seo.co

MAY 26, 2021

If you’ve performed any bit of SEO, you already know the importance of ranking for long tail keywords. Long tail keywords help you target a user’s specific needs and have far less competition than short tail keywords. However, highly competitive, general, short tail keywords are equally important.

Keywords 102

Keywords Long Tail Marketing SEO SERP 102

chiefmartech

JANUARY 25, 2022

Concrete examples that make marketers exclaim, “Wait, we can do that ?! Use progress in learning modules to trigger sequences to participants or to segment them for future personalized campaigns. The long tail is where the magic is. Either way, the long tail is where the magic is. That is awesome!”

Work Management 119

Work Management Long Tail Marketing Marketing Management API 119

seo.co

MARCH 14, 2022

What Segments in Voice Search Are Growing Fastest? Voice search is impacting everything we do, but there are a few segments that are growing much faster than others. Prioritize Long-Tail Keywords. It’s easier to search for long tail keywords when you can just speak and don’t have to type.

Optimization 119

Optimization Marketing Websites Long Tail Marketing FAQ 119

Zoominfo

OCTOBER 22, 2020

Perfect example: I send an email message to the chief information officer at a Fortune 500 company. So there’s a lot of ways to be targeted and be segmented. We also include over tens of thousands of long tail company attributes: Benefit plan end dates. So how do you balance that? That’s incredibly important.

Zoominfo 246

Zoominfo Marketing Management Ideal Customer Profiles Privacy 246

seo.co

APRIL 5, 2022

Long tail keywords play a critical role in both paid and organic online search. For website content, like interior pages and blog posts, long tail keywords offer the opportunity to give users more specific content based on what they are searching for. What Are Long-Tail Keywords?

Long Tail Marketing 122

Long Tail Marketing Keywords Traffic SEO 122

Martech

APRIL 28, 2023

Browser plugins like MozBar and Keyword Research have also come a long way and continue to add value to B2B marketers. Generative AI models can find low-volume or long-tail keywords that make it easier to rank content. For example, time series forecasting uses historical data to predict future trends and events.

Marketing AI 133

Marketing AI Paid Search Agency B2B Marketing Lead Ranking 133

Martech

SEPTEMBER 6, 2022

Another vital tool is to take another pass at your CRM segmentation, focusing on audiences that yield long-term value rather than short-term profit. For example, if you’ve only been collecting post-purchase data, integrate other signals like last-click conversion events in both Facebook and Google Analytics.

Privacy 118

Privacy Advertisements Advertising Tips 118

Only B2B

NOVEMBER 1, 2020

Content marketing is very old technique, for many years brand have been selling products by telling the stories but it picked pace in the year 2002 and became one of the essential segments of marketing strategies In this blog we will discuss how you can attract the quality leads with content marketing. Long Tail Keyword.

Lead Scoring 126

Lead Scoring Lead Ranking Generation Long Tail Marketing 126

Webbiquity

OCTOBER 9, 2018

When someone hears their own name, that triggers a unique reaction in those parts of the brain associated with long-term memory. Here’s an example: a user visits Harry’s site through search. Here’s is an example of a landing page that Prowly uses to target German prospects. Image credit: Autopilot. Omage credit: Landingi.

Paid Content 254

Paid Content Personalization Lead Ranking Marketing Analytics Tools 254

ClearVoice

APRIL 12, 2022

For example, if the goal is a high conversion rate (for readers to purchase a product or service via your article), you’ll want to make sure to include a specific call-to-action in your SEO content brief and the method by which the reader can convert (link in text, button link, image with link, etc.). Short-tail keyword phrase: grocery store.

SEO 52

SEO Long Tail Marketing Top of Funnel SERP 52

Marketing Insider Group

FEBRUARY 1, 2021

Examples of trackable metrics include competitor website data, online subscriptions, keywords, and product reviews. Here’s an example: Why is Company A visiting these websites? For example, they might search for “content marketing strategies,” “content marketing best practices,” or “how to create a content marketing strategy.”

Buyer Intent 358

Buyer Intent Intent Work Management Marketing Management 358

Scoop.it

NOVEMBER 2, 2023

We can find another example in the realm of manufacturing services, where demand forecasting plays a pivotal role in optimizing the supply chain and meeting customer expectations efficiently. Using this data, marketers can create more targeted and effective digital marketing efforts catering to each segment.

Work Management 84

Work Management Marketing Management Buyer Personas Budget Programs 84

SmartBug Media

AUGUST 12, 2020

For example, with Moz Local, you can update your information in one place and have that information disseminated to several different directory listings, such as Google My Business, Yelp, and Facebook. Is the reader looking for examples of how the product has been used? Content that Is Searchable and Solves a Pain Point.

Lead Ranking 105

Lead Ranking Paid Search Agency SEO Lead Scoring 105

ClearVoice

AUGUST 7, 2023

Once you have those, you can break them down into sub-themes that cater to your target audience segments. Making Sure Your Content Systematically Relates to Each Other To demonstrate how your top-of-funnel content should relate to each other, let’s use the example of Target. First, lock down your macro themes that encompass everything.

Top of Funnel 52

Top of Funnel Lead Scoring Lead Ranking Digital Marketing Funnels 52

Binary Demand

MAY 2, 2023

Categorization of leads Categorizing leads, known as customer segmentation , involves segmenting leads into groups based on similar attributes. Create a lead scoring system Segmentation relies on lead scoring, which rates the lead by conversion likelihood.

Sales Qualified Leads 59

Sales Qualified Leads High Quality Lead Ideal Customer Profiles Top of Funnel 59

Marketing Insider Group

NOVEMBER 7, 2022

These campaigns typically came at the direction of the VP of Sales for those segments: let’s get a full page in an industry trade publication. How long do they stay? Research your SEO rankings and positions against those “short-tail” keywords. Here’s an example from our MIG blog last year.

Marketing Budget Creation 240

Marketing Budget Creation Marketing Budget Budget Programs Paid Content 240

Conductor

AUGUST 16, 2022

The fallout from keyword cannibalization can result in the segmentation of traffic between your various ranking pages. You can implement filters to segment your keywords based on where they’re ranking, what result types they’re ranking for, and much more. Option #2: Merge content. Option #3: Internal linking strategy.

Keywords 80

Keywords Enterprise Management SERP Long Tail Marketing 80

Sprout Social

JULY 1, 2021

The links in the below blog post from Affirm show off an example of using off-page SEO. Because of this long period of time and the different needs of each step, a lot of different content is produced for each stage to entice the potential buyer. Don’t ignore low-volume and long-tail keywords. Low conversion rate.

SEO 121

SEO Top of Funnel Buyer Personas B2B 121

SalesIntel

AUGUST 14, 2023

While the “earn before you buy” approach may take time, it is a necessary step for long-term success. To optimize your SEM efforts, segment your campaigns into three categories: brand terms, popular terms, and long-tail keywords.

Paid Content 40

Paid Content Ideal Customer Profiles Paid Search Agency Tactics 40

Moz

FEBRUARY 4, 2021

So, for example, if you did a search for something like "Is coffee good for you," you're going to see an answer box saying, "Recent studies found that coffee drinkers are less likely to die from some of the leading causes of death.". You could call this tag featured snippet opportunities for example. Is there any markup?

Stats 56

Stats Features Long Tail Marketing Lead Scoring 56

Vision6

JANUARY 19, 2021

A little goes a long way. Continually test with tools like the A/B testing tool , which allow users to segment their email lists and test subject line effectiveness. Here’s an example. By targeting the same keywords, you’ll make yourself more noticeable within your shared market segment. Can your business do that too?

Digital Asset Management 98

Digital Asset Management Work Management Marketing Management Marketing Strategy 98

Adobe Experience Cloud Blog

FEBRUARY 23, 2017

In one sense, modern SEO was doing this kind of personalization long before ABM became widely practiced. These insights can direct strategic recommendations for the types and topics of content that should be created or optimized to meet the needs of your target account segments.

Account Based Marketing 131

Account Based Marketing SEO Top of Funnel Marketing Management 131

chiefmartech

MAY 12, 2020

I’ve drawn it as a long tail. AWS Lambda — “serverless compute” — is the quintessential example of this. Two canonical examples are Twilio and Stripe, for telephony and payment processing services respectively. For example: Arity , a mobility data and analytics software venture launched by Allstate.

Lead Ranking 102

Lead Ranking Long Tail Marketing Domain Cross-Selling 102

Hubspot

DECEMBER 22, 2020

For example, the restaurant POS software, Toast, is bidding on "phone systems for restaurants" but they don't sell phone systems! For example, if you Google "sales funnel" the search engine results page (SERP) indicates you're looking for the definition of a sales funnel. Let's examine another example of a keyword trap.

PPC 101

PPC Work Management SEO Top of Funnel 101

QuanticMind

JUNE 10, 2019

For a summary example, say we have a set of 100 keywords and our task is to rank them in order of value. To illustrate these, let’s return to our simplified example from Part 1. Frequency: Statistical Significance and The Long-Tail. The long-tail is a much talked about topic in SEM. Frequency.

Conversion 40

Conversion Top of Funnel Long Tail Marketing SEM 40

Zoominfo

OCTOBER 22, 2020

Perfect example: I send an email message to the chief information officer at a Fortune 500 company. Best Practices for Going to Market across Europe There’s a lot of ways to be targeted and segmented. We also include over tens of thousands of long tail company attributes: Benefit plan end dates.

Zoominfo 100

Zoominfo Ideal Customer Profiles Marketing Management Opt-out 100

ClickZ

OCTOBER 20, 2020

For example, businesses can schedule certain texts to be delivered in a timely manner to ensure their customers see them at the most opportune times. You can integrate your CRM message feature with Outlook or Gmail, for example. Landing pages/forms. Lead generation. Membership. Scheduling.

Marketing Automation Services 85

Marketing Automation Services CRM Automation Marketing Management 85

Unbounce

SEPTEMBER 16, 2021

For example, when you’re shopping online and leave a website before purchasing the items in your cart, the brand receives an “abandoned cart” notice. In the example below, Noom leverages the high-yielding keyword “diet” to capture the attention of its target audience and present a bold alternative. your differentiator).

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

ClearVoice

JANUARY 28, 2020

We have consistently seen success by identifying the keyword semantics of our segmented audiences,” said Bob Generale , VP of digital marketing & global operations at Percepture. We have found the most success with long-tailed key terms that have intent such as ‘boronic acid manufacturers in USA.’

Keywords 96

Keywords Advertising Agencies Long Tail Marketing Product 96

Convert

JANUARY 17, 2024

Ask ChatGPT (and Alternatives) This is something I have started doing for just about any of my clients: I have a long discussion with ChatGPT about what it knows about their business and their competitors. For example, for testing purposes, I asked ChatGPT to compare Convert and VWO and pick one solution for me. This is key.

Optimization 80

Optimization Generation Top of Funnel Multivariate analysis 80

Unbounce

APRIL 10, 2019

According to the Baymard Insitute, 26% of customers report abandoning their purchase because the checkout process was too long or complicated.). You could promote your beginner’s guides and 101s to new leads, for example. You can start out simple with curated newsletters customized for different segments.

Optimization 111

Optimization Conversion Practices Lead Scoring 111

Matchcraft

SEPTEMBER 21, 2018

For example, are they loading a specific page? For example, if you know leads who download white papers are worth $30, then you can assign a $30 value with GA. GA offers the opportunity to use segments to get more specific. Plus, GA allows you to compare one segment to another. Google calls conversions goals.

Marketing Analytics Tools 92

Marketing Analytics Tools Analytics Google Click Rate 92

Valasys

FEBRUARY 20, 2023

They are the outcome of a lead generating engine that generates random leads that might not actually be interested in your product because it doesn’t apply precise criteria to segment and pre-qualify leads. Market segmentation and targeted lead generation are similar in many ways. are all examples of behavioral segmentation.

Lead Generation 40

Lead Generation Sales Qualified Leads Ideal Customer Profiles Lead Scoring 40

SmartBug Media

AUGUST 24, 2022

Digging into a real-life example, let's imagine that you're shopping for a new refrigerator. A truly successful inbound campaign will continue to delight and nurture those relationships long after someone becomes a customer to ensure they become loyal brand advocates. Creating Content That Solves Problems. The problem?

Inbound Marketing 98

Inbound Marketing Campaigns Top of Funnel Planning 98

QuanticMind

NOVEMBER 1, 2018

Say, for example, you have a modestly simple program with 5,000 keywords and 10 retargeting lists. For example, if my conversion rates are better on Thursday afternoon than on Wednesday afternoon, am I using that information to my advantage? In this case, we recommend looking at percentage of the long tail keywords with clicks.

Paid Search Agency 41

Paid Search Agency ROAS Long Tail Marketing Ads 41

Method and Metric

DECEMBER 4, 2019

Let’s assume we’re a personal trainer in Vancouver, Canada for this example. Think about long-tail keywords and localized phrases as well to get a really extensive list across all your services or product offerings. Do they create long detailed guides or short news-style pieces? Step 2: Identify your Competitors.

Analysis 87

Analysis SERP SEO Domain 87

Unbounce

OCTOBER 1, 2019

What you probably haven’t heard is how the brand’s marketers helped drive customer acquisition like mad by persuasively communicating Zola’s benefits to the diverse segments of its target audience. The Solution: Build Landing Pages with Targeted Messaging for Different Audience Segments. Enter Unbounce.

Paid Search Agency 111

Paid Search Agency Landing Pages Planning Work Management 111