4 Interactive Video Marketing Examples That Mastered The Medium

Marketing Insider Group

It was forecasted that by this year, 74% of all internet traffic would be video content. And by 2020, 75% of mobile data traffic is predicted to be video. The post 4 Interactive Video Marketing Examples That Mastered The Medium appeared first on Marketing Insider Group. You’ve heard it before. Visual content is powerful. Some would even say it is even the future of content marketing.

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How Video Scripts and Storyboards Work


It’s a visual medium. Scripts vs Storyboards for Technology Videos. When I talk with clients about the look and feel they want in a video, their answer often includes the expression “not cartoon-y.” Color design frames will probably appear as key frames in the finished video.

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7 Companies That Should Buy Medium, Because Why Not?


Last week, Medium CEO Ev Williams announced that the company was laying off 50 staffers, closing its offices in New York and Washington DC, and ceasing its ad-sales operation. The move sent shockwaves through the media industry, mostly because people who work in media account for 95 percent of the people who care about Medium, but also because it reportedly caught Medium’s publishing partners, like The Ringer and The Awl, by surprise. This sucks because I love Medium.

Tactical video for technology sales and marketing


Tech companies don’t need a “video strategy.” They need tactical videos that support their sales and marketing content strategy. Tactical videos have specific objectives: establish a value proposition in the prospect’s mind, put across a memorable product differentiator, describe a new use case. Different kinds of tactical video. Some different styles of tactical video that provide meaningful content thoughout the technology buying team’s journey.

Three 2017 B2B sales and marketing video trends: it’s time to make your move


Here’s where I think B2B sales and marketing video is headed this year. What’s important is using the medium effectively. Here are a few ideas for different kinds of video. There’s a difference between “making a video” and “using video” to advance your conversation with customers. It’s in line with the trend toward a “video-first world,” as envisioned by Mark Zuckerberg.

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3 innovative ways to structure video content to support sales engagement


Add video to non-video assets. You can skim video too, if it’s interactive or offered in bite-size chunks. (I But most video content for sales engagement (or any other purpose) is not skim-able. You may need to watch a entire video to find out whether it contains any information you care about. And most people don’t watch marketing videos all the way through. Make more targeted persona-based and industry-specific videos.

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What is business video content marketing and how to get started


Business decision-makers LOVE online B2B marketing videos because it gives them the most amount of information in the shortest amount of time. And what’s good for the company that makes an investment in online B2B marketing videos is that they are proven to increase metrics such as awareness, conversion rates, quality leads that go into the sales process, thought leadership, social metrics, open rates, and click-through rates in email campaigns.

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17 Engaging Video Content Types that People Love to Watch

Single Grain

This post about the best types of video content that keeps people engaged has been updated for 2020. In 2020, consumers are watching more video content than ever before. watch video content. The truth is, video marketing isn’t as complex as it seems. Video Emails.

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Why Video is the Best Medium for Inspiring Action


Serving as the Director of Digital for the non-profit organization, Paull and his incredible team work to bring safe drinking water to people in developing nations and they use powerful video assets to drive their campaigns. As Paull tells us, their organization has learned that the key to a good fundraising campaign is to get people inspired and there’s no better medium for this than video. What other aspects of the charity: water videos appeal to you?

Why B2B Email Video Marketing Should Be Your Top Priority

Marketing Insider Group

If you’re not prioritizing video marketing in 2021, it’s time to start taking this marketing tool seriously, especially since 86% of businesses are already using it. Why Should My Company Invest in Video Marketing? To put it simply, video marketing is a versatile medium.

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How Video Marketing Strategies Can Elevate Sales Efforts


While basic philosophies still stand the test of time, social media tools and video-based platforms have turned sales into a totally new ballgame. For many modern sales professionals and digital marketers, that efficiency is enhanced by employing a video-based strategy.

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How to Start Using Video for Business


Video marketing started getting big back in 2009 and had really taken off by 2017. Online video is huge and is projected to account for more than 80% of the overall Internet traffic by 2022. If you haven’t looked into video creation for your business yet, this is the right time to make video a core element in your content marketing mix. Video product is now easier and less costly than ever. Over 90% of marketers create video clips with assets they already have.

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5 Essential Reasons to Include Video Marketing in Your Strategy

Go Beyond SEO

The need for video marketing in your marketing strategy has exploded on the internet. Fortunately for people who aren’t keen on taking, editing, or posting videos, creating videos has never been easier. Good videos can be pricey and can take a lot of time to create.

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How to Make Video Marketing Work for Your SEO Strategy

SmartBug Media

So you want to use video marketing to improve your search presence? You also might already have a video marketing strategy. And now you want to learn how to leverage all that hard work to take your video SEO (VSEO) to the next level. Why You Should Care About Video SEO.

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9 Tips to Revamp Your Brand Storytelling with Better Video Production

Marketing Insider Group

However, more and more often, internet users are turning to video for entertainment, new information, and engagement with brands. That is why having a successful video production strategy is so important in your brand storytelling. Video is an ever-growing medium on the internet.

6 Reasons Why Video Is The Future of Content Marketing


Over the past few years, online videos have become staple content that marketers should consider using. With the advent of YouTube and other video hosting platforms, the surge of online videos has been incredibly huge. Today, people watch online videos on a daily basis.

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Does Live Video Make Sense for Your Content Marketing Strategy?


You can find a ton of stats about the rise of live video. I personally spent more time than I’m willing to admit watching BuzzFeed find out how many elastic bands can be wrapped around a watermelon before it explodes (I wasn’t the only one hypnotized by the fruit hijinks – at its peak, 800,000 people were tuned into the 45-minute live event, and the video has since surpassed 10 million views). Enter live video. Their recipe videos are every food lover’s dream.

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7 Tips to Improve Your Social Media Videos in 2021

Single Grain

A lot has also changed in the video marketing landscape. The COVID-19 pandemic forced most brands to turn to video content, notably on Facebook and Instagram: Up to 15% of all Facebook content is solely video, and that number keeps rising every day. 3) Make Your Videos Shoppable.

Video Marketing for Financial Advisors

FMG Suite

It’s official — video content marketing is a necessity for financial advisors who want to remain relevant. That means speaking their language and using the mediums they prefer most like video marketing. Video Content Marketing for Financial Services.

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How companies use video content on social media


But how is your video marketing performance? If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started. Of course, you can always post the URL to any old video that you already published.

[Webinar Recap] How to Improve Demand Generation with a Creative Video Strategy

SmartBug Media

Whether you’re just starting out with video marketing or you’re a seasoned video marketing pro, there are always ways you can improve your strategies for demand generation. A creative video strategy will keep your brand and products top of mind as video becomes a more popular platform.

Now Is the Time for Video Content


In partnership with Convince and Convert , we bring you On the Fly —a new video series with small bites (two mins or less) of marketing advice and training from marketing experts, delivered while they are on the road, at the airport, or traveling somewhere. Zontee shares with us the importance of using video as a digital marketing tool and tips to master video production. For both B2B and B2C marketers, video is such an important medium.

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The best video marketing examples to use in your B2B strategy


For those who wish to invest in more efficient strategies to spread the word about their products, an increasingly popular trend is producing B2B marketing videos. Which are the best video marketing examples to use in your strategy? Institutional video. Digital Marketing Video

Where to start your B2B video marketing project


Business video marketing services are attractive to many businesses today for numerous reasons. Business video marketing helps clearly communicate what the customer wants to know in order to move to the next stage of the sales process. However, getting the most out of any B2B video marketing project should not be a stand alone tactic, but one that should be integrated into your overall marketing and sales process.

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B2B Video Marketing on LinkedIn: How to Embrace Video in Your Content Strategy

KoMarketing Associates

Does your B2B marketing program include LinkedIn video marketing? LinkedIn video content generates five times the engagement as image or text-based content and Live video on LinkedIn generates a whopping 24x more engagement. It is how you should be doing Linkedin video marketing.

How to Use Educational Content to Build Brand Authority


Want to be a leader in your industry? One way to do that is by sharing educational content on topics that matter to your followers. This simple strategy can establish your brand, attract customers, and boost your reputation, establishing you as an authority.

Talking head video


Talking head video is the lowest form of video. It’s also a poor use of the video medium. We have learned talking head video adds very little substantive, or even credibility value. As I was working on this I received the video below in my email. This is a good example of where the visual content of the video does nothing to help me understand, let alone visualize, the key points that are delivered in the narrative.

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How to Use Medium: A Beginner's Guide to Writing, Publishing & Promoting on the Platform


They all publish content on Medium. And that, my friends, is Medium in microcosm: It's a social publishing platform that is open to all and home to a diverse array of stories, ideas, and perspectives. As Medium founder (and Blogger creator/Twitter co-founder) Ev Williams wrote when he first launched the platform in 2012 : Medium is not about who you are or whom you know, but about what you have to say.". Medium won't allow for such atrocities of design.

Where Should I Post My Video Content Marketing?

Marketing Insider Group

A picture speaks a thousand words – but video content marketing attracts and engages users even better. One study found that visitors spend 88% more time on a website with video. Video has long been touted as one of the biggest things in marketing. But Why Video?

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The 7 Mistakes to Avoid When Making a Product Video (Learned the Hard Way)


Let’s move on to why we’re here: the biggest mistakes to avoid when making a product video. I can say that without a doubt, I am the utmost “mistake making” expert in the art of product videos. These mistakes have resulted in some of the most cringe-worthy videos out there (don’t try to find them, but trust me they exist). Click Here to See My Latest Product Video, for ScribbleLive, for Context. Mistake #1: A Product Video is NOT a Demo Video.

13 Tips for Shooting a Corporate Video Series

Visitor Queue

Many businesses want to ramp up their company video marketing as they see it becoming a more popular medium amongst companies. Needless to say, it can be intimidating to start creating company video marketing content. Video Marketing

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Rethinking Video


When you think about video, do you consider it predominately a visual or audio medium? When we think video, we think camera. We think motion (video). But I have come to think of it as predominately an audio medium, albeit with important visual support. When you view television advertisements, or any video, turn off the audio and see how informative the visual elements are. Video Vignettes

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Personalized Video: Everything You Need to Know


That’s why adding details into a personalized video, like your viewer’s name, company, or photo, is the perfect way to engage and delight your audience. What is Personalized Video? What Personalized Video Isn’t 1.1.1 One-to-One Video 1.1.2 Real-Time Personalized Videos 4.

Video Marketing for Business in 2021


Still not sure if your business should employ video marketing? Consider this: by the end of 2021, the average internet user was forecast to spend roughly 100 minutes a day watching online videos. Google found that 70% of B2B buyers and researchers increased their online video use.

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Why B2B Video Marketing Strategies Are Evolving in 2018

Marketing Insider Group

B2B video marketing is getting an upgrade in 2018. This is not just because of the latest high-tech video trends – like projection mapping, 360 degree videos and virtual reality-based videos – which provide marketing professionals today with an unprecedented number of visual mediums to work with. The post Why B2B Video Marketing Strategies Are Evolving in 2018 appeared first on Marketing Insider Group.

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Make chatbot-ready videos for account-based marketing


As this conversational model of human-computer interface takes hold, we’ll need to rethink how we use video in marketing. We’ll need to produce chatbot-ready video content. Video content marketing today. A person embarking on a buyer’s journey (at the “awareness” stage) is happy to view a short explainer video that brings them up to speed on the main features and benefits. Explainer videos can start a conversation.

Report: Organizations Intend to Boost Marketers’ Video Budgets in 2020

KoMarketing Associates

Video is becoming increasingly important to marketers, and new research indicates that many organizations are willing to increase their budgets for this medium in the coming months. Video Continues to Be Beneficial to Marketers.

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