Vidyard

OCTOBER 22, 2013

Serving as the Director of Digital for the non-profit organization, Paull and his incredible team work to bring safe drinking water to people in developing nations and they use powerful video assets to drive their campaigns. Here’s a few examples from the charity: water video collection that I think are especially great.

Advertising Mediums 50

Advertising Mediums Video Marketing Marketing Automation Services Best Practices 50

Marketing Insider Group

APRIL 15, 2024

They could be seasoned marketers, tech gurus, finance wizards, or manufacturing mavens who share their knowledge through: Blogs Videos Podcasts Social media So, when we talk about B2B creators, we’re talking about influential figures who are shaping the future of how businesses learn, connect, and make decisions. Image Source: Inc.

Enterprise Management 232

Enterprise Management B2B B2B Thought Leadership SMB 232

Webbiquity

APRIL 18, 2023

Use Video Content on Your Site More visuals and less text is the latest trend in marketing, especially in B2B. Videos are great for search, immersive, and help you reach new users and leave a long-lasting impression. You can provide different types of videos , from background videos on the front page to product demos.

eCommerce 294

eCommerce Social Media Tactics B2B Marketing 294

Webbiquity

FEBRUARY 28, 2023

Video Content Marketing Video content is important for B2B eCommerce companies looking to better engage with prospects, promote their offerings more effectively, and boost sales. As digital channels continue to evolve, video content is emerging as a powerful medium for B2B brands looking to stand out in the crowded eCommerce landscape.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Marketing Insider Group

OCTOBER 6, 2021

This is especially true when that new platform requires marketers to shift all of their existing videos from landscape orientation to portrait. Your target audience shifted to watching your videos on their smartphones a long time ago. There will always be a place for longer-form and widescreen videos.

Youtube 325

Youtube Marketing & Strategy Marketing Strategy Planning 325

Marketing Insider Group

APRIL 4, 2018

B2B video marketing is getting an upgrade in 2018. This is not just because of the latest high-tech video trends – like projection mapping, 360 degree videos and virtual reality-based videos – which provide marketing professionals today with an unprecedented number of visual mediums to work with.

B2B Marketing 279

B2B Marketing Video Marketing Marketing & Strategy Marketing Strategy 279

Navigate the Channel

DECEMBER 18, 2023

Video marketing has become a popular platform for marketing because it offers an immersive experience and sends a clear message. Video marketing in B2B offers immersive experiences and diverse visual mediums. Video marketing has over the years been transforming B2B marketing and here is how.

B2B Marketing 65

B2B Marketing Video Marketing B2B Marketing & Strategy 65

illumin

JANUARY 9, 2024

The discipline of retail media now includes a wide range of creative and engaging content from fleet media (including vehicles decked out with digital out-of-home ads) and onsite videos. Marketers are also looking to bring higher levels of creativity to the medium, making entertaining and engaging content for audiences.

Top of Funnel 105

Top of Funnel Advertising Agencies Funnel Advertising Emarketing 105

Webbiquity

FEBRUARY 25, 2020

Engaging, mobile-friendly, and easy to consume, online video has become a mainstay for B2B marketers. According to recent research , 81% of businesses now use video as a marketing tool, and almost 77% say they are getting results with it. Google loves it, too: video can increase organic search traffic by as much as 157%.

Top of Funnel 235

Top of Funnel Video Marketing B2B Thought Leadership Digital Marketing Funnels 235

Vision Edge Marketing

APRIL 5, 2022

Thought leadership content comes in all types of medium, such as blogs, white papers, bylined articles, videos, podcasts, and social media content. It’s less about the medium and more about the content. How to Measure the Success of Thought Leadership Content .

Thought Leadership 220

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 220

Webbiquity

AUGUST 4, 2020

Email will likely be your primary medium for driving registrations. A video platform for webinars and virtual conferences that enables you to brand the video player then build in interactive elements like lead forms, quick polls, and Q&A, all with no software for attendees to download. Average user rating: 9.54 (out of 10).

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

The Daily Egg

AUGUST 10, 2023

With eyes glued to screens the world over, video continues to reign supreme as the go-to medium for grabbing attention, building brand. The post InVideo Review appeared first on The Daily Egg.

Advertising Mediums 98

Advertising Mediums Video Marketing Ad Building Brand Identity 98

Marketing Insider Group

APRIL 13, 2023

With each new social media platform, too many businesses jump on the bandwagon to post ads and videos because they don’t want to be last to the party. However, you must first ask: Is my target market even using this medium? Whichever platforms you adopt, add educational and effective videos and graphics to intrigue your audience.

Relevance 331

Relevance Planning Paid Search Agency Work Management 331

Marketing Insider Group

NOVEMBER 24, 2020

Your website is your most important digital asset and a medium that you own entirely. This video courtesy of the amazing Andy Crestodina. If the page is about video conferencing software, you may find that people arrived on the page by typing in “video conferencing for business” or “solutions for virtual meetings.”.

Marketing Analytics Tools 363

Marketing Analytics Tools Analytics Google Content Marketing 363

B2BMarketing.net

APRIL 18, 2024

Video vs. audio podcasting for maximum impact While audio remains the primary medium for podcasts, Dots notes the rise of video podcasting: “Spotify just got into video podcasting. We want to see podcast consumption rates; where do people who are listening to your podcasts work?

Ideal Customer Profiles 52

Ideal Customer Profiles Top of Funnel Demand Generation Agencies Ad Building 52

SmartBrief - Marketing

FEBRUARY 27, 2024

While I generally think of this as evidence that the guy’s awesome – he also beat “The Hitchhiker’s Guide to the Galaxy” text adventure without a hint book – it’s also evidence of how far video game technology has come since the days when people would make a special trip to the arcade to play Asteroids, or even since the Console Wars of my youth. (16

Video Marketing 81

Video Marketing Paid Search Agency Bandwidth Advertising Mediums 81

Zoominfo

JUNE 11, 2020

This is a preview of a post published on our Medium page. But what about industries that might prefer to forget about video calls once social distancing guidelines are relaxed and larger groups can congregate? … Visit Medium to read the full article. Read the full article.

Zoominfo 162

Zoominfo Video Marketing Advertising Mediums Guidelines 162

Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. Video marketing (yes, again and still!) Video content is inherently more engaging and visually appealing than text or static images. What’s working?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Marketing Insider Group

OCTOBER 21, 2021

The mobile game was not only a great example of how augmented reality can be used in video games, but also a marketing opportunity, as businesses jumped on the chance to sell to customers trying to catch a Pokémon or two on their doorstep. Video Overtaking All Other Digital Channels. Augmented Reality Becomes Commonplace.

Marketing AI 361

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 361

Biznology

MAY 31, 2017

Add video to non-video assets. You can skim video too, if it’s interactive or offered in bite-size chunks. (I But most video content for sales engagement (or any other purpose) is not skim-able. You may need to watch a entire video to find out whether it contains any information you care about.

Paid Search Agency 182

Paid Search Agency Video Marketing Forrester Webinar Metrics 182

Biznology

AUGUST 27, 2021

It’s a visual medium. Scripts vs Storyboards for Technology Videos. When I talk with clients about the look and feel they want in a video, their answer often includes the expression “not cartoon-y.” This can be difficult to do in product videos when the product itself, or the branding guidelines, may be not be fully developed.

Video Marketing 171

Video Marketing Guidelines Advertising Mediums Training 171

Alejandro Rioja

JANUARY 25, 2024

Videos are a common medium of communication, entertainment, and information sharing. Whether you’re a content creator, researcher, journalist, or just a curious individual, sometimes you stumble upon a video that piques your interest. You might wonder about its source its…

Video Marketing 52

Video Marketing Advertising Mediums Research Content 52

seo.co

NOVEMBER 28, 2022

Using each content medium to its maximum potential is the best way to be successful with your inbound online marketing campaign , but if you stay consistent with only a handful of content types, you run the risk of a stagnant or uninteresting campaign. New Mediums For Content Marketing. User-Generated Content.

Advertising Mediums 98

Advertising Mediums SEO Top of Funnel Peer-to-peer 98

Convince & Convert

DECEMBER 13, 2023

Luckily, that’s where videos come in handy as the perfect medium to propel your ideas into the world, making the intangible sound compelling. However, sometimes the view counter isn’t ticking up as expected, and that awesome video you made is ultimately unhelpful in bringing your brand closer to your audience.

Social Media 149

Social Media Video Marketing Media Eye-Tracking 149

Martech

FEBRUARY 1, 2023

Other times, it is due to invalid values entered into the marketing link’s source or medium UTM parameters. To view the values assigned to that traffic within GA4 simply add the second dimension “source / medium” to your channel report. utm_medium : The marketing medium (i.e., google, newsletter4, billboard).

Tagging 124

Tagging CPC Cost Per Click Campaigns 124

Navigate the Channel

NOVEMBER 21, 2023

While it may be best known for entertaining videos, it’s also an effective vehicle for instructional videos. However, the ability to create engaging, high-quality videos is key for this medium. Since YouTube is owned by Google, many of the “how-to” searches are supported with YouTube video content.

Paid Content 122

Paid Content Paid Social Agency Social Media Advertisements 122

Top Rank Marketing

FEBRUARY 12, 2024

Top B2B influencer marketing tactics B2B marketers are using a variety of different channels and mediums to reach audiences with their influencer campaigns. TopRank’s 2023 B2B Influencer Marketing Report found that social media, industry presentations and video top the list.

Tactics 137

Tactics B2B Marketing Advertising Agencies Paid Search Agency 137

Martech

JANUARY 5, 2024

For instance, The Home Depot, a medium-sized RMN, is piloting video screens in some locations. Targeted multi-screen experiences will be key in 2024 to reaching consumers with messages that move with the medium.” Get MarTech! In your inbox. Business email address Subscribe Processing.

Media 126

Media Advertising Agencies Paid Search Agency Forrester 126

Heinz Marketing

FEBRUARY 17, 2023

The Digital Shift Traditionally, the best way to win over your leads in the B2B healthcare marketing space was to meet one-on-one typically through some kind of event, however, because of the pandemic, the healthcare industry took a huge digital turn, providing telehealth and attending conferences over video.

Work Management 101

Work Management Marketing Management B2B Marketing B2B 101

Martech

APRIL 6, 2023

As more people are playing video games, there’s a huge potential for advertisers to reach new audiences. You’ll learn how to use the gaming medium to level-up your marketing, gain a better understanding of in-game audiences, and which ad formats are most popular with consumers.

Advertising Agencies 111

Advertising Agencies Advertisements Advertising Advertising Mediums 111

Martech

OCTOBER 27, 2023

This has the potential to help lower customer acquisition costs for small and medium-sized businesses. Because of their size and length, TikTok videos don’t require a lot of expensive production. HubSpot’s research found that 53% of U.S. Get MarTech!

Lead Gen 126

Lead Gen Hubspot CRM Peer-to-peer 126

Scoop.it

FEBRUARY 22, 2024

We’re talking informational resources such as online courses, training videos, coaching programs — all that good stuff. ” Create Engaging Video Content If you want to bring your employer brand to life and connect with candidates and employees, look no further than video content. It’s time to take advantage.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

illumin

DECEMBER 1, 2023

Brands can use programmatic strategies to effectively purchase ad space in relevant mediums and publications, increasing their results and improving the ROI. Brands need to utilize various channels, including mobile, video, display, and voice ads, to reach customers as they consume entertainment on different devices.

Advertising Agencies 104

Advertising Agencies Advertisements Advertising Trends 104

Choozle

MARCH 20, 2024

Video Streaming Market Just how big is the video streaming market? As a result, online video services like Netflix, Hulu, Disney+, and Amazon Prime are expected to grow, supported by high-quality streaming, a diverse range of content including theatrical releases and digital sports, and the convenience of on-demand viewing.

Advertising Agencies 75

Advertising Agencies Advertisements Advertising Allocation 75

Brandpoint

SEPTEMBER 28, 2022

Video content is trending, in a big way. According to a Wyzowl State of Video Marketing Survey , 92% of marketers who use videos report that it’s an important part of their marketing strategy, and 86% of video marketers say video has been effective for generating leads (up 2% from 2021 and 5% since 2019).

Video Marketing 93

Video Marketing Effectiveness Tips Paid Search Agency 93

Martech

JUNE 7, 2023

It’s been 96 years since the television was invented and we’ve entered a new chapter in video content and consumption. You’re more than likely consuming a ton of video content every day, whether you realize it or not. Undoubtedly, video is the most rapidly expanding and potent marketing medium globally.

Marketing AI 121

Marketing AI Advertising Channels Video Marketing Youtube 121

Heinz Marketing

MAY 22, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing In today’s fast-paced digital landscape, video marketing has emerged as a dynamic and engaging medium for businesses to connect with their target audience as opposed to traditional methods. The main objective is to drive immediate sales and create brand loyalty.

B2B Marketing 102

B2B Marketing Video Marketing B2B Thought Leadership B2B 102