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AI Marketing Automation: An In-Depth Guide

Marketing Insider Group

AI marketing automation is not just a futuristic concept; it’s here today and transforming how businesses engage with customers, streamline campaigns, and boost ROI. Image Source According to estimates by Statista, the market value of AI in marketing will reach nearly $36 billion in 2024 and could eclipse $107 billion by 2028.

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The Importance of Integrating CRM with Marketing Automation

Marketing Insider Group

CRM and marketing automation integration is a well-defined process that combines and improves the alignment between marketing and sales activities. It lets businesses automate prospecting, data entry, customer management, and other time-consuming business operations. Image source What is Marketing Automation?

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Marketing automation vendor Act-On acquired for $53 million

Martech

Marketing automation provider Act-On, one the early players in the SaaS martech space, was acquired Thursday by Banzai. But the company is far from alone when it comes delivering those services to small and mid-market companies. Banzai is paying $53.2 The companys CEO, Kate Johnson, will depart once the deal is finalized.

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Top Account Data Management Software Platforms

Zoominfo

The success of any account-based marketing (ABM) or account-based experience (ABX) depends on the efficient flow of accurate account data across sales and marketing teams. This is where account data management software comes into play, empowering companies to optimize their ABM processes and achieve better results.

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Act-On Leads the Competition in Revenue Marketing Automation Capabilities

Act-On

Fortunately, marketers can start catching up to these moving goalposts with strategic shifts in their martech investments. According to top analysts, fewer than 20% of marketers are satisfied with their marketing automation platform. Those findings are illuminating, and not necessarily comforting for marketers.

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3 ways to optimize your marketing automation beyond technology

Martech

Memo To : Marketing directors, VPs, SVPs and CMOs Re : Recommendations to optimize your automated marketing campaigns Your investment in technology to support marketing automation was smart. You have to balance your investment in tools (like technology) with investments in knowledge and expertise for your team.

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Black Friday and Cyber Monday Deals on Martech and Business Software for 2024

Webbiquity

Have the tools in your marketing technology matrix kept up? Black Friday and Cyber Monday 2024 promotions make this a fantastic time to take stock of your business software toolbox. Are there tools that aren’t quite cutting it, that you may want to replace? The Dates: Now until TBD.