Digital B2B Marketing

SEPTEMBER 24, 2013

With two changes announced in the last week, Google is moving to control all online data, from the data used by today’s most innovative online advertising companies to the data B2B marketers need for simple microsites to work effectively. Announcement One: Google AdID.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Mobile Advertising 100

Content Marketing Institute

AUGUST 16, 2018

For example, Ben works with his boss Louise at a public university to create microsites for 40 to 50 new partnerships every year. Done correctly, requests for proposals explain your needs. Once you get the proposals, you’ll probably realize you didn’t get your user stories exactly right. Your RFP doesn’t have to be perfect.

Enterprise Management 60

Enterprise Management Work Management Marketing Management RFP 60

Customer Experience Matrix

NOVEMBER 18, 2009

These vendors have geared their sales process to selling to large firms, with the in-person demonstrations, technical reviews, formal proposals and contract negotiations that implies. Pricing tends to be higher and more complicated, allowing buyers to pay for specific components as needed.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

RebelMouse

FEBRUARY 28, 2019

Power a Brand Hub or Microsite Brands are increasingly growing more frustrated with their own blogs. Our team is also happy to help advise you on sales decks and proposals that compare your targeted brand to industry averages. It's nearly impossible to get significant traffic to these types of pages.

Paid Search Agency 40

Paid Search Agency Cost Per Thousand CPM Branding 40

RebelMouse

FEBRUARY 28, 2019

Power a Brand Hub or Microsite Brands are increasingly growing more frustrated with their own blogs. Our team is also happy to help advise you on sales decks and proposals that compare your targeted brand to industry averages. It's nearly impossible to get significant traffic to these types of pages.

Paid Search Agency 40

Paid Search Agency Cost Per Thousand CPM Branding 40

Content Marketing Institute

JANUARY 12, 2018

Many of the “content-marketing-is-dead” articles make the false assertion that we proposed businesses stop classic advertising, PR, cold calling, and all other forms of classic marketing in lieu of content marketing. No more siloed landing pages, microsites, and leads pooled in Excel spreadsheets. Click To Tweet.

Marketing & Strategy 111

Marketing & Strategy Marketing Strategy Enterprise Management Planning 111

Contently

MARCH 21, 2017

.” When it comes to big-picture marketing strategy, JLL strives to produce informative content across all platforms, from its corporate sites all the way to its pitches and proposals. Also on the company’s radar is how consumers interact with its publications.

Branding 80

Branding Brand Identity Advertising Agencies Mobile Advertising 80

Contently

APRIL 28, 2016

.” When it comes to big-picture marketing strategy, JLL strives to produce informative content across all platforms, from its corporate sites all the way to its pitches and proposals. Also on the company’s radar is how consumers interact with its publications.

Class 60

Class Paid Search Agency Companies Allocation 60

The ROI Guy

DECEMBER 10, 2011

Results indicate a continued and decided crisis in confidence with content marketing, with close to half of marketers indicating that some of the most popular tactics are perceived as less effective or ineffective, including social media (50%), articles (49%), microsites (44%), and blogs(42%). Why the proposed solution?

Effectiveness 40

Effectiveness Marketing Budget Microsite Webcast 40

Moz

JUNE 10, 2020

While user research or on-page A/B testing may have led to the new architecture or design, it’s still unclear whether the proposed changes will impact rankings. This includes things like releasing code updates that users never see, or a URL/CMS update for groups of pages or several microsites at a time.

SEO 64

SEO Industry CMS Lead Ranking Lead Scoring 64

Moz

JUNE 10, 2020

While user research or on-page A/B testing may have led to the new architecture or design, it’s still unclear whether the proposed changes will impact rankings. This includes things like releasing code updates that users never see, or a URL/CMS update for groups of pages or several microsites at a time.

SEO 64

SEO Industry CMS Lead Ranking Lead Scoring 64

The ROI Guy

SEPTEMBER 29, 2010

To maintain revenue, these Tech Media firms have quickly morphed to develop and deliver interactive marketing services to technology vendors, including: On-line strategy development Building online advertising businesses. and creating advertising networks.

Interactive Marketing 40

Interactive Marketing Advertising Agencies BtoB Peer-to-peer 40

Albacross

JANUARY 17, 2020

It enables salespeople to build a personalized microsite for the prospects, using marketing-approved content and materials, and incorporate personalized video messages--in minutes, without any coding, as easily as writing an email. A third helpful tool is Better Proposals. Adam Hempenstall Better Proposals.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

EMagine B2B Blog

MARCH 5, 2019

There are 100 different industry-specific schema types, here are examples of schema usage that apply to most every hospital website and/or center of excellence microsite: Hospital. Healthcare Schema Usage for Hospital Websites. Medical Specialty. Medical Sign or Symptom. Medical Cause. Medical Condition. Medical Test. Medical Therapy.

SEO 58

SEO Terms and Conditions Paid Search Agency Marketing AI 58

Outgrow

JULY 12, 2022

You can actually embed PowerPoints on a website, through microsites. We do animated headers for our microsites. You can use it as I mentioned on microsites, embed interactive content on your website. they don’t have to be standard presentations. It can be little, clips of content. You can use it in sales presentations.

Work Management 52

Work Management Marketing Management Product Planning 52

Outgrow

MARCH 4, 2020

They then created a Facebook page that allowed users to participate by submitting a proposal for a new potato chip flavor. They also created a microsite for the campaign that aggregated and displayed submissions and enabled consumers to upload photos and their stories directly to the Dove #InMyOwnSkin microsite and photo gallery.

Examples 52

Examples Outgrow Advertising Agencies Microsite 52

SWZD

MARCH 2, 2017

Your sales team will do that with sales proposals after your department’s ABM-driven efforts help them open opportunities. Regarding content distribution, Eminencia rolled out dedicated microsites for each of its 15 strategic accounts. Each microsite hosted the correct industry-specific versions of each content piece.

Account Based Marketing 61

Account Based Marketing Marketing Budget Creation Planning ABM 61

Content4Demand

MARCH 25, 2019

These things are still part of content marketing, but so are social gifs, videos, blogs, interactive graphics, hubs and microsites, and even one-to-one assets targeted to specific buyers in high-level ABM campaigns. One thing that hasn’t changed is the need for effectively written copy.

Paid Search Agency 68

Paid Search Agency Advertising Agencies Ad Agencies Microsite 68

ViewPoint

FEBRUARY 14, 2012

And the leading indicators of success, the short-term deliverables, will be leads and case studies and microsites and the like. What if you treated the marketing planning process as if it were a proposal to a customer? Yes, the sales team is required to achieve those goals. Up-front planning.

Planning 120

Planning Deliverability Customer Satisfaction Microsite 120

Marketing Insider Group

FEBRUARY 28, 2013

In our last Future of Marketing interview, Daniel Newman proposed that customer experience would drive the future of marketing. — things like landing pages, microsites, or app-like interactions. And between data and insights that lead to better marketing techniques.

Planning 100

Planning Work Management B2B Thought Leadership Marketing Management 100

Marketing Insider Group

MARCH 23, 2015

Spacey goes on to propose three pillars that must be present in every good story. The content you create doesn’t need to be top-of-the-line video or epically gorgeous, interactive microsites. Conflict – “Conflict creates tension and tension keeps people engaged with your story.”.

Storytelling 100

Storytelling Microsite Network Marketing Television marketing 100

Content Marketing Institute

OCTOBER 8, 2018

As a starting point, I propose five rules. In addition to the case study video, you create native social content, an infographic, a white paper, and a microsite to tell the story as extensively as you like. Use design thinking. Design thinking is a process where you work to understand an audience and how to tailor a solution for them.

Rules 110

Rules Video Marketing Lead Ranking Paid Search Agency 110

Webbiquity

FEBRUARY 21, 2012

There have been numerous models proposed for social media and content marketing (including the Four C’s of Social Media Marketing model previously published here), but when all of the complexity is stripped away, social media marketing success comes down to two core elements: content and amplification. Microsites. Checklists.

Social Media 100

Social Media Top of Funnel Social Marketing B2B Marketing 100

chiefmartech

FEBRUARY 19, 2018

I wasn’t the first person to suggest agile marketing, but I became one of its earliest champions, starting in March 2010 with a proposal for an agile marketing manifesto. You could say it was simply a fancy approach to landing pages and microsites. 2012: Everything is marketing, everyone must be agile. 2014: Agile marketing?

Work Management 68

Work Management Marketing Management Marketing Automation Services Verticals 68

Webbiquity

APRIL 23, 2013

Content marketing guru Joe Pulizzi presents a fascinating history of content marketing, from cave paintings and 19th-century “customer magazines” through the emergence of corporate blogs, business video, microsites, and the proliferation of content marketing sites, books and resources.

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100

Hinge Marketing

APRIL 17, 2019

Forms, landing page, & microsite creation. Marketing automation allows you to segment nearly any data point, including location, job title, job responsibilities, business revenue, status (lead, prospect, RFP/proposal, active client, past client), or the last time on your website. Campaign management and cross-platform integration.

Marketing Automation Services 93

Marketing Automation Services Enterprise Management Marketing Automation Work Management 93

Contently

MARCH 22, 2017

I proposed three pieces per day. Don’t publish content on some unmarked microsite that hides your logo. A day after Sam hired me to run this blog, we were going over the content strategy one-sheeter he’d asked me to put together. Almost immediately, we got into an argument over how much we should publish.

Newsletter 147

Newsletter Content Microsite Rules 147

SnapApp

JULY 7, 2017

Simple quizzes, polls and calculators or other tools can often produce similar effects to expensive creations like interactive microsites. Along with a website facelift — we also introduced a series of interactive microsites and a funky, business calculator tool. This would help with sticker shock at the proposal meeting. (we

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118