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TikTok from Creator Fund to Creativity Program: what to expect

Sprout Social

After all, everyday TikTokers are the ones responsible for the trends, challenges and viral videos that rack up billions of views. Oh, and don’t forget the billions of dollars in ad revenue. The platform owes much of its booming growth to creators and TikTok regularly goes out of its way to acknowledge their impact.

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TikTok Creator Fund: How it works and what to expect

Sprout Social

After all, everyday TikTokers are the ones responsible for the trends, challenges and viral videos that rack up billions of views. The more creators go viral, the more positive buzz TikTok earns. The concept of being a “creator” totally dominates TikTok. Oh, and don’t forget the billions of dollars in ad revenue.

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What Oktoberfest Can Teach Advertisers About Crafting a Standout Digital Campaign

QuanticMind

Programmatic guaranteed raises those stakes with an added layer of predictability—the chance to lock in the cost and number of impressions upfront—and, thus, streamlined efficiency. How about this viral spec ad from Heineken, for example? Advertisers can also leverage trends to better connect with their audiences.

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7 Examples Of Creative Advertising To Inspire Your Marketing Campaigns

Unbounce

Getting locked up with your date, sharing take-out in sweats, and watching Netflix…it’s romantic, right? The campaign went viral, with #PutACanOnIt trending all over social media. Provoke an emotional response or convey a clear message. Image courtesy of Heropost. Image courtesy of OOH TODAY. Image courtesy of Seamless.

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What Marketers Need to Learn from the Entertainment Industry

Convince & Convert

In recent times, the request we’ve heard the most is, “We’d like to do a campaign… but we want it to go viral.” As if “viral” were a keyboard shortcut, and you could simply type Shift+Command+V to make people instantly share a montage of forced product shots, incessant calls to action, and cheesy, disturbingly happy families.

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What to Leave Behind and What to Adopt in 2020 | Taking Stock of Your Marketing Strategy

Adobe Experience Cloud Blog

It’s no longer realistic to lay out a locked-in, year-long strategy. There are some exciting predictions about what lies ahead for marketing in my news feeds these days. Like many of us, I’m clicking and reading quite a few of these futuristic articles because I want to be aware of how marketing will innovate in 2025 and beyond.

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3 ways to adapt content for the era of social media entertainment

Sprout Social

The pandemic made lo-fi content a necessity With most people locked in their homes during the pandemic, the average time US users spent on social media in 2020 climbed to 65 minutes daily —a significant jump from the previous year. And as a result, so has the role of social media managers. What spawned the era of social entertainment?