18 Common Features of a Best-in-Class Lead Nurture Program

The Point

It wasn’t that long ago, when marketing automation first burst on the scene, that the height of lead nurture sophistication was the simple, automated sending of multiple, sequential emails. How does your current lead nurturing.

Report: One-Third of Marketers Say Lead Nurturing Has No Impact

The Point

The analysts at Demand Gen Report just published their “ 2018 Lead Nurturing & Acceleration Survey Report ” and one conclusion is no surprise: many B2B companies are still really bad at lead nurturing.

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Measure Your Way to Lead Nurturing Success

The Point

Demand Gen Report just published “ Top B2B Marketers Measure Lead Nurturing Effectiveness to Boost Performance ,” a special report in which they address the whys, whats, and how tos of measuring lead nurturing’s true impact.

Lead Nurturing in 6 Simple Steps

B2B Lead Generation

Tweet What’s the quickest, cheapest way to implement lead nurturing? I get that question frequently when I talk to marketers about lead nurturing. Lead nurturing is pretty easy to understand, but hard to execute when you have little time or budget.

Email Marketing: 3 lead nurture paths you should automate

B2B Lead Generation

Tweet Marketing automation can help you manage lead nurturing efforts in a complex marketplace. So where do you even begin in terms of an automation strategy? You can’t automate trust.

Do You Need Marketing Automation to Do Lead Nurturing? Sort Of.

The Point

A prospective client asks: “We’re just getting our demand generation programs ramped up, and I’m not sure I’m ready for marketing automation. Do I need it in order to do lead nurturing?”. Marketing automation simply takes nurturing to a whole new level.

5 Reasons to Gate Lead Nurturing Content

The Point

A client asks: “I notice that you’re recommending we gate our offer content behind landing pages as part of the lead nurturing campaign. It’s why click-to-lead conversion rates are never 100%, no matter how good your landing page.

Why is Inside Sales So Scared of Lead Nurturing?

The Point

Recent studies tell us while the adoption of marketing automation technology continues to gain momentum, fewer than 20 percent of marketing executives say that they are fully integrating the technology into their current sales and marketing initiatives.

The 3 Biggest Problems With Lead Nurturing

Modern Marketing

Marketing automation and lead nurturing seem to go hand-in-hand. In fact, according to the 2014 B2B Enterprise Demand Generation Study conducted by ANNUITAS, 75% of respondents stated they are using lead nurturing. Creating Lead Nurturing Campaigns.

5 Useful Lead Nurturing Tactics to Get More Opportunities

B2B Lead Generation

Lead nurturing is one of those things that’s easy to talk about but hard to do. In this article, I’ll share how to apply lead nurturing to help advance leads through three stages of your lead generation funnel to get more qualified opportunities. Three Lead Generation Stages You Need to Nurture. At this stage, you’re moving them from being a lead to a sales qualified opportunity. Don’t rely on just one primary lead source.

Why Marketing Automation Customers are Migrating Downstream

The Point

Over at the Modern Marketing Blog , Steve Earl offers his theory as to why enterprise marketers choose to switch to a different marketing platform. In the broader market, however, our agency’s experience tells a different story.

Lead Nurturing: You can’t automate trust

B2B Lead Generation

Tweet I recently had coffee to catch up with my friend Jill Konrath and we were talking about new opportunities, ideas for the improvement of lead nurturing and I’m currently pondering my next book. As you might guess, we both experienced lead nurturing follow-up after those visits. They all used marketing automation to rapidly follow up with me via email. People are weary of pitches, hype, pushy sales people and irrelevant marketing messages.

Lead Nurturing & Increasing Client Retention: How to Decrease Customer Churn

Sharpspring

Proper Lead Nurturing is Key to Reducing Client Attrition. When Credit Union 2.0 , a digital marketing fintech company, approached SharpSpring looking for help increasing client retention, they were experiencing a customer churn of 6 to 9 months.

6 Best Practices for Setting Up a Lead Nurturing Program

Act-On

To paraphrase an old saying: You can lead a prospect to your website, but you can’t make them buy. On the other hand, you can improve your chances considerably with a lead nurturing program, helping your prospects every step of the way. Easily 50 percent of the leads that your marketing team unearths are not yet sales-ready ‒ but rather than dumping that half of those prospects in the rubbish bin, nurture them to increase your haul of sales qualified leads.

5 Steps to Lead Nurturing Success

Modern Marketing

Marketing today is a fast-moving, highly competitive landscape where a proliferation of content from multiple brands competes for customer attention on a plethora of channels, platforms and technologies! Lead nurturing. What is lead nurturing? Marketing Automation

5 Simple Ways to Take Your Lead Nurturing Program to the Next Level

The Point

You know that monthly newsletter you blast to your entire database under the guise of “lead nurturing”? And those Webinar invitations that you broadcast to every trade show lead you’ve generated since 2005? We need to talk.

Do Lead Nurturing Campaigns Always Need an Offer?

The Point

Which leads to another question: do certain types of campaigns even need an offer in the first place? Take lead nurturing : is it strictly essential that every lead nurturing touch include a specific, gated, call to action? As further context, the 4-1-1 Rule that Jon references is a principle intended for Twitter and credited to Tipping Point Labs and Joe Pulizzi of the Content Marketing Institute.

The Skinny on Lead Nurturing - 11 Experts Weigh In (part 1 of 2)

ViewPoint

This year I've been talking a lot about Nurturing. It's a critical component in the sales and marketing process; yet, most companies aren't implementing it effectively—that is, if they are at all. Lead Reengagement. Personal nurturing. Lead Nurturing

Calculating the ROI of B2B Lead Nurturing and Marketing Automation

NuSpark

I’ve written consistently and have spoken on the benefits of b2b lead nurturing and marketing automation with regard to ROI. Since this is a blog post rather than a white paper, you can read my blog archives as well as the NuSpark Marketing website on the power of marketing automation. This post will go into my views on how to measure the ROI of lead nurturing. Lead Nurturing Marketing Automation Marketing Strategy

Lead Nurturing & the 80/20 Rule

The Point

A couple of months ago, in a respected marketing Webzine, there appeared a case study detailing a software company that had gone to impressive lengths to make the most of their investment in marketing automation.

Grab Your Free Guide to Lead Nurturing

Modern Marketing

by Joe Chernov | Tweet this Anyone who follows our blog knows that we write for all marketers, not just those responsible for demand generation. In other words, Lead Nurturing is a topic that’s central to who we are, what we do, and what we know.

How Financial Institutions Can Build Trust Using Marketing Automation

Act-On

Marketing automation for financial institutions helps build trust and guide their customers on a personalized path toward brighter financial futures.

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Stop Cold Calling and Start Lead Nurturing

B2B Lead Generation

Tweet Earlier this week, I had a call with a CEO of a small technology company who was wondering how to optimize his lead generation. He called me after two salespeople quit, and he said, “I’m about to give up on cold calling and start doing inbound marketing. This type of interruption marketing no longer works. ” I gave him the following advice: Stop cold calling and start nurturing. Cold calls vs. nurturing calls.

Lead Nurturing Checklist for Marketing Automation

LeadSloth

If you want to make a start with Lead Nurturing, what are the right questions to ask? In this post I present a short checklist of questions to ask before you get started with lead nurturing: Do you want to nurture new leads, existing leads or both?

Optimizing Lead Nurturing for Senior Living Communities

SmartBug Media

Lead nurturing is an incredibly important part of your inbound marketing strategy. This is especially true when it comes to marketing senior living communities. Inbound marketing can have powerful results for senior living communities.

5 Common Stages of B2B Lead Nurturing

Modern Marketing

by Jesse Noyes | Tweet this If you work in the complex b2b marketing industry, you know just how long the journey from prospect to closed deal can take. Smart marketers don’t jump in haphazardly. This is the stage where a lead becomes an opportunity.

The Statistics of Lead Nurturing for B2B

NuSpark

You know what lead nurturing is… Here’s my definition. Lead Nurturing is the process of communicating to a lead on an ongoing basis in order to educate, inform, continue to qualify and build a relationship until the lead is sales-ready. Most importantly, a sound lead nurturing marketing program has proven to increase revenues for firms. It’s why I continually promote the entire lead management cycle, from email capture to sales.

How to Fix a Broken Lead-Nurturing Strategy

Contently

When you’re a content marketer who writes about content marketing, you start to see marketing analogies everywhere. Here’s where my marketing brain kicks in: The way a glacier moves feels a bit like lead nurturing. (Or Automate or prospect?

Building a Lead Nurturing Campaign? Don’t Forget This

Oktopost

Chances are you or your marketing team have spent a great deal of time and money designing a lead nurturing campaign. Marketing Automation Lead Nurturing Social Analytics Social Engagement Social SellingIt’s one thing to attract potential buyers, but quite another to keep them engaged and interested in your company throughout the buyer journey.

Designing an off the shelf lead nurture engine for Oracle

Eloqua Tips and Tricks

Designing an off the shelf lead nurture engine for Oracle. A few years back Oracle asked me to design an off the shelf partner lead nurturing engine that they could use to enable their partners to market to their own databases on a shared instance of Eloqua.

The Statistics of Lead Nurturing for B2B

NuSpark

You know what lead nurturing is… Here’s my definition. Lead Nurturing is the process of communicating to a lead on an ongoing basis in order to educate, inform, continue to qualify and build a relationship until the lead is sales-ready. Most importantly, a sound lead nurturing marketing program has proven to increase revenues for firms. It’s why I continually promote the entire lead management cycle, from email capture to sales.

Why Lead Nurturing Is Now Marketing’s Domain

Modern Marketing

Once upon a time, B2B lead nurturing was strictly the domain of the sales team. Using trade shows, print ads, and occasionally broadcast spots, B2B marketers generated leads, which were passed along to the sales department. It’s the marketing department.

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Why Lead Nurturing is Now Marketing’s Domain

Modern Marketing

Once upon a time, B2B lead nurturing was strictly the domain of the sales team. Using trade shows, print ads, and occasionally broadcast spots, B2B marketers generated leads, which were passed along to the sales department. It’s the marketing department.

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How Many Lead Nurturing Campaigns Should You Run? [CHART]

Modern Marketing

by Egan Cheung | Tweet this Lead nurturing is a type of automation focused on leads who are not yet ready to buy. A best practices question around lead nurturing I have often heard is whether or not you can overdo it?

Lead Nurturing: 5 Useful Tactics to Get More Opportunities

The Empathy Marketing Blog

Lead nurturing is one of those things that’s easy to talk about but hard to do. In this post, I’m going to share how to apply lead nurturing to help advance leads through three stages of your demand generation funnel to get more sales qualified opportunities.

Lead Nurturing for Software Trials

LeadSloth

This week someone asked me about lead nurturing for people who signed up for a 30-day product trial (for a SaaS/Cloud software product). Conversion rates will increase with even the most basic nurturing process. A good nurture email helps convert prospects into paying customers.

6 Examples of Lead Nurturing Campaigns

Modern Marketing

Sometimes our impression of marketing tactics is more monolithic than the reality. Setting up a lead nurturing campaign in your marketing automation platform is usually about contacting prospects early in their journey and building a relationship with them as they come closer to purchase.