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10 B2B Demand Generation Strategies to Increase Leads

Webbiquity

But the real question is: Have you tapped into this trend to strengthen your own B2B demand generation efforts? Essentially, to engage the right audience and execute impactful campaigns, your sales and marketing teams must work in unisonleveraging analytical tools to understand exactly what your prospects need.

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39% of Marketers Intend to Use Marketing Automation for Demand Generation

KoMarketing Associates

Although email has helped many marketers drive leads in recent years, new research indicates that marketing automation may become a more important tool for building a robust pipeline. Though marketing automation isn’t new, it’s clear that marketers are still viewing it as something to test out,” wrote the authors of the report.

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The Essential Guide to the Demand Generation Funnel

Oktopost

With a carefully crafted demand generation strategy that cost-effectively gets high-quality leads into your sales funnel. What Does a Demand Generation Funnel Look Like? Demand generation aims at the broader audience near the top of the funnel. And how do you create these opportunities?

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8 Demand Generation Tactics to Implement in 2024

Oktopost

Demand generation trends change super fast, so you need to adjust your demand generation tactics as well. One day, you’re generating demand with a stellar email campaign; the next, you need to jump on LinkedIn live with an industry influencer to create buzz around a new product feature. Why is this crucial?

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64% of Marketers Have Only Been ‘Somewhat Successful’ with Marketing Automation

KoMarketing Associates

While many marketers have begun to leverage marketing automation to achieve their primary goals, new research suggests that not all are seeing success with it just yet. That being said, marketers are still acutely aware of the advantages of utilizing marketing automation.

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Top Demand Generation Metrics and KPIs to Track for a Measurable Funnel

Only B2B

Demand generation isn’t just about the journey—it’s about the destination. But tracking and proving demand generation ROI is tricky. In fact, 43% of marketers still struggle to track and measure their metrics effectively. Let’s get started with the key demand generation metrics you should track over time.

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B2B Demand Generation Trends You Need to Watch for a Winning Marketing Strategy

Only B2B

Imagine spending countless hours crafting the perfect B2B marketing strategy—only to find out it’s not just ineffective, but completely irrelevant. Demand generation is no longer about casting a wide net; it’s about Precision, Personalization, and Leveraging Technology- to build genuine connections. Well not really.