Webbiquity

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. Or in the words of Ben Franklin , “If you fail to plan, you are planning to fail!” Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential.

Social Media 313

Social Media Social Marketing Planning Tips 313

Marketing Insider Group

JANUARY 8, 2024

Artificial intelligence has evolved from a buzzword to a remarkable force, reshaping how B2B businesses connect with their audience, analyze data, and craft strategies. AI algorithms can analyze data patterns, understand user preferences, and optimize content for maximum impact.

Marketing AI 258

Marketing AI B2B Marketing Planning Allocation 258

seo.co

APRIL 4, 2022

Conversion rate optimization helps answer the following critical questions: How does your traffic behave when it actually gets to your site? I’m here to walk you through everything you need to know about conversion optimization, from what qualifies as a conversion to ongoing best practices for success. The list goes on.

Conversion Rate 98

Conversion Rate A/B testing Optimization Conversion 98

Unbounce

SEPTEMBER 16, 2021

We’re here to show you how to get the best bang for your buck by cleaning up your Pay-Per-Click (PPC) strategy. The Role of PPC in Marketing Strategies Why Your PPC Ad Needs a Dedicated Landing Page A Step-by-Step Guide to Optimizing Your Post-Click Strategy. Although, your display ad isn’t just confined to social media.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic. Optimization. Content Creation. Distribution.

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

Stevens & Tate

JULY 25, 2022

Search Engine Optimization (SEO) is the strategy of improving your website’s ranking on search engine results pages (SERPs). If you’re not creating content that’s relevant to your target audience, then that content isn’t going to rank well over the long term no matter how well optimized it is.

SEO 132

SEO Optimization Tips Lead Scoring 132

Metadata

JANUARY 31, 2024

trillion between 2020 and 2022 as the COVID-19 pandemic cast a dark shadow over B2B marketers’ events strategies. According to Bizzabo, 98% of event organizers planned to host at least one in-person event in 2023 , while 85% planned to host at least three. The global direct business event industry lost $1.9 No surprise there.

Marketing AI 52

Marketing AI Optimization Marketing & Strategy B2B 52

Heinz Marketing

APRIL 8, 2023

For companies that are on their way or plan to get going, it’s becoming increasingly apparent that data silos are the biggest roadblocks to overcome. Learn how to break through with these this 3-step strategy to connect with buyers. What Is the Optimal Pattern of a Customer Journey ?

Ideal Customer Profiles 96

Ideal Customer Profiles Optimization B2B Digital Transformation 96

Go Beyond SEO

JULY 13, 2022

However, business owners are often at a loss when it comes to adapting their marketing strategy to the seasonal shifts in buying behavior. When these businesses run ads around this time, they can optimize their busy season. How to Adjust Your Game Plan for Your Season. Get More Insight Into Your Long-Term Marketing Strategy.

Trends 78

Trends Optimization Planning Paid Search Agency 78

Biznology

SEPTEMBER 25, 2019

How is your social media marketing working for your business? According to the social media statics, Facebook and Instagram are becoming the top channels for the users who are looking forward to research or buy a product online. This doesn’t reflect that social media are an inevitable end product. Let us get started with.

Conversion Rate 123

Conversion Rate Social Media Optimization Conversion 123

Webbiquity

JULY 18, 2023

86% say that data privacy regulations have impacted their marketing strategy over the past year. But in any case, SEO should definitely be part of your marketing strategy, and if you need outside help, it’s valuable to know what questions to ask. 50% of marketers say video is one of their top six media formats.

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

Martech

APRIL 19, 2024

Brands need to connect their messaging directly with the specific communities they serve and media to their target demo. This budget-friendly nature does not diminish the need for strategic planning; instead, it emphasizes allocating resources wisely to maximize returns.

Advertisements 114

Advertisements Advertising Allocation Planning 114

Convince & Convert

JANUARY 31, 2024

Managing multiple marketing projects on social media can be challenging. You have to manage various projects, harmonizing content creation, engagement strategies, and analytics. But how do you manage all these tasks across multiple social media platforms without compromising your content quality, consistency, and sanity?

Social Media 129

Social Media Efficiency Work Management Marketing Management 129

Martech

MAY 25, 2022

To drive bottom-line growth, you’re ready to create a strategy for attracting, engaging, and converting prospects across all of your marketing channels. As you evaluate your martech stack, you might realize that you need to do more than use the right technology — you need to optimize it. Configuring for optimization. .

Optimization 112

Optimization Trigger Marketing Email Marketing Video Marketing 112

Choozle

NOVEMBER 3, 2021

Brands and retailers across the board have adapted their marketing strategies to accommodate shoppers’ new priorities throughout the season. Measuring and optimizing Connected TV. Optimizing your holiday strategy with CTV. CTV advertising can be a cornerstone of your media strategy during the holidays.

Optimization 81

Optimization Campaigns Planning Funnel Advertising 81

Digilant

JANUARY 3, 2023

However, understanding your consumers’ entire customer journey and where they spend time online is essential to create a comprehensive but not overwhelming omnichannel advertising strategy. . Optimizing for Today’s Consumers. . Steps Optimizers Can Take for Success. . Statistics show that more than 69% of U.S.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Optimization 52

SmartBug Media

JUNE 22, 2022

Email flows, also known as email automation, serve as part of the backbone of an e-commerce marketing plan by providing content to subscribers. In this blog post, we’ll provide you with an approach to testing email flows in Klaviyo that gives you clear answers in order to optimize your emails. Optimizing Email Flows.

Optimization 92

Optimization SMS Work Management Urgency Marketing 92

Martech

NOVEMBER 17, 2021

Our mission is to help retailers transform how they plan, execute and analyze their in-store merchandising and we do this with our cloud based platform called Merchandising Cloud,” said Ken Kuperstein, One Door’s Director of Marketing, at our recent MarTech conference. Wasted media. Persona-specific and personalized ads.

Advertising Channels 121

Advertising Channels Campaigns Merchandising Optimization 121

seo.co

DECEMBER 19, 2021

LSI is a key concept in SEO (search engine optimization). So if your plan is to use the content that you write to build a Website, optimize that Website for SEO, and monetize the traffic that comes to the Website , it’s important that your articles have a good mix of LSI terms. search engine optimization.

Optimization 115

Optimization Keywords SERP SEO 115

Parse.ly

JUNE 27, 2023

In the digital content landscape, one strategy reigns supreme: omnichannel engagement. But harnessing its full potential requires an understanding of how analytics play a pivotal role in fine-tuning this strategy. But why should you have an omnichannel strategy? Each has its place within an omnichannel strategy.

Analytics 52

Analytics Marketing AI Optimization Work Management 52

Convince & Convert

APRIL 12, 2024

The struggle is real for social media leaders, managers, and teams. Whenever you mention that you work in social media, from the outside looking in, people think that you take a photo and/or video and just hit “post” to make the magic happen. Nevertheless, we know it takes much more work to manage a brand on social media.

Social Media 138

Social Media ROI Media Cross-Selling 138

Metadata

AUGUST 14, 2023

Much of that pressure comes from sky-high expectations—but also the lack of tools to effectively and efficiently launch, manage, and optimize paid campaigns. The final installment of our Meta with Metadata series dives into how we help performance marketers manage their budgets, pace correctly, and optimize for revenue. Enter Metadata.

Budget Programs 52

Budget Programs Paid Search Agency Optimization Ads 52

Method and Metric

OCTOBER 18, 2019

App store optimization techniques to boost downloads and drive conversions. As social media use shows some decline while app downloads continue to rise, the question many developers are asking is: How can I optimize my app? This guide aims to provide an overview of ASO and what you can do for better app store optimization.

Optimization 90

Optimization SEO Keywords Click Rate 90

SmartBug Media

AUGUST 31, 2020

That’s because these platforms have a ton of well-optimized content and are uniquely positioned to be leaders for these ultra-competitive keywords. Let’s dive into three review site profile optimization tips and tricks that your organization can implement right away. Use Rich Media When Available.

Ideal Customer Profiles 94

Ideal Customer Profiles Profiling Marketing Automation Services Optimization 94

Martech

APRIL 12, 2024

Product managers are responsible for defining a product or product line’s strategy, roadmap and features. Program managers optimize the product portfolio, make strategic decisions about resource allocation and ensure that each product contributes to the program’s goals.

Budget Programs 112

Budget Programs Work Management Allocation Product 112

BenchmarkONE

MARCH 4, 2020

Regardless of your business size or the industry your business is in, content optimization plays a pivotal role in your ability to compete and convert online. Every social feed is inundated with articles, videos, and shared media that it makes it hard to sort through and find the real gems. How To Optimize Your Content.

Optimization 88

Optimization Tips Content Ethics 88

ClearVoice

APRIL 23, 2021

What is off-page optimization? Off-page optimization uses branding, marketing, public relations, advertorial, and other tactics to market a brand in the hopes of leading to sales and attracting consumer attention. An off-page SEO strategy could involve connecting with influencers who bring attention to your site.

Optimization 52

Optimization Lead Scoring Lead Ranking SERP 52

Convince & Convert

MARCH 7, 2024

As artificial intelligence evolves rapidly, its profound impact on go-to-market (GTM) strategies cannot be overstated. From revolutionizing customer segmentation to optimizing marketing campaigns, AI is reshaping how businesses approach every aspect of their GTM efforts. Key findings highlighted: Room for improvement.

Marketing Analytics Tools 143

Marketing Analytics Tools Marketing AI Lead Ranking Research 143

Sprout Social

FEBRUARY 1, 2024

As part of your Facebook marketing strategy , a consistent publishing schedule is essential. Without the help of social media scheduling tools, that means you have to remember to go online each day (sometimes even multiple times a day) to manually publish your content.

Facebook 98

Facebook Digital Asset Management Tools Brand Identity 98

Stevens & Tate

DECEMBER 4, 2019

There are only so many hours in a day and if you have a robust marketing strategy, then finding time to perform basic marketing tasks can be challenging. It’s why marketing optimization is so important. The idea of marketing optimization is to improve the efficiency of your marketing efforts and maximize your desired outcomes.

Optimization 69

Optimization Planning Work Management Landing Pages 69

Stevens & Tate

JUNE 7, 2021

Social media is constantly changing and evolving, so it is crucial for even the most successful brands to reevaluate their strategy from time to time to keep up. Social media helps with attraction marketing. Use these strategies to optimize your social media and to make sure that your brand is constantly staying on top.

Social Media 64

Social Media Optimization Media Buyer Personas 64

Unbounce

APRIL 10, 2019

But from what I’ve seen with my past CRO projects, one major cause is marketers frequently missing out on some optimization opportunities that would improve their B2B conversion rates. There’s a lot that goes into B2B conversion optimization, and it’s easy to miss a few things. I don’t blame them, of course.

Optimization 111

Optimization Conversion Practices Lead Scoring 111

Golden Spiral

NOVEMBER 7, 2022

Whether you’ve already been asked to make cuts, you want to get ahead of the curve, or you’re planning for the next quarter or year, this article will help you move forward. When building your marketing strategy, two concepts will poison your efforts: hope and want. Why Marketing Makes Sense in Odd Economic Times.

Marketing Budget 62

Marketing Budget Budget Programs Marketing Budget Creation Demand Generation Agencies 62

Go Beyond SEO

MARCH 13, 2024

Welcome to our comprehensive guide on using social media for manufacturers to boost your brand. In today’s digital age, social media has become a powerful tool for businesses to connect with their target audience and establish a strong online presence.

Social Media 78

Social Media Media Brand Identity Branding 78

Martech

FEBRUARY 8, 2024

More than a third of marketers (36%) say their company doesn’t have a “clear and actionable plan for AI integration into their marketing strategy,” according to a new report. On the plus side, 40% said they have “a clear plan and are executing it well.”

Marketing AI 100

Marketing AI Allocation Zoominfo ROAS 100

Sprout Social

DECEMBER 15, 2023

It’s common knowledge amongst social media marketers that Facebook’s organic reach is tough to get. It involves a hefty strategy of great content and consistency. Automating your Facebook posts will create a streamlined process for you to focus on your overall Facebook marketing strategy.

Facebook 121

Facebook Social Media Profiling Urgency Marketing 121

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy.

Social Media 53

Social Media Template Work Management Marketing Management 53