Martech

MARCH 1, 2024

It’s designed for enterprise organizations, but can also be managed by small teams within those businesses, making Discovery feasible for Sur La Table. “We We wanted to build around driving growth with a very lean team and becoming data-centric,” said Chadwick Radaz, director at Sur La Table. “We

Marketing AI 93

Marketing AI Merchandising Enterprise Management Long Tail Marketing 93

Biznology

MARCH 20, 2018

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. “My long tail blogger outreach strategy is periodically challenged or criticized as being too aggressive. ” The long tail of blogger outreach.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

BOP Design

JULY 20, 2021

Long-Tail Keywords. Oftentimes, long-tail keywords correlate with stronger buying intent. Long-tail keywords are keywords that contain more words in the search query. Contact us today to talk to our team about a B2B website and content marketing strategy for your business.

Keywords 118

Keywords Intent Buy SEO 118

Martech

JANUARY 30, 2024

Szu and her team were reviewing how the company connects with its customers and were concerned about over-relying on Google for acquisition. Dig deeper: Web analytics is badly broken “Most sane rational marketers would say, ‘Well, we should delay [getting rid of cookies] as long as possible,’” she said. “We What could go wrong?

Paid Search Agency 118

Paid Search Agency Marketing Attribution Top of Funnel Companies 118

Tiecas

MARCH 2, 2024

Lack of long-tail specificity: Industrial searches often involve highly technical, long-tail keywords (e.g., Generating hyper-specific suggestions: Gneative AI Tools can suggest long-tail keyword variations based on semantic understanding, uncovering untapped opportunities for industrial SEO.

SEO 52

SEO Long Tail Marketing Generation Marketing & Strategy 52

Contently

MAY 18, 2018

Once I got it, though, all I really did was clumsily scoot back and forth on our driveway. One way to get there is to focus on long-tail keywords, which refers to niche and less competitive search terms. My fellow journalists who fought every mention of SEO were perceived as petulant by our colleagues. And rightfully so!

SEO 167

SEO Long Tail Marketing CMS Development SERP 167

Contently

JANUARY 17, 2020

This summer, I conducted empathy interviews a bunch of our clients and prospects to understand their content marketing challenges. High-ranking content creates long-term value for your brand. The problem with SEO is that many companies’ content SEO strategy looks like this: Step 1: The content team creates a pretty good article.

SEO 165

SEO Content Marketing Planning Long Tail Marketing 165

Navigate the Channel

DECEMBER 20, 2023

Organic Strategy Cadence: Bi-annually Questions to solve: What is the true value of a brand campaign for our business? For instance, your PPC team may bid on brand terms and optimize budgets based on performance, while your SEO team laments a drop in organic traffic and conversions. Should we be running brand campaigns?

Lead Scoring 65

Lead Scoring Lead Ranking Long Tail Marketing Cost Per Click 65

Tiecas

APRIL 23, 2024

Long sales cycles involving multiple stakeholders: The decision-making process typically involves engineers, executives, and procurement, making for longer sales cycles. Today’s engineers and industrial buyers are increasingly self-directed, conducting extensive online research before ever engaging with a sales team.

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 52

seo.co

MARCH 14, 2022

Prioritize Long-Tail Keywords. It’s easier to search for long tail keywords when you can just speak and don’t have to type. This is also a great place to store long-tail keywords. If so, contact us today to speak to a member of our team.

Optimization 119

Optimization Marketing Websites Long Tail Marketing FAQ 119

KoMarketing Associates

APRIL 1, 2020

Back in 2015, in our own independent research for the B2B Web Usability Report , we found that more than half (54 percent) of respondents indicated that the lack of thorough contact information reduced a vendor’s a credibility and thus would cause them to leave a website. Blog Posts supporting long-tail keyword opportunities.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

Marketing Insider Group

NOVEMBER 7, 2022

When the pandemic started, our content marketing agency actually gained customers. So check out all our ways to use your unspent marketing budget on content marketing. I spoke to all my colleagues, I dove into our CRM, I poured over our reports. What If We Don’t Know Our Campaign Priorities Yet? Not one lead.

Marketing Budget Creation 240

Marketing Budget Creation Marketing Budget Budget Programs Paid Content 240

QuanticMind

JULY 7, 2023

Halloween will be just around the corner, with many other major holidays close on its tail. For digital advertisers looking to rock their holiday campaigns this year, a bit of planning amidst the summertime fun can go a long way in setting those campaigns up for success. The checklist covers everything you need to know (and do!)

Advertisements 70

Advertisements Advertising Intent Pricing 70

KoMarketing Associates

MAY 21, 2019

And, for many of our clients, whose buying cycles can reach up to 18 months, high volume keywords tend to drive top of the funnel traffic, which take time to convert. Instead, we want to look at how we can make sure we are driving the right people and in turn, the right leads through our SEO program. Don’t Be Afraid of the Longtail.

Top of Funnel 141

Top of Funnel Tactics SEO Long Tail Marketing 141

Only B2B

MARCH 10, 2022

Processes bring marketing and sales teams together and provide salespeople with a tried-and-true structure to follow. B2B lead generation, as we all know, is the process through which sales and marketing teams convert prospects into paying clients. To Acquire More Quality Leads, Optimise For Long-Tail Keywords.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

Tiecas

MARCH 21, 2024

My team and I helped a mid-sized valve manufacturer increase leads by 31% by rewriting and revamping their product-centric content to address engineers’ real-world challenges. Your marketing must enable buyers to self-educate, building confidence in your solutions long before a sales conversation happens. Need proof?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

DAGMAR Marketing

DECEMBER 28, 2023

Our PPC experts have also discovered ways that ChatGPT can be useful for PPC campaigns. Pinpoint long-tail keywords with less competition that may be easier to rank for. An array of AI-powered tools became available at our disposal. However, this technology can have way more uses than for content creation alone.

Marketing Analytics Tools 98

Marketing Analytics Tools Trends Marketing Management Planning 98

Litmus

APRIL 13, 2021

While there are clear market share leaders in the email service provider (ESP) and marketing automation platform (MAP) industry, brands still have a long list to choose from. See the top ESPs and MAPs your peers rely on—by geography, company size, industry, and more—in our latest State of Email Service Providers report. Act-On : 1%.

Marketing Automation Services 102

Marketing Automation Services Enterprise Management Work Management Marketing Management 102

Biznology

JUNE 18, 2021

I was talking to a friend recently, making plans to get together in person (finally) and comparing notes on our year, when she said something I can’t get out of my head: “Quitting is the new self-care.”. Her phrase was more plea than plan; few of us can just walk off our jobs. There was nothing “wrong” in the big sense.

Long Tail Marketing 104

Long Tail Marketing Work Management Blast Campaigns Lead Scoring 104

Marketri

FEBRUARY 22, 2024

CEOs and other non-marketing executive leaders should ensure their marketing leaders and teams understand the trends and are paddling with them and not away from them. If your company is still creating short-tail keyword blogs, how-to guides, and listicles, you may want to seek the advice of marketing strategists on how to pivot.

Inbound Marketing 62

Inbound Marketing Lead Ranking Marketing Automation Services Top of Funnel 62

Marketing Insider Group

NOVEMBER 22, 2021

Re-optimize with long tail keywords to drive organic traffic. To truly make your content strategy data-driven, data needs to be integrated into your marketing team’s routines. You can set up automatic hourly, daily, weekly, and/or monthly reports that ensure you and your teams stay consistently up-to-date on performance metrics.

Analytics 273

Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 273

chiefmartech

DECEMBER 27, 2021

It’s been a long year for everyone as we navigated the ongoing pandemic saga. It’s a long tail with consolidation at the head and continuous invention (and reinvention) stretching far into the tail. And in every team too: Marketing and sales aren’t even the most app-laden teams.

Enterprise Management 136

Enterprise Management Work Management Marketing Management Aggregators 136

ClickDimensions

OCTOBER 24, 2023

Automate Content Generation: AI-driven content generators can produce articles, blog posts, and product descriptions, saving your team valuable time. Talk to our Marketing Services team who are marketing experts and on hand to help you succeed. Need help getting started with AI?

Marketing AI 73

Marketing AI Marketing Automation Services Long Tail Marketing Cross-Selling 73

Contently

MARCH 1, 2022

And they’ve been around since long before the Internet. It combines news content with profiles, fashion shoots, affiliate content on sneakers and other clothing, and original, long-tailed interviews. ” Carter’s team might praise and share a great New York Times story via Twitter or Facebook.

Thought Leadership 172

Thought Leadership Aggregators Paid Content Ethics 172

Parse.ly

OCTOBER 18, 2023

Our 2016 data analysis showed, however, that if you use Facebook news feeds alone to judge what types of news people consume, you’ll end up with a distorted picture. Articles on business, world economics, and sports also attract readers, but mostly through Google and other long-tail referrers. Presidential Politics.

Facebook 52

Facebook Google Long Tail Marketing Aggregators 52

KoMarketing Associates

AUGUST 22, 2017

As our pre-sales exploration process unfolded, it became apparent that the website already had a strong organic search presence. For new sites, the days of simply optimizing HTML title tags and meta descriptions, then anticipating significant and immediate improvements for competitive keywords, are long gone.

SEO 121

SEO Long Tail Marketing B2B Marketing & Strategy 121

Contently

FEBRUARY 24, 2021

It’s not that the marketing and comms team sucks. They have a solid library of investment content with titles modeled after long-tail search inquires to bring in SEO traffic. Given how fast the story spread, Thursday night was too long for Robinhood to email customers with an explanation.

PR 153

PR Paid Search Agency Companies Long Tail Marketing 153

The Marketing Blender

FEBRUARY 26, 2024

Here is our guide for how to select a fractional CMO agency if you run a B2B company. Also, consider how long they can stay with your organization. A good fractional CMO will continue providing value long term. Also, consider the potential return on investment. This is a significant value add for most B2B companies.

CMO 52

CMO Paid Search Agency Advertising Agencies Ad Agencies 52

EMagine B2B Blog

APRIL 22, 2019

The most frustrating situation for sales and marketing teams is when low-quality leads are sent to sales. In the end, it’s wasted time for both teams – and an uncomfortable conversation. There are two different routes for your keyword strategy: a generic, broad approach or a long-tail keyword approach. Long-tail Keywords.

Long Tail Marketing 80

Long Tail Marketing Keywords SEO High Quality Lead 80

Brightedge

JUNE 10, 2022

SEO research is a multifaceted, long-term process. Long-tail keyword discovery - The long-tail keyword tab in Data Cube provides high-value, low-competition keywords that represent immediate ranking opportunities. It energizes and motivates teams by creating a sense of urgency and positive competition.

SEO 111

SEO Research Enterprise Management Tools 111

nDash

MAY 10, 2021

You and your team have probably tested keyword research tools and conducted link and SERP analysis. Use Google Suggest for Identifying Long Tail Keywords. Finding long-tail keywords using Google Suggest is as easy as typing in your main keyword and watching what happens. Our first suggestion is, of course, nDash.

Long Tail Marketing 52

Long Tail Marketing Google Tools Generation 52

Sprout Social

MAY 3, 2023

When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. For example, I know what we have done is working because I’ve been able to attribute our previous efforts to revenue.

Allocation 95

Allocation Peer-to-peer Marketing Budget Work Management 95

Salesforce Marketing Cloud

MARCH 25, 2024

But first, let’s be sure to define SMBs and why they are so important to our economy. MBAs and economists will tell you that their power comes from the fact that the economy can only support a limited number of large enterprises, creating a long-tail market for SMBs. What are small and medium-sized businesses?

SMB 52

SMB Allocation Advertising Mediums Long Tail Marketing 52

Marketing Insider Group

FEBRUARY 1, 2021

With a holistic perception of buyer intent in your business, your marketing and sales teams can improve the lead-qualification process and enhance sales conversions. It will also help your sales team increase customer conversion rates and minimize the cost of acquiring new customers. Learn about our Content Builder Services.

Buyer Intent 359

Buyer Intent Intent Work Management Marketing Management 359

RebelMouse

FEBRUARY 2, 2022

RebelMouse said goodbye to 2021 with a celebration of our commitment to powering the fastest sites on the web. Our prioritization of user experience and page speed allowed us to outperform our competitors on Core Web Vitals the entire year, and we’ve got the data to prove it. Smart, High-Performance Cache for Long-Tail Pages.

Long Tail Marketing 52

Long Tail Marketing Work Management Copyright Elasticity 52

Stevens & Tate

DECEMBER 2, 2022

Awareness, as we alluded to in our first article Using The Right Media Mix During Each Stage Of The Buyer’s Journeys , is a two way street. The search engine optimization game; however, is more of a marathon than a sprint and instant results likely won’t see your brand become the cream of the crop in the long run.

Brand Identity 94

Brand Identity Branding Top of Funnel Long Tail Marketing 94

SalesIntel

AUGUST 14, 2023

As marketing leaders, we often find ourselves navigating the challenging landscape of justifying ad spending to our CFOs. While the “earn before you buy” approach may take time, it is a necessary step for long-term success. But fear not, my fellow marketers!

Paid Content 40

Paid Content Ideal Customer Profiles Paid Search Agency Tactics 40