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These 3 B2B Marketing Campaigns Will Help Inspire Your Brand

Salesforce Marketing Cloud

That’s why marketers across industries are looking to marketing automation technologies to pick up the busywork and free up time for them to innovate. Marketing automation lets you automate business processes, personalize content and experiences, and track customer engagement. Download the ebook.

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10 Best Sales Tools to Boost Your B2B Sales

SalesIntel

Examples of popular sales tools include CRM software, marketing automation software, and sales forecasting tools. Using sales tools can help increase productivity and efficiency in the sales process by automating repetitive tasks, tracking and analyzing sales data, and providing actionable insights to inform better decision-making.

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Content Automation: How is it changing content marketing

Scoop.it

With such marketing automation technologies, marketers have achieved a 14% increase in sales productivity and a 12% reduction in overhead. One of the most significant impacts of content automation has been in the content marketing industry. They use interpretation and auto-generation of text for content creation.

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Effective lead harvesting methods for business success. 

Valasys

Marketing automation platforms streamline the process once they collect email addresses. Utilize email signatures: Include a clear call to action with a signup link in your email signature. Craft and deliver personalized messages to nurture leads, build relationships, and ultimately convert them into customers.

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The Lead Analyser: Get Your Leads In Order

Lead Liaison

This helps in keeping my leads straight, So I can instantly see who needs an additional touch to get a demo booked, when I need to follow up post-demo, and it helps me keep track of those order forms I have sent out for a signature. Lead Analyzer is part of Lead liaison’s Sales Enablement platform, which includes a free CRM called OneFocus.

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Sherpa and ActiveDEMAND: Automation, Connection and Trust Through the Buyer’s Journey

ActiveDEMAND

Let’s talk about using empathy and building trust through marketing automation? Let’s first look at some common misconceptions around marketing automation. Marketing automation should be used in place of human connection. You want to deliver the right message, at the right time, to the right person.

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Strategic Marketing: 10 Marketing Strategies that Work – part 2 [Video] – copy

Hinge Marketing

Second is marketing automation. Now, the word automation always makes us think that it’s something that’s canned. But marketing automation is very strategic in the sense that it allows firms to be very deliberate and very specific about the type of marketing that they put in front of their prospects.