KoMarketing Associates

AUGUST 26, 2020

Does your B2B marketing program include LinkedIn video marketing? 87% of LinkedIn video marketers say it’s been an effective channel for them. 41% of marketers think video is THE best content format for building relationships that generate leads. 87% of LinkedIn video marketers say it’s been an effective channel for them.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

Onalytica B2B

APRIL 3, 2018

What do you think of when you hear ‘influencer marketing’? While we advocate the fact that if you view influencer marketing as a long-term strategy you can build organic relationships with influencers without paying them a penny, there are some circumstances when payment of some sort may be appropriate.

Marketing AI 278

Marketing AI Opinions B2B Thought Leadership Work Management 278

The Marketing Blender

NOVEMBER 4, 2022

Or does it include building an email list, increasing web traffic, or filling up an event? If you’re assuming you’ll have a 4% conversion rate, then you should get 8 conversions. This can help you calculate conversions. . At this point, you’ll need to break it down into marketing and sales qualified leads.

Budget Programs 96

Budget Programs Allocation Sales Qualified Leads Marketing Budget 96

Zoominfo

NOVEMBER 22, 2019

Account-Based Marketing (ABM) always seems like a great idea … until you get into the nitty-gritty. In fact, with just a few simple steps, DIY customer data segmentation for account-based marketing is a great way to get started. Discover your best marketing account segments from within your current customer base. Sound familiar?

Account Based Marketing 218

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 218

Hubspot

AUGUST 20, 2019

Whether you're trying to develop your personal career or forge new business relationships, making offline, personal connections has become even more critical as online social networking becomes the norm. Networking” is a buzzword that many of us have a serious love/hate relationship with. Come prepared with a clear goal in mind.

Personalization 101

Personalization Effectiveness Co-Registration Ad Exchange 101

Sprout Social

FEBRUARY 1, 2022

In a matter of weeks, this question has become the conversation starter for hundreds of thousands. Players initially had no clear way of sharing their results from Wordle’s website with their peers or social networks–but that didn’t stop communities from forming. Wordle is the sourdough starter of Omicron.

Peer-to-peer 95

Peer-to-peer Social Media Communities Buzz 95

PureB2B

JUNE 29, 2022

But if the last time you attended a networking event was pre-2020, you’re going to hear it from us too. Networking is back on the agenda! Building networks among local businesses is a powerful tool that provides value for your business and your personal life. What is Business Networking? Think again!

Ad Building 62

Ad Building Business Network Marketing Ideal Customer Profiles 62

Onalytica B2B

FEBRUARY 22, 2017

To remind you, the 5 most common reasons why influencer marketing fails as per our previous blog are: Lack of influencer-focussed resource. Marketing is a huge space in which it’s impossible to understand and appreciate every aspect- the harsh reality is that not everyone will get influencer marketing straight away.

Marketing Management 266

Marketing Management Paid Search Agency Advertising Agencies Click Rate 266

Delivra

JANUARY 15, 2021

B2B marketing tactics are always evolving. So in 2021, there are seven B2B marketing strategies you need to have mastered. Whether you’re a B2B or B2C marketer, you have to go to your audience to share your messaging, at least at first. They may be attending networking events in certain cities or reading particular blogs.

Tactics 64

Tactics B2B Marketing Marketing Automation Services Budget Programs 64

FMG Suite

MAY 11, 2021

Learn what marketing strategies work for them to generate new leads. We took the creative marketing ideas from the webinar and put them together in this article, along with extended, updated content we hope you find valuable. Read on to learn about lead generation ideas you can use with online and offline marketing.

Creativity 105

Creativity Work Management Paid Search Agency Marketing Management 105

Hubspot

OCTOBER 31, 2022

The best way to tackle this challenge is through effective sales networking. Whether you’re a pro or just getting started, there are always ways to refine your networking skills. In this guide, you’ll learn how to approach networking and what mistakes to avoid. What is sales networking? How to build your sales network?

Examples 64

Examples Tips Marketing Analytics Tools Network Marketing 64

SpotMe Blog

JUNE 30, 2023

You’ve invested months planning an event – securing speakers, creating an agenda, promoting to your audience. All your hard work will be for nothing if event attendance is low. Fortunately, there are tried-and-true ways to increase event attendance and get more people through the doors (no matter if they’re physical or virtual).

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Network Marketing Work Management 52

Hubspot

JUNE 10, 2020

HubSpot is no exception — for the first time in nine years, INBOUND , an event hosted by HubSpot, will not be held in-person. And, despite being virtual, the conference will still include opportunities to network and learn from peers in the industry. In 2020, many companies have needed to pivot to virtual conferences. Venture Café.

Conference 96

Conference Paid Search Agency Companies Peer-to-peer 96

Onalytica B2B

MAY 3, 2018

Influencer marketing is still considered to be a new strategy; it’s often deemed a risky investment from sceptical traditional senior management, so getting a plan together when you have no idea how much you’re going to be able to put into it is challenging. a professional influencer may require payment to attend an event).

Work Management 242

Work Management Budget Programs Enterprise Management Marketing Budget 242

Outbound Engine

DECEMBER 19, 2018

Social media and email marketing have also become important ways to engage your customers in meaningful conversation. Therefore, you’ve got to engage customers in meaningful conversation just like you would if you were face to face or on the telephone. Marketing tips and tools. We’ve done the legwork for you.

Conversion 75

Conversion Social Media RSS Loyalty 75

Contently

NOVEMBER 2, 2016

Making connections at a networking event is awkward. But how can you know which one-liners will actually spark an interesting, memorable conversation? But how can you know which one-liners will actually spark an interesting, memorable conversation? So I posted this on Twitter: Nervous about networking at @Dreamforce ?

Conference 60

Conference Network Marketing Internet Marketing Marketing & Strategy 60

Hubspot

FEBRUARY 17, 2021

Below, we’ll explain where Clubhouse came from, what it actually is, and the pros and cons of using it in your marketing strategy. Initially, Clubhouse was marketed to top-tier influencers, celebrities, Silicon Valley investors, and industry thought leaders, but recently opened to more general audiences. How Clubhouse Works.

Planning 101

Planning Work Management Social Media Marketing & Strategy 101

Rev

JULY 8, 2019

But how can B2B marketers use this craving-for-knowledge to their advantage? . Oftentimes, video can be the most valuable kind of content marketing – you have the ability to catch a viewer’s attention because they instantly make a personal connection with you. . Webinar Promotions Tips (And What to Do Post Event) .

Webinar Metrics 113

Webinar Metrics B2B Marketing Practices B2B 113

KoMarketing Associates

AUGUST 18, 2020

How to Do B2B Video Marketing on LinkedIn. How to Do B2B Video Marketing on LinkedIn in 2020. B2B Video Marketing on LinkedIn: Ads, Native Video, and Live Video. How to Get Started with B2B Video Marketing on LinkedIn. B2B Video Marketing on LinkedIn: How to Embrace Video in Your B2B Content Strategy. link]. . .

Linkedin 120

Linkedin Video Marketing B2B Marketing B2B 120

Pam Didner

SEPTEMBER 16, 2020

The biggest benefit of digital marketing is that everything is trackable. The biggest downfall of digital marketing is that everything is trackable. In essence, digital marketing is a lot of work, as is demand generation and working with sales. As a marketer, the way to support your sales team depends heavily on your job scope.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

KoMarketing Associates

JULY 2, 2020

The more relaxed nature of social media platforms gives B2B marketers a valuable opportunity to be more approachable and relatable. It gives marketers room to create more engaging, more distinctive creative… and that usually translates into better return on ad spend. A great deal of B2B marketers do use LinkedIn ads, for sure.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

Oktopost

SEPTEMBER 22, 2021

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. But what if you could get more out of your current organic social media marketing strategy by using the power of paid ads and sponsored content instead? Paid social offers numerous benefits to B2B marketers.

Paid Content 136

Paid Content Paid Social Agency Social Media Webinar Metrics 136

Convince & Convert

AUGUST 22, 2012

Recent updates to the platform have made life a little easier on social media marketers. View Conversions by Social Network. What: View reports that show the real-time and latent impact social media has on sales and goal conversion. There are several resources available to learn how to create custom event tracking.

Marketing Analytics Tools 147

Marketing Analytics Tools Social Media Marketing Report Analytics 147

DiscoverOrg

AUGUST 14, 2018

Account-Based Marketing (ABM) always seems like a great idea … until you get into the nitty gritty. In fact, with just a few simple steps, DIY data segmentation for account-based marketing is a great way get started. In fact, with just a few simple steps, DIY data segmentation for account-based marketing is a great way get started.

Account Based Marketing 136

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 136

Contently

SEPTEMBER 8, 2017

When researching last month’s best content marketing, I quickly realized that nothing about the solar eclipse was going to make the list. If your company has no connection to a big pop culture event, it’s okay to sit one out instead of forcing your way into a conversation. Netflix, for starters.

Content Marketing 90

Content Marketing Best Practices Paid Search Agency Content 90

Optinmonster

DECEMBER 14, 2021

And just like any tough job, lead generation requires the right tools–even for professional marketers. Email Marketing : Nurture those leads with campaigns to keep them engaged with your brand. Here’s a table of contents to help you navigate through this post: On-Page Lead Generation & Email Marketing. Sales Tools.

Marketing Automation Services 124

Marketing Automation Services Budget Programs Enterprise Management Work Management 124

SpotMe Blog

DECEMBER 7, 2022

Live vs virtual events… How can you possibly decide between the two? . Over the past few years, you may have heard that virtual events are the future. Of course, they offer many advantages over traditional, in-person events. . But that doesn’t mean that live events are outdated. Live vs virtual events?

Enterprise Management 52

Enterprise Management Best Practices Work Management Budget Programs 52

DiscoverOrg

AUGUST 14, 2018

Reading Time: 9 minutes Account-Based Marketing (ABM) always seems like a great idea … until you get into the nitty gritty. In fact, with just a few simple steps, DIY data segmentation for account-based marketing is a great way get started. How did you create the conversation? Sound familiar? You can do this!

Account Based Marketing 120

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 120

EveryoneSocial

AUGUST 24, 2020

If you currently work as a marketer or spent any time in the marketing department, you are well aware of the amount of B2B marketing tools currently available. After all, there are over 8,000 marketing solutions available to utilize (and growing). Best B2B Marketing Tools. Yes, you read that correctly.

Marketing Automation Services 69

Marketing Automation Services Paid Content Budget Programs B2B Marketing 69

Hubspot

JULY 23, 2020

While people still value video, image, and text content, they are finding authentic connections in shared interest groups instead of in their existing personal networks. Since then, we have launched our first Facebook Group, Marketer to Marketer … because nobody knows marketing like marketers do.

Facebook 82

Facebook Hubspot Communities Marketing Proposals 82

Seismic

MAY 3, 2022

It wasn’t uncommon to meet a prospect for coffee or at the office to continue the conversation and buying process.That’s how trust was built. The goal here is to start a conversation with the buyer, understand their organization’s pain points, and assess whether your product or service is a right fit. Prospecting. Decision-making.

Sales Cycle 52

Sales Cycle Work Management Marketing Management Sales Qualified Leads 52

Sprout Social

APRIL 10, 2017

For your business, brand or enterprise company, this channel is unavoidable if you’re truly trying to create a worthwhile play in social media marketing. Your Facebook marketing strategy has to be unique. Looking to get more out of your Facebook marketing? There’s an ocean of potential customers you can reach on Facebook.

Facebook 111

Facebook Marketing Strategy Marketing & Strategy Planning 111

markempa

FEBRUARY 4, 2013

Tweet How can a marketer, in one fell swoop …. It is no wonder KeyedIn typically receives one or two prospect inquiries after golf events. Adame was there and had an opportunity to join Piercy in networking with executive leadership. “He That can instantly spark interest and a conversation about KeyedIn,” she said.

Lead Generation 120

Lead Generation Lead Scoring Lead Ranking Software 120

SnapApp

OCTOBER 30, 2015

Trade shows are one of the best sources of leads for B2B marketers, but they can be unpredictable in terms of demonstrating ROI. As a sponsor or vendor, your contact with attendees can vary due to so many different factors - from the layout of the event to the schedule to simply the personality of the attendees. How to Connect?

Interactive Marketing 48

Interactive Marketing Conversion Event Marketing Trade Show 48

Onalytica B2B

JANUARY 30, 2018

Or is this unfair since Devumi are just fulfilling a demand within the market? They’ll also be making an impact outside of social media too; creating high quality content with brands, attending and speaking at industry events and being mentioned in the media. Conversation starter – provoke conversation/debate.

Buy 126

Buy Peer-to-peer Advertising Agencies Work Management 126

TrustRadius Marketing

APRIL 13, 2022

The ace in the hole for many small business owners could be social media marketing. We’re going to explore some of the most asked questions about social media marketing and its costs. What is Social Media Marketing? Click here to explore all social media marketing tools. How Much Does Social Media Marketing Cost?

Paid Content 52

Paid Content Social Media Pricing Price 52

Sprout Social

SEPTEMBER 13, 2016

Facebook has become an integral part of the marketing process. For some, the social network might not be the right fit, but for millions of others, it’s a must. Return on investment (ROI) plays a big role in your decision to not only bring Facebook into your marketing strategy, but to keep it there. More than 1.71 Facebook Ads.

ROI 102

ROI Facebook Paid Search Agency Social Networks 102