Biznology

JUNE 28, 2018

Everyone knows they need testimonials, but I recently saw a graphic example of how true this is. I have been helping a very smart client in their RFP process to select a vendor for their marketing campaign. ” This is where marketing has brought us. But this vendor had an ace in the hole–their testimonials.

RFP 162

RFP Work Management Marketing Management Vendors 162

Webbiquity

NOVEMBER 8, 2022

Social proof is a powerful tool for marketers who know how to use it effectively. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. What Is Social Proof In Marketing? Nine Benefits of Social Proof in Marketing.

Paid Content 347

Paid Content Social Marketing Paid Search Agency Advertising Agencies 347

Optinmonster

JULY 20, 2021

Customer testimonials are a powerful tool that every marketer should have in their arsenal. In this post, we’ll share 10 different types of customer testimonials examples that you can use on your website. Video testimonials. High profile testimonials. High profile testimonials. Image testimonials .

Ideal Customer Profiles 105

Ideal Customer Profiles Examples Peer-to-peer Case Study 105

The Daily Egg

JUNE 29, 2021

Consumers have become increasingly blind to marketing and advertising strategies. And it starts with customer testimonials. The post Where to Place Customer Testimonials On a Website (+Examples) appeared first on The Daily Egg. The buyer’s journey gets longer and longer, and people are slower to trust companies.

Examples 117

Examples Marketing Websites Trust Marketing Advertisements 117

Marketing Insider Group

DECEMBER 18, 2023

Effective marketing strategies for complex products are essential to driving business growth. At the end of the day, a good marketing strategy generates revenue that is pivotal for both sustaining and scaling a business. The problem is that you can’t use the same marketing strategy over and over again like a generic template.

Marketing Strategy 229

Marketing Strategy Marketing & Strategy Work Management Product 229

FMG Suite

FEBRUARY 11, 2021

The SEC’s new changes for Rule 206(4)-1 permit advertisements that enable registered investment advisors to promote themselves via testimonials, endorsements, and third-party ratings. The amendment opens the door for RIA marketing that helps build a firm’s reputation. How can you get more reviews? Download Slides.

Ad brokers 98

Ad brokers Webinar Metrics Rules Advertisements 98

ClearVoice

JUNE 23, 2020

A testimonial is a customer statement attesting to a brand or product’s superior performance, quality or results. A classic testimonial format presents a challenge or objective that the customer had, and then describes how the brand or product delivered the solution. Testimonials are a fundamental of marketing.

Work Management 97

Work Management Paid Search Agency Marketing Management Advertising Agencies 97

Blue Flame Thinking

MAY 14, 2021

There’s one change that many financial marketers may welcome. The Securities and Exchange Commission’s rule on registered investment advisors’ advertising and marketing practices has been published in the Federal Register , and it looks like advisors will soon be able to start using testimonials and endorsements in their advertising.

Service 55

Service Rules Marketing Mix Marketing & Strategy 55

ClearVoice

MAY 16, 2022

Testimonials can be a powerful tool to earn the trust and confidence of your customers. But the kinds of testimonials that inspire confidence and pull customers off the decision bubble and towards your product or service don’t always just appear organically in your inbox. What are testimonials and who should write them?

Examples 52

Examples Effectiveness Work Management Marketing Management 52

ClearVoice

APRIL 28, 2020

Testimonials are a very powerful tool to build credibility for your business and convert customers from multiple points in the sales funnel. Testimonials can appear in many places: your home page, your capabilities deck, your newsletter and more. Tips for recording remote video testimonials: 1.

Video Marketing 100

Video Marketing Tips Best Practices Skype 100

KoMarketing Associates

MARCH 15, 2023

As B2B marketers look for more efficient ways to engage prospects, new research suggests that content marketing is growing in importance to them. This was followed by video (52%), reviews/testimonials (48%), and events (41%). Over the past year, most B2B marketers (71%) say that content marketing has become “more important.”

B2B Marketing 275

B2B Marketing Top of Funnel Content Marketing B2B 275

Webbiquity

APRIL 19, 2022

In B2B marketing, trust and credibility play an even more important role than in B2C. Social proof is more than reviews and testimonials. Make Your Testimonials Relatable. If those decision makers can relate to the testimonials on your website, they’ll be much more likely to consider you as a partner.

Ideal Customer Profiles 336

Ideal Customer Profiles Practices Case Study Case Studies 336

Writing on the Web

JULY 16, 2015

But if you don’t have a lot of clients, or you’re starting a new business or product, how do you get quality client testimonials ? Nothing can backfire and destroy trust and credibility more quickly than phony testimonials. And he is right: Readers can smell a phony testimonial a mile away. What do you think?

Ethics 100

Ethics Focus Group Trust Marketing Consulting 100

Webbiquity

MARCH 28, 2023

A well-rounded content marketing strategy will rely on several different types of content to achieve its goals. Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success. Guest post by Natasha Lane.

Top of Funnel 311

Top of Funnel Marketing Strategy Marketing & Strategy Planning 311

Search Engine Journal

MAY 6, 2021

Client testimonials, an essential part of any marketing strategy, are a goldmine of market and content intelligence. The post 10 Steps to Help You Turn Client Testimonials Into SEO Wins appeared first on Search Engine Journal. Make them part of your B2B SEO playbook.

SEO 82

SEO B2B Marketing Search Marketing B2B 82

ClearVoice

NOVEMBER 12, 2019

A testimonial is one of the most effective tools for attracting new clients and gaining their confidence. Even among professional pitchers and marketers, some of us aren’t great at asking for testimonials. Even among professional pitchers and marketers, some of us aren’t great at asking for testimonials.

Work Management 67

Work Management Marketing Management Tips Case Studies 67

Leading Results Rambings

APRIL 3, 2019

Customer testimonials add credibility to your brand. The heart of a good testimonial is a story, and nothing captures emotion like a story. Stories are scientifically proven to pull us in and make us feel something, and 89% of B2B marketers consider testimonials a powerful marketing tool.

Peer-to-peer 74

Peer-to-peer Brand Identity Branding Conversion 74

Marketing Insider Group

JANUARY 29, 2024

At Marketing Insider Group, we’ve been exploring the world of AI for quite a while. Now, we all know AI isn’t a cure-all for every marketing challenge. We’re about to unveil how to make AI work for you, turning it into a powerful ally in your content marketing strategy.

Copywriting 220

Copywriting Optimization Marketing AI FAQ 220

nDash

JUNE 22, 2022

For this Wednesday Writer Roundup, we have a former academic and author, a finance journalist, a testimonial writer, and a math teacher. Tricia Molloy solves one of the most common marketing problems most businesses face today: Getting clients to write recommendations! Anna Cottrell. Hi I’m Anna!

Education 52

Education Ideal Customer Profiles Storytelling Copywriting 52

ClearVoice

JANUARY 3, 2020

No matter the industry, the value proposition or the call-to-action, every brand can benefit from powerful testimonials. As Kelly Chase , the director of content marketing at Fracture puts it, harnessing customer stories can serve as a game-changer for brands since today’s customers are connected more than ever to technology.

Work Management 93

Work Management Marketing Management Storytelling Paid Search Agency 93

Trade Press Services

MAY 13, 2024

B2B video marketing is a staple for today’s businesses with more than 90 percent of companies leveraging the medium to reach target audiences. According to Wyzowl’s Video Marketing Report , individuals watch an average of 17 hours of video content each week. Case studies take testimonials a step further.

Video Marketing 78

Video Marketing B2B Marketing B2B Thought Leadership Work Management 78

Marketing Insider Group

MARCH 6, 2023

Not only are 91% of businesses already using video as a marketing tool in 2023, but 96% of marketers are placing ad spend on video. According to a recent report, 83% of professional marketers believe that creating video content is more important now than ever. Now is the time to become an expert on creating video content.

Video Marketing 293

Video Marketing Content Marketing Content Paid Search Agency 293

ClearVoice

APRIL 23, 2020

How you quote, source and write about people in your content marketing projects has the ability to enhance your brand’s reputation and move consumers through your sales funnel with more grace and loyalty. People who share testimonials. Testimonials. ” — Dr. Brené Brown. People you interview and quote. Blog posts.

Tips 106

Tips Buyer Personas Case Studies Psychographics 106

Marketing Insider Group

FEBRUARY 23, 2021

Case studies are one of the most powerful forms of content to have in your marketing repertoire. They take online reviews and testimonials to another level. You can incorporate case studies in content marketing in a myriad of ways. What are Case Studies in Content Marketing? Source: BrightLocal. Quick Takeaways.

Case Studies 280

Case Studies Case Study Studies Top of Funnel 280

Data Cleaning/CRM Appending

JULY 15, 2020

Testimonials are tricky business. Whether it was the shocking testimonial that your friend posted on social media which was supposed to be quirky and funny but you are still reeling from the punchlines or the testimonial from the ex-employer that got you thinking that you were Dwight when deep down you know you are Jim. […].

Social Media 52

Social Media Media Business Marketing 52

Biznology

FEBRUARY 25, 2016

Everyone knows they need testimonials, but I recently saw a graphic example of how true this is. I have been helping a very smart client in their RFP process to select a vendor for their marketing campaign. ” This is where marketing has brought us. But this vendor had an ace in the hole–their testimonials.

RFP 80

RFP Work Management Marketing Management Vendors 80

ClearVoice

MARCH 1, 2021

A comprehensive guide to customer reviews and testimonials. This article will give you a high-level overview of customer reviews and testimonials, plus we’ll dive a little deeper into topics like review audits, how to manage your reviews, how you can get more of them, and more. That’s HUGE. Do customer reviews affect SEO?

Work Management 98

Work Management Marketing Management Ideal Customer Profiles Paid Search Agency 98

Marketing Insider Group

MAY 31, 2023

But do you know how direct the relationship is between understanding your customers’ needs and maximizing the results of your marketing efforts? This allows you to identify gaps in the customer experience and opportunities for improvement, as well as develop targeted marketing strategies that resonate with your audience.

Enterprise Management 257

Enterprise Management B2B Marketing Tools Marketing Management 257

Launch Marketing

APRIL 19, 2023

When you think of “B2B” marketing, you think of “Business to Business,” not “Business to Customer.” But this failure to focus on the customer experience or customer marketing is a crucial mistake that many B2B companies make. One of the main objectives of customer marketing is to build and solidify trust.

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118

Biznology

MARCH 17, 2016

If you’re looking to make a great investment for your business that has been used for centuries to drive revenue targets, then you should be looking at case study videos and video testimonials for your business. This makes now a time to get started or expand your business video content marketing strategy with customer case studies.

Case Study 80

Case Study Case Studies Video Marketing Studies 80

FMG Suite

JUNE 5, 2019

Email Marketing Campaigns for Financial Advisors. . For financial advisors, an email marketing campaign is a critical component of a successful marketing strategy. Here is what we learned: How did you decide to use FMG Suite for your digital marketing? All of the tools work continuously and together.

Email Marketing 40

Email Marketing Work Management Planning Ad brokers 40

Aberdeen

MAY 17, 2017

Testimonials are an invaluable marketing tool for businesses of all sizes. An honest, engaging testimonial from a happy customer can often be the deciding factor for a wavering prospect. One of the most important interactions a company will ever have with its existing customers is the process of getting a testimonial.

Customer Satisfaction 66

Customer Satisfaction Buyer Intent Sample Impressions 66

Webbiquity

JUNE 30, 2022

Provide case studies, testimonials, and reviews. While adding logos of well-known clients helps establish your brand credibility, using case studies, customer testimonials , and reviews further builds trust among your website users. Also, if your business accepts card payments, you must abide by the rules implemented by the PCI DSS.

Marketing Websites 296

Marketing Websites Ad Building Lock-In Case Study 296

SWZD

AUGUST 19, 2015

Marketing Management Solutions Testimonials Crownpeak emedia definitely made the process as easy as possible, writing the content abstracts and getting them up and running on their network. The whole process took a day and in the end they actually over-delivered on the number of.

Marketing Management 48

Marketing Management Network Marketing Marketing Process 48

Marketing Insider Group

JANUARY 13, 2021

While it’s impossible to control everything related to your brand online, you can manage your online reputation with content marketing. With content marketing , you control the story. Your blogs, videos, social media posts, and every other aspect of content marketing are all within your realm to dictate.

Marketing Management 330

Marketing Management Content Marketing Planning Content 330

PureB2B

SEPTEMBER 18, 2018

In the age of big data, marketing has shifted from brand-centric to a more customer-focused perspective and for good reason. In return, a loyal following can churn out positive reviews and testimonials as a form of social proof that can attract more buyers. In short, it’s the best kind of free marketing.

Ideal Customer Profiles 91

Ideal Customer Profiles Peer-to-peer Amazon Demand Generation Agencies 91

Leading Results Rambings

APRIL 30, 2019

Customer testimonials are a necessary part of your marketing strategy , but getting them can be daunting. A good place to start is choosing a dialogue.

Marketing Strategy 49

Marketing Strategy Marketing & Strategy Service Marketing 49