Report: One-Third of Marketers Say Lead Nurturing Has No Impact

The Point

The analysts at Demand Gen Report just published their “ 2018 Lead Nurturing & Acceleration Survey Report ” and one conclusion is no surprise: many B2B companies are still really bad at lead nurturing.

Measure Your Way to Lead Nurturing Success

The Point

Demand Gen Report just published “ Top B2B Marketers Measure Lead Nurturing Effectiveness to Boost Performance ,” a special report in which they address the whys, whats, and how tos of measuring lead nurturing’s true impact.

How to Improve Your Lead Nurturing With Marketing Automation

Reachforce

It probably won't come as any surprise to you that a lot of your marketing strategies can be improved upon and made more successful and efficient with proper marketing automation implementation. Your lead nurturing campaign is just one of them.

Do You Need Marketing Automation to Do Lead Nurturing? Sort Of.

The Point

A prospective client asks: “We’re just getting our demand generation programs ramped up, and I’m not sure I’m ready for marketing automation. Do I need it in order to do lead nurturing?”. Marketing automation simply takes nurturing to a whole new level.

How B2B Marketing is Changing in 2018

1How B2B Marketing. from SMB Marketing Leaders Brought to you by 2Introduction This study examined priorities, challenges, and trends for B2B marketers. The top priorities for B2B marketers this year are generating more high-quality leads and. Marketing.

5 Ways to Expand Lead Nurturing Beyond the Inbox

The Point

Email may still be the workhorse in how B2B companies build relationships, maintain awareness, qualify leads and nudge prospects along the sales cycle, but these days, it pays to think about “lead nurturing” as more just an email campaign.

10 Tips for Driving Lead Nurturing Success (Infographic)

The Point

When B2B companies invest in marketing automation technology, “lead nurturing” is often one of the key business objectives that spurs those organizations to take the plunge. Here are some tips for driving lead nurturing success.

Why Marketing Automation Customers are Migrating Downstream

The Point

Over at the Modern Marketing Blog , Steve Earl offers his theory as to why enterprise marketers choose to switch to a different marketing platform. In the broader market, however, our agency’s experience tells a different story.

Why is Inside Sales So Scared of Lead Nurturing?

The Point

Recent studies tell us while the adoption of marketing automation technology continues to gain momentum, fewer than 20 percent of marketing executives say that they are fully integrating the technology into their current sales and marketing initiatives.

The 3 Biggest Problems With Lead Nurturing

Modern Marketing

Marketing automation and lead nurturing seem to go hand-in-hand. In fact, according to the 2014 B2B Enterprise Demand Generation Study conducted by ANNUITAS, 75% of respondents stated they are using lead nurturing. Creating Lead Nurturing Campaigns.

Lead Nurturing in 6 Simple Steps

B2B Lead Generation

Tweet What’s the quickest, cheapest way to implement lead nurturing? I get that question frequently when I talk to marketers about lead nurturing. Lead nurturing is pretty easy to understand, but hard to execute when you have little time or budget.

Email Marketing: 3 lead nurture paths you should automate

B2B Lead Generation

Tweet Marketing automation can help you manage lead nurturing efforts in a complex marketplace. So where do you even begin in terms of an automation strategy? You can’t automate trust.

Lead Nurturing Checklist for Marketing Automation

LeadSloth

If you want to make a start with Lead Nurturing, what are the right questions to ask? In this post I present a short checklist of questions to ask before you get started with lead nurturing: Do you want to nurture new leads, existing leads or both?

6 Best Practices for Setting Up a Lead Nurturing Program

Act-On

To paraphrase an old saying: You can lead a prospect to your website, but you can’t make them buy. On the other hand, you can improve your chances considerably with a lead nurturing program, helping your prospects every step of the way. Easily 50 percent of the leads that your marketing team unearths are not yet sales-ready ‒ but rather than dumping that half of those prospects in the rubbish bin, nurture them to increase your haul of sales qualified leads.

Infographic: The State of Marketing Automation Maturity

The Point

Are most B2B companies getting maximum value from their investment in marketing automation? A recent industry survey by Spear Marketing Group suggests: no. The post Infographic: The State of Marketing Automation Maturity appeared first on The Point.

5 Simple Ways to Take Your Lead Nurturing Program to the Next Level

The Point

You know that monthly newsletter you blast to your entire database under the guise of “lead nurturing”? And those Webinar invitations that you broadcast to every trade show lead you’ve generated since 2005? We need to talk.

How Financial Institutions Can Build Trust Using Marketing Automation

Act-On

Marketing automation for financial institutions helps build trust and guide their customers on a personalized path toward brighter financial futures.

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5 Steps to Lead Nurturing Success

Modern Marketing

Marketing today is a fast-moving, highly competitive landscape where a proliferation of content from multiple brands competes for customer attention on a plethora of channels, platforms and technologies! Lead nurturing. What is lead nurturing? Marketing Automation

Lead Nurturing for Software Trials

LeadSloth

This week someone asked me about lead nurturing for people who signed up for a 30-day product trial (for a SaaS/Cloud software product). Conversion rates will increase with even the most basic nurturing process. A good nurture email helps convert prospects into paying customers.

Calculating the ROI of B2B Lead Nurturing and Marketing Automation

NuSpark

I’ve written consistently and have spoken on the benefits of b2b lead nurturing and marketing automation with regard to ROI. Since this is a blog post rather than a white paper, you can read my blog archives as well as the NuSpark Marketing website on the power of marketing automation. This post will go into my views on how to measure the ROI of lead nurturing. Lead Nurturing Marketing Automation Marketing Strategy

5 Useful Lead Nurturing Tactics to Get More Opportunities

B2B Lead Generation

Lead nurturing is one of those things that’s easy to talk about but hard to do. In this article, I’ll share how to apply lead nurturing to help advance leads through three stages of your lead generation funnel to get more qualified opportunities. Three Lead Generation Stages You Need to Nurture. At this stage, you’re moving them from being a lead to a sales qualified opportunity. Don’t rely on just one primary lead source.

Do Lead Nurturing Campaigns Always Need an Offer?

The Point

Which leads to another question: do certain types of campaigns even need an offer in the first place? Take lead nurturing : is it strictly essential that every lead nurturing touch include a specific, gated, call to action? As further context, the 4-1-1 Rule that Jon references is a principle intended for Twitter and credited to Tipping Point Labs and Joe Pulizzi of the Content Marketing Institute.

Lead Nurturing: You can’t automate trust

B2B Lead Generation

Tweet I recently had coffee to catch up with my friend Jill Konrath and we were talking about new opportunities, ideas for the improvement of lead nurturing and I’m currently pondering my next book. As you might guess, we both experienced lead nurturing follow-up after those visits. They all used marketing automation to rapidly follow up with me via email. People are weary of pitches, hype, pushy sales people and irrelevant marketing messages.

Lead Nurturing & the 80/20 Rule

The Point

A couple of months ago, in a respected marketing Webzine, there appeared a case study detailing a software company that had gone to impressive lengths to make the most of their investment in marketing automation.

Are you managing your marketing automation properly?

NuSpark

That’s still the best way to generate new sales, but marketing automation has changed the way we do it. Here’s how to manage your marketing automation effectively for excellent results. Such blanket categories are no longer enough for marketing automation, however.

Building a Lead Nurturing Campaign? Don’t Forget This

Oktopost

Chances are you or your marketing team have spent a great deal of time and money designing a lead nurturing campaign. Marketing Automation Lead Nurturing Social Analytics Social Engagement Social SellingIt’s one thing to attract potential buyers, but quite another to keep them engaged and interested in your company throughout the buyer journey.

Infographic: Post-Event Lead Nurturing Strategy

Lead Liaison

Marketing events can be a very costly effort. I think you get my drift: marketing events cost a lot of money. Once your team has captured hot leads at an event, you should be prepared to follow up with those leads quickly and effectively.

Lead Nurturing 101 in 6 Simple Steps

B2B Lead Blog

What’s the quickest, cheapest way to implement lead nurturing? I get that question frequently when I talk to marketers about lead nurturing. Lead nurturing is pretty easy to understand, but hard to execute when you have little time or budget.

Top Tips for Increasing Marketing Automation ROI

Reachforce

Marketing automation involves using software to streamline and automate marketing processes. When performed manually, these processes take more time than they need to, and marketing automation considerably speeds things up.

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Grab Your Free Guide to Lead Nurturing

Modern Marketing

by Joe Chernov | Tweet this Anyone who follows our blog knows that we write for all marketers, not just those responsible for demand generation. In other words, Lead Nurturing is a topic that’s central to who we are, what we do, and what we know.

The Statistics of Lead Nurturing for B2B

NuSpark

You know what lead nurturing is… Here’s my definition. Lead Nurturing is the process of communicating to a lead on an ongoing basis in order to educate, inform, continue to qualify and build a relationship until the lead is sales-ready. Most importantly, a sound lead nurturing marketing program has proven to increase revenues for firms. It’s why I continually promote the entire lead management cycle, from email capture to sales.

Lead Nurturing: 5 Useful Tactics to Get More Opportunities

B2B Lead Blog

Lead nurturing is one of those things that’s easy to talk about but hard to do. In this post, I’m going to share how to apply lead nurturing to help advance leads through three stages of your demand generation funnel to get more sales qualified opportunities.

The Statistics of Lead Nurturing for B2B

NuSpark

You know what lead nurturing is… Here’s my definition. Lead Nurturing is the process of communicating to a lead on an ongoing basis in order to educate, inform, continue to qualify and build a relationship until the lead is sales-ready. Most importantly, a sound lead nurturing marketing program has proven to increase revenues for firms. It’s why I continually promote the entire lead management cycle, from email capture to sales.

Why Lead Nurturing Is Now Marketing’s Domain

Modern Marketing

Once upon a time, B2B lead nurturing was strictly the domain of the sales team. Using trade shows, print ads, and occasionally broadcast spots, B2B marketers generated leads, which were passed along to the sales department. It’s the marketing department.

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Why Lead Nurturing is Now Marketing’s Domain

Modern Marketing

Once upon a time, B2B lead nurturing was strictly the domain of the sales team. Using trade shows, print ads, and occasionally broadcast spots, B2B marketers generated leads, which were passed along to the sales department. It’s the marketing department.

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Lead Nurturing: The Power of a Drumbeat

Sales Engine

This strategy is called lead nurturing. Consider these research findings: Nurtured leads produce, on average, a 20 percent increase in sales opportunities versus non-nurtured leads. The fourth and final nurture, then, is to drive the decision.

6 Examples of Lead Nurturing Campaigns

Modern Marketing

Sometimes our impression of marketing tactics is more monolithic than the reality. Setting up a lead nurturing campaign in your marketing automation platform is usually about contacting prospects early in their journey and building a relationship with them as they come closer to purchase.

5 Common Stages of B2B Lead Nurturing

Modern Marketing

by Jesse Noyes | Tweet this If you work in the complex b2b marketing industry, you know just how long the journey from prospect to closed deal can take. Smart marketers don’t jump in haphazardly. This is the stage where a lead becomes an opportunity.

How to Fix a Broken Lead-Nurturing Strategy

Contently

When you’re a content marketer who writes about content marketing, you start to see marketing analogies everywhere. Here’s where my marketing brain kicks in: The way a glacier moves feels a bit like lead nurturing. (Or Automate or prospect?

The Skinny on Lead Nurturing - 11 Experts Weigh In (part 1 of 2)

ViewPoint

This year I've been talking a lot about Nurturing. It's a critical component in the sales and marketing process; yet, most companies aren't implementing it effectively—that is, if they are at all. Lead Reengagement. Personal nurturing. Lead Nurturing