The Marketing Blender

AUGUST 23, 2022

Marketing in a Recession: Preparing and Prioritizing. Some people think we will soon be in a recession, forcing all businesses to figure out how to market in a recession. From the perspective of marketing in a recession and learning how to market in a recession, it’s irrelevant.

Planning 98

Planning Paid Search Agency Allocation Advertising Agencies 98

SmartBug Media

FEBRUARY 1, 2023

With the specter of a recession looming over the economy, business leaders are understandably nervous about what the future holds. When it comes to marketing and public relations during a recession, the same holds true. Keep Calm With economic instability, the first instinct for most of us is to panic. Why is this happening?

Public Relations 92

Public Relations Ideal Customer Profiles PR Planning 92

Heinz Marketing

JANUARY 28, 2023

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. What Does Product-Market Fit Feel Like? Read to learn how you know when to invest in a go-to-market motion. Are You High-Tech or High-Touch? Read on for some solutions.

B2B Thought Leadership 109

B2B Thought Leadership B2B Marketing Planning B2B 109

Contently

APRIL 4, 2023

Few things shoot fear into the heart of a marketer than the words “economic downturn.” We know that marketing will be one of the first places spending cuts will be made. But here’s the reality: A smaller budget doesn’t have to negatively impact success with content marketing. ” Why? Because we know.

Top of Funnel 197

Top of Funnel Budget Programs Content Marketing Marketing Management 197

Choozle

FEBRUARY 7, 2024

In today’s business and commerce landscape, the dynamics of market polarity are experiencing a seismic shift. ” This transformation is reshaping how businesses operate and redefining the relationships between consumers and brands. .” How Many People Fall into the “Have Lesses” Category?

Marketing Analytics Tools 87

Marketing Analytics Tools Lead Ranking Buy Marketing Strategy 87

MindFire

JUNE 22, 2022

Is a recession coming? How can our business survive the rising costs? Should we change our marketing and sales strategies? In this webinar, our business experts discussed the looming recession’s impact on business and the counterintuitive strategies innovative business leaders use to grow during a recession.

Webinar Metrics 85

Webinar Metrics Cost Tips Video Marketing 85

Marketing Insider Group

DECEMBER 29, 2020

Marketers have been forced into survival mode to keep their businesses afloat. However, we know that COVID-19 has forced the world to make significant shifts in business and marketing. Digital has become the supreme leader in the marketing world. It now accounts for about 80% of all marketing channel budgets.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

BenchmarkONE

OCTOBER 30, 2023

6 Tips to Help You Thrive as a SaaS Salesperson During a Recession Did you know that during the economic downturn of 2020, caused by the pandemic, nearly 100,000 small businesses temporarily closed their doors and are now out of business? Analyze Your Cash Flow Understanding how money flows into and out of your SaaS sales role is essential.

Marketing Budget 52

Marketing Budget Marketing Automation Services Tips Marketing Management 52

nDash

NOVEMBER 29, 2022

Content Marketing Helps Weather This Storm. After carefully navigating the tumultuous waves of the pandemic , small businesses are now facing the biggest wave of all, a recession. While many strategies can help you stay afloat, content marketing is uniquely qualified to weather this storm. Two words, content marketing.

Marketing Budget 52

Marketing Budget Content Marketing Paid Search Agency Marketing Budget Creation 52

Rev

AUGUST 30, 2023

And, amid a looming recession, it’s never been more critical to resolve these issues ASAP. That’s why sales enablement can be an invaluable tool to help you navigate the choppy waters ahead and build a more efficient sales department. How do you know what type of content will resonate with your target audience?

Practices 78

Practices Work Management Marketing Management Best Practices 78

Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. In 2023, amidst recession talk, a cost of living crisis and a seemingly never-ending flood of layoff announcements, it feels a bit like the obstacle course is on fire. It’s challenging to navigate, but possible with some extra preparation.

Social Media 109

Social Media Work Management Marketing Management Social Marketing 109

Aberdeen

JANUARY 26, 2023

But with a looming recession on the horizon, the stakes are higher than ever. Aberdeen research suggests that using data and analytics to navigate the economic downturn can be a powerful way to optimize your sales strategy and stay ahead of the competition. ” — Derek E. ” — Derek E.

Marketing Budget 52

Marketing Budget Top of Funnel Allocation Lead Scoring 52

Zoominfo

SEPTEMBER 7, 2022

That also means there’s a generation of emerging business leaders who haven’t worked during a prolonged recession. So far in my career, I’ve made it through three recessions in various sales roles. Each one offered new challenges and lessons — and required some intense effort to navigate successfully to the other side.

Zoominfo 100

Zoominfo Marketing & Strategy Budget Programs Training 100

Salesforce Marketing Cloud

JULY 28, 2022

An economic recession is likely on the way — at least, that’s what more than two-thirds of economists believe, according to a study by The Financial Times. While some companies will likely wait to see how it shakes out, they may face budget cuts, profit losses, layoffs, and more. Refocus on delivering value, not hitting quotas.

Sales Management 98

Sales Management Top of Funnel Lead Ranking Ideal Customer Profiles 98

Heinz Marketing

JUNE 20, 2023

By Michelle Voznyuk , Marketing Specialist at Heinz Marketing Let’s call it how we see it and acknowledge that it’s been an interesting year. Talks of a recession have had us questioning “are we in one?”, “are we about to be in one?”, Conclusion When the market takes a turn, budgets tighten. We can help!

Webinar Metrics 111

Webinar Metrics Marketing & Strategy B2B Thought Leadership Word of Mouth 111

Marketing Insider Group

JUNE 29, 2020

During an unpredictable and chaotic event like the Covid-19 outbreak, many adjustments need to be made in the world of marketing. Way back in 2012 and 2013, I interviewed some marketing influencers and leaders in the field to understand what they thought the Future of Marketing would look like. But enough about me!

CMO 333

CMO Work Management Paid Search Agency Planning 333

Content Standard

DECEMBER 19, 2023

It accounts for 60% of the estimated 97 zettabytes of data today, with 90% created in just the past two years—explosive growth driven by the changing digital marketing, creator, and AI landscapes. That’s why good content marketing isn’t just a nice-to-have; it’s essential to success.

Terms and Conditions 81

Terms and Conditions Marketing & Strategy Advertising Agencies Storytelling 81

Champion Communications

FEBRUARY 13, 2023

Last month, our clients covered a wide range of topics from the importance of hybrid working to how to survive the recession from a supply chain standpoint. James Newman, EMEA Director at GreyOrange comments on how the impending job cuts point to a resurgence in in-store shopping in Supply Chain Magazine.

Work Management 62

Work Management Marketing Management Multi-Channel Amazon 62

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Marketing Budget 127

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 127

Martech

JANUARY 25, 2024

Yet, that’s how many brands approach marketing. A true marketer asks uncomfortable questions that reveal hidden truths. Uncomfortable questions, unexpected answers: The marketer’s quest for meaning These questions may be uncomfortable, but they reveal the truth and help connect a brand with its audience.

Intent 123

Intent Brand Identity Branding Paid Search Agency 123

flux.la

JUNE 28, 2023

As the global economy experiences periods of recession, investors often find themselves confronted with a multitude of challenges and uncertainties. In this article, we will explore research-backed and factually correct investment advice to help investors navigate the complexities of a recession and make informed decisions.

Allocation 40

Allocation Terms and Conditions Marketing & Strategy Opt-out 40

SmartBug Media

JANUARY 18, 2023

The world is bracing for a possible recession , and businesses are scrambling to craft strategies that account for an economic downturn. The question now isn’t how to avoid that uncertainty, economic or otherwise, but how to survive and even thrive in the face of it. How to Leverage PR During a Recession.

PR 85

PR Public Relations Effectiveness Thought Leadership 85

Contently

OCTOBER 14, 2020

After nearly 30 years in advertising and digital marketing, I’m fascinated by how the early parts of our careers shape us along the way. It’s resulted in a book, Bronze Seeks Silver: Lessons from a Creative Career in Marketing. They liked how I translated research into persuasive communications.

Advertising Agencies 217

Advertising Agencies Campaigns Paid Search Agency Television marketing 217

Content Standard

JULY 1, 2022

We entered 2022 with marketing budgets finally climbing back from the pandemic’s record lows to an average of 9.5% However, concerns of a recession now threaten those gains. Before disrupting your content efforts—or any other marketing initiative—take a close look at the consequences.

Marketing Budget 115

Marketing Budget Lead Scoring Lead Ranking Marketing Budget Creation 115

ATAK Interactive

MARCH 25, 2020

“You never know how strong you are, until being strong is your only choice.” – Bob Marley. There is still so much we do not know about the final impact this virus will have on our global economy and when or how we will come back from this. No global pandemic or economic recession is going to change that. ATAK’s Core Values.

Work Management 78

Work Management Thought Leadership Marketing Management Advertising Agencies 78

ATAK Interactive

MARCH 25, 2020

“You never know how strong you are, until being strong is your only choice.” – Bob Marley. There is still so much we do not know about the final impact this virus will have on our global economy and when or how we will come back from this. No global pandemic or economic recession is going to change that. ATAK’s Core Values.

Work Management 78

Work Management Thought Leadership Marketing Management Advertising Agencies 78

Heinz Marketing

JANUARY 31, 2023

By Maria Geokezas , Chief Operating Officer at Heinz Marketing This article will look at the three foundations of efficient growth you can focus on right now that will help your business not only survive tough times but come back stronger when the market rebounds. But all those oversights quickly add up when every cent counts.

Ideal Customer Profiles 113

Ideal Customer Profiles Efficiency Buyer's Journey Distribution 113

Rev

MAY 29, 2020

Today, aligning sales and marketing is crucial. Despite the well-known consequences of siloed teams, getting sales and marketing on the same page amidst a global pandemic is easier said than done. With limited resources and a looming recession , misalignment between sales and marketing is all too common.

High Quality Lead 78

High Quality Lead Sales Qualified Leads Trends Lead Gen 78

Heinz Marketing

APRIL 20, 2023

By Sarah Threet, Marketing Consultant at Heinz Marketin g What is Purchase Intention and Intent Data? B2B organizations can use intent data for sales enablement, ABM, and to assist with their digital marketing strategy. Using intent data helps target outreach through more precise and personalized marketing, increasing conversion rates.

Purchase Intent 60

Purchase Intent Top of Funnel Purchase Intent 60

Heinz Marketing

AUGUST 13, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. How to Talk to Your Audience: The right message to the right people at the right time. How To Write an Exceptional White Paper for Your B2B Brand.

Paper 52

Paper Effectiveness B2B Buyer's Journey 52

Heinz Marketing

APRIL 7, 2020

By Maria Geokezas , VP of Client Services at Heinz Marketing. For most business leaders, navigating through a global health crisis which then turns into a global economic crisis is a skill that is rarely, if ever, used. I was lucky enough to have a front row seat of the train wreck that was WAMU during the Great Recession of 2007-2009.

Thought Leadership 104

Thought Leadership Business Work Management Marketing Management 104

Hubspot

DECEMBER 13, 2022

Looming recession. Companies around the world are trying to figure out how to address these challenges while continuing to grow their business. Over the past two years, we’ve talked a lot about how the pandemic has sped up the rate of digital transformation, particularly in the shift to selling online. Climbing interest rates.

Digital Transformation 65

Digital Transformation Hubspot eCommerce B2B Sales 65

ATAK Interactive

MARCH 25, 2020

“You never know how strong you are, until being strong is your only choice.” – Bob Marley. There is still so much we do not know about the final impact this virus will have on our global economy and when or how we will come back from this. No global pandemic or economic recession is going to change that. ATAK’s Core Values.

Work Management 60

Work Management Thought Leadership Marketing Management Advertising Agencies 60

Golden Spiral

APRIL 2, 2020

Following the housing market meltdown and recession. There are hundreds of nuances to navigate and thousands of to do items to complete, but in the midst of it all, your employees and customers need you. Since the advent of shelter-at-home orders, our podcast team has conducted interviews with four marketing executives.

Leads 62

Leads Lead Marketing Qualified Leads B2B 62

Oktopost

APRIL 8, 2020

What lessons can be learned from the global economy to help marketers deploy new B2B messaging in this current climate? Listen to the podcast: Or watch the live broadcast: Key Take-Aways from Scott Vaughan: Get on your Front Foot: Now is not the time, as a B2B marketer, to sit back and wait for things to happen. This is not okay.

B2B 122

B2B Lock-In Broadcasting Advertising Agencies 122

Heinz Marketing

OCTOBER 15, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. Jonathan Barouch shares 3 Lessons in Creating an ‘Antifragile’ Business Strategy Here’s how to thrive, not just survive, in a future recession. But what do good coaches do?

Communities 89

Communities B2B Fulfillment Customer Satisfaction 89

Biznology

APRIL 22, 2020

All ominous terms to describe how organizations deal with a severe economic downturn; letting go of staff deemed non-essential to business operations. So, some of the questions that arise include: how do we implement reductions so they are effective in the near and long term? How do we maintain the morale of those who are staying?

Planning 104

Planning Allocation Thought Leadership Work Management 104