advertisements 52

Advertisements Advertising Practices Best Practices 52

Pam Didner

MAY 14, 2020

You can read through the blog post on how to use my templates. Or you can download these templates to help you update your marketing plan: two-pager, buyer persona, and messaging templates and the written examples here. ?? Then, a series of unfortunate events just piled on, one after the other. I am in the same boat.

Planning 137

Planning Template Marketing Budget Creation Marketing Plans 137

Heinz Marketing

JULY 29, 2021

They may be more intensive to put together, but they are also parent-content for small pieces sales could also use, such as one-pagers or executive summaries. The case study is a great immediate way for salespeople to build off marketing campaigns and get potential customers great bottom-funnel info fast. Sales Scripts.

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Top of Funnel Case Study Case Studies Sales Qualified Leads 117

Strategic-IC

AUGUST 25, 2022

One of the biggest bets for us is our Partner Marketing and really leveraging some of our strategic partners like Google as channels, because they obviously have a direct line to so many accounts and a really strong, large salesforce that we can work very closely with.” - Florence Broderick, CMO at CARTO.

Account Based Marketing 62

Account Based Marketing ABM Advertising Agencies Work Management 62

Madison Logic

MARCH 20, 2020

Step one of marketing through adversity is identifying the most important accounts for sales and marketing teams to talk to. Step two is making use of all those amazing brochures, one-pagers and presentations intended for the industry trade shows and client meetings.

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Trade Show Content Marketing Account Based Marketing 59

Oktopost

OCTOBER 8, 2023

After all, the last thing you want to send a prospect who is interested in learning about how your CRM platform creates customized sales reports is another email about the importance of managing your communications within one platform.

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Top of Funnel Marketing Management Buyer's Journey Sales Cycle 131

Contently

MARCH 30, 2022

And one way to produce more relevant and powerful battlecards is by repurposing marketing content. Battlecards are concise compilations comparing a company’s products, services, features, and pricing to one or many competitors. Sales battlecards provide that essential information efficiently, helping sales reps close more deals.

Top of Funnel 161

Top of Funnel Content Marketing Funnels Marketing Prospects 161

Seismic

AUGUST 1, 2022

The skills they need to be successful in this environment are different from the ones they used to rely on. It also gives them the ability to turn ineffective sales enablement materials like one-pagers and pitch decks into immersive and interactive content for added engagement.

Enterprise Management 52

Enterprise Management Trends Work Management Peer-to-peer 52

Scoop.it

MARCH 26, 2019

For example: Invaluable to salespeople who come across competitor objections on a regular basis, this UpLead content provides a detailed comparison against one of their competitors. One-pagers. Crush the Competition with One-Pagers. This includes blog posts, external content, best practices and tools.

Curation 59

Curation Top of Funnel Case Studies Case Study 59

Zoominfo

NOVEMBER 30, 2021

And then from there, I was able to move over to selling pagers, which most people don’t even remember what pagers are. You were physically going on site, you were meeting with people. That was the biggest one. Chris Hays: Well, so this is an interesting one. You only got that bullet to fire one time.

Zoominfo 100

Zoominfo Act-On Personalization Efficiency 100

InsightSquared

NOVEMBER 15, 2017

In today’s sellers’ environment, there are many standard sales methodologies your team can use: The Challenger Sale, MEDDIC , BANT , Solution Selling, Value Selling — the list could go on. One important way to drive adoption is to also create fields that relate specifically to your new methodology.

Sales Cycle 222

Sales Cycle Training CRM Validation 222

Pam Didner

SEPTEMBER 8, 2021

Self-help books can be useful as you educate yourself, but it’s key to become aware of your specific styles, strengths, and weaknesses because no one knows you better than you do. Here’s a great profile on Kelly in Forbes from earlier this year. Hone in on your positioning (check out my messaging template ).

Planning 121

Planning Marketing Analytics Tools Ad Building Work Management 121

Sprout Social

SEPTEMBER 21, 2023

An influencer media kit can clue you in on all of the above, granted you know how to audit one. Media kits can be presented as slideshow decks, one-pagers or portfolio websites. How to find influencers for your brand There’s no one “right” place to find influencers to partner with.

Media 94

Media Viral Marketing Case Studies Youtube 94

Scoop.it

FEBRUARY 22, 2024

Repurpose the content into blogs, one-pagers, graphics, and more. Organize Content Based on Personas Image Source One of the most effective ways to create content that truly engages your target audiences is to develop personas for your audiences. That allows you to tailor content specifically for each one.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Walker Sands

MAY 19, 2022

Anyone who doesn’t fit that standard can easily begin to start to think that they’re the one in the wrong, but you can’t change your heritage or your culture.”. This helps build understanding and an open dialogue of championing one another.”. If you’re in a leadership position, think about how you show up as a coach or mentor.

Peer-to-peer 98

Peer-to-peer Paid Search Agency Work Management Statistics 98

Launch Marketing

FEBRUARY 14, 2024

One way to do that is to focus on the product benefits, not the features. 80% of marketers say they are one of the most critical marketing channels for achieving business goals. Marketing Collateral such as one-pagers and brochures are useful assets to utilize at in-person events.

Paid Content 62

Paid Content Product Marketing & Strategy Contingency Planning 62

ConvertKit

SEPTEMBER 7, 2020

Her work focuses on creating systems for student success. The product: Consulting Business One-pager Templates. Dr. Deana Stevenson uses ConvertKit Commerce to sell her coaching templates. Example of a ConvertKit Commerce page selling templates. The results. It's so user-friendly and seamless.

Template 52

Template Consulting Education Small Business Marketing 52

B2B Marketing Traction

JANUARY 16, 2012

Over the years I’ve assembled a book of sample one sheets that I use to review with clients. With these 1-sheet samples I’ve been able to point out some of the “Do’s” and “Don’ts” of creating marketing one-pagers. People buy based on emotions. One Sheet Don’ts.

Sample 100

Sample Paid Search Agency Trade Show Marketing Proposals 100

Salesforce Marketing Cloud

JUNE 2, 2022

Enterprise Corporate Specialists (ECS) manage smaller deals within large Enterprise accounts so that AEs can focus on larger ones. They focus on new business. They mostly work on existing deals but do represent a small percentage of the pipeline creation. Develop a great strategy for pipeline . Watch the video.

Enterprise Management 98

Enterprise Management Peer-to-peer Demand Generation Agencies Account Based Marketing 98

Seismic

AUGUST 16, 2022

With just a few clicks, Steve updates some of the information on the deck and sends it over to the buyer. This is just one example of content personalization at scale. While artificial intelligence (AI) was already on the rise, digital and virtual selling have only accelerated the need for AI in sales enablement.

Marketing AI 52

Marketing AI Effectiveness Marketing Analytics Tools Forecasting 52

Hubspot

JUNE 18, 2019

It’s also helpful to provide attractive one-pagers which visualize the pricing structure and key benefits of your platform. DealRoom’s marketing collateral and one-pagers clearly outline how the platform will benefit our customer’s process and how our pricing compares with our competitors’.

Process 82

Process Work Management Marketing Management Marketing & Strategy 82

Seismic

NOVEMBER 3, 2022

The firms that find a way to offer their client-facing professionals tools to deliver highly personalized interactions and deepen client relationships will be the ones that succeed in the long-run. But, customizing every pitchbook and one-pager is inefficient and takes up precious time.

Work Management 52

Work Management Marketing Management Content Case Study 52

Pam Didner

MAY 14, 2020

Then, a series of unfortunate events just piled on, one after the other. It started with 20 new cases on 3/6, then it jumped to 1,237 new cases on 3/15 which was a 60X increase in 7 days. Quickly, all professional sports franchises such as NCAA, NBA, MLB, GPA, NHL announced cancellations of their events on 3/12.

Planning 70

Planning Template Marketing Budget Creation Marketing Plans 70

Rev

FEBRUARY 12, 2019

You have to choose one style and go with it. I was recently at a sales seminar at ToutApp’s offices in San Francisco where one of the speakers Roderick Jefferson , a sales legend from Oracle, said that The Challenger Sale was hands down the best book he had ever read on selling.

Tools 114

Tools B2B Thought Leadership Thought Leadership B2B Sales 114

Rev

FEBRUARY 12, 2019

You have to choose one style and go with it. I was recently at a sales seminar at ToutApp’s offices in San Francisco where one of the speakers Roderick Jefferson , a sales legend from Oracle, said that The Challenger Sale was hands down the best book he had ever read on selling.

Tools 114

Tools B2B Thought Leadership Thought Leadership B2B Sales 114

Hubspot

MAY 25, 2021

In 2019, DoorDash was losing money on the average order and reported an operating loss of $616 million on $885 million in revenue. For one, the global pandemic spiked the demand for food delivery. Developer Everyone else on the team falls under the Developer role. Each card on the board represents a task to be completed.

Planning 96

Planning Examples Work Management Paid Search Agency 96

Seismic

NOVEMBER 25, 2019

Whether it’s a killer PowerPoint or concise one-pager, personalizing the buyer experience will close deals faster. One Source of Truth for All. With one central source of truth, the most up-to-date content is always available for sellers. Less Searching. More Selling.

Work Management 85

Work Management Marketing Management Webinar Metrics User-Generated Content 85

Adobe Experience Cloud Blog

JANUARY 8, 2018

Think Batman and Robin, Mario and Luigi, or even Peanut Butter & Jelly—all perfect examples of how two is indeed, better than one. It’s at this specific point that I am relying on our marketing department to have built out a case study, webinar , one-pager, etc. dedicated to the exact needs of my lead.

Top of Funnel 134

Top of Funnel Paid Search Agency Webinar Metrics Marketo 134

Sage Marketing

JUNE 18, 2023

HubSpot lists are either Active or Static – an active list updates automatically based on criteria and a static list represents one point in time. Choose whether you want the email to be a one-time send or an automated email for Workflows. This will facilitate future organization and accessibility. >>

Hubspot 52

Hubspot Landing Pages Marketing Automation Services Template 52

Sage Marketing

JUNE 18, 2023

HubSpot lists are either Active or Static – an active list updates automatically based on criteria and a static list represents one point in time. Choose whether you want the email to be a one-time send or an automated email for Workflows. This will facilitate future organization and accessibility. >>

Hubspot 52

Hubspot Landing Pages Marketing Automation Services Template 52

nDash

JULY 28, 2022

For example, you hire a freelance writer to write a case study, develop copy for a one-pager, or write metadata content for a web page. Doing so frees up the salesperson, web developer, and designer to focus on the tasks at hand. Empower Your Team to Do Their Best Work.

Copywriting 52

Copywriting Top of Funnel Work Management Advertising Agencies 52

Seismic

JANUARY 19, 2022

One of the beautiful things about a new or renewed focus on sales enablement training is that it’s no longer sales enablement vs. marketing, it’s sales + marketing. Content that converts—which white papers, ebooks, and one-pagers lead to the highest quality leads?

Training 52

Training Work Management Practices Marketing Management 52

Seismic

JANUARY 19, 2022

One of the beautiful things about a new or renewed focus on sales enablement training is that it’s no longer sales enablement vs. marketing, it’s sales + marketing. Content that converts—which white papers, ebooks, and one-pagers lead to the highest quality leads?

Training 52

Training Work Management Practices Marketing Management 52

Buffer

JUNE 23, 2022

Earlier this year, we decided it was time to make a simple template that any teammate could copy and reference in one place with work blueprints. A work blueprint is our spin on what many in tech call user manuals , one-page sources of information about work preferences. One of my favorite Buffer values is _.

Work Management 75

Work Management Peer-to-peer Thought Leadership Template 75