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The Impact of COVID-19 on B2B Marketing Plans: Tech vs. Non-Tech

Webbiquity

The abrupt shutdown of vast swaths of economy and the entire live events industry, to help slow the spread of the novel coronavirus, has dramatically impacted plans for B2B marketers. Those differences are one area explored in How COVID-19 is Impacting B2B Marketing , a research report just published by B2B Marketing Zone and Webbiquity LLC.

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Making Sense of a ‘Weird’ Labor Market — What Recruiters Need to Know

Zoominfo

We’re just in this weird economy that sometimes feels like a recession, but is growing at the same time,” says Robert Daugherty, senior vice president of global talent acquisition at ZoomInfo. “We’re However, whether this period will actually be recorded as a recession is still debatable. Here’s what you need to know.

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Marketing in a Recession: How to Plan Ahead

The Marketing Blender

Marketing in a Recession: How to Plan Ahead. That means we must do more than react: We must know when change is coming and how to prepare for it. . We may be heading into a recession, and it may be here already. That means every business has to prepare to market in a recession. . Our Services. .

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How to Sell in a Recession: 3 Tips Based on Experience

Zoominfo

As interest rates rise by 75 basis points for the first time in almost 30 years, experienced sales reps and newcomers alike are facing the prospect of selling during a recession. With the odds increasingly stacked against them, how can salespeople navigate a precarious economy and hit their number during a downturn?

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How brands should react to market slowdowns

Martech

This article was co-authored with Ed Crain , President and CEO of Kingstar Media and 26-year veteran of the marketing and media industries. Over 30 years of working in the media business, I’ve seen a fair share of market slowdowns. Here’s how. A slowdown doesn’t necessarily mean pulling the plug.

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Navigating the New Era of Email: Insights on Innovations for Marketers

Litmus

The email marketing landscape in 2023 was tumultuous to say the least. Amidst the ever present buzz of a looming recession, marketers navigated a world where email volume was on the rise, new AI-powered innovations were front and center, and subscriber expectations were skyrocketing.

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Marketing Strategies Must Evolve With the Times in 2024

Litmus

Marketing strategies face some headwinds in 2024. Let’s take a closer look at how companies can navigate these very real—but not insurmountable—challenges this year. Marketing budgets In January 2023, many experts shared dire warnings about the economy. It was clearly headed for a recession.