Zoominfo

NOVEMBER 1, 2024

Personalization, precision and performance are the keys to modern B2B marketing. And account-based marketing software is what helps your team nail all three with perfection. Account-based marketing (ABM) is not a new discipline, but the tools that help fuel successful ABM are constantly evolving.

Account Based Marketing 130

Account Based Marketing Marketing Automation Services Budget Programs Marketing Management 130

Zoominfo

AUGUST 27, 2024

This is the value of marketing account intelligence software. By leveraging the power of data and advanced analytics, marketers are able to develop targeted lists of accounts that perfectly align with their ideal customer profiles.

Marketing Automation Services 130

Marketing Automation Services Marketing Management Ideal Customer Profiles Marketing AI 130

Optinmonster

SEPTEMBER 27, 2024

Are you looking to streamline your online store’s marketing and boost sales? eCommerce marketing automation is the key. This powerful solution lets you create automated processes to target shoppers with personalized offers and messages. Check out our list of the 17 best marketing automation tools.

Marketing Automation Services 105

Marketing Automation Services eCommerce Marketing Automation Top of Funnel 105

Zoominfo

AUGUST 6, 2024

Sales team success often hinges on the quantity and quality of leads routed from marketing campaigns and organic channels. This is where lead capture software comes into play, offering a powerful solution for businesses looking to streamline their lead generation processes, boost their sales pipeline , and track key sales metrics.

Marketing Automation Services 130

Marketing Automation Services Lead Capture Budget Programs Enterprise Management 130

Zoominfo

JANUARY 24, 2025

But the sheer volume of information available paired with a growing number of outreach channels and tools mean that the real power lies in drawing insights from that pile of data. But selecting the right sales analytics tool for your GTM team takes time and resources. What is Sales Analytics Software?

Marketing Automation Services 247

Marketing Automation Services Budget Programs Enterprise Management Marketing Management 247

CMSWire

JULY 10, 2025

News Analysis Customer Data Platforms See Growth, Lack New Players Read now Editorial Modern Tech Stacks Fail Without Interoperability. Employment among existing CDP vendors rose 3.4% — the strongest performance since 2022. While composable vendors posted nearly 13% growth, they remain under 5% of the market in size and employment.

Marketing Automation Services 113

Marketing Automation Services Enterprise Management Digital Asset Management Work Management 113

Act-On

AUGUST 9, 2024

Research shows that most high-performing companies use marketing automation. However, some of these tools lack bidirectional sync with your CRM, which creates disjointed sales and marketing collaboration. One of the best ways to support marketing and sales alignment is to make sales’ job easier.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation CRM Lead Ranking 130

Marketing Insider Group

JUNE 17, 2025

You’ve probably noticed how fast things shift in marketing. It’s a game of constant updates, smarter tools, and higher expectations. Marketing management trends don’t move slowly. AI won’t replace marketers. Voice search, short-form video, and even virtual reality are sliding into the marketing mix. Image source 2.

Enterprise Management 281

Enterprise Management Marketing Management CRM Trends 281

Act-On

SEPTEMBER 16, 2024

Are your martech tools helping you, or are they just making your job harder? And even fewer marketers can bear the idea of making changes to their key martech platforms, especially when it comes to something as integral as a marketing automation platform. No one enjoys the thought of asking this question.

Marketing Automation Services 147

Marketing Automation Services Marketing Budget Work Management Budget Programs 147

Martech

DECEMBER 3, 2024

It’s impossible to say what all the future use cases may be because AI’s ability to create “instant software” means they will be tailored to specific business needs. Here comes the martech hypertail These new solutions, the “hypertail” according to the report, will be built not only by IT and marketers but also by AI agents.

Marketing Management 130

Marketing Management Marketing Automation Services Marketing AI Vendors 130

Martech

JULY 19, 2024

Business is a little sluggish for a number of martech vendors. But save some blame for a maturing market. But save some blame for a maturing market. Can you think of a lot of companies that need a CRM or marketing automation platform today but don’t have one? Professional services and other revenue: $13.6

Marketing Automation Services 118

Marketing Automation Services Vendors Paid Search Agency Advertising Agencies 118

Stevens & Tate

JANUARY 29, 2025

Enter Product Events Marketing Automation a game-changing approach that streamlines event promotion, attendee engagement, and follow-up processes. In this article, well explore how automation tools can transform your product events, making them more impactful and measurable. What is Product Events Marketing Automation?

Marketing Automation Services 96

Marketing Automation Services Event Marketing Marketing Automation Marketing AI 96

Act-On

MAY 27, 2025

Many marketers already use automation for lead nurturing and top-of-funnel campaigns. But its also a powerful tool for growing existing relationships. You can use it to create automated journeys, build stronger connections, and naturally introduce new products or services. Weve been there too.

Marketing Automation Services 182

Marketing Automation Services Work Management Marketing Management Automation 182

Martech

OCTOBER 22, 2024

In most of these, the client or stakeholders have felt oversold and/or under-serviced by their CDP provider. Make sure the vendor can help you. Or, at least, know where you need more help than the vendor can provide. As a marketing technology practitioner, I’m affronted by this wide chasm of expectations and reality.

Work Management 118

Work Management Marketing Management Marketing Automation Services Lead Ranking 118

Martech

OCTOBER 29, 2024

Customer data platforms (CDPs) are a versatile tool in the martech stack. Here are 12 ways your marketing team can use a CDP. CDP as a source of truth A lot of the data in a CDP comes from other “sources of truth” — like your email service provider, e-store or fulfillment house.

Marketing Automation Services 123

Marketing Automation Services Multi-Touch Attribution Multi-Channel Marketing Management 123

Martech

MARCH 28, 2025

Marketing automation platforms (MAPs) are vital tools for many marketing organizations, and like many complex software applications, teams will face challenges before, during and after their deployment. A full-featured marketing automation is also a sizable investment. MAP market challenges 1.

Marketing Automation Services 105

Marketing Automation Services Marketing Management Multi-Channel Vendors 105

Martech

NOVEMBER 11, 2024

Prompt: Give me MPM platforms. Answer: MPM platforms, or marketing performance management platforms, are designed to help marketers optimize their strategies, budget allocation and performance tracking. Some notable MPM platforms include: 1. MarTechBot now has 10+ personas to provide more targeted responses.

Marketing Attribution 113

Marketing Attribution Work Management Marketing Automation Services Marketing Management 113

Marketing Insider Group

FEBRUARY 5, 2025

In fact, 43% of companies believe better customer service is the main benefit of marketing automation. As businesses increasingly embrace CRM automation tools, the advantages are clear. This article will cover the benefits of CRM workflow automation, highlighting some of the best tools and software available.

Efficiency 170

Efficiency CRM Automation Marketing Automation Services 170

Martech

OCTOBER 14, 2024

Marketing technology stack management: Ensure you have a well-integrated marketing technology stack that aligns with your marketing objectives. Familiarize yourself with tools such as CRM systems, marketing automation platforms (like Marketo or HubSpot), and analytics tools. Hootsuite, Buffer).

Marketing Budget 115

Marketing Budget Marketing Automation Services Allocation Work Management 115

Martech

APRIL 30, 2025

There’s growing recognition that clean, enriched data is critical for targeting and automation in B2B sales and marketing. As a result, the landscape of B2B data vendors is extensive, with providers specializing in data collection and augmentation. What capabilities are critical?

Marketing Automation Services 105

Marketing Automation Services Vendors Planning Marketing Plans 105

Act-On

SEPTEMBER 18, 2024

Say you use a marketing pixel to track a website visitor on a page that includes personal health information (like an authenticated page or even an online appointment scheduler). When your marketing is HIPAA-compliant, everyone’s data is safe and secure, and everyone’s happy. And that’s a violation.

Marketing Automation Services 130

Marketing Automation Services Enterprise Management Work Management Marketing Management 130

Martech

JULY 18, 2024

This juggling act is causing frustration for internal teams, external vendors and executives alike. Indecision about pricing and launch channels for new products is causing missed market opportunities Dragging out decisions on new tech, like marketing automation platforms, causes operational headaches and slows down campaigns.

Work Management 119

Work Management Marketing Management Marketing Automation Services CMS Development 119

Martech

AUGUST 26, 2024

Prompt: What are essential platforms for my marketing stack? Do I need a ABM tool, data warehouse, data cleansing tool, marketing automation , BI tool and web analytics tool? Answer: The platforms you mentioned are indeed important components of a comprehensive marketing technology stack.

Account Based Marketing 118

Account Based Marketing Startups Marketing Automation Services ABM 118

Martech

NOVEMBER 25, 2024

With a similar mindset, some CFOs choose to consolidate various email systems, such as newsletter platforms (e.g., SendGrid) and marketing automation platforms (e.g., Newsletter platforms : Deliverability , IP reputation management, bounce rate optimization and blacklist prevention.

Budget Programs 120

Budget Programs Enterprise Management Marketing Automation Services Work Management 120

Act-On

AUGUST 2, 2024

But what exactly is a single source of truth for marketing — and why does it matter so much? What is a single source of truth for marketing? Ironically, there’s no single piece of technology or standalone tool that is a single source of truth. Some organizations use expensive customer data platforms (CDPs).

Ideal Customer Profiles 130

Ideal Customer Profiles Marketing Automation Services Work Management Paid Search Agency 130

Marketing Insider Group

OCTOBER 23, 2024

As businesses look for more efficient ways to engage with their audience, AI marketing tools proved to be assets. It’s revolutionizing the way brands connect, personalize, and optimize their marketing efforts. As these tools continue to evolve, they enable marketers to make data-driven decisions faster and more accurately.

Marketing AI 179

Marketing AI Paid Content Social Media Social Marketing 179

Martech

APRIL 21, 2025

Many marketers have turned to incrementality expert Avinash Kaushik for guidance and if youve somehow missed this critical debate, its well worth catching up. Whats curious, though, is how many martech vendors still seem oblivious to the idea that incremental sales are what truly count. That logic is flawed. Let me know.

Marketing Automation Services 84

Marketing Automation Services Vendors Marketing Attribution Budget Programs 84

Martech

DECEMBER 9, 2024

However, this challenging questions is an opportunity to demonstrate AI’s genuine impact on customer engagement and marketing outcomes. These outcomes have long been a hallmark of great marketing. Instead of focusing on tools, marketers should talk about how AI drives results and elevates the customer experience.

Marketing Automation Services 118

Marketing Automation Services Marketing AI Tools Work Management 118

Act-On

SEPTEMBER 16, 2024

Many marketing leaders ask themselves this question as they stare at Excel spreadsheets filled with budgetary numbers: Are my martech tools worth what I’m paying for? Some platforms we once relied on are starting to show their age. Rising Costs : The more complex the platform, the more expensive it tends to be.

Budget Programs 130

Budget Programs Marketing Automation Services Eloqua Marketing Proposals 130

Martech

OCTOBER 24, 2024

As brands and vendors navigate integrating genAI into their marketing stacks, one key question emerges: What’s actually working and where should the focus be? Isolated genAI solutions (indie tools). These tools address specific marketing challenges, such as content creation or chatbots. Disruptors. Scalability.

Lead Ranking 127

Lead Ranking Lead Scoring Marketing Automation Services Work Management 127

Martech

JULY 11, 2024

The prevailing directive is clear: “Enhance performance with existing tools or reduce expenses to align with current performance levels,” a sentiment echoed by CFOs over the past year. For marketers, this presents a dilemma: reducing investment in tools could potentially hamper performance.

Marketing Automation Services 103

Marketing Automation Services Marketing Management SMS Deliverability 103

Act-On

APRIL 18, 2025

Comparing two of the biggest names in marketing automation means finding a lot more similarities than differences. Pardot, now Salesforces Marketing Cloud Account Engagement, and Marketo, now Adobe Marketo Engage, are both legacy platforms acquired by tech behemoths. Marketo vs. Pardot is a classic match up.

Marketo 130

Marketo Marketing Automation Services Budget Programs Lead Scoring 130

Martech

NOVEMBER 13, 2024

The current landscape of AI in marketing: Point solutions and AI augmentation Shortly after ChatGPT’s release in November 2022, those magic “AI buttons” started appearing across our software. But its AI functions remain point solutions, offering AI-generated content, customer service agents and reporting.

Marketing AI 127

Marketing AI Enterprise Management Work Management Marketing Management 127

Zoominfo

AUGUST 8, 2024

Enablement also has a halo effect on your culture and talent retention, giving sellers the tools, tactics, and confidence to stay motivated about building their careers. Marketing departments create brand language that resonates with buyer personas. Here are five specific ways sales enablement can contribute to broader company success.

Marketing Automation Services 130

Marketing Automation Services Work Management Ad Building Marketing & Strategy 130

Martech

DECEMBER 12, 2024

As the economic landscape remains uncertain, marketing leaders face a challenging dilemma: how to invest in technology that drives results while navigating frozen or reduced budgets. 2025 is not the year for bold leaps into expensive platforms but a time for strategic caution. The tool generated 1.2 The answer? zip codes.

Marketing Automation Services 113

Marketing Automation Services Optimization Work Management Marketing AI 113

Televerde

MAY 28, 2025

To keep your pipeline full and your sales team focused, you need the right mix of strategy and tools. And not just any tools. This article breaks down the top lead generation tools used by high-performing marketing and sales teams to boost quality, improve efficiency, and shorten the path to revenue.

Marketing Automation Services 85

Marketing Automation Services Lead Generation Sales Qualified Leads Lead Scoring 85

sagefrog

JANUARY 13, 2025

Whether youre a startup offering innovative software or an established IT services provider, finding the right leads is essential to building meaningful relationships that drive long-term success. Why Buyer Personas Matter For technology companies, this audience often includes CIOs, CTOs, software engineers, and IT managers.

Sales Qualified Leads 105

Sales Qualified Leads Lead Generation Lead Scoring Lead Ranking 105