Marketing Insider Group

MARCH 9, 2023

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research. You’ll find these firms quoted often in the press.

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

Trade Press Services Newsletter

SEPTEMBER 7, 2022

If you are using press releases—and no other forms of PR content—in your marketing strategy, you are missing out on the benefits other types of PR content can deliver. While press releases are still an effective form of sharing news, PR has evolved and so should your approach. But this is just the starting point.

PR 130

PR Thought Leadership Press Lead Scoring 130

Trade Press Services Newsletter

FEBRUARY 1, 2024

Rather than get caught up in what your competitors are doing or the latest social media tactic, focus on the core of what makes your brand unique. The post Groundhog Day Marketing: Six Tips to Get Out of a Marketing Rut appeared first on Trade Press Services. What is your unique value proposition ?

Tips 246

Tips Peer-to-peer Marketing & Strategy Marketing 246

Trade Press Services

MARCH 11, 2024

Trade Press Services recently sat down with Cory Sekine-Pettite and Davide Savenije of the American Society of Business Publication Editors (ASBPE). The ASBPE is the professional association for full-time and freelance editors, writers, art directors, and designers employed in the business, trade, and specialty press.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Trade Press Services

FEBRUARY 19, 2024

Marketers understand the benefits of publishing bylined articles and other content in trade publications. Do leverage press and media exposure. Press coverage is different from contributed articles. Press releases are a valuable medium for sharing news related to research or scholarly contributions.

Marketing AI 99

Marketing AI Press Peer-to-peer Paid Search Agency 99

Marketing Craftmanship

NOVEMBER 22, 2023

PR (or “earned media”) is the most powerful form of content marketing, because of its potential market reach, online visibility, and inherent 3rd party endorsement. Most B2B firms are seeking the WRONG kind of earned media.

PR 130

PR B2B Marketing & Strategy Sales Cycle 130

Trade Press Services

JANUARY 15, 2024

With 77 percent of businesses using social media to reach their customers and more than 90 percent of users following at least one brand on social media, marketers cannot underestimate the importance of social media marketing. In fact, the opposite is true. First, it’s possible to post too much content.

Social Media 75

Social Media B2B Thought Leadership Media B2B 75

Trade Press Services

JANUARY 29, 2024

4: Press and Media Publishing bylined articles in trade magazines and industry journals is another way to promote the message of your brand backed by an impartial third-party ambassador. The post Closer Than You Think: How to Build a Team of B2B Brand Ambassadors appeared first on Trade Press Services.

Work Management 100

Work Management Brand Identity Branding Peer-to-peer 100

Trade Press Services

MARCH 4, 2024

Organizational news can be shared through press releases, news outlets, case studies, and social media. Editors of trade magazines and industry journals are always looking to publish content about current trends, innovations, and best practices contributed from experts in the field. This builds a loyal following of buyers.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

ClickDimensions

APRIL 24, 2019

Your company just secured some great press coverage – congrats! Whether it was seen by hundreds of readers of a local trade publication or thousands (or even hundreds of thousands) of listeners of a popular podcast, your exposure can still be amplified. Post it on social media. Read all about it! Share it internally.

Press 55

Press Media Blast Campaigns Paid Search Agency 55

Schubert B2B

MAY 4, 2018

Some might say that press releases are as useful today as fax machines. Doesn’t it make more sense to control your content and spread the word through social media, your blog and email? Why Trade Pubs Matter. All from a press release. 6 Benefits of B2B Press Releases. Digital Reach. Final Thoughts.

Press 67

Press B2B Blast Campaigns Public Relations 67

Vision Edge Marketing

APRIL 5, 2022

Thought leadership content comes in all types of medium, such as blogs, white papers, bylined articles, videos, podcasts, and social media content. How many new publications, media outlets and channels are you reaching? . How many mentions of your brand appear on Twitter, LinkedIn, and other social media platforms? .

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 215

Trade Press Services Newsletter

JUNE 1, 2023

Follow their social media accounts on all channels and subscribe to notifications to ensure you never miss a post. It’s not limited to social media. The post Spying on the Competition: Three Simple Ways to Gain an Advantage appeared first on Trade Press Services. Social Listening Is Key.

Analysis 130

Analysis Comparison Keywords Case Study 130

Trade Press Services Newsletter

JANUARY 4, 2024

Make sure you have a contemporary, user-friendly website and an active social media presence on essential platforms like LinkedIn and Twitter/X. Your website, blogs, social media accounts and reviews offer potential customers a holistic view of your online presence—make sure they reflect your brand in the best possible light.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Trade Press Services

FEBRUARY 5, 2024

Social media: Optimize image sizes for “scroll-ability.” Because of the vertical design and constant reloading of social media feeds, content needs to grab the attention of users. This is a key reason images and videos are especially impactful on social media.

Advertising Channels 107

Advertising Channels Optimization Tips Mobile Advertising 107

Trade Press Services Newsletter

AUGUST 3, 2023

With AI tools that generate website copy, blogs, sales emails and social media posts at the click of a button, it’s easy to be tempted by the promise of quick and easy content production. The post Five Reasons Not to Trust AI to Write Your Content appeared first on Trade Press Services. ” The answer is…maybe.

Marketing AI 130

Marketing AI Copyright Ethics Content 130

B2B Marketing Traction

JUNE 22, 2011

Skyline’s recent webinar, “Social Media for Trade Show Promotions,” was full of great ideas. It turns out YouTube is great for all phases of trade show promotion. Facebook, Blogging, and Twitter work great for pre-show marketing and marketers can post the trade show exhibit as an event on LinkedIn.

Trade Show 100

Trade Show Social Media Social Marketing Media 100

Trade Press Services Newsletter

OCTOBER 4, 2023

These elements can include email subject lines, website landing pages , ad copy, call-to-action buttons, and social media posts. Channels such as emails, landing pages , websites, organic social media posts, Google PPC ads and sponsored LinkedIn ads are all possibilities for testing. Schedule a meeting with one of our experts.

Tips 130

Tips Ad Frequency Landing Pages PPC 130

What Works - What Doesn't

NOVEMBER 8, 2021

In the several years I’ve been away from the reporting game, it seems someone removed many of the “press contact” links on vendor home pages. Another trick I use to find a media relations person is to go to the “news” section, assuming that each press release will have the name of a media contact.

Contacts 65

Contacts Media Press PR 65

Trade Press Services

JANUARY 2, 2024

LinkedIn is still the quintessential B2B social media platform. Key components should include a well-written and attractively designed resume, thought leadership content, press kit and brand identity. Are Trade Publications Still a Viable B2B Marketing Medium? Wishing you a Happy New Year from Trade Press Services!

Marketing AI 52

Marketing AI B2B Thought Leadership Enterprise Management Thought Leadership 52

Trade Press Services

MARCH 18, 2024

Traditional Publishing Traditional publishers can range from well-recognized entities to small press options. Do you know how to use social media? In today’s digital marketplace, a social media presence is essential to give a book visibility. Do you have a way to market yourself to stand out from the crowd?

Marketing Proposals 102

Marketing Proposals Thought Leadership Distribution Eye-Tracking 102

Trade Press Services Newsletter

NOVEMBER 2, 2022

Instead, they want timely, relevant and practical content delivered through earned media and organic marketing channels such as bylined articles , case studies and eBooks. The post Three Essential Takeaways from CMI’s Annual B2B Content Marketing Report appeared first on Trade Press Services.

Marketing Report 130

Marketing Report B2B Marketing B2B Thought Leadership Planning 130

Trade Press Services

FEBRUARY 26, 2024

Social media options are increasing, but B2B buyers are focused on one channel. A whopping 90 percent of B2B marketers use social media to distribute content. Robert Rose , chief strategy advisor for the Content Marketing Institute predicts a “social media marketing collapse.”

Trends 104

Trends B2B Thought Leadership B2B Thought Leadership 104

Circle Studio

DECEMBER 4, 2019

Industry trade shows and conferences are staples in the A/E/C marketing mix, and typically represent a large line item in a firm’s marketing budget. With all the time and resources that go into trade show participation, ensuring your firm maximizes the investment is essential. Be strategic about what trade shows you attend .

Trade Show 87

Trade Show Planning ROI Marketing Budget Creation 87

NuSpark Consulting

MARCH 30, 2016

Heading out to trade shows and conferences are one of the best ways to generate leads. However, trade shows are costly, and measuring ROI can be complicated. So when you’re at a trade show, there are a number of tips to make you stand out and increase the capture prospects. In fact, research has proven this to be true.

Trade Show 100

Trade Show Ads Mobile Advertising Conference 100

Walker Sands

DECEMBER 12, 2023

Currently a senior editor at CRN, the IT channel trade outlet formerly known as Computer Reseller News magazine, Kyle has covered cybersecurity and related topics for many years. Like any good reporter, Kyle looks for a press release that contains specifics, not just lofty language that’s scant on details. “I

Enterprise Management 64

Enterprise Management Media Bandwidth PR 64

Trade Press Services Newsletter

JANUARY 4, 2023

Test a variety of variables, including keyword variations, landing pages, button colors, call-to-action language, social media platforms and email subject lines…the possibilities are endless! The post Five Critical Marketing Mistakes to Avoid in 2023 appeared first on Trade Press Services.

Planning 130

Planning B2B Thought Leadership Marketing Analytics Tools Paid Search Agency 130

Webbiquity

NOVEMBER 9, 2021

Affiliate sales support independent media. Every news release (and it really should be a “news” release that announces something consequential, not just a “press release” designed to produce cheap backlinks and annoy busy journalists) ends with an about-the-company paragraph. Media Quotes (Carefully).

Ideal Customer Profiles 352

Ideal Customer Profiles Brand Identity Branding Differentiation 352

Marketing Insider Group

MARCH 8, 2011

But for marketers, there is nothing better than good press coverage in a respected trade publication. I’m sure these writers are inundated with mundane press releases and nonsense chatter to get their attention. Since then, Kristin has moved to covering social media and Web 2.0 Don’t send every press release to everyone.

Press 100

Press Social Media PR Media 100

Trade Press Services

JANUARY 21, 2024

In many cases, teams can benefit from a fast, centralized place for internal messaging to remove overload from other frequently used channels like email or social media. File sharing : While email offers attachments, Slack enables consistent and organized file uploading and sharing so documents and media can be easily organized in one place.

Enterprise Management 81

Enterprise Management Work Management Multi-Channel Transparency 81

Trade Press Services

NOVEMBER 13, 2023

This includes articles and blogs in trade publications , industry journals, magazines and blog platforms, but it doesn’t stop there. Although each media outlet has its unique focus and audience, there are a few universal best practices that every aspiring contributor should keep in mind: 1. Be an expert.

Practices 52

Practices B2B Thought Leadership Best Practices Thought Leadership 52

Biznology

JULY 5, 2016

As I mentioned last month in Influencer Marketing Tools of the Trade , Dan Krueger and I are in the midst of an earned-media blogger outreach campaign on behalf of Skinny & Co. Well, my passion and excitement for the beauty and magic of earned media blogger outreach and earned media influencer marketing has been restored.

Outreach 140

Outreach Blogger Media Advertorials 140

Martech

MARCH 20, 2024

Additionally, they can help you acquire a new domain for your website, including negotiating with a broker if necessary and checking availability for social media handles. In addition to planning an external splash at a user conference, industry trade show or other relevant event, involve your employees. Descriptive names (e.g.,

Enterprise Management 117

Enterprise Management Work Management Marketing Management Brand Identity 117

Biznology

JANUARY 19, 2018

The project turned into a huge community relations win, with enormous press coverage, books, films, and even the birth of an in-house employee-driven photography project. “I John Whelan heads the for-profit media division of HIMSS , the global association for healthcare information and technology.

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Outgrow

DECEMBER 20, 2022

Role of Press Releases in ranking higher in SERPs. Obtaining the right media coverage to help boost your small business. PR credibility vs social media credibility. Organic ways of gaining media coverage. We had some amazing insightful conversations with Mickie and here’s what we discussed about – 1.

PR 52

PR Marketing & Strategy Paid Search Agency Marketing Strategy 52

Trade Press Services

FEBRUARY 12, 2024

The post Mastering Productivity: How to Harness the Power of Tiny Habits to Achieve Remarkable Results appeared first on Trade Press Services. Just as money multiplies through compound interest, the effects of habits multiply as they are repeated. Remember, small habits don’t just add up, they compound.

Product 90

Product Rules Press Paper 90

Unbounce

MARCH 17, 2022

Think reviews, social media posts from customers, and case studies. We’re talking websites, landing pages, social media posts — anywhere you have space to vouch for yourself. Look how Trade Coffee shares its mission and beliefs on its “Our Mission/About Us” page. Image courtesy of Trade Coffee. Running short on money?

Ad Building 140

Ad Building Brand Identity Branding Landing Pages 140