Martech

APRIL 19, 2024

Even with new channels and new tactics entering the fray on a regular basis, the debate around how to do lead gen rages on, including on social media channels. And social media is a good place to start if you’re looking for consumers who are thinking about researching and buying products. Meta saw 16.6% There were more than 1.1

Lead Gen 110

Lead Gen Paid Content Social Media Sales Qualified Leads 110

Martech

MARCH 12, 2024

For the last two decades, B2B marketers have tried to figure out how to use social media to reach buyers. There have been starts and stops along the way, but we are now seeing social media being used strategically. Here’s a list of key things CEOs should know about social media in business marketing. Is it important?

Social Media 90

Social Media Media B2B Advertising Agencies 90

Webbiquity

JANUARY 24, 2023

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Image credit: Merakist on Unsplash The last year in social media saw consumer preferences shift, new technologies emerge, and certain social platforms flourish. Guest post by Nina Petrov.

Social Media 304

Social Media Advertisements Advertising Spyware 304

NuSpark Consulting

SEPTEMBER 24, 2023

Lead Generation for B2B: Let’s Feed Your Sales Teams with Quality Leads Close to Buying Revenue Growth Starts with a Robust Lead Gen Plan I am Paul Mosenson. Let’s plan a discovery call. Founder of NuSpark. It’s all about sales. It’s all about ROI. Learn more.

Lead Gen 130

Lead Gen Planning Sales Qualified Leads Campaigns 130

Convince & Convert

JANUARY 31, 2024

Managing multiple marketing projects on social media can be challenging. But how do you manage all these tasks across multiple social media platforms without compromising your content quality, consistency, and sanity? In this post, I have shared some tips on how social media marketers can manage multiple projects efficiently.

Social Media 129

Social Media Efficiency Work Management Marketing Management 129

Marketing Insider Group

JULY 6, 2020

The same should be true of your social media pages. You can ask for follows and shares in emails, on other social media networks, and on your website. Speaking of your website, you should have clear social media icons linking to your business profiles. Plan Out Your LinkedIn Content. Content marketing. Source: [link].

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy.

Social Media 52

Social Media Template Work Management Marketing Management 52

SocialPilot

APRIL 15, 2024

The fundamental aim of any activity performed by a social media marketer on social networks is to gain followers. In fact, it is the first step of any social media marketing campaign. There are obviously some shortcomings in your social media strategy that prevent you from getting customers. But is that enough? But don’t worry.

Social Media 96

Social Media Media Lead Scoring Lead Ranking 96

Oktopost

SEPTEMBER 26, 2022

When it comes to a social media crisis, we know it’s not if, but when. Joining Behind the Post to discuss crisis management and social media for the public sector is Heather Daniels , Senior Social Media Specialist of Tyler Technologies. The 5 biggest mistakes social media professionals make. Episode Summary.

Content 174

Content Youtube Social Media Planning 174

Martech

FEBRUARY 8, 2024

More than a third of marketers (36%) say their company doesn’t have a “clear and actionable plan for AI integration into their marketing strategy,” according to a new report. On the plus side, 40% said they have “a clear plan and are executing it well.” Medallia has four new generative AI solutions for its Medallia Experience Cloud.

Marketing AI 94

Marketing AI Allocation Zoominfo ROAS 94

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. A strategic approach I recommend answering the following questions before investing in any AI tools: Identify the opportunity. What does your business need to do with AI?

Marketing AI 125

Marketing AI Paid Search Agency Generation Enterprise Management 125

Top Rank Marketing

APRIL 18, 2024

Here’s what we’ve learned about B2B podcasting: B2B podcasting: What, why and how Let’s start with the easiest question first: What is a podcast? But an exceptional podcast — especially one intended as content marketing — needs more planning and strategy. Production planning There’s no right or wrong way to produce a podcast.

B2B 91

B2B Demand Generation Agencies RSS B2B Thought Leadership 91

Sprout Social

APRIL 9, 2024

As we were wrapping up, they asked if I had any questions for them. The recruiter paused to collect their thoughts and replied, “The CMO is very passionate about social media so I think you’ll find they’ll be actively involved in your day-to-day.” In my 16 years of social media experience, this is typically a recipe for failure.

CMO 92

CMO Top of Funnel Thought Leadership Marketing Funnels 92

FMG Suite

APRIL 25, 2024

Then, see if you can answer these questions: Who do you serve? If your home page can’t answer these questions within five seconds, you will want to make a few edits. Nearly all advisors offer investment management and financial planning. What problems do you solve? What’s your visitor’s next step? The list goes on.

Marketing Websites 52

Marketing Websites FAQ Work Management Marketing Management 52

FMG Suite

APRIL 25, 2024

They might blog, but only inconsistently, and they might avoid social media. What might surprise you, 77% of investors under 50 said they would have more confidence in their financial plan if their advisor did. Build curiosity and ask questions. To fix this, first start by answering those four questions.

Planning 52

Planning Marketing Management Marketing & Strategy Social Media 52

Digilant

APRIL 9, 2024

We address top concerns advertisers have about what their campaign planning and execution will look like as we move away from Google’s third-party cookies. Finally, she encourages using inherently cookieless channels such as advanced TV, advanced audio, retail media, and walled gardens.–

Planning 52

Planning Campaigns Privacy Customer Satisfaction 52

Martech

OCTOBER 11, 2023

Never has the expression, “Don’t confuse activity for performance,” rang truer than in B2B social media programs. You can divide organizations into two buckets based on their approach to social media execution: Those that think strategically and plan their programs. Threads is still a question mark.

Social Media 133

Social Media Media B2B B2B Thought Leadership 133

Bionic

JANUARY 7, 2024

Want to use ChatGPT to analyze your media plan performance? Bionic now enables you to export your media plan data for use with your favorite AI tools. It’s going to change the job of a media planner in many ways. You need good data to train your media planning AI. AI is disrupting many jobs.

Media Plans 82

Media Plans ROAS Media Paid Search Agency 82

Launch Marketing

APRIL 10, 2024

Social media has become an important marketing channel for B2B startups. Social media has become a staple of every marketer’s toolbox, and it is a key component to the success of B2B startups. We break down four benefits of social media marketing for startups and provide some useful tips to navigate it successfully.

Startups 62

Startups Social Media Social Marketing B2B Marketing 62

Convince & Convert

JULY 14, 2021

Those two are common questions business owners are asking when considering Instagram marketing. While the answer to the first question is complicated (and I’ll elaborate on it below), the answer to the second question is “Instagram marketing is almost always a good idea”. And should we even bother? users back in 2020.

Marketing Strategy 217

Marketing Strategy Marketing & Strategy Planning Social Media 217

Sprout Social

OCTOBER 4, 2023

In social media, the most important questions are often the most difficult to answer or quantify. But these are questions you have to answer; not just for your team and strategy, but for your leadership and teams beyond marketing. Luckily, there is a light at the end of the ask-hard-questions tunnel: Tags in Sprout reports.

Tagging 123

Tagging Marketing Strategy Marketing & Strategy Planning 123

SocialPilot

MARCH 8, 2024

Something that gives your clients the final nudge they need to choose you as their social media marketing comrade. And that something my friend is a fine-looking “ Social media proposal ”. So we will cover a step-by-step process that will enable you to create your social media management proposal from scratch.

Social Media 80

Social Media Ideal Customer Profiles Template Marketing Proposals 80

CoSchedule

JANUARY 27, 2023

Having the best social media marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss.

Social Media 126

Social Media Social Marketing Examples Planning 126

Martech

MARCH 7, 2024

It uses GenAI to autonomously generate highly contextual and natural conversational responses to customer inquiries from frequently asked questions uploaded to Talkdesk Knowledge Management. Once the campaigns are set up and approved, it can publish the restaurant’s campaign across email and social media channels.

Marketing AI 103

Marketing AI Work Management Marketing Management Barriers 103

Buffer

JANUARY 18, 2023

themrspedersen Here’s exactly how to create a content plan packed with what your dream clients/customers want to see! Paid plans start at $79/month Description : AnswerthePublic is a search listening tool that gives creators insights into what their audiences are looking for. Notion Price: Free plan.

Budget Programs 122

Budget Programs Process Tools Pricing 122

The Lead Agency

FEBRUARY 12, 2023

Social media platforms are flooded with new content each day. In all of this noise, how can you cut through the clutter and get the most out of your company’s social media presence? If you think about the social media pages you follow, they probably all have this in common: they post content you’re genuinely interested in.

Social Media 126

Social Media Social Marketing B2B Marketing Media 126

Velocity Partners

FEBRUARY 20, 2024

Understanding the role of each paid media channel in your GTM strategy. Paid Media How have historical campaigns performed, including PPC, Paid Social, or Programmatic Advertising? How well are we equipped to report on the content and campaigns we plan to create, and what adjustments are necessary? Honing SEO skills.

Paid Content 79

Paid Content Paid Search Agency Lead Ranking Planning 79

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. The Canva team also utilizes very specific channels plans for each social platform.

Rules 151

Rules Planning Brand Identity Branding 151

Bionic

JULY 12, 2023

In the 4A’s Media Essentials course, we learned how to develop a modern media strategy and media plan, plus the latest trends in the digital media landscape. We Wanted to Know More About Media Planning and Media Buying I work on the Client Success team here at Bionic Advertising Systems.

Course 73

Course Media Media Plans Class 73

SocialPilot

JANUARY 21, 2024

Social media has too many things to offer to brands and users. Your marketing strategy should be planned in such a way that it propels maximum people to complete their sales journey and be converted into your customers. A killer social media CTA can help you achieve all of these goals and maximize return. Let’s explore!

Social Media 119

Social Media Examples Media Urgency Marketing 119

Martech

JANUARY 12, 2024

Now is the time to question prior assumptions, change your thought process and find comfort in testing more than subject lines. But let’s stop and question this for a moment. Adopting an efficacy-focused approach alters how we plan and evaluate marketing decisions. A few tweaks here and there. A few more or less channels.

Efficiency 134

Efficiency Ideal Customer Profiles B2B Marketing Planning 134

Launch Marketing

MARCH 20, 2024

Businesses question if they need marketing, and some think they can achieve results by executing a few marketing components and leaving out the rest. When people wonder how to grow their business, they ask questions such as, how do I increase brand awareness? These questions on how to grow a business have one answer: marketing.

Lead Ranking 62

Lead Ranking Planning Paid Search Agency Marketing Qualified Leads 62

Martech

APRIL 12, 2024

Project managers are responsible for planning, executing and closing individual projects within a program. Dig deeper: Combining martech projects: 5 questions to ask Programs in marketing operations In marketing operations, programs play a vital role in integrating and managing various marketing activities to achieve overarching goals.

Budget Programs 111

Budget Programs Work Management Allocation Product 111

SocialPilot

APRIL 26, 2024

These famous words by Stephen R Covey are especially true when it comes to social media. Knowing how to schedule social media posts on different platforms can really help you gain more traction, even when you are not online and when your audience is most active. Why Should You Schedule Social Media Posts?

Top of Funnel 52

Top of Funnel Marketing Agencies 1 Planning Paid Search Agency 52

Bionic

JULY 1, 2023

Bionic just added a couple new shortcuts to help you move around your media plan faster, without using your mouse. Mousing Around Slows You Down When media planning , switching between your mouse and keyboard slows you down. Move Faster with Keyboard Shortcuts Here at Bionic, we’re focused on faster media planning.

Media Plans 74

Media Plans Media Advertising Agencies Paid Search Agency 74

FMG Suite

APRIL 25, 2024

It should show your clients you’re there for them and that you respond to events that might affect their financial plans. You can carve out content for social media the same way. Here are a few other ways to quickly create a compelling subject line: • Ask questions. Let them know there’s alternative media inside.

Tips 52

Tips Work Management Burn Rate Ad Frequency 52

ClearVoice

MARCH 9, 2024

Why is it Important to Have a Content Distribution Plan? Having a content distribution plan ensures that you’re making the strongest possible impact with your content through reach and engagement. Having a content distribution plan ensures that you’re making the strongest possible impact with your content through reach and engagement.

Distribution 52

Distribution Paid Content Content Planning 52